Retail Marketing Best Book – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsRetail Marketing Best Book

Composing a review about a book that has not been launched is a little tricky – but what is essential to understand is the background of Traffic Secrets.

Retail Marketing Best Book Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually developed into the new Russell Brunson book about to be introduced.

Most significantly, why should you care? After all, isn’t this just another marketing book by a so called web expert to earn money?

If understand anything about Russell Brunson, and if you do not I hope this post alters that, you will understand that Russell never does anything unless it adds a substantial amount of value to the reader. His whole marketing and sales viewpoint is how can he stack the worth in favour of the buyer – which is a really refreshing view.

However more notably he is now discussing the topic which needs to be at the heart of all service. How do you get traffic, possible consumers, to your organisation?

Let’s discover.

What Is “Traffic” and Why Is It So Vital?

There are many reasons that an organisation might not endure – however without a doubt among the greatest is a lack of traffic! Without any paying customers, or traffic, you simply do not have an organisation.

And yet it is one of the locations that is both over-looked, and challenging to specify. I think it is because it is a hard topic, many entrepreneur merely ignore it. They take the “develop it and they will come” technique – which plainly does not work.

It does seem insane that with all the “traffic” on the web why isn’t every online service squashing it! Daily there is close to $7 billion exchanged with people buying services and products online – in every niche you can possibly imagine. For many online businesses they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and service make it look so simple and appear to have an unlimited supply of traffic? However a lot of stay stuck and having a hard time?. Retail Marketing Best Book

That is the Secret of Traffic in a sales funnel. That is why it is so essential and fundamental to an organisation success, and why everyone in service ought to be buying education around this subject.

Now there are a huge number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So tapping into among these should be simple right? But that is not the case otherwise everyone would have broken it.

Likewise, let’s state that you have discovered a traffic source and your service is doing great. What would happen if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the cost of advertising by x10. What would you do then?

That is why you require to comprehend traffic at an in-depth level. See once you understand it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your service and free to take it anywhere you want.

Who Is Russel Brunson Retail Marketing Best Book

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. The principle of sales funnels has actually been around considering that there were sales individuals (forever!), however that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed numerous books which are amazing worth each by themselves. I strongly suggest you include it to your todo list if you have not read them!

Russel built the ClickFunnels platform on the concept of making sales funnels basic. How can you take a complicated job or idea and make it simple.

It is typically said that there is nothing new – which the more things alter, the more they stay the very same. This is the case with much of Russell’s products.

You see much of what Russell offers are in fact ideas and principles that somebody else produced. Does this mean that he “stole” the concepts – no I do not believe so, as he ALWAYS provides credit to where the concept came from.

Russell has actually remained a trainee – which is definitely the very best method to be. In any discipline he has set his mind to, he has actually made sure he studies it in information, surrounds himself with amazing mentors, and becomes a master of it. In doing so he will select up key concepts.

Russell is likewise an amazing story teller. He has an amazing ability to take concepts that may be challenging to grasp, and retell them in a basic, easy to understand way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS series actually originated from Andre Chaperon, who Russell does in fact provide the credit and point out. His method of retelling what the SOS series is, and how you can utilize it, now has his name largely associated with it.

Russell is deep in the trenches as an internet marketer. When he takes a concept and retells it – he does it from a place of understanding how it works in the real world.

So what does this mean?

I believe it indicates that nearly anything Russell has a hand in producing is of the greatest worth. He takes the best of the very best and replays it to us in a method that we can understand and carry out into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other items.  Retail Marketing Best Book

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. John was building an online organisation back when many of us hardly knew what the Internet even was!

The item that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became popular, a minimum of in the fairly small tight web marketing circle – as it was back then. And he became somebody Russell admired, and followed carefully.

The genuine interesting part of the story is that several years later on Russell still saw the substantial value in the traffic secrets course – and he managed to convince John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. Rather of continuing to offer it as a stand alone product, it ended up being an upsell to his other items. He found a way to use it to create a lot more value in his sales funnels … in common Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been incredible.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets Book

The book was launched at a time when many so called master’s were trying to keep whatever about online success a secret. In normal Russell Brunson style, he published all the secrets available for anybody who took the time to understand the book and check out.

It consists of a detailed actionable plan for any who is new to online marketing.

A few of the concepts covered consist of;

  • The Value Ladder; how to construct increasing value in your sales process to improve your product sell price.
  • How to discover your dream customers; how to turn prospective consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect customers so they want to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective customers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest usage one.

This book has been called “life-altering” by numerous people, including the likes of Steve Larson, who has actually gone on to develop his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a need to check out book for any entrepreneur – specifically if you prepare to build an online business. It shares the secrets around developing a regional following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass motion; Building on the concept f an attractive character, how do you start to get your message out in properly to bring in individuals.
  • Creating belief; How to create a belief in people that they can accomplish the result you are offering. Many people are just stuck, and that is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The destination of course is the point where they understand they absolutely need the product you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your consumer is receiving is much higher than the amount they pay for it.

In lots of ways this book is a script for how Russell has actually learnt to market and offer over several years online. It is the exact same process and tools he utilizes everyday in his organisation to make it the huge success that it is.  Retail Marketing Best Book

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be launched, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the crucial themes and topics will be drawn from this initial course – so it’s a great location to begin.

The initial John Reese Traffic Secrets course is exceptionally in-depth – with 24 rather comprehensive modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is in fact the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to basic principles that will be constructed on. These consist of domain names, branding and target markets. , if your are a rookie to online marketing this very first module is so essential to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target market, including where they hang out, the keywords to discover them and the ad copy that they will respond to. You also learn more about the very best traffic sources so you don’t squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly ignored. It’s one thing to get traffic to your company, however if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a really essential subject, and one near to my heart as I like using SEO as a crucial traffic source in my service. Do this part right and you have limitless free traffic for several years. You will find out the fundamentals of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll require to learn how to grow it and also take care of it as it grows. This module teaches tested email marketing tactics and techniques that work. You’ll find out how to automate email campaigns and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t spend for it until there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your products. , if done right the procedure is simple.. Start an affiliate program, recruit affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes amazing strategies that you can utilize to produce traffic by means of e-commerce. You will find out how you can use Amazon’s item marketing API to increase the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the standard theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core methods to grow a business consisting of, lower your expense per visitor, boost traffic volume and raise your typical invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John also reveals you how to get your Ads running across major news websites like CNN, Fox News, and ESPN. And, you’ll learn tested strategies for running all sorts of ads like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over two lots private lessons on how to leverage the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive an enormous amount of traffic to your site. This module shows you what you need to start, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Think of if you had an app people were utilizing, that could drive traffic to your service! You’ll find out how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software application and widgets throughout platforms. The crucial concept is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to know about Facebook advertisements. Advertising on the Facebook platform is difficult, and while this module does cover all the fundamentals, if it is something you are keen to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible client, who visited your website without buying? That is what you are taught here – how you retarget individuals who have actually pertained to your website, but not yet purchased. This is a must if you are utilizing paid marketing to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, including various languages. Often there are untapped markets merely due to the fact t that they do not speak English. Translate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of online marketing. It has actually ended up being the major source of traffic and leads for many online company owner. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Particularly you discover strategies like leveraging Facebook likes and shares, and integrating different social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred strategy! John covers the essential ideas such as on and off-page SEO. While some of the tools talked about are a little outdated, the techniques have actually actually remained the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the online search engine and offer worth to your audience. If this isn’t your thing, you are likewise revealed how to contract out the writing component.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s content? Well this module shows you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant search engine (behind Google), it stands to reason it must be such a high traffic source for any organisation. That and the reality that it is really owned by Google implies it is a platform that all service ought to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very crucial to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be incredibly simple to end up being overwhelmed and distracted. {So a well laid-out a master strategy to help you remain focused and organised is truly essential.

Phew that is a lot! It actually is incredible value when you break it down throughout all the module. Anybody of these modules would blow away the training programs popping up by “gurus” who have actually just been around for a few months!  Retail Marketing Best Book

How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover the final pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium provided the content.

As usual it looks like Russel and the group will be releasing the book online free, plus the cost of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Currently there is no method to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package or an upsell from among the other ClickFunnel’s products.

Probably the easiest and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the challenge yet, then what are you thinking???!!! It is among the very best training programs for anybody attempting to cover their head around internet marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally readily available for $297 as an upsell to the OFA obstacle. This really is fantastic value for what you get, and is a terrific compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable online marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal big worth.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and require to be revitalized. However it is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – given how essential this subject is.
You can’t purchase the Traffic Secrets course only. It is just offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Retail Marketing Best Book

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Retail Marketing Best Book - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was first launched.

While it’s not best it is among the fastest methods to learn more about the lots of different traffic sources available on the internet. It is of massive value for any service owner or business owner seeking to build and increase their online traffic.

Based on Russell’s previous books, and his value driven technique, I can only assume that the brand-new Traffic Secrets book will be incredible.