Organic Traffic Generator – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsOrganic Traffic Generator

Writing a review about a book that has actually not been launched is a little difficult – however what is necessary to understand is the background of Traffic Secrets.

Organic Traffic Generator Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually developed into the new Russell Brunson book about to be introduced.

Most notably, why should you care? Isn’t this simply another marketing book by a so called web expert to make money?

If understand anything about Russell Brunson, and if you don’t I hope this post changes that, you will understand that Russell never ever does anything unless it adds a huge quantity of worth to the reader. His entire marketing and sales approach is how can he stack the worth in favour of the purchaser – which is a really refreshing view.

More significantly he is now talking about the topic which needs to be at the heart of all business. How do you get traffic, potential customers, to your business?

Let’s discover.

What Is “Traffic” and Why Is It So Vital?

There are lots of reasons why an organisation might not make it through – but by far one of the greatest is a lack of traffic! With no paying customers, or traffic, you simply don’t have a service.

And yet it is among the locations that is both over-looked, and hard to specify. I think it is since it is a tough topic, a lot of company owner simply overlook it. They take the “build it and they will come” technique – which plainly does not work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online business squashing it! Daily there is close to $7 billion exchanged with people buying services and products online – in every niche you can possibly imagine. For the majority of online services they feel like they are in the middle of the desert – not swimming in the endless ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so easy and appear to have a limitless supply of traffic? A lot of stay stuck and having a hard time?. Organic Traffic Generator

That is the Secret of Traffic in a sales funnel. That is why it is so important and essential to a service success, and why everybody in service need to be buying education around this subject.

Now there are a huge number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So taking advantage of one of these should be simple right? That is not the case otherwise everybody would have split it.

Let’s say that you have discovered a traffic source and your business is doing fantastic. What would happen if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making too much money and increases the cost of advertising by x10. What would you do then?

That is why you need to comprehend traffic at a detailed level. See as soon as you understand it, how it works and where you can get it (from multiple sources), you eliminate the shackles. You are now in control of your organisation and free to take it anywhere you desire.

So Who Is Russel Brunson Organic Traffic Generator

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The idea of sales funnels has actually been around given that there were sales individuals (forever!), however that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has composed several books which are unbelievable worth each on their own. If you have not read them, then I strongly recommend you include it to your todo list!

Russel constructed the ClickFunnels platform on the idea of making sales funnels easy. And this seems his approach to everything. How can you take a complex task or idea and make it basic. How do you simplify to basic components that can be performed on and after that repeated to scale.

It is frequently said that there is nothing new – and that the more things change, the more they stay the same. This holds true with much of Russell’s items.

You see much of what Russell sells are really ideas and principles that another person created. Does this mean that he “stole” the ideas – no I don’t believe so, as he ALWAYS offers credit to where the idea originated from.

Russell has actually remained a student – which is absolutely the best method to be. In any discipline he has set his mind to, he has actually ensured he studies it in information, surrounds himself with amazing mentors, and ends up being a master of it. In doing so he will pick up crucial concepts.

Russell is also a remarkable story teller. He has an amazing capability to take ideas that might be tricky to understand, and retell them in a basic, simple to understand manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS series actually originated from Andre Chaperon, who Russell does actually give the credit and mention. But his method of retelling what the SOS sequence is, and how you can use it, now has his name mainly connected with it.

It is more than that. Russell is deep in the trenches as a web marketer. He has actually done it tough and suffered numerous lots of set-backs and failures. So when he takes an idea and retells it – he does it from a location of understanding how it works in the genuine world. The recommendations and experience he covers around the principle is priceless.

What does this suggest?

I think it suggests that nearly anything Russell contributes to producing is of the greatest value. He takes the very best of the very best and replays it to us in a manner that we can understand and implement into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than many of Russell’s other items.  Organic Traffic Generator

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. John was developing an online service back when the majority of us barely knew what the Internet even was!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became well-known, a minimum of in the reasonably small tight web marketing circle – as it was at that time. And he became someone Russell looked up to, and followed carefully.

The real fascinating part of the story is that several years later Russell still saw the big value in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. Rather of continuing to offer it as a stand alone product, it became an upsell to his other products. He discovered a way to use it to create much more worth in his sales funnels … in typical Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets Book

When numerous so called guru’s were trying to keep everything about online success a trick, the book was released at a time. In typical Russell Brunson design, he published all the secrets offered for anyone who took the time to understand the book and check out.

It contains a detailed actionable blueprint for any who is new to internet marketing.

A few of the concepts covered include;

  • The Value Ladder; how to build increasing worth in your sales process to improve your item sell price.
  • How to discover your dream clients; how to turn potential consumers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect consumers so they desire to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your prospective consumers and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest use one.

This book has actually been called “life-changing” by numerous individuals, consisting of the likes of Steve Larson, who has gone on to create his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a should read book for any business owner – specifically if you prepare to build an online organisation. It shares the secrets around producing a regional following of fans who will become repeat buyers of your products.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass motion; Building on the concept f an appealing character, how do you begin to get your message out in the proper way to bring in individuals.
  • Creating belief; How to develop a belief in individuals that they can achieve the result you are selling. Most people are just stuck, and that is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The destination of course is the point where they understand they absolutely require the product you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your consumer is getting is much higher than the quantity they pay for it.

In many methods this book is a script for how Russell has actually discovered to market and sell over several years online. It is the very same process and tools he utilizes daily in his service to make it the huge success that it is.  Organic Traffic Generator

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be released, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the essential themes and topics will be taken from this initial course – so it’s an excellent place to start.

The initial John Reese Traffic Secrets course is exceptionally in-depth – with 24 rather comprehensive modules! So let’s take a glance what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is really the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and introduces to basic concepts that will be constructed on. These include domain, branding and target markets. If your are a beginner to internet marketing this first module is so crucial to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target audience, consisting of where they hang out, the keywords to find them and the ad copy that they will respond to. You likewise learn more about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily ignored. It’s one thing to get traffic to your business, however if your copy is bad, they will get better out again – quicker than a seagull going after a chip! This is more of an introduction to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is an extremely crucial subject, and one near to my heart as I love using SEO as a key traffic source in my service. Do this part right and you have limitless free traffic for many years. You will discover the fundamentals of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll require to learn how to grow it and also take care of it as it grows. This module teaches tested email marketing techniques and techniques that work. You’ll find out how to automate email projects and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains extraordinary techniques that you can utilize to generate traffic by means of e-commerce. You will find out how you can use Amazon’s product marketing API to increase the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really important module as it teaches you the basic theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core ways to grow a company including, lower your expense per visitor, boost traffic volume and raise your average invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads running throughout major news sites like CNN, Fox News, and ESPN. And, you’ll find out proven methods for running all sorts of ads like banner advertisements, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It contains over 2 dozen individual lessons on how to leverage the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise ad copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive an enormous quantity of traffic to your site. This module shows you what you need to get begun, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Envision if you had an app individuals were using, that might drive traffic to your business! You’ll find out how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software and widgets throughout platforms. The key concept is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook ads. Marketing on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are keen to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective customer, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have pertained to your site, however not yet purchased. This is a must if you are using paid marketing to get them there in the first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, consisting of various languages. Often there are untapped markets simply due to the reality t that they don’t speak English. Translate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of internet marketing. It has actually ended up being the significant source of traffic and leads for most online entrepreneur. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you find out methods like leveraging Facebook likes and shares, and integrating various social networks represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred method! John covers the crucial ideas such as on and off-page SEO. While some of the tools gone over are a little out-of-date, the strategies have actually truly stayed the exact same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the online search engine and offer value to your audience. You are likewise demonstrated how to contract out the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s material? Well this module shows you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it should be such a high traffic source for any service. That and the truth that it is in fact owned by Google implies it is a platform that all service need to be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely essential to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be super easy to end up being overloaded and distracted. {So a well laid-out a master strategy to help you stay focused and organised is really important.

Phew that is a lot! It actually is remarkable value when you simplify across all the module. Anyone of these modules would blow away the training programs appearing by “masters” who have actually only been around for a couple of months!  Organic Traffic Generator

How Much Does Traffic Secrets Cost?

Today we are still waiting to learn the last pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium given the content.

As normal it looks like Russel and the team will be releasing the book online complimentary, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Currently there is no chance to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a bundle offer or an upsell from among the other ClickFunnel’s products.

Probably the easiest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the obstacle yet, then what are you thinking???!!! It is among the very best training programs for anybody trying to wrap their head around online marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally offered for $297 as an upsell to the OFA obstacle. This actually is fantastic value for what you get, and is a great compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have actually found.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable online marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal huge worth.

What People Don’t Like So Much?

Some information and tools gone over in the course are a bit out-dated and require to be refreshed. It is expected that will be repaired in Russell’s new book.
The module on copywriting is a little light – offered how crucial this topic is.
You can’t purchase the Traffic Secrets course only. It is just offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Organic Traffic Generator

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Organic Traffic Generator - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first introduced.

While it’s not ideal it is among the fastest methods to discover about the numerous various traffic sources offered on the web. It is of huge worth for any service owner or business owner seeking to develop and increase their online traffic.

Based on Russell’s previous books, and his value driven technique, I can only assume that the new Traffic Secrets book will be fantastic.