Organic Traffic Vs Paid Traffic – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsOrganic Traffic Vs Paid Traffic

Composing a review about a book that has actually not been released is a little challenging – however what is very important to comprehend is the background of Traffic Secrets.

Organic Traffic Vs Paid Traffic Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually progressed into the new Russell Brunson book about to be launched.

Most significantly, why should you care? Isn’t this just another marketing book by a so called internet expert to make cash?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never ever does anything unless it includes a huge quantity of worth to the reader. His entire marketing and sales approach is how can he stack the worth in favour of the buyer – which is a truly rejuvenating view.

More notably he is now talking about the topic which should be at the heart of all organisation. How do you get traffic, potential clients, to your service?

Let’s learn.

What Is “Traffic” and Why Is It So Crucial?

There are lots of reasons an organisation may not make it through – however without a doubt among the biggest is an absence of traffic! With no paying clients, or traffic, you simply do not have a service.

And yet it is one of the locations that is both over-looked, and hard to define. I think it is due to the fact that it is a difficult topic, many entrepreneur just ignore it. They take the “develop it and they will come” method – which clearly does not work.

It does appear insane that with all the “traffic” on the internet why isn’t every online service squashing it! Daily there is close to $7 billion exchanged with people purchasing services and products online – in every niche imaginable. Yet for the majority of online businesses they feel like they remain in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so basic and appear to have an unlimited supply of traffic? A lot of stay stuck and having a hard time?. Organic Traffic Vs Paid Traffic

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so important to a company success, and why everybody in service need to be investing in education around this topic.

Today there are a substantial number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So tapping into one of these should be simple right? That is not the case otherwise everyone would have broken it.

Likewise, let’s state that you have found a traffic source and your organisation is doing excellent. What would take place if that source was closed down – or more likely Zuckerberg decides he’s had enough of other’s making too much money and increases the cost of advertising by x10. What would you do then?

That is why you need to comprehend traffic at an in-depth level. See as soon as you comprehend it, how it works and where you can get it (from several sources), you eliminate the shackles. You are now in control of your business and totally free to take it anywhere you desire.

Who Is Russel Brunson Organic Traffic Vs Paid Traffic

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed several books which are incredible worth each on their own. If you haven’t read them, then I highly recommend you include it to your todo list!

Russel constructed the ClickFunnels platform on the principle of making sales funnels easy. And this appears to be his technique to whatever. How can you take a complicated job or idea and make it simple. How do you simplify to easy parts that can be carried out on and then duplicated to scale.

It is often stated that there is absolutely nothing brand-new – which the more things alter, the more they stay the exact same. This is the case with many of Russell’s items.

You see much of what Russell offers are in fact ideas and principles that someone else created. Does this mean that he “stole” the concepts – no I don’t think so, as he ALWAYS gives credit to where the concept came from.

Russell has remained a trainee – which is definitely the finest way to be. In any discipline he has actually set his mind to, he has actually made sure he studies it in information, surrounds himself with amazing coaches, and becomes a master of it. In doing so he will pick up key concepts.

Russell is also an incredible story teller. He has an amazing capability to take ideas that may be tricky to grasp, and retell them in a simple, easy to comprehend way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS series actually originated from Andre Chaperon, who Russell does really provide the credit and point out. His way of retelling what the SOS series is, and how you can use it, now has his name mainly associated with it.

Russell is deep in the trenches as an internet marketer. When he takes an idea and retells it – he does it from a place of knowing how it works in the real world.

What does this mean?

I think it means that almost anything Russell has a hand in producing is of the greatest worth. He takes the very best of the best and replays it to us in a way that we can implement and comprehend into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other products.  Organic Traffic Vs Paid Traffic

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. John was building an online organisation back when the majority of us barely knew what the Internet even was!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became popular, a minimum of in the fairly little tight web marketing circle – as it was back then. And he ended up being somebody Russell admired, and followed carefully.

The genuine interesting part of the story is that lots of years later Russell still saw the huge worth in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. So instead of continuing to sell it as a stand alone product, it became an upsell to his other items. He found a method to use it to create a lot more worth in his sales funnels … in common Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets Book

When numerous so called expert’s were trying to keep whatever about online success a trick, the book was launched at a time. In normal Russell Brunson design, he published all the secrets available for anyone who took the time to comprehend the book and check out.

It contains a detailed actionable plan for any who is brand-new to online marketing.

A few of the principles covered consist of;

  • The Value Ladder; how to construct increasing value in your sales process to enhance your product sell price.
  • How to find your dream consumers; how to turn prospective customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect consumers so they desire to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your prospective consumers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest usage one.

This book has actually been called “life-altering” by so lots of people, including the similarity Steve Larson, who has actually gone on to produce his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a need to check out book for any entrepreneur – particularly if you plan to develop an online organisation. It shares the secrets around creating a local following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass motion; Building on the concept f an attractive character, how do you begin to get your message out in properly to bring in individuals.
  • Creating belief; How to produce a belief in people that they can attain the outcome you are selling. The majority of people are merely stuck, which is why they haven’t bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both attracts, then engages the audience taking them on a journey. The location naturally is the point where they realise they definitely need the product you are promoting.
  • Selling with Authenticity; This is making certain that the worth your customer is getting is much higher than the quantity they pay for it.

In numerous ways this book is a script for how Russell has learnt to market and offer over numerous years online. It is the very same procedure and tools he uses daily in his business to make it the huge success that it is.  Organic Traffic Vs Paid Traffic

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be launched, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the key styles and topics will be taken from this original course – so it’s a good place to begin.

The initial John Reese Traffic Secrets course is extremely comprehensive – with 24 quite detailed modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is actually the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to fundamental concepts that will be constructed on. These consist of domain names, branding and target audience. If your are a novice to online marketing this very first module is so crucial to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about finding your target audience, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will react to. You also learn more about the best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily overlooked. It’s one thing to get traffic to your service, however if your copy is bad, they will bounce back out once again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is an extremely important subject, and one close to my heart as I love utilizing SEO as a key traffic source in my service. Do this part right and you have unlimited totally free traffic for several years. You will learn the basics of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll require to find out how to grow it and also look after it as it grows. This module teaches tested email marketing strategies and methods that work. You’ll learn how to automate email projects and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it until there is a sale! Start an affiliate program, recruit affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of amazing methods that you can utilize to create traffic through e-commerce. You will learn how you can use Amazon’s item marketing API to improve the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core methods to grow a company including, lower your cost per visitor, boost traffic volume and raise your average invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to purchase media Ads and sponsorships. John likewise shows you how to get your Ads encountering significant news websites like CNN, Fox News, and ESPN. And, you’ll discover tested strategies for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over 2 dozen specific lessons on how to leverage the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive an enormous amount of traffic to your site. This module shows you what you require to get going, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Envision if you had an app individuals were using, that could drive traffic to your company! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused particularly on software application and widgets throughout platforms. The essential idea is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Marketing on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are eager to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible customer, who visited your site without buying? That is what you are taught here – how you retarget individuals who have concerned your website, however not yet purchased. If you are using paid advertising to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, including various languages. Often there are untapped markets simply due to the fact t that they don’t speak English. Translate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of the majority of online marketing. It has actually ended up being the significant source of traffic and leads for a lot of online company owner. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you discover techniques like leveraging Facebook shares and likes, and integrating different social networks represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred method! John covers the crucial principles such as on and off-page SEO. While some of the tools gone over are a little outdated, the techniques have actually actually remained the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the search engines and offer value to your audience. You are also demonstrated how to contract out the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other people’s content? Well this module shows you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any company. That and the fact that it is in fact owned by Google implies it is a platform that all service ought to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely crucial to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be incredibly easy to become overloaded and sidetracked. {So a well laid-out a master plan to assist you stay focused and arranged is actually crucial.

Phew that is a lot! It actually is amazing worth when you break it down across all the module. Anybody of these modules would blow away the training programs appearing by “gurus” who have only been around for a few months!  Organic Traffic Vs Paid Traffic

How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover the final pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium given the material.

But as usual it appears like Russel and the group will be launching the book online free, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Presently there is no other way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a package or an upsell from one of the other ClickFunnel’s items.

Probably the easiest and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the obstacle yet, then what are you believing???!!! It is among the best training programs for anyone attempting to wrap their head around online marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually readily available for $297 as an upsell to the OFA obstacle. This really is fantastic worth for what you get, and is an excellent compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have found.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable online marketing suggestions from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal big worth.

What People Don’t Like So Much?

Some information and tools gone over in the course are a bit out-dated and require to be revitalized. It is expected that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – offered how crucial this topic is.
You can’t purchase the Traffic Secrets course only. It is just available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Organic Traffic Vs Paid Traffic

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Organic Traffic Vs Paid Traffic - Traffic Secrets Book

In general, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first released.

While it’s not ideal it is among the fastest ways to learn more about the many various traffic sources available on the web. It is of massive value for any company owner or entrepreneur looking to develop and increase their online traffic.

Based upon Russell’s previous books, and his worth driven method, I can only presume that the brand-new Traffic Secrets book will be amazing.