Paid Vs Organic Traffic – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsPaid Vs Organic Traffic

Writing a review about a book that has not been launched is a little difficult – but what is very important to understand is the background of Traffic Secrets.

Paid Vs Organic Traffic Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has developed into the brand-new Russell Brunson book about to be released.

Most significantly, why should you care? After all, isn’t this just another marketing book by a so called web guru to generate income?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will understand that Russell never ever does anything unless it adds a substantial amount of value to the reader. His whole marketing and sales philosophy is how can he stack the value in favour of the buyer – which is a truly refreshing view.

More significantly he is now talking about the subject which ought to be at the heart of all organisation. How do you get traffic, possible consumers, to your organisation?

Let’s find out.

What Is “Traffic” and Why Is It So Crucial?

There are numerous reasons a company might not survive – but without a doubt among the greatest is a lack of traffic! Without any paying consumers, or traffic, you merely don’t have a service.

And yet it is one of the areas that is both over-looked, and challenging to specify. I think it is since it is a tough subject, numerous company owner merely neglect it. They take the “build it and they will come” method – which plainly does not work.

It does seem crazy that with all the “traffic” on the web why isn’t every online company squashing it! Everyday there is close to $7 billion exchanged with people purchasing services and products online – in every niche you can possibly imagine. For most online services they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and business make it look so simple and appear to have a limitless supply of traffic? Most remain stuck and struggling?. Paid Vs Organic Traffic

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so crucial to an organisation success, and why everybody in service need to be buying education around this subject.

Today there are a big number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? However that is not the case otherwise everyone would have split it.

Likewise, let’s state that you have discovered a traffic source and your service is doing excellent. What would take place if that source was closed down – or more most likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the expense of marketing by x10. What would you do then?

That is why you need to comprehend traffic at a detailed level. See as soon as you understand it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your organisation and complimentary to take it anywhere you want.

So Who Is Russel Brunson Paid Vs Organic Traffic

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has been around considering that there were sales people (forever!), but that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are unbelievable value each on their own. If you haven’t read them, then I highly suggest you include it to your todo list!

Russel built the ClickFunnels platform on the principle of making sales funnels simple. And this seems his approach to whatever. How can you take a complicated job or concept and make it simple. How do you simplify to simple parts that can be executed on and then duplicated to scale.

It is frequently stated that there is absolutely nothing brand-new – and that the more things alter, the more they stay the same. This holds true with much of Russell’s items.

You see much of what Russell offers are in fact ideas and concepts that someone else produced. Does this mean that he “took” the concepts – no I don’t believe so, as he ALWAYS offers credit to where the concept originated from.

Russell has remained a student – which is absolutely the very best method to be. In any discipline he has set his mind to, he has made sure he studies it in information, surrounds himself with remarkable mentors, and ends up being a master of it. In doing so he will get key ideas.

Russell is also a fantastic story teller. He has an extraordinary capability to take ideas that might be challenging to grasp, and retell them in a simple, easy to understand manner. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS series really originated from Andre Chaperon, who Russell does actually give the credit and mention. His way of retelling what the SOS sequence is, and how you can use it, now has his name largely associated with it.

It is more than that. Russell is deep in the trenches as an internet marketer. He has done it difficult and suffered numerous lots of set-backs and failures. When he takes an idea and retells it – he does it from a place of knowing how it works in the genuine world. The recommendations and experience he wraps around the idea is priceless.

What does this indicate?

I believe it indicates that almost anything Russell has a hand in producing is of the greatest worth. He takes the very best of the very best and replays it to us in a manner that we can carry out and understand into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than many of Russell’s other items.  Paid Vs Organic Traffic

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item established by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. When most of us hardly knew what the Internet even was, John was constructing an online organisation back!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became popular, a minimum of in the reasonably little tight web marketing circle – as it was at that time. And he became somebody Russell admired, and followed closely.

The real interesting part of the story is that several years later on Russell still saw the huge worth in the traffic secrets course – and he managed to encourage John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. Rather of continuing to offer it as a stand alone item, it became an upsell to his other items. He found a method to utilize it to develop even more value in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets Book

The book was launched at a time when many so called guru’s were trying to keep whatever about online success a trick. However in common Russell Brunson style, he released all the secrets readily available for anybody who made the effort to check out and comprehend the book.

It contains a detailed actionable blueprint for any who is brand-new to internet marketing.

Some of the concepts covered consist of;

  • The Value Ladder; how to develop increasing value in your sales process to improve your item sell price.
  • How to find your dream customers; how to turn possible clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal clients so they want to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your possible customers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best use one.

This book has been called “life-changing” by so numerous individuals, consisting of the similarity Steve Larson, who has gone on to produce his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a should check out book for any entrepreneur – particularly if you plan to build an online company. It shares the secrets around developing a regional following of fans who will become repeat buyers of your items.

Expert Secrets Book

Some of the core concepts covered include;

  • Creating your mass movement; Building on the principle f an appealing character, how do you begin to get your message out in properly to attract individuals.
  • Creating belief; How to develop a belief in individuals that they can achieve the result you are selling. Many people are merely stuck, which is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both attracts, then engages the audience taking them on a journey. The destination naturally is the point where they understand they absolutely need the product you are promoting.
  • Selling with Authenticity; This is making sure that the value your customer is receiving is much higher than the amount they spend for it.

In many ways this book is a script for how Russell has discovered to market and offer over lots of years online. It is the same process and tools he uses everyday in his service to make it the big success that it is.  Paid Vs Organic Traffic

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be launched, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve discussed the key styles and topics will be taken from this initial course – so it’s an excellent location to start.

The original John Reese Traffic Secrets course is exceptionally comprehensive – with 24 rather comprehensive modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is in fact the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to standard ideas that will be constructed on. These consist of domain names, branding and target markets. If your are a novice to internet marketing this first module is so crucial to start that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target audience, consisting of where they hang out, the keywords to find them and the advertisement copy that they will react to. You also discover about the very best traffic sources so you don’t squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly neglected. It’s one thing to get traffic to your organisation, however if your copy is bad, they will bounce back out once again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is a really important subject, and one near my heart as I enjoy utilizing SEO as a crucial traffic source in my company. Do this part right and you have limitless complimentary traffic for several years. You will learn the fundamentals of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll need to find out how to grow it and also look after it as it grows. This module teaches tested email marketing techniques and techniques that work. You’ll learn how to automate email campaigns and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it up until there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your items. , if done right the procedure is uncomplicated.. Start an affiliate program, recruit affiliates to promote for your company and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of amazing strategies that you can utilize to generate traffic by means of e-commerce. You will find out how you can use Amazon’s product advertising API to increase the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very crucial module as it teaches you the fundamental theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow an organisation including, lower your cost per visitor, increase traffic volume and raise your average invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon major news websites like CNN, Fox News, and ESPN. And, you’ll learn proven strategies for running all sorts of ads like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It includes over 2 dozen specific lessons on how to take advantage of the Google Ads platform to drive traffic to your site. It covers whatever from high scoring landing pages, optimise ad copy and the use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a massive quantity of traffic to your site. This module shows you what you need to start, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Think of if you had an app individuals were utilizing, that might drive traffic to your service! You’ll discover how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software and widgets across platforms. The crucial concept is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Marketing on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are eager to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential consumer, who visited your site without purchasing? That is what you are taught here – how you retarget people who have actually come to your site, but not yet bought. If you are using paid advertising to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, consisting of different languages. Typically there are untapped markets just due to the fact t that they don’t speak English. Translate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of many online marketing. It has ended up being the major source of traffic and leads for the majority of online entrepreneur. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you find out methods like leveraging Facebook shares and likes, and integrating various social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred technique! John covers the essential concepts such as on and off-page SEO. While a few of the tools gone over are a little outdated, the methods have actually actually remained the exact same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the search engines and supply value to your audience. You are also revealed how to contract out the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s material? Well this module shows you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant search engine (behind Google), it stands to reason it must be such a high traffic source for any service. That and the truth that it is really owned by Google suggests it is a platform that all organisation must be leveraging in some way for traffic. So how do you optimise your channel, keywords and content for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very essential to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be extremely simple to become overwhelmed and sidetracked. {So a well laid-out a master plan to assist you remain focused and organised is really crucial.

Phew that is a lot! It truly is amazing value when you break it down across all the module. Anyone of these modules would blow away the training programs turning up by “experts” who have actually only been around for a couple of months!  Paid Vs Organic Traffic

How Much Does Traffic Secrets Cost?

Today we are still waiting to learn the last pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium given the material.

As normal it looks like Russel and the group will be launching the book online free, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Presently there is no way to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package or an upsell from one of the other ClickFunnel’s products.

Probably the easiest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the obstacle yet, then what are you believing???!!! It is among the very best training programs for anyone trying to wrap their head around internet marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically available for $297 as an upsell to the OFA difficulty. This actually is remarkable value for what you get, and is a great compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have actually found.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable internet marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer huge worth.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and need to be refreshed. It is expected that will be repaired in Russell’s new book.
The module on copywriting is a little light – offered how crucial this topic is.
You can’t buy the Traffic Secrets course only. It is just available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Paid Vs Organic Traffic

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Paid Vs Organic Traffic - Traffic Secrets Book

In general, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first launched.

While it’s not best it is one of the fastest ways to learn about the lots of different traffic sources readily available on the internet. It is of huge worth for any company owner or business owner wanting to develop and increase their online traffic.

Based upon Russell’s previous books, and his value driven approach, I can just presume that the brand-new Traffic Secrets book will be amazing.