Russell Brunson Best Books – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsRussell Brunson Best Books

Writing a review about a book that has actually not been released is a little difficult – but what is very important to comprehend is the background of Traffic Secrets.

Russell Brunson Best Books Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually developed into the new Russell Brunson book about to be released.

Most significantly, why should you care? After all, isn’t this just another marketing book by a so called web expert to earn money?

If understand anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never does anything unless it includes a huge quantity of worth to the reader. His whole marketing and sales philosophy is how can he stack the value in favour of the buyer – which is a really rejuvenating view.

However more notably he is now discussing the subject which ought to be at the heart of all business. How do you get traffic, possible clients, to your organisation?

Let’s find out.

What Is “Traffic” and Why Is It So Important?

There are many reasons that a company might not survive – but without a doubt one of the most significant is a lack of traffic! With no paying customers, or traffic, you simply don’t have a business.

And yet it is one of the locations that is both over-looked, and challenging to specify. I think it is due to the fact that it is a hard topic, many company owners merely neglect it. They take the “build it and they will come” method – which clearly does not work.

It does seem crazy that with all the “traffic” on the internet why isn’t every online business crushing it! Everyday there is close to $7 billion exchanged with individuals purchasing product or services online – in every niche imaginable. Yet for a lot of online businesses they seem like they are in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and business make it look so easy and appear to have an unlimited supply of traffic? The majority of remain stuck and having a hard time?. Russell Brunson Best Books

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and essential to an organisation success, and why everybody in business should be buying education around this subject.

Right now there are a huge number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be simple? But that is not the case otherwise everybody would have split it.

Let’s say that you have actually discovered a traffic source and your service is doing excellent. What would occur if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the cost of advertising by x10. What would you do then?

That is why you require to understand traffic at an in-depth level. See once you comprehend it, how it works and where you can get it (from numerous sources), you get rid of the shackles. You are now in control of your company and free to take it anywhere you want.

So Who Is Russel Brunson Russell Brunson Best Books

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The concept of sales funnels has actually been around considering that there were sales individuals (forever!), however that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has written several books which are incredible value each by themselves. I strongly recommend you include it to your todo list if you have not read them!

Russel built the ClickFunnels platform on the principle of making sales funnels simple. How can you take a complicated job or idea and make it easy.

It is often said that there is nothing brand-new – and that the more things change, the more they stay the very same. This holds true with a lot of Russell’s items.

You see much of what Russell offers are really ideas and ideas that somebody else developed. Does this mean that he “stole” the concepts – no I do not believe so, as he ALWAYS provides credit to where the idea came from.

Russell has actually remained a student – which is definitely the very best method to be. In any discipline he has actually set his mind to, he has made certain he studies it in information, surrounds himself with amazing coaches, and ends up being a master of it. In doing so he will choose up essential concepts.

Russell is likewise an incredible story teller. He has an extraordinary capability to take ideas that may be tricky to comprehend, and retell them in a simple, simple to understand way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS sequence really originated from Andre Chaperon, who Russell does actually offer the credit and mention. His method of retelling what the SOS series is, and how you can utilize it, now has his name mainly associated with it.

Russell is deep in the trenches as an internet online marketer. When he takes an idea and retells it – he does it from a place of understanding how it works in the real world.

What does this mean?

I believe it means that practically anything Russell has a hand in producing is of the greatest value. He takes the very best of the best and replays it to us in a manner that we can execute and understand into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other products.  Russell Brunson Best Books

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. John was developing an online business back when most of us hardly understood what the Internet even was!

The product that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became famous, at least in the reasonably little tight web marketing circle – as it was back then. And he became someone Russell looked up to, and followed carefully.

The real fascinating part of the story is that lots of years later on Russell still saw the big worth in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. So rather of continuing to offer it as a stand alone product, it ended up being an upsell to his other items. He found a way to use it to develop much more worth in his sales funnels … in normal Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets Book

When lots of so called master’s were trying to keep everything about online success a trick, the book was released at a time. In typical Russell Brunson design, he published all the secrets readily available for anybody who took the time to understand the book and check out.

It includes a detailed actionable blueprint for any who is brand-new to internet marketing.

A few of the concepts covered consist of;

  • The Value Ladder; how to construct increasing worth in your sales procedure to enhance your item sell price.
  • How to discover your dream customers; how to turn potential customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your possible consumers and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest use one.

This book has been called “life-altering” by a lot of people, consisting of the similarity Steve Larson, who has gone on to develop his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a should read book for any entrepreneur – especially if you plan to construct an online business. It shares the secrets around creating a local following of fans who will become repeat buyers of your items.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass motion; Building on the concept f an appealing character, how do you begin to get your message out in the ideal method to attract individuals.
  • Creating belief; How to develop a belief in people that they can attain the outcome you are offering. Many people are simply stuck, which is why they have not bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The destination naturally is the point where they understand they absolutely require the product you are promoting.
  • Selling with Authenticity; This is making sure that the value your customer is receiving is much higher than the quantity they spend for it.

In numerous methods this book is a script for how Russell has actually learnt to market and sell over numerous years online. It is the same procedure and tools he uses daily in his business to make it the substantial success that it is.  Russell Brunson Best Books

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be released, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve discussed the key themes and subjects will be drawn from this original course – so it’s a great location to begin.

The original John Reese Traffic Secrets course is extremely comprehensive – with 24 quite thorough modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is in fact the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to fundamental ideas that will be built on. These include domain, branding and target audience. If your are a beginner to internet marketing this very first module is so crucial to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to know about discovering your target audience, including where they hang out, the keywords to find them and the ad copy that they will react to. You likewise discover the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily neglected. It’s something to get traffic to your service, but if your copy is bad, they will recuperate out once again – quicker than a seagull chasing after a chip! This is more of an intro to copywriting. You are best to check out Jim Edwards book, Copywriting Secrets for a much deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is a very essential topic, and one near to my heart as I love using SEO as an essential traffic source in my organisation. Do this part right and you have limitless complimentary traffic for years. You will find out the fundamentals of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll require to find out how to grow it and likewise take care of it as it grows. This module teaches proven email marketing methods and methods that work. You’ll discover how to automate email campaigns and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not spend for it until there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your products. , if done right the procedure is simple.. Start an affiliate program, hire affiliates to promote for your organisation and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains extraordinary techniques that you can use to create traffic through e-commerce. You will learn how you can utilize Amazon’s product marketing API to boost the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core methods to grow a company consisting of, lower your expense per visitor, boost traffic volume and raise your average invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to purchase media Ads and sponsorships. John likewise shows you how to get your Ads stumbling upon significant news websites like CNN, Fox News, and ESPN. And, you’ll find out proven techniques for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It contains over 2 lots individual lessons on how to utilize the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise advertisement copy and the use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a huge amount of traffic to your site. This module shows you what you require to get going, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Envision if you had an app individuals were using, that could drive traffic to your company! You’ll learn how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software and widgets across platforms. The crucial concept is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Marketing on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are keen to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible customer, who visited your website without buying? That is what you are taught here – how you retarget individuals who have actually come to your website, however not yet bought. If you are utilizing paid marketing to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, consisting of different languages. Often there are untapped markets just due to the fact t that they do not speak English. Equate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of most internet marketing. It has ended up being the major source of traffic and leads for the majority of online company owner. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you find out strategies like leveraging Facebook likes and shares, and integrating various social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred strategy! John covers the key concepts such as on and off-page SEO. While a few of the tools gone over are a little outdated, the strategies have actually actually remained the very same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the online search engine and provide value to your audience. You are likewise demonstrated how to contract out the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s content? Well this module shows you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it needs to be such a high traffic source for any business. That and the fact that it is in fact owned by Google indicates it is a platform that all company should be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really important to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be very simple to end up being overloaded and sidetracked. {So a well laid-out a master plan to assist you remain focused and organised is really crucial.

Phew that is a lot! When you break it down throughout all the module, it actually is remarkable value. Anyone of these modules would blow away the training programs turning up by “experts” who have actually only been around for a few months!  Russell Brunson Best Books

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to learn the final pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium offered the material.

But as typical it appears like Russel and the team will be launching the book online complimentary, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Currently there is no chance to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package or an upsell from among the other ClickFunnel’s products.

Most likely the simplest and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the challenge yet, then what are you believing???!!! It is one of the very best training programs for anybody trying to cover their head around internet marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually available for $297 as an upsell to the OFA challenge. This actually is amazing worth for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable online marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal huge value.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and need to be revitalized. It is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – provided how essential this topic is.
You can’t purchase the Traffic Secrets course just. It is just readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Russell Brunson Best Books

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Best Books - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first released.

While it’s not best it is among the fastest ways to learn more about the many different traffic sources readily available on the web. It is of massive worth for any business owner or business owner aiming to construct and increase their online traffic.

Based on Russell’s previous books, and his worth driven technique, I can just presume that the brand-new Traffic Secrets book will be incredible.