Organic Vs Paid Traffic – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsOrganic Vs Paid Traffic

Writing a review about a book that has not been launched is a little difficult – but what is essential to comprehend is the background of Traffic Secrets.

Organic Vs Paid Traffic Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually progressed into the brand-new Russell Brunson book about to be released.

Most notably, why should you care? After all, isn’t this simply another marketing book by a so called internet expert to make money?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never does anything unless it includes a big quantity of worth to the reader. His entire marketing and sales approach is how can he stack the value in favour of the purchaser – which is an actually refreshing view.

More notably he is now talking about the topic which must be at the heart of all company. How do you get traffic, potential customers, to your business?

Let’s learn.

What Is “Traffic” and Why Is It So Crucial?

There are lots of factors why an organisation might not survive – however without a doubt one of the biggest is a lack of traffic! Without any paying clients, or traffic, you just don’t have a service.

And yet it is one of the areas that is both over-looked, and hard to define. I believe it is since it is a hard topic, so numerous company owner merely ignore it. They take the “develop it and they will come” approach – which plainly does not work.

It does appear insane that with all the “traffic” on the web why isn’t every online organisation squashing it! Everyday there is close to $7 billion exchanged with individuals purchasing services and items online – in every specific niche you can possibly imagine. For a lot of online services they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so simple and appear to have an unlimited supply of traffic? A lot of stay stuck and struggling?. Organic Vs Paid Traffic

That is the Secret of Traffic in a sales funnel. That is why it is so essential and fundamental to a service success, and why everyone in organisation need to be investing in education around this topic.

Today there are a substantial variety of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? However that is not the case otherwise everybody would have split it.

Let’s state that you have discovered a traffic source and your business is doing terrific. What would happen if that source was shut down – or more likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the expense of marketing by x10. What would you do then?

That is why you need to understand traffic at a detailed level. See as soon as you comprehend it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your company and free to take it anywhere you want.

So Who Is Russel Brunson Organic Vs Paid Traffic

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written numerous books which are extraordinary value each on their own. I strongly suggest you include it to your todo list if you have not read them!

Russel developed the ClickFunnels platform on the principle of making sales funnels simple. And this appears to be his approach to everything. How can you take a complex task or concept and make it easy. How do you simplify to basic elements that can be carried out on and after that repeated to scale.

It is typically stated that there is nothing new – and that the more things change, the more they remain the very same. This is the case with a lot of Russell’s products.

You see much of what Russell sells are really ideas and concepts that someone else produced. Does this mean that he “stole” the ideas – no I do not believe so, as he ALWAYS offers credit to where the idea originated from.

Russell has stayed a student – which is absolutely the very best way to be. In any discipline he has set his mind to, he has made sure he studies it in information, surrounds himself with amazing coaches, and becomes a master of it. In doing so he will select up key concepts.

Russell is likewise an amazing story teller. He has an amazing ability to take concepts that might be challenging to grasp, and retell them in a simple, simple to understand way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS sequence truly originated from Andre Chaperon, who Russell does actually mention and provide the credit. But his way of retelling what the SOS sequence is, and how you can use it, now has his name largely related to it.

Russell is deep in the trenches as a web online marketer. When he takes an idea and retells it – he does it from a location of understanding how it works in the real world.

So what does this mean?

I believe it means that almost anything Russell contributes to producing is of the highest worth. He takes the very best of the very best and replays it to us in a way that we can understand and carry out into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than most of Russell’s other items.  Organic Vs Paid Traffic

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. John was developing an online company back when the majority of us barely knew what the Internet even was!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became famous, at least in the reasonably little tight online marketing circle – as it was at that time. And he ended up being someone Russell appreciated, and followed closely.

The real fascinating part of the story is that several years later on Russell still saw the huge value in the traffic secrets course – and he managed to encourage John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. So instead of continuing to sell it as a stand alone item, it ended up being an upsell to his other products. He discovered a method to use it to produce a lot more worth in his sales funnels … in typical Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets Book

When numerous so called master’s were attempting to keep whatever about online success a secret, the book was launched at a time. However in normal Russell Brunson style, he released all the secrets offered for anyone who put in the time to read and comprehend the book.

It includes a step-by-step actionable plan for any who is brand-new to online marketing.

A few of the concepts covered include;

  • The Value Ladder; how to build increasing worth in your sales process to enhance your item sell price.
  • How to find your dream customers; how to turn prospective consumers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect consumers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential customers and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best use one.

This book has been called “life-changing” by many people, including the likes of Steve Larson, who has actually gone on to produce his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a must read book for any entrepreneur – specifically if you prepare to build an online business. It shares the secrets around creating a regional following of fans who will become repeat buyers of your products.

Expert Secrets Book

Some of the core concepts covered include;

  • Creating your mass motion; Building on the concept f an appealing character, how do you begin to get your message out in properly to bring in people.
  • Creating belief; How to produce a belief in individuals that they can achieve the result you are offering. The majority of people are merely stuck, which is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The location of course is the point where they understand they absolutely require the product you are promoting.
  • Selling with Authenticity; This is making sure that the value your customer is getting is much greater than the quantity they pay for it.

In many ways this book is a script for how Russell has actually found out to market and sell over several years online. It is the very same process and tools he utilizes everyday in his service to make it the huge success that it is.  Organic Vs Paid Traffic

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be released, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial themes and topics will be drawn from this original course – so it’s a good place to begin.

The initial John Reese Traffic Secrets course is incredibly comprehensive – with 24 rather extensive modules! Let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is actually the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to standard concepts that will be developed on. These include domain names, branding and target markets. , if your are a beginner to online marketing this first module is so crucial to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about discovering your target market, including where they hang out, the keywords to discover them and the ad copy that they will react to. You likewise find out about the very best traffic sources so you don’t squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly neglected. It’s one thing to get traffic to your organisation, but if your copy is bad, they will bounce back out again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is an extremely crucial subject, and one near to my heart as I enjoy using SEO as a key traffic source in my business. Do this part right and you have limitless complimentary traffic for many years. You will discover the essentials of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll need to find out how to grow it and also take care of it as it grows. This module teaches proven email marketing strategies and methods that work. You’ll discover how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not spend for it up until there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your items. , if done right the process is simple.. Start an affiliate program, hire affiliates to promote for your company and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains unbelievable tactics that you can utilize to create traffic through e-commerce. You will find out how you can utilize Amazon’s item marketing API to enhance the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very essential module as it teaches you the standard theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core ways to grow an organisation including, lower your cost per visitor, increase traffic volume and raise your typical spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads running across major news sites like CNN, Fox News, and ESPN. And, you’ll find out proven methods for running all sorts of advertisements like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It includes over 2 lots specific lessons on how to utilize the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise ad copy and using strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a massive quantity of traffic to your website. This module shows you what you need to start, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Imagine if you had an app individuals were using, that might drive traffic to your organisation! You’ll find out how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software application and widgets throughout platforms. The key concept is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook advertisements. Marketing on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are eager to master, you will probably require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible consumer, who visited your website without buying? That is what you are taught here – how you retarget individuals who have pertained to your site, however not yet made a purchase. If you are using paid marketing to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, consisting of different languages. Typically there are untapped markets just due to the fact t that they do not speak English. Translate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of online marketing. It has become the significant source of traffic and leads for most online company owner. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Particularly you find out techniques like leveraging Facebook shares and likes, and integrating different social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite method! John covers the essential concepts such as on and off-page SEO. While a few of the tools gone over are a little out-of-date, the strategies have actually truly remained the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and provide worth to your audience. If this isn’t your thing, you are also revealed how to outsource the writing element.

Module 21 – Content Curation Methods: How do you legally leverage other people’s content? Well this module reveals you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it should be such a high traffic source for any service. That and the fact that it is actually owned by Google means it is a platform that all company should be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely essential to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be super easy to end up being overwhelmed and distracted. {So a well laid-out a master strategy to assist you remain focused and arranged is actually important.

Phew that is a lot! When you break it down across all the module, it actually is remarkable value. Anyone of these modules would blow away the training programs turning up by “masters” who have actually only been around for a couple of months!  Organic Vs Paid Traffic

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to learn the final pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium given the material.

But as typical it looks like Russel and the group will be releasing the book online totally free, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Presently there is no other way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a package or an upsell from one of the other ClickFunnel’s items.

Most likely the most convenient and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the challenge yet, then what are you believing???!!! It is one of the best training programs for anyone trying to cover their head around online marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally offered for $297 as an upsell to the OFA challenge. This actually is amazing worth for what you get, and is a great compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have actually found.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable internet marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal big worth.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and need to be refreshed. It is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – given how crucial this subject is.
You can’t purchase the Traffic Secrets course just. It is only available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Organic Vs Paid Traffic

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Organic Vs Paid Traffic - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first introduced.

While it’s not perfect it is one of the fastest ways to learn more about the many different traffic sources offered on the web. It is of huge value for any entrepreneur or business owner looking to build and increase their online traffic.

Based on Russell’s previous books, and his value driven approach, I can just presume that the brand-new Traffic Secrets book will be remarkable.