Organic Traffic Search – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsOrganic Traffic Search

Writing a review about a book that has not been launched is a little tricky – however what is necessary to comprehend is the background of Traffic Secrets.

Organic Traffic Search Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has developed into the new Russell Brunson book about to be released.

Most significantly, why should you care? After all, isn’t this just another marketing book by a so called web expert to make money?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never ever does anything unless it adds a big quantity of worth to the reader. His whole marketing and sales philosophy is how can he stack the value in favour of the buyer – which is an actually refreshing view.

But more significantly he is now talking about the subject which ought to be at the heart of all organisation. How do you get traffic, prospective customers, to your organisation?

Let’s find out.

What Is “Traffic” and Why Is It So Vital?

There are many reasons why a service may not endure – however without a doubt among the most significant is an absence of traffic! Without any paying consumers, or traffic, you simply do not have a company.

And yet it is one of the locations that is both over-looked, and tough to specify. I believe it is because it is a difficult subject, a lot of entrepreneur merely overlook it. They take the “build it and they will come” technique – which clearly doesn’t work.

It does seem crazy that with all the “traffic” on the internet why isn’t every online organisation squashing it! Daily there is close to $7 billion exchanged with individuals buying product or services online – in every niche you can possibly imagine. For most online companies they feel like they are in the middle of the desert – not swimming in the endless ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so simple and appear to have an endless supply of traffic? But most stay stuck and struggling?. Organic Traffic Search

That is the Secret of Traffic in a sales funnel. That is why it is essential and so important to an organisation success, and why everybody in business should be investing in education around this subject.

Now there are a big number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So using among these should be easy right? That is not the case otherwise everybody would have split it.

Let’s say that you have found a traffic source and your organisation is doing fantastic. What would take place if that source was shut down – or more likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the expense of marketing by x10. What would you do then?

That is why you require to comprehend traffic at a comprehensive level. See as soon as you understand it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your service and totally free to take it anywhere you want.

So Who Is Russel Brunson Organic Traffic Search

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The concept of sales funnels has actually been around considering that there were sales people (forever!), however that is the power of marketing a message– it becomes your own. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has written a number of books which are unbelievable value each by themselves. I strongly suggest you add it to your todo list if you have not read them!

Russel built the ClickFunnels platform on the idea of making sales funnels easy. How can you take a complicated task or idea and make it easy.

It is typically stated that there is absolutely nothing brand-new – and that the more things alter, the more they remain the very same. This holds true with many of Russell’s products.

You see much of what Russell offers are really ideas and principles that somebody else created. Does this mean that he “took” the concepts – no I don’t believe so, as he ALWAYS provides credit to where the idea came from.

Russell has remained a trainee – which is definitely the finest way to be. In any discipline he has set his mind to, he has actually made certain he studies it in information, surrounds himself with incredible mentors, and ends up being a master of it. In doing so he will choose up key concepts.

Russell is likewise a fantastic story teller. He has an unbelievable capability to take concepts that may be challenging to grasp, and retell them in a simple, easy to comprehend way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS series truly originated from Andre Chaperon, who Russell does in fact offer the credit and discuss. But his way of retelling what the SOS sequence is, and how you can use it, now has his name largely associated with it.

But it is moreover. Russell is deep in the trenches as an internet marketer. He has actually done it difficult and suffered numerous lots of set-backs and failures. So when he takes a concept and retells it – he does it from a location of knowing how it operates in the real life. The advice and experience he twists around the idea is valuable.

What does this mean?

I believe it indicates that almost anything Russell has a hand in producing is of the highest worth. He takes the very best of the finest and replays it to us in such a way that we can comprehend and carry out into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than most of Russell’s other items.  Organic Traffic Search

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. John was constructing an online organisation back when many of us hardly knew what the Internet even was!

The item that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became well-known, a minimum of in the fairly little tight internet marketing circle – as it was back then. And he ended up being somebody Russell admired, and followed closely.

The real remarkable part of the story is that several years later Russell still saw the huge worth in the traffic secrets course – and he handled to encourage John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. Rather of continuing to sell it as a stand alone product, it ended up being an upsell to his other items. He found a way to utilize it to develop even more worth in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are normally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets Book

When many so called expert’s were trying to keep whatever about online success a trick, the book was released at a time. But in common Russell Brunson style, he released all the secrets available for anybody who made the effort to understand the book and read.

It includes a step-by-step actionable blueprint for any who is brand-new to online marketing.

Some of the concepts covered include;

  • The Value Ladder; how to develop increasing worth in your sales process to improve your item sell price.
  • How to discover your dream consumers; how to turn prospective clients into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect clients so they desire to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your prospective clients and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best use one.

This book has been called “life-altering” by many individuals, including the similarity Steve Larson, who has gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a must check out book for any business owner – particularly if you plan to build an online business. It shares the secrets around developing a local following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass motion; Building on the concept f an appealing character, how do you begin to get your message out in properly to attract individuals.
  • Creating belief; How to develop a belief in people that they can achieve the result you are offering. Many people are just stuck, and that is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both draws in, then engages the audience taking them on a journey. The destination of course is the point where they understand they absolutely need the product you are promoting.
  • Selling with Authenticity; This is making certain that the value your customer is receiving is much higher than the quantity they pay for it.

In many methods this book is a script for how Russell has actually found out to market and offer over several years online. It is the same procedure and tools he utilizes everyday in his organisation to make it the huge success that it is.  Organic Traffic Search

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be launched, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve discussed the essential themes and topics will be taken from this initial course – so it’s a great place to begin.

The initial John Reese Traffic Secrets course is exceptionally comprehensive – with 24 rather detailed modules! So let’s take a peek what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is actually the one providing the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to standard ideas that will be constructed on. These include domain names, branding and target audience. , if your are a novice to online marketing this very first module is so crucial to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to know about discovering your target market, including where they hang out, the keywords to find them and the ad copy that they will respond to. You also find out about the best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is easily overlooked. It’s something to get traffic to your service, but if your copy is bad, they will get better out again – quicker than a seagull chasing after a chip! This is more of an intro to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a really crucial topic, and one near my heart as I love utilizing SEO as a crucial traffic source in my business. Do this part right and you have limitless free traffic for many years. You will learn the fundamentals of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll need to discover how to grow it and also take care of it as it grows. This module teaches tested email marketing methods and methods that work. You’ll learn how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it up until there is a sale! Start an affiliate program, hire affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains incredible tactics that you can use to create traffic by means of e-commerce. You will learn how you can utilize Amazon’s product advertising API to enhance the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core ways to grow a business including, lower your cost per visitor, boost traffic volume and raise your average invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to buy media Ads and sponsorships. John also reveals you how to get your Ads encountering major news websites like CNN, Fox News, and ESPN. And, you’ll find out tested strategies for running all sorts of ads like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over two lots private lessons on how to utilize the Google Ads platform to drive traffic to your site. It covers whatever from high scoring landing pages, optimise advertisement copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive an enormous quantity of traffic to your site. This module reveals you what you require to get going, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Imagine if you had an app individuals were using, that might drive traffic to your company! You’ll learn how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software application and widgets across platforms. The key idea is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Marketing on the Facebook platform is challenging, and while this module does cover all the essentials, if it is something you are eager to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible customer, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have pertained to your site, but not yet made a purchase. This is a must if you are using paid marketing to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, including different languages. Frequently there are untapped markets just due to the reality t that they do not speak English. Translate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of most online marketing. It has actually ended up being the significant source of traffic and leads for a lot of online organisation owners. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you discover strategies like leveraging Facebook shares and likes, and incorporating various social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my favourite technique! John covers the key principles such as on and off-page SEO. While some of the tools gone over are a little out-of-date, the strategies have actually actually remained the exact same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the online search engine and supply worth to your audience. You are also demonstrated how to contract out the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s content? Well this module shows you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it needs to be such a high traffic source for any organisation. That and the reality that it is actually owned by Google implies it is a platform that all organisation need to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely crucial to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be very simple to end up being overwhelmed and sidetracked. {So a well laid-out a master plan to assist you remain focused and organised is actually crucial.

Phew that is a lot! It truly is amazing worth when you break it down across all the module. Anybody of these modules would blow away the training programs popping up by “gurus” who have actually just been around for a couple of months!  Organic Traffic Search

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium offered the content.

But as usual it looks like Russel and the team will be launching the book online free, plus the expense of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Currently there is no way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package or an upsell from one of the other ClickFunnel’s products.

Probably the easiest and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the obstacle yet, then what are you thinking???!!! It is one of the finest training programs for anybody trying to wrap their head around internet marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally offered for $297 as an upsell to the OFA challenge. This really is fantastic worth for what you get, and is a great compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable internet marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal huge value.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and require to be revitalized. It is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – provided how crucial this subject is.
You can’t buy the Traffic Secrets course just. It is only available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Organic Traffic Search

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Organic Traffic Search - Traffic Secrets Book

In general, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first released.

While it’s not perfect it is among the fastest methods to learn about the many different traffic sources available on the internet. It is of enormous value for any entrepreneur or business owner seeking to build and increase their online traffic.

Based on Russell’s previous books, and his worth driven approach, I can just presume that the brand-new Traffic Secrets book will be fantastic.