Organic Traffic Techniques – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsOrganic Traffic Techniques

Composing a review about a book that has not been launched is a little tricky – however what is very important to understand is the background of Traffic Secrets.

Organic Traffic Techniques Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has progressed into the brand-new Russell Brunson book about to be released.

Most significantly, why should you care? Isn’t this just another marketing book by a so called web guru to make cash?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never does anything unless it adds a big quantity of value to the reader. His entire marketing and sales philosophy is how can he stack the value in favour of the purchaser – which is a truly refreshing view.

More importantly he is now talking about the subject which needs to be at the heart of all company. How do you get traffic, possible customers, to your organisation?

Let’s discover.

What Is “Traffic” and Why Is It So Vital?

There are lots of reasons that a service might not endure – however by far one of the most significant is an absence of traffic! With no paying consumers, or traffic, you just do not have an organisation.

And yet it is among the areas that is both over-looked, and hard to specify. I believe it is because it is a tough subject, numerous company owners simply disregard it. They take the “develop it and they will come” method – which plainly doesn’t work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online company squashing it! Daily there is close to $7 billion exchanged with people purchasing services and items online – in every specific niche possible. Yet for the majority of online organisations they feel like they remain in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and business make it look so easy and appear to have a limitless supply of traffic? However many remain stuck and struggling?. Organic Traffic Techniques

That is the Secret of Traffic in a sales funnel. That is why it is basic and so crucial to a company success, and why everyone in business should be investing in education around this topic.

Now there are a huge number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? That is not the case otherwise everyone would have broken it.

Also, let’s state that you have actually found a traffic source and your service is doing great. What would take place if that source was closed down – or more most likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the expense of marketing by x10. What would you do then?

That is why you require to understand traffic at an in-depth level. See once you understand it, how it works and where you can get it (from several sources), you eliminate the shackles. You are now in control of your service and free to take it anywhere you want.

Who Is Russel Brunson Organic Traffic Techniques

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has written a number of books which are unbelievable value each on their own. I highly recommend you add it to your todo list if you have not read them!

Russel developed the ClickFunnels platform on the idea of making sales funnels simple. And this appears to be his technique to whatever. How can you take a complex task or concept and make it easy. How do you break it down to basic parts that can be performed on and after that repeated to scale.

It is typically stated that there is nothing brand-new – which the more things alter, the more they stay the same. This is the case with much of Russell’s products.

You see much of what Russell offers are actually ideas and concepts that someone else created. Does this mean that he “took” the ideas – no I don’t believe so, as he ALWAYS gives credit to where the idea originated from.

Russell has stayed a trainee – which is absolutely the very best method to be. In any discipline he has actually set his mind to, he has made certain he studies it in information, surrounds himself with incredible coaches, and becomes a master of it. In doing so he will pick up crucial ideas.

Russell is likewise a fantastic story teller. He has an incredible ability to take ideas that might be challenging to understand, and retell them in a simple, easy to comprehend manner. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS sequence actually came from Andre Chaperon, who Russell does really give the credit and mention. However his way of retelling what the SOS sequence is, and how you can utilize it, now has his name largely related to it.

Russell is deep in the trenches as a web online marketer. When he takes an idea and retells it – he does it from a location of understanding how it works in the real world.

What does this suggest?

I think it implies that nearly anything Russell contributes to producing is of the highest value. He takes the finest of the best and replays it to us in a manner that we can comprehend and execute into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other products.  Organic Traffic Techniques

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item established by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. When many of us barely understood what the Internet even was, John was constructing an online organisation back!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became famous, a minimum of in the reasonably small tight web marketing circle – as it was back then. And he ended up being somebody Russell appreciated, and followed closely.

The real fascinating part of the story is that several years later on Russell still saw the big value in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. So rather of continuing to offer it as a stand alone item, it became an upsell to his other products. He found a method to use it to create even more value in his sales funnels … in normal Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets Book

When lots of so called master’s were trying to keep everything about online success a trick, the book was launched at a time. In typical Russell Brunson design, he released all the secrets offered for anyone who took the time to understand the book and check out.

It consists of a step-by-step actionable plan for any who is brand-new to internet marketing.

Some of the ideas covered include;

  • The Value Ladder; how to construct increasing worth in your sales procedure to enhance your item sell price.
  • How to discover your dream clients; how to turn possible clients into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect consumers so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your prospective customers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has actually been called “life-altering” by numerous people, including the similarity Steve Larson, who has actually gone on to develop his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – specifically if you plan to construct an online business. It shares the secrets around developing a local following of fans who will become repeat purchasers of your products.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass movement; Building on the concept f an appealing character, how do you begin to get your message out in properly to attract individuals.
  • Creating belief; How to develop a belief in people that they can accomplish the outcome you are offering. Many people are just stuck, and that is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both attracts, then engages the audience taking them on a journey. The destination of course is the point where they realise they absolutely require the product you are promoting.
  • Selling with Authenticity; This is making sure that the value your customer is getting is much higher than the amount they spend for it.

In many methods this book is a script for how Russell has learnt to market and sell over numerous years online. It is the exact same procedure and tools he utilizes everyday in his business to make it the substantial success that it is.  Organic Traffic Techniques

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve discussed the key themes and topics will be drawn from this initial course – so it’s a good location to start.

The original John Reese Traffic Secrets course is incredibly comprehensive – with 24 rather thorough modules! So let’s take a glance what is covered in every one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is really the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and presents to standard principles that will be developed on. These include domain, branding and target markets. If your are a newbie to online marketing this very first module is so important to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about discovering your target market, including where they hang out, the keywords to discover them and the advertisement copy that they will react to. You also discover about the very best traffic sources so you do not squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is easily ignored. It’s one thing to get traffic to your company, however if your copy is bad, they will get better out once again – quicker than a seagull chasing a chip! This is more of an introduction to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a much deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is an extremely important subject, and one near my heart as I love using SEO as an essential traffic source in my organisation. Do this part right and you have endless free traffic for several years. You will learn the basics of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll need to find out how to grow it and likewise take care of it as it grows. This module teaches proven email marketing strategies and strategies that work. You’ll learn how to automate email campaigns and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it till there is a sale! Start an affiliate program, recruit affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of unbelievable techniques that you can use to generate traffic by means of e-commerce. You will find out how you can use Amazon’s item marketing API to improve the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the basic theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core ways to grow an organisation consisting of, lower your cost per visitor, boost traffic volume and raise your typical spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to buy media Ads and sponsorships. John also shows you how to get your Ads running throughout significant news websites like CNN, Fox News, and ESPN. And, you’ll learn proven methods for running all sorts of ads like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It consists of over two dozen individual lessons on how to take advantage of the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a huge quantity of traffic to your site. This module reveals you what you require to begin, consisting of how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Picture if you had an app people were utilizing, that might drive traffic to your service! You’ll find out how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused specifically on software and widgets across platforms. The crucial idea is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Advertising on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are eager to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential client, who visited your website without buying? That is what you are taught here – how you retarget individuals who have actually concerned your site, however not yet purchased. This is a must if you are using paid marketing to get them there in the first place!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, including different languages. Often there are untapped markets simply due to the reality t that they don’t speak English. Equate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of many internet marketing. It has become the significant source of traffic and leads for most online company owner. Here John walks you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you find out strategies like leveraging Facebook shares and likes, and incorporating various social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite method! John covers the essential ideas such as on and off-page SEO. While a few of the tools gone over are a little outdated, the methods have actually actually stayed the same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the search engines and provide worth to your audience. If this isn’t your thing, you are likewise revealed how to outsource the writing element.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other individuals’s material? Well this module reveals you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest online search engine (behind Google), it stands to reason it must be such a high traffic source for any business. That and the reality that it is actually owned by Google means it is a platform that all company should be leveraging in some way for traffic. So how do you optimise your channel, keywords and content for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really important to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be extremely easy to become overloaded and distracted. {So a well laid-out a master plan to help you remain focused and organised is really crucial.

Phew that is a lot! When you break it down throughout all the module, it truly is amazing worth. Anyone of these modules would blow away the training programs popping up by “masters” who have actually only been around for a few months!  Organic Traffic Techniques

How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover the last pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium offered the material.

As normal it looks like Russel and the team will be launching the book online complimentary, plus the cost of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Currently there is no method to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a package or an upsell from among the other ClickFunnel’s products.

Probably the most convenient and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the difficulty yet, then what are you thinking???!!! It is one of the finest training programs for anybody trying to wrap their head around internet marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually readily available for $297 as an upsell to the OFA difficulty. This truly is remarkable worth for what you get, and is a fantastic compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable internet marketing suggestions from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal huge value.

What People Don’t Like So Much?

Some info and tools discussed in the course are a bit out-dated and require to be refreshed. It is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – given how important this subject is.
You can’t purchase the Traffic Secrets course only. It is only offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Organic Traffic Techniques

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Organic Traffic Techniques - Traffic Secrets Book

In general, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first launched.

While it’s not perfect it is among the fastest methods to find out about the lots of various traffic sources readily available on the internet. It is of huge value for any business owner or business owner wanting to develop and increase their online traffic.

Based upon Russell’s previous books, and his value driven technique, I can just assume that the brand-new Traffic Secrets book will be remarkable.