Organic Traffic Strategy – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsOrganic Traffic Strategy

Composing a review about a book that has not been launched is a little challenging – but what is very important to comprehend is the background of Traffic Secrets.

Organic Traffic Strategy Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually progressed into the brand-new Russell Brunson book about to be launched.

Most importantly, why should you care? After all, isn’t this simply another marketing book by a so called web expert to earn money?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never ever does anything unless it includes a substantial quantity of value to the reader. His entire marketing and sales viewpoint is how can he stack the value in favour of the buyer – which is a truly revitalizing view.

More notably he is now talking about the topic which needs to be at the heart of all business. How do you get traffic, potential clients, to your company?

Let’s find out.

What Is “Traffic” and Why Is It So Crucial?

There are lots of reasons an organisation might not endure – however by far among the biggest is a lack of traffic! Without any paying clients, or traffic, you just do not have a company.

And yet it is one of the areas that is both over-looked, and challenging to define. I think it is because it is a difficult subject, a lot of entrepreneur merely overlook it. They take the “construct it and they will come” method – which plainly doesn’t work.

It does seem crazy that with all the “traffic” on the web why isn’t every online service crushing it! Everyday there is close to $7 billion exchanged with people purchasing services and products online – in every specific niche imaginable. For many online companies they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and organisation make it look so basic and appear to have an unlimited supply of traffic? Most remain stuck and having a hard time?. Organic Traffic Strategy

That is the Secret of Traffic in a sales funnel. That is why it is so essential and essential to a business success, and why everybody in company should be investing in education around this subject.

Now there are a big number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be simple? That is not the case otherwise everyone would have broken it.

Let’s say that you have discovered a traffic source and your company is doing great. What would happen if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the expense of advertising by x10. What would you do then?

That is why you require to understand traffic at an in-depth level. See once you comprehend it, how it works and where you can get it (from numerous sources), you get rid of the shackles. You are now in control of your business and totally free to take it anywhere you want.

Who Is Russel Brunson Organic Traffic Strategy

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has actually written several books which are extraordinary worth each on their own. I highly recommend you add it to your todo list if you haven’t read them!

Russel built the ClickFunnels platform on the concept of making sales funnels easy. And this appears to be his approach to whatever. How can you take a complex job or concept and make it easy. How do you simplify to simple components that can be carried out on and after that duplicated to scale.

It is frequently stated that there is absolutely nothing brand-new – which the more things alter, the more they remain the same. This is the case with a number of Russell’s products.

You see much of what Russell sells are really concepts and ideas that somebody else created. Does this mean that he “stole” the concepts – no I do not think so, as he ALWAYS provides credit to where the concept originated from.

Russell has actually remained a trainee – which is definitely the finest way to be. In any discipline he has actually set his mind to, he has actually made certain he studies it in information, surrounds himself with fantastic mentors, and becomes a master of it. In doing so he will get crucial concepts.

Russell is likewise an incredible story teller. He has an amazing capability to take concepts that might be tricky to comprehend, and retell them in a basic, easy to understand manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS sequence actually came from Andre Chaperon, who Russell does actually provide the credit and point out. His method of retelling what the SOS sequence is, and how you can use it, now has his name largely associated with it.

Russell is deep in the trenches as a web online marketer. When he takes a concept and retells it – he does it from a place of understanding how it works in the real world.

What does this imply?

I think it suggests that nearly anything Russell has a hand in producing is of the greatest worth. He takes the best of the finest and replays it to us in a manner that we can understand and execute into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than most of Russell’s other items.  Organic Traffic Strategy

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. When most of us hardly understood what the Internet even was, John was developing an online service back!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became well-known, a minimum of in the reasonably little tight online marketing circle – as it was back then. And he ended up being someone Russell looked up to, and followed closely.

The real fascinating part of the story is that several years later on Russell still saw the big value in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. Rather of continuing to sell it as a stand alone product, it became an upsell to his other items. He discovered a method to use it to develop a lot more value in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets Book

The book was launched at a time when lots of so called master’s were attempting to keep whatever about online success a trick. However in common Russell Brunson design, he published all the secrets readily available for anyone who put in the time to check out and comprehend the book.

It includes a detailed actionable blueprint for any who is new to online marketing.

A few of the concepts covered include;

  • The Value Ladder; how to develop increasing worth in your sales process to enhance your item sell price.
  • How to discover your dream customers; how to turn prospective clients into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect consumers so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential customers and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest use one.

This book has been called “life-altering” by many individuals, including the similarity Steve Larson, who has gone on to create his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a need to check out book for any business owner – particularly if you prepare to construct an online company. It shares the secrets around creating a regional following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass motion; Building on the principle f an attractive character, how do you begin to get your message out in the right method to bring in people.
  • Creating belief; How to produce a belief in individuals that they can achieve the result you are selling. The majority of people are merely stuck, which is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both draws in, then engages the audience taking them on a journey. The destination obviously is the point where they realise they absolutely require the item you are promoting.
  • Selling with Authenticity; This is making certain that the worth your client is receiving is much higher than the quantity they spend for it.

In numerous ways this book is a script for how Russell has found out to market and offer over many years online. It is the very same procedure and tools he uses everyday in his business to make it the big success that it is.  Organic Traffic Strategy

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the crucial themes and subjects will be drawn from this original course – so it’s an excellent place to begin.

The original John Reese Traffic Secrets course is extremely comprehensive – with 24 rather thorough modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is actually the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and introduces to fundamental principles that will be developed on. These include domain, branding and target markets. , if your are a beginner to online marketing this very first module is so important to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target audience, including where they hang out, the keywords to discover them and the advertisement copy that they will respond to. You likewise find out about the best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is quickly ignored. It’s one thing to get traffic to your service, however if your copy is bad, they will recover out again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to check out Jim Edwards book, Copywriting Secrets for a much deeper look into copywriting.

Module 4 – Keyword Science: Now this is a really important subject, and one near my heart as I enjoy utilizing SEO as a crucial traffic source in my business. Do this part right and you have endless totally free traffic for years. You will discover the basics of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll require to learn how to grow it and likewise take care of it as it grows. This module teaches tested email marketing tactics and strategies that work. You’ll find out how to automate email campaigns and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it up until there is a sale! Start an affiliate program, recruit affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains incredible strategies that you can use to produce traffic through e-commerce. You will find out how you can use Amazon’s item marketing API to boost the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core methods to grow a business consisting of, lower your expense per visitor, boost traffic volume and raise your typical spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to purchase media Ads and sponsorships. John also reveals you how to get your Ads running throughout major news sites like CNN, Fox News, and ESPN. And, you’ll learn proven techniques for running all sorts of ads like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It contains over two dozen private lessons on how to utilize the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise ad copy and the use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a massive amount of traffic to your website. This module reveals you what you require to begin, including how you can contract out the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Imagine if you had an app individuals were utilizing, that could drive traffic to your company! You’ll learn how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused specifically on software application and widgets throughout platforms. The crucial idea is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to know about Facebook ads. Advertising on the Facebook platform is difficult, and while this module does cover all the fundamentals, if it is something you are keen to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential consumer, who visited your website without buying? That is what you are taught here – how you retarget people who have actually concerned your website, but not yet made a purchase. If you are using paid advertising to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, consisting of different languages. Often there are untapped markets merely due to the fact t that they do not speak English. Translate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of internet marketing. It has become the major source of traffic and leads for most online entrepreneur. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you learn strategies like leveraging Facebook likes and shares, and integrating different social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred technique! John covers the crucial ideas such as on and off-page SEO. While some of the tools talked about are a little outdated, the methods have actually actually stayed the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the online search engine and supply value to your audience. If this isn’t your thing, you are also shown how to contract out the writing component.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s material? Well this module reveals you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any organisation. That and the fact that it is in fact owned by Google indicates it is a platform that all service need to be leveraging somehow for traffic. So how do you optimise your channel, keywords and material for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very essential to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be super easy to become overloaded and distracted. {So a well laid-out a master strategy to help you stay focused and organised is truly important.

Phew that is a lot! It actually is fantastic value when you simplify across all the module. Anyone of these modules would blow away the training programs popping up by “gurus” who have actually just been around for a few months!  Organic Traffic Strategy

How Much Does Traffic Secrets Cost?

Today we are still waiting to discover out the last pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium offered the content.

As usual it looks like Russel and the team will be launching the book online free, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Presently there is no other way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a plan offer or an upsell from among the other ClickFunnel’s products.

Probably the easiest and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the challenge yet, then what are you believing???!!! It is among the very best training programs for anyone attempting to wrap their head around online marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally available for $297 as an upsell to the OFA obstacle. This really is amazing worth for what you get, and is an excellent compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have actually found.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable internet marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer huge value.

What People Don’t Like So Much?

Some info and tools discussed in the course are a bit out-dated and need to be revitalized. But it is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – given how important this topic is.
You can’t buy the Traffic Secrets course only. It is just readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Organic Traffic Strategy

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Organic Traffic Strategy - Traffic Secrets Book

In general, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first introduced.

While it’s not best it is one of the fastest methods to discover the numerous various traffic sources available on the web. It is of massive worth for any service owner or entrepreneur seeking to construct and increase their online traffic.

Based on Russell’s previous books, and his worth driven technique, I can just presume that the brand-new Traffic Secrets book will be amazing.