Russell Brunson Eagle Idaho – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsRussell Brunson Eagle Idaho

Composing a review about a book that has not been launched is a little tricky – but what is very important to comprehend is the background of Traffic Secrets.

Russell Brunson Eagle Idaho Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually evolved into the brand-new Russell Brunson book about to be launched.

Most importantly, why should you care? Isn’t this just another marketing book by a so called internet expert to make cash?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never does anything unless it includes a substantial amount of value to the reader. His entire marketing and sales approach is how can he stack the value in favour of the purchaser – which is a really refreshing view.

More notably he is now talking about the topic which must be at the heart of all business. How do you get traffic, potential clients, to your service?

Let’s discover.

What Is “Traffic” and Why Is It So Essential?

There are lots of reasons that a company might not make it through – however without a doubt one of the most significant is a lack of traffic! With no paying customers, or traffic, you merely do not have a company.

And yet it is among the locations that is both over-looked, and tough to specify. I think it is because it is a tough subject, a lot of company owner simply disregard it. They take the “build it and they will come” method – which clearly does not work.

It does appear insane that with all the “traffic” on the internet why isn’t every online service squashing it! Everyday there is close to $7 billion exchanged with people purchasing services and products online – in every niche imaginable. Yet for a lot of online services they feel like they are in the middle of the desert – not swimming in the endless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and business make it look so basic and appear to have an unlimited supply of traffic? However the majority of stay stuck and having a hard time?. Russell Brunson Eagle Idaho

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so essential to an organisation success, and why everyone in company ought to be purchasing education around this subject.

Now there are a huge number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be simple? But that is not the case otherwise everybody would have cracked it.

Let’s say that you have found a traffic source and your company is doing excellent. What would happen if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the cost of advertising by x10. What would you do then?

That is why you need to comprehend traffic at an in-depth level. See when you understand it, how it works and where you can get it (from multiple sources), you eliminate the shackles. You are now in control of your business and free to take it anywhere you desire.

Who Is Russel Brunson Russell Brunson Eagle Idaho

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The idea of sales funnels has actually been around since there were sales individuals (forever!), but that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written a number of books which are amazing worth each on their own. I strongly recommend you include it to your todo list if you have not read them!

Russel constructed the ClickFunnels platform on the principle of making sales funnels basic. And this appears to be his technique to everything. How can you take a complex job or idea and make it basic. How do you break it down to simple elements that can be executed on and then repeated to scale.

It is typically stated that there is nothing new – and that the more things alter, the more they stay the very same. This holds true with a lot of Russell’s items.

You see much of what Russell sells are actually ideas and ideas that somebody else produced. Does this mean that he “took” the concepts – no I don’t think so, as he ALWAYS offers credit to where the concept originated from.

Russell has stayed a student – which is absolutely the finest way to be. In any discipline he has set his mind to, he has ensured he studies it in information, surrounds himself with remarkable mentors, and becomes a master of it. In doing so he will get key ideas.

Russell is likewise an incredible story teller. He has an incredible ability to take concepts that may be difficult to comprehend, and retell them in a simple, easy to understand manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have an option for them.

The SOS sequence really originated from Andre Chaperon, who Russell does in fact provide the credit and discuss. His method of retelling what the SOS series is, and how you can utilize it, now has his name mainly associated with it.

Russell is deep in the trenches as a web marketer. When he takes an idea and retells it – he does it from a place of understanding how it works in the genuine world.

What does this suggest?

I believe it implies that nearly anything Russell contributes to producing is of the greatest value. He takes the very best of the finest and replays it to us in a manner that we can implement and understand into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than many of Russell’s other products.  Russell Brunson Eagle Idaho

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. John was developing an online company back when the majority of us hardly understood what the Internet even was!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became popular, a minimum of in the reasonably little tight internet marketing circle – as it was at that time. And he ended up being someone Russell looked up to, and followed carefully.

The real remarkable part of the story is that many years later Russell still saw the substantial worth in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. So instead of continuing to offer it as a stand alone item, it ended up being an upsell to his other products. He found a way to use it to create even more worth in his sales funnels … in common Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are normally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets Book

The book was launched at a time when many so called master’s were trying to keep everything about online success a secret. But in typical Russell Brunson design, he released all the secrets readily available for anybody who put in the time to understand the book and check out.

It consists of a step-by-step actionable blueprint for any who is new to internet marketing.

Some of the principles covered consist of;

  • The Value Ladder; how to develop increasing value in your sales process to improve your item sell price.
  • How to find your dream clients; how to turn possible consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect customers so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your possible consumers and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best usage one.

This book has been called “life-altering” by a lot of people, consisting of the similarity Steve Larson, who has actually gone on to develop his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a must read book for any business owner – specifically if you plan to construct an online company. It shares the secrets around developing a regional following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass motion; Building on the idea f an attractive character, how do you begin to get your message out in properly to bring in people.
  • Creating belief; How to create a belief in people that they can accomplish the result you are offering. The majority of people are merely stuck, and that is why they have not bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both brings in, then engages the audience taking them on a journey. The destination naturally is the point where they realise they definitely need the item you are promoting.
  • Selling with Authenticity; This is making sure that the worth your customer is receiving is much higher than the amount they pay for it.

In numerous ways this book is a script for how Russell has learnt to market and offer over lots of years online. It is the exact same procedure and tools he uses daily in his organisation to make it the huge success that it is.  Russell Brunson Eagle Idaho

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the key themes and topics will be drawn from this initial course – so it’s an excellent location to start.

The original John Reese Traffic Secrets course is extremely in-depth – with 24 rather comprehensive modules! So let’s take a peek what is covered in every one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is really the one providing the topics.

Module 1 – The Foundation: This is the structure of the course and presents to standard concepts that will be developed on. These consist of domain, branding and target audience. , if your are a rookie to online marketing this first module is so crucial to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to know about finding your target audience, consisting of where they hang out, the keywords to find them and the ad copy that they will react to. You also discover the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly overlooked. It’s one thing to get traffic to your company, however if your copy is bad, they will bounce back out once again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is an extremely important topic, and one near my heart as I enjoy utilizing SEO as an essential traffic source in my company. Do this part right and you have limitless complimentary traffic for several years. You will learn the essentials of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll need to discover how to grow it and also take care of it as it grows. This module teaches tested email marketing tactics and strategies that work. You’ll learn how to automate email campaigns and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it until there is a sale! Start an affiliate program, hire affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains extraordinary methods that you can use to produce traffic by means of e-commerce. You will find out how you can use Amazon’s product advertising API to boost the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the standard theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core methods to grow a company consisting of, lower your cost per visitor, increase traffic volume and raise your average spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon major news websites like CNN, Fox News, and ESPN. And, you’ll learn proven techniques for running all sorts of ads like banner advertisements, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over 2 lots individual lessons on how to utilize the Google Ads platform to drive traffic to your site. It covers whatever from high scoring landing pages, optimise advertisement copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive a massive quantity of traffic to your site. This module shows you what you need to get going, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Imagine if you had an app people were utilizing, that could drive traffic to your organisation! You’ll learn how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused specifically on software and widgets across platforms. The crucial idea is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to know about Facebook ads. Advertising on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are eager to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible customer, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have concerned your website, however not yet made a purchase. This is a must if you are using paid advertising to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, consisting of different languages. Typically there are untapped markets just due to the reality t that they don’t speak English. Translate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of online marketing. It has ended up being the major source of traffic and leads for most online entrepreneur. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you find out techniques like leveraging Facebook shares and likes, and integrating various social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite technique! John covers the key concepts such as on and off-page SEO. While some of the tools discussed are a little out-of-date, the strategies have actually actually stayed the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the online search engine and supply worth to your audience. You are also demonstrated how to contract out the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other individuals’s material? Well this module shows you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest online search engine (behind Google), it stands to reason it needs to be such a high traffic source for any organisation. That and the fact that it is actually owned by Google indicates it is a platform that all organisation need to be leveraging in some way for traffic. So how do you optimise your channel, keywords and material for Youtube? Discover out in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very essential to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be extremely simple to become overwhelmed and sidetracked. {So a well laid-out a master strategy to assist you stay focused and arranged is actually important.

Phew that is a lot! When you break it down throughout all the module, it really is fantastic worth. Anyone of these modules would blow away the training programs appearing by “gurus” who have actually just been around for a few months!  Russell Brunson Eagle Idaho

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium given the content.

However as usual it appears like Russel and the team will be launching the book online totally free, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Currently there is no other way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package or an upsell from one of the other ClickFunnel’s products.

Most likely the simplest and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the obstacle yet, then what are you thinking???!!! It is among the best training programs for anyone trying to cover their head around internet marketing in basic. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally readily available for $297 as an upsell to the OFA difficulty. This truly is fantastic value for what you get, and is an excellent compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable online marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer big worth.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and require to be refreshed. But it is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – given how essential this topic is.
You can’t purchase the Traffic Secrets course just. It is just readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Eagle Idaho

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Eagle Idaho - Traffic Secrets Book

In general, the Traffic Secrets course might be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first launched.

While it’s not perfect it is one of the fastest ways to discover the lots of various traffic sources offered on the internet. It is of huge worth for any entrepreneur or business owner aiming to construct and increase their online traffic.

Based on Russell’s previous books, and his value driven approach, I can only assume that the new Traffic Secrets book will be remarkable.