Organic Traffic Vs Paid Traffic Statistics – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsOrganic Traffic Vs Paid Traffic Statistics

Composing a review about a book that has not been launched is a little tricky – however what is essential to comprehend is the background of Traffic Secrets.

Organic Traffic Vs Paid Traffic Statistics Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually progressed into the brand-new Russell Brunson book about to be launched.

Most importantly, why should you care? After all, isn’t this just another marketing book by a so called web guru to earn money?

If understand anything about Russell Brunson, and if you do not I hope this post alters that, you will understand that Russell never ever does anything unless it adds a big amount of worth to the reader. His entire marketing and sales viewpoint is how can he stack the worth in favour of the buyer – which is an actually rejuvenating view.

More significantly he is now talking about the topic which should be at the heart of all organisation. How do you get traffic, potential customers, to your company?

Let’s find out.

What Is “Traffic” and Why Is It So Important?

There are lots of reasons that a service may not endure – however by far one of the greatest is a lack of traffic! With no paying consumers, or traffic, you merely do not have a company.

And yet it is one of the locations that is both over-looked, and hard to define. I think it is due to the fact that it is a tough topic, a lot of company owner merely ignore it. They take the “develop it and they will come” technique – which clearly doesn’t work.

It does appear insane that with all the “traffic” on the internet why isn’t every online organisation crushing it! Everyday there is close to $7 billion exchanged with individuals purchasing product or services online – in every specific niche imaginable. Yet for most online businesses they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online business owners and company make it look so simple and appear to have an unlimited supply of traffic? Many remain stuck and struggling?. Organic Traffic Vs Paid Traffic Statistics

That is the Secret of Traffic in a sales funnel. That is why it is essential and so important to a business success, and why everybody in organisation should be buying education around this topic.

Today there are a big variety of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? However that is not the case otherwise everybody would have broken it.

Also, let’s state that you have discovered a traffic source and your business is doing fantastic. What would happen if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making too much money and increases the expense of marketing by x10. What would you do then?

That is why you require to comprehend traffic at an in-depth level. See as soon as you comprehend it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your service and totally free to take it anywhere you desire.

Who Is Russel Brunson Organic Traffic Vs Paid Traffic Statistics

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed several books which are incredible worth each by themselves. I strongly suggest you include it to your todo list if you have not read them!

Russel built the ClickFunnels platform on the concept of making sales funnels easy. And this seems his approach to whatever. How can you take a complex task or concept and make it simple. How do you break it down to easy elements that can be executed on and then repeated to scale.

It is typically stated that there is absolutely nothing new – which the more things alter, the more they stay the very same. This is the case with a lot of Russell’s products.

You see much of what Russell sells are actually concepts and concepts that another person developed. Does this mean that he “took” the concepts – no I do not believe so, as he ALWAYS provides credit to where the idea came from.

Russell has remained a trainee – which is definitely the finest method to be. In any discipline he has actually set his mind to, he has made sure he studies it in information, surrounds himself with amazing mentors, and ends up being a master of it. In doing so he will get crucial ideas.

Russell is likewise an incredible story teller. He has an amazing capability to take ideas that might be challenging to grasp, and retell them in a basic, easy to understand way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS sequence truly came from Andre Chaperon, who Russell does actually provide the credit and point out. However his method of retelling what the SOS sequence is, and how you can use it, now has his name mainly associated with it.

Russell is deep in the trenches as a web online marketer. When he takes a concept and retells it – he does it from a place of knowing how it works in the real world.

So what does this indicate?

I think it means that nearly anything Russell contributes to producing is of the greatest worth. He takes the finest of the very best and replays it to us in such a way that we can comprehend and execute into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than most of Russell’s other products.  Organic Traffic Vs Paid Traffic Statistics

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item established by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. John was constructing an online company back when the majority of us barely understood what the Internet even was!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became famous, at least in the fairly little tight online marketing circle – as it was at that time. And he ended up being someone Russell appreciated, and followed carefully.

The real remarkable part of the story is that many years later Russell still saw the substantial value in the traffic secrets course – and he managed to convince John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. So instead of continuing to sell it as a stand alone item, it became an upsell to his other items. He discovered a way to utilize it to produce much more value in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets Book

When many so called master’s were attempting to keep whatever about online success a trick, the book was launched at a time. In normal Russell Brunson style, he released all the secrets offered for anyone who took the time to comprehend the book and check out.

It contains a step-by-step actionable blueprint for any who is new to internet marketing.

A few of the ideas covered consist of;

  • The Value Ladder; how to construct increasing value in your sales process to improve your product sell price.
  • How to discover your dream consumers; how to turn possible customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal clients so they want to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective customers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best use one.

This book has actually been called “life-changing” by many people, consisting of the likes of Steve Larson, who has gone on to develop his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a must read book for any entrepreneur – particularly if you plan to construct an online business. It shares the secrets around developing a local following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass movement; Building on the concept f an attractive character, how do you start to get your message out in the proper way to attract individuals.
  • Creating belief; How to produce a belief in people that they can attain the outcome you are offering. The majority of people are merely stuck, which is why they have not purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both draws in, then engages the audience taking them on a journey. The location naturally is the point where they understand they absolutely need the product you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your customer is getting is much greater than the amount they pay for it.

In numerous ways this book is a script for how Russell has learnt to market and sell over several years online. It is the very same process and tools he utilizes daily in his business to make it the substantial success that it is.  Organic Traffic Vs Paid Traffic Statistics

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be launched, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve discussed the essential themes and subjects will be drawn from this initial course – so it’s a good location to start.

The original John Reese Traffic Secrets course is extremely detailed – with 24 rather comprehensive modules! So let’s take a glance what is covered in every one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is really the one providing the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to fundamental ideas that will be developed on. These consist of domain, branding and target audience. , if your are a rookie to online marketing this first module is so important to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target audience, including where they hang out, the keywords to find them and the advertisement copy that they will react to. You likewise discover the best traffic sources so you don’t waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is quickly ignored. It’s one thing to get traffic to your company, however if your copy is bad, they will recover out again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to examine out Jim Edwards book, Copywriting Secrets for a much deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is a very important subject, and one near my heart as I like utilizing SEO as an essential traffic source in my business. Do this part right and you have limitless complimentary traffic for years. You will learn the fundamentals of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll require to discover how to grow it and also take care of it as it grows. This module teaches proven email marketing tactics and techniques that work. You’ll discover how to automate email campaigns and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t spend for it up until there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your products. , if done right the process is simple.. Start an affiliate program, hire affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains extraordinary tactics that you can utilize to create traffic via e-commerce. You will learn how you can utilize Amazon’s item advertising API to boost the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely important module as it teaches you the standard theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core ways to grow an organisation consisting of, lower your expense per visitor, increase traffic volume and raise your average invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to buy media Ads and sponsorships. John likewise shows you how to get your Ads stumbling upon major news sites like CNN, Fox News, and ESPN. And, you’ll discover proven techniques for running all sorts of advertisements like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over 2 dozen specific lessons on how to leverage the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise advertisement copy and the use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a massive amount of traffic to your site. This module reveals you what you require to begin, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Think of if you had an app people were using, that might drive traffic to your service! You’ll find out how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software and widgets throughout platforms. The essential idea is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook advertisements. Marketing on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are eager to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective customer, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have pertained to your site, but not yet made a purchase. If you are using paid marketing to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, including various languages. Often there are untapped markets simply due to the reality t that they don’t speak English. Equate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of most internet marketing. It has ended up being the significant source of traffic and leads for many online company owner. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Particularly you discover methods like leveraging Facebook likes and shares, and integrating different social media represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred strategy! John covers the essential concepts such as on and off-page SEO. While some of the tools talked about are a little outdated, the strategies have really stayed the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the search engines and provide value to your audience. If this isn’t your thing, you are also revealed how to outsource the writing aspect.

Module 21 – Content Curation Methods: How do you lawfully leverage other people’s material? Well this module shows you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant online search engine (behind Google), it stands to reason it must be such a high traffic source for any organisation. That and the reality that it is really owned by Google indicates it is a platform that all company should be leveraging somehow for traffic. How do you optimise your channel, keywords and material for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very essential to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be very easy to end up being overwhelmed and sidetracked. {So a well laid-out a master strategy to help you remain focused and arranged is truly essential.

Phew that is a lot! It really is incredible worth when you simplify across all the module. Anyone of these modules would blow away the training programs popping up by “masters” who have just been around for a few months!  Organic Traffic Vs Paid Traffic Statistics

How Much Does Traffic Secrets Cost?

Right now we are still waiting to learn the final pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium offered the content.

But as normal it appears like Russel and the team will be releasing the book online free, plus the cost of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Currently there is no way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a package deal or an upsell from among the other ClickFunnel’s items.

Probably the simplest and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the obstacle yet, then what are you believing???!!! It is among the very best training programs for anybody trying to cover their head around internet marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally available for $297 as an upsell to the OFA difficulty. This actually is amazing worth for what you get, and is a great compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable online marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer big value.

What People Don’t Like So Much?

Some details and tools talked about in the course are a bit out-dated and need to be refreshed. But it is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – offered how crucial this topic is.
You can’t purchase the Traffic Secrets course only. It is just available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Organic Traffic Vs Paid Traffic Statistics

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Organic Traffic Vs Paid Traffic Statistics - Traffic Secrets Book

In general, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first launched.

While it’s not best it is one of the fastest ways to learn about the many different traffic sources readily available on the internet. It is of massive value for any entrepreneur or business owner wanting to build and increase their online traffic.

Based on Russell’s previous books, and his value driven approach, I can just presume that the new Traffic Secrets book will be fantastic.