Organic Traffic Time – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson is about to launch his brand-new book Traffic SecretsOrganic Traffic Time

Writing a review about a book that has not been launched is a little tricky – but what is very important to comprehend is the background of Traffic Secrets.

Organic Traffic Time Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has evolved into the new Russell Brunson book about to be launched.

Most significantly, why should you care? After all, isn’t this simply another marketing book by a so called internet expert to generate income?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never does anything unless it includes a huge quantity of worth to the reader. His entire marketing and sales viewpoint is how can he stack the worth in favour of the purchaser – which is a really refreshing view.

But more importantly he is now discussing the subject which ought to be at the heart of all business. How do you get traffic, potential clients, to your organisation?

Let’s find out.

What Is “Traffic” and Why Is It So Crucial?

There are many reasons why a company might not survive – but without a doubt among the biggest is an absence of traffic! Without any paying consumers, or traffic, you simply don’t have a service.

And yet it is one of the locations that is both over-looked, and tough to define. I believe it is since it is a hard topic, so many company owners just disregard it. They take the “develop it and they will come” approach – which plainly doesn’t work.

It does appear insane that with all the “traffic” on the web why isn’t every online organisation crushing it! Everyday there is close to $7 billion exchanged with individuals purchasing product or services online – in every specific niche you can possibly imagine. For a lot of online services they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so easy and appear to have an unlimited supply of traffic? A lot of remain stuck and struggling?. Organic Traffic Time

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and fundamental to a service success, and why everybody in company need to be buying education around this topic.

Right now there are a big variety of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be simple? That is not the case otherwise everyone would have broken it.

Also, let’s state that you have found a traffic source and your business is doing terrific. What would occur if that source was shut down – or more likely Zuckerberg decides he’s had enough of other’s making too much money and increases the cost of advertising by x10. What would you do then?

That is why you need to understand traffic at a comprehensive level. See as soon as you comprehend it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your business and totally free to take it anywhere you want.

So Who Is Russel Brunson Organic Traffic Time

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The principle of sales funnels has actually been around since there were sales individuals (forever!), but that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are incredible value each on their own. I strongly recommend you add it to your todo list if you haven’t read them!

Russel constructed the ClickFunnels platform on the concept of making sales funnels easy. And this appears to be his method to everything. How can you take a complex job or idea and make it basic. How do you break it down to basic components that can be performed on and then duplicated to scale.

It is frequently said that there is nothing brand-new – and that the more things change, the more they stay the very same. This is the case with much of Russell’s items.

You see much of what Russell sells are in fact concepts and ideas that somebody else created. Does this mean that he “took” the ideas – no I don’t believe so, as he ALWAYS provides credit to where the idea originated from.

Russell has stayed a trainee – which is absolutely the very best method to be. In any discipline he has actually set his mind to, he has ensured he studies it in detail, surrounds himself with incredible mentors, and becomes a master of it. In doing so he will get key concepts.

Russell is likewise a fantastic story teller. He has an incredible capability to take concepts that might be challenging to comprehend, and retell them in a basic, simple to understand manner. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS series actually came from Andre Chaperon, who Russell does in fact discuss and offer the credit. His method of retelling what the SOS series is, and how you can use it, now has his name largely associated with it.

Russell is deep in the trenches as an internet online marketer. When he takes an idea and retells it – he does it from a location of understanding how it works in the genuine world.

What does this mean?

I believe it implies that nearly anything Russell contributes to producing is of the greatest worth. He takes the finest of the finest and replays it to us in such a way that we can understand and execute into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other products.  Organic Traffic Time

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. When many of us barely knew what the Internet even was, John was developing an online service back!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly ended up being well-known, a minimum of in the fairly little tight internet marketing circle – as it was at that time. And he ended up being somebody Russell looked up to, and followed carefully.

The genuine fascinating part of the story is that lots of years later on Russell still saw the huge value in the traffic secrets course – and he managed to convince John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. Instead of continuing to offer it as a stand alone item, it became an upsell to his other items. He discovered a way to utilize it to produce much more worth in his sales funnels … in normal Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets Book

When many so called master’s were attempting to keep whatever about online success a secret, the book was launched at a time. In common Russell Brunson design, he published all the secrets readily available for anybody who took the time to check out and comprehend the book.

It contains a step-by-step actionable plan for any who is brand-new to internet marketing.

A few of the ideas covered consist of;

  • The Value Ladder; how to develop increasing value in your sales process to enhance your product sell price.
  • How to find your dream customers; how to turn prospective consumers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential consumers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest usage one.

This book has actually been called “life-changing” by a lot of individuals, consisting of the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a must check out book for any business owner – specifically if you plan to build an online organisation. It shares the secrets around producing a regional following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass movement; Building on the principle f an appealing character, how do you start to get your message out in the best method to draw in individuals.
  • Creating belief; How to develop a belief in people that they can accomplish the outcome you are offering. Many people are just stuck, which is why they haven’t bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both attracts, then engages the audience taking them on a journey. The destination obviously is the point where they realise they definitely need the item you are promoting.
  • Selling with Authenticity; This is making certain that the value your customer is receiving is much greater than the quantity they pay for it.

In numerous ways this book is a script for how Russell has actually found out to market and offer over many years online. It is the exact same procedure and tools he utilizes daily in his service to make it the big success that it is.  Organic Traffic Time

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be released, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial styles and topics will be drawn from this original course – so it’s a great place to begin.

The initial John Reese Traffic Secrets course is exceptionally comprehensive – with 24 quite thorough modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is in fact the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to fundamental principles that will be built on. These consist of domain, branding and target audience. , if your are a beginner to online marketing this first module is so crucial to start that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to know about discovering your target market, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will respond to. You likewise find out about the best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily ignored. It’s one thing to get traffic to your service, but if your copy is bad, they will recuperate out again – quicker than a seagull chasing after a chip! This is more of an intro to copywriting. You are best to inspect out Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is an extremely important topic, and one close to my heart as I like utilizing SEO as a key traffic source in my business. Do this part right and you have endless totally free traffic for several years. You will discover the essentials of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll need to discover how to grow it and also look after it as it grows. This module teaches proven email marketing methods and techniques that work. You’ll discover how to automate email projects and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t spend for it till there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your products. If done right the procedure is uncomplicated. Start an affiliate program, hire affiliates to promote for your company and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains extraordinary techniques that you can use to produce traffic through e-commerce. You will find out how you can use Amazon’s item marketing API to boost the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very essential module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core ways to grow a company including, lower your expense per visitor, boost traffic volume and raise your typical spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to purchase media Ads and sponsorships. John also reveals you how to get your Ads encountering significant news websites like CNN, Fox News, and ESPN. And, you’ll find out proven strategies for running all sorts of advertisements like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It contains over two dozen private lessons on how to utilize the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a massive quantity of traffic to your site. This module shows you what you require to begin, consisting of how you can contract out the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Picture if you had an app individuals were using, that might drive traffic to your service! You’ll learn how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software application and widgets throughout platforms. The key concept is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook ads. Marketing on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are eager to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible customer, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have actually come to your website, but not yet purchased. This is a must if you are utilizing paid marketing to get them there in the first place!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, including various languages. Typically there are untapped markets just due to the fact t that they do not speak English. Translate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of internet marketing. It has ended up being the major source of traffic and leads for the majority of online service owners. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you discover techniques like leveraging Facebook likes and shares, and integrating different social networks accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred method! John covers the crucial principles such as on and off-page SEO. While a few of the tools discussed are a little outdated, the methods have actually stayed the same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the search engines and supply worth to your audience. You are also demonstrated how to outsource the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally utilize other people’s material? Well this module reveals you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it must be such a high traffic source for any company. That and the reality that it is in fact owned by Google implies it is a platform that all organisation need to be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really crucial to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be super simple to become overloaded and sidetracked. {So a well laid-out a master plan to assist you remain focused and organised is really crucial.

Phew that is a lot! When you break it down throughout all the module, it actually is fantastic worth. Anybody of these modules would blow away the training programs popping up by “masters” who have actually only been around for a few months!  Organic Traffic Time

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium provided the content.

But as typical it appears like Russel and the team will be launching the book online complimentary, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Presently there is no other way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a bundle offer or an upsell from among the other ClickFunnel’s items.

Most likely the easiest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the challenge yet, then what are you thinking???!!! It is among the very best training programs for anybody attempting to wrap their head around internet marketing in basic. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically readily available for $297 as an upsell to the OFA difficulty. This truly is amazing value for what you get, and is a terrific compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable internet marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer huge worth.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and require to be revitalized. But it is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – offered how essential this topic is.
You can’t buy the Traffic Secrets course just. It is just available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Organic Traffic Time

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Organic Traffic Time - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first introduced.

While it’s not best it is among the fastest methods to discover the many various traffic sources offered on the web. It is of huge value for any entrepreneur or business owner wanting to develop and increase their online traffic.

Based upon Russell’s previous books, and his worth driven method, I can only presume that the new Traffic Secrets book will be fantastic.