Russell Brunson Address – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsRussell Brunson Address

Writing a review about a book that has actually not been released is a little difficult – but what is essential to understand is the background of Traffic Secrets.

Russell Brunson Address Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has evolved into the new Russell Brunson book about to be launched.

Most significantly, why should you care? After all, isn’t this simply another marketing book by a so called internet guru to earn money?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never does anything unless it adds a huge quantity of value to the reader. His whole marketing and sales approach is how can he stack the worth in favour of the buyer – which is a really refreshing view.

However more importantly he is now talking about the topic which ought to be at the heart of all company. How do you get traffic, prospective consumers, to your business?

Let’s learn.

What Is “Traffic” and Why Is It So Significant?

There are lots of reasons a business may not survive – but without a doubt one of the most significant is an absence of traffic! Without any paying consumers, or traffic, you just don’t have a business.

And yet it is one of the locations that is both over-looked, and hard to specify. I believe it is since it is a hard topic, many entrepreneur just overlook it. They take the “build it and they will come” technique – which clearly does not work.

It does appear crazy that with all the “traffic” on the web why isn’t every online company squashing it! Daily there is close to $7 billion exchanged with people purchasing services and products online – in every specific niche possible. For many online businesses they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so basic and appear to have an endless supply of traffic? A lot of remain stuck and struggling?. Russell Brunson Address

That is the Secret of Traffic in a sales funnel. That is why it is basic and so important to an organisation success, and why everyone in organisation ought to be investing in education around this topic.

Now there are a substantial number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So using among these should be simple right? But that is not the case otherwise everybody would have broken it.

Likewise, let’s state that you have actually discovered a traffic source and your organisation is doing great. What would happen if that source was closed down – or more likely Zuckerberg chooses he’s had enough of other’s making excessive cash and increases the cost of advertising by x10. What would you do then?

That is why you require to understand traffic at a comprehensive level. See once you understand it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your service and complimentary to take it anywhere you desire.

So Who Is Russel Brunson Russell Brunson Address

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has composed several books which are extraordinary value each by themselves. If you haven’t read them, then I highly recommend you add it to your todo list!

Russel built the ClickFunnels platform on the concept of making sales funnels simple. How can you take an intricate job or idea and make it simple.

It is often stated that there is absolutely nothing brand-new – which the more things change, the more they stay the same. This holds true with a number of Russell’s items.

You see much of what Russell offers are really concepts and concepts that somebody else developed. Does this mean that he “took” the concepts – no I do not believe so, as he ALWAYS gives credit to where the idea came from.

Russell has remained a student – which is absolutely the best method to be. In any discipline he has actually set his mind to, he has ensured he studies it in information, surrounds himself with incredible coaches, and ends up being a master of it. In doing so he will get essential ideas.

Russell is likewise an incredible story teller. He has an extraordinary ability to take ideas that may be tricky to grasp, and retell them in a simple, easy to understand manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS sequence actually originated from Andre Chaperon, who Russell does actually offer the credit and point out. But his way of retelling what the SOS series is, and how you can use it, now has his name largely associated with it.

Russell is deep in the trenches as a web marketer. When he takes a concept and retells it – he does it from a place of understanding how it works in the real world.

What does this imply?

I think it suggests that almost anything Russell contributes to producing is of the greatest worth. He takes the best of the very best and replays it to us in a manner that we can carry out and comprehend into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than most of Russell’s other products.  Russell Brunson Address

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. When most of us barely understood what the Internet even was, John was constructing an online business back!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became well-known, a minimum of in the fairly small tight online marketing circle – as it was back then. And he ended up being somebody Russell admired, and followed carefully.

The real remarkable part of the story is that numerous years later Russell still saw the big worth in the traffic secrets course – and he managed to persuade John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. Instead of continuing to offer it as a stand alone product, it ended up being an upsell to his other items. He discovered a way to utilize it to develop a lot more worth in his sales funnels … in normal Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets Book

The book was released at a time when lots of so called guru’s were trying to keep whatever about online success a trick. In typical Russell Brunson design, he published all the secrets readily available for anyone who took the time to comprehend the book and read.

It includes a detailed actionable plan for any who is brand-new to internet marketing.

A few of the ideas covered include;

  • The Value Ladder; how to construct increasing value in your sales procedure to enhance your product sell price.
  • How to find your dream clients; how to turn prospective customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect consumers so they desire to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential clients and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has actually been called “life-altering” by numerous people, consisting of the similarity Steve Larson, who has actually gone on to develop his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a must read book for any business owner – specifically if you plan to build an online business. It shares the secrets around producing a local following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

Some of the core concepts covered include;

  • Creating your mass motion; Building on the concept f an appealing character, how do you begin to get your message out in the proper way to attract people.
  • Creating belief; How to produce a belief in people that they can accomplish the result you are selling. Most individuals are simply stuck, which is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both attracts, then engages the audience taking them on a journey. The location obviously is the point where they understand they absolutely need the product you are promoting.
  • Selling with Authenticity; This is making sure that the value your customer is receiving is much greater than the quantity they pay for it.

In many ways this book is a script for how Russell has actually discovered to market and offer over several years online. It is the very same procedure and tools he utilizes everyday in his organisation to make it the huge success that it is.  Russell Brunson Address

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be launched, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the key styles and subjects will be drawn from this initial course – so it’s a good location to start.

The initial John Reese Traffic Secrets course is exceptionally in-depth – with 24 quite detailed modules! So let’s take a peek what is covered in every one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is actually the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to fundamental concepts that will be developed on. These consist of domain, branding and target markets. , if your are a beginner to online marketing this very first module is so essential to begin that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about discovering your target audience, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise learn more about the very best traffic sources so you do not squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly overlooked. It’s something to get traffic to your service, however if your copy is bad, they will get better out once again – quicker than a seagull chasing after a chip! This is more of an intro to copywriting. You are best to examine out Jim Edwards book, Copywriting Secrets for a much deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is a very crucial topic, and one near to my heart as I enjoy using SEO as a crucial traffic source in my business. Do this part right and you have endless totally free traffic for many years. You will discover the essentials of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll require to find out how to grow it and likewise take care of it as it grows. This module teaches tested email marketing strategies and methods that work. You’ll learn how to automate email projects and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not spend for it until there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your items. , if done right the process is uncomplicated.. Start an affiliate program, recruit affiliates to promote for your organisation and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of incredible tactics that you can utilize to create traffic through e-commerce. You will discover how you can use Amazon’s item marketing API to increase the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really important module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow a company including, lower your expense per visitor, increase traffic volume and raise your typical invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to buy media Ads and sponsorships. John also reveals you how to get your Ads running throughout significant news websites like CNN, Fox News, and ESPN. And, you’ll discover tested methods for running all sorts of ads like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It consists of over 2 dozen specific lessons on how to leverage the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise ad copy and the use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a massive quantity of traffic to your site. This module shows you what you require to get started, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Envision if you had an app people were using, that could drive traffic to your organisation! You’ll learn how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software application and widgets throughout platforms. The crucial idea is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to know about Facebook ads. Marketing on the Facebook platform is challenging, and while this module does cover all the fundamentals, if it is something you are eager to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective consumer, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have come to your site, but not yet purchased. If you are using paid marketing to get them there in the very first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, including various languages. Frequently there are untapped markets merely due to the fact t that they don’t speak English. Equate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of online marketing. It has ended up being the major source of traffic and leads for the majority of online company owner. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you learn strategies like leveraging Facebook likes and shares, and incorporating various social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my favourite strategy! John covers the essential principles such as on and off-page SEO. While a few of the tools gone over are a little out-of-date, the techniques have really remained the very same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the search engines and supply worth to your audience. You are likewise demonstrated how to contract out the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s content? Well this module shows you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it needs to be such a high traffic source for any company. That and the fact that it is really owned by Google means it is a platform that all service must be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very essential to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be super easy to become overwhelmed and distracted. {So a well laid-out a master strategy to help you remain focused and arranged is truly essential.

Phew that is a lot! It really is remarkable value when you simplify across all the module. Anybody of these modules would blow away the training programs turning up by “masters” who have just been around for a few months!  Russell Brunson Address

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium given the content.

But as usual it looks like Russel and the group will be releasing the book online complimentary, plus the expense of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Presently there is no way to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package or an upsell from one of the other ClickFunnel’s items.

Probably the simplest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the difficulty yet, then what are you thinking???!!! It is one of the very best training programs for anyone attempting to cover their head around internet marketing in general. Check out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically offered for $297 as an upsell to the OFA challenge. This actually is fantastic worth for what you get, and is a great compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable online marketing suggestions from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal substantial worth.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and require to be revitalized. But it is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – given how important this subject is.
You can’t buy the Traffic Secrets course just. It is just available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Russell Brunson Address

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Russell Brunson Address - Traffic Secrets Book

In general, the Traffic Secrets course may be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first released.

While it’s not ideal it is among the fastest methods to find out about the many different traffic sources available on the internet. It is of massive value for any business owner or business owner wanting to develop and increase their online traffic.

Based on Russell’s previous books, and his worth driven method, I can only presume that the brand-new Traffic Secrets book will be amazing.