Organic Traffic Exchange – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson is about to launch his brand-new book Traffic SecretsOrganic Traffic Exchange

Composing a review about a book that has not been launched is a little difficult – however what is very important to understand is the background of Traffic Secrets.

Organic Traffic Exchange Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually developed into the brand-new Russell Brunson book about to be released.

Most importantly, why should you care? Isn’t this just another marketing book by a so called web master to make money?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will understand that Russell never does anything unless it includes a huge quantity of worth to the reader. His entire marketing and sales viewpoint is how can he stack the worth in favour of the purchaser – which is an actually rejuvenating view.

More notably he is now talking about the topic which needs to be at the heart of all organisation. How do you get traffic, potential clients, to your business?

Let’s discover out.

What Is “Traffic” and Why Is It So Important?

There are lots of reasons a business might not endure – but without a doubt one of the most significant is a lack of traffic! With no paying customers, or traffic, you merely don’t have a service.

And yet it is one of the areas that is both over-looked, and tough to define. I believe it is because it is a tough subject, a lot of entrepreneur merely neglect it. They take the “construct it and they will come” technique – which clearly does not work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online company squashing it! Everyday there is close to $7 billion exchanged with people purchasing items and services online – in every specific niche possible. For the majority of online services they feel like they are in the middle of the desert – not swimming in the endless ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and service make it look so basic and appear to have a limitless supply of traffic? Most remain stuck and having a hard time?. Organic Traffic Exchange

That is the Secret of Traffic in a sales funnel. That is why it is so essential and basic to a company success, and why everybody in service should be buying education around this subject.

Today there are a huge number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So tapping into among these should be simple right? That is not the case otherwise everybody would have split it.

Likewise, let’s say that you have actually found a traffic source and your business is doing fantastic. What would occur if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making too much money and increases the cost of marketing by x10. What would you do then?

That is why you require to understand traffic at an in-depth level. See as soon as you comprehend it, how it works and where you can get it (from numerous sources), you remove the shackles. You are now in control of your organisation and totally free to take it anywhere you desire.

Who Is Russel Brunson Organic Traffic Exchange

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has written numerous books which are unbelievable value each by themselves. If you have not read them, then I strongly recommend you include it to your todo list!

Russel built the ClickFunnels platform on the idea of making sales funnels easy. And this appears to be his method to everything. How can you take a complicated task or concept and make it easy. How do you break it down to simple components that can be performed on and then repeated to scale.

It is often stated that there is nothing new – which the more things change, the more they remain the same. This is the case with a number of Russell’s items.

You see much of what Russell sells are actually ideas and ideas that somebody else created. Does this mean that he “stole” the concepts – no I do not think so, as he ALWAYS offers credit to where the concept originated from.

Russell has actually stayed a trainee – which is definitely the very best method to be. In any discipline he has set his mind to, he has made certain he studies it in information, surrounds himself with amazing mentors, and becomes a master of it. In doing so he will get crucial concepts.

Russell is likewise an amazing story teller. He has an amazing capability to take ideas that may be difficult to grasp, and retell them in an easy, easy to understand way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS sequence truly originated from Andre Chaperon, who Russell does really provide the credit and discuss. But his method of retelling what the SOS series is, and how you can use it, now has his name mostly connected with it.

Russell is deep in the trenches as an internet marketer. When he takes a concept and retells it – he does it from a place of understanding how it works in the real world.

What does this suggest?

I believe it indicates that nearly anything Russell has a hand in producing is of the highest value. He takes the finest of the finest and replays it to us in such a way that we can carry out and comprehend into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than many of Russell’s other items.  Organic Traffic Exchange

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. John was building an online service back when most of us hardly understood what the Internet even was!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly ended up being popular, at least in the fairly little tight online marketing circle – as it was at that time. And he ended up being someone Russell appreciated, and followed carefully.

The real remarkable part of the story is that several years later on Russell still saw the huge value in the traffic secrets course – and he handled to convince John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. Rather of continuing to offer it as a stand alone item, it became an upsell to his other products. He found a method to use it to develop much more worth in his sales funnels … in typical Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets Book

The book was released at a time when numerous so called master’s were trying to keep whatever about online success a trick. In common Russell Brunson design, he released all the secrets available for anybody who took the time to comprehend the book and read.

It consists of a detailed actionable plan for any who is brand-new to internet marketing.

Some of the principles covered include;

  • The Value Ladder; how to develop increasing value in your sales procedure to improve your item sell price.
  • How to discover your dream customers; how to turn prospective customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect consumers so they desire to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential customers and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best usage one.

This book has actually been called “life-changing” by a lot of people, including the likes of Steve Larson, who has gone on to produce his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a should check out book for any business owner – particularly if you prepare to build an online business. It shares the secrets around creating a regional following of fans who will become repeat buyers of your items.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass motion; Building on the concept f an appealing character, how do you begin to get your message out in the best method to bring in individuals.
  • Creating belief; How to develop a belief in people that they can achieve the result you are selling. Many people are simply stuck, and that is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both attracts, then engages the audience taking them on a journey. The destination obviously is the point where they realise they absolutely need the product you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your client is receiving is much higher than the quantity they spend for it.

In lots of methods this book is a script for how Russell has found out to market and offer over many years online. It is the exact same process and tools he utilizes daily in his business to make it the substantial success that it is.  Organic Traffic Exchange

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be launched, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the key themes and topics will be taken from this original course – so it’s a good location to begin.

The original John Reese Traffic Secrets course is extremely comprehensive – with 24 quite thorough modules! So let’s take a glance what is covered in every one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is in fact the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to fundamental concepts that will be constructed on. These include domain names, branding and target audience. , if your are a rookie to online marketing this very first module is so crucial to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to know about finding your target audience, consisting of where they hang out, the keywords to discover them and the ad copy that they will react to. You likewise learn more about the very best traffic sources so you do not waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily neglected. It’s something to get traffic to your service, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is an extremely crucial subject, and one near my heart as I love utilizing SEO as a key traffic source in my business. Do this part right and you have limitless totally free traffic for several years. You will discover the basics of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll need to find out how to grow it and likewise look after it as it grows. This module teaches tested email marketing strategies and methods that work. You’ll discover how to automate email campaigns and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it up until there is a sale! Start an affiliate program, hire affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of extraordinary techniques that you can use to generate traffic by means of e-commerce. You will discover how you can use Amazon’s item marketing API to improve the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the standard theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core ways to grow a business consisting of, lower your expense per visitor, increase traffic volume and raise your typical spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to purchase media Ads and sponsorships. John also shows you how to get your Ads encountering major news sites like CNN, Fox News, and ESPN. And, you’ll learn proven strategies for running all sorts of ads like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It includes over two dozen private lessons on how to take advantage of the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise ad copy and making use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a massive quantity of traffic to your site. This module reveals you what you need to start, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Imagine if you had an app people were using, that might drive traffic to your business! You’ll learn how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software and widgets across platforms. The essential idea is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Marketing on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are keen to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible consumer, who visited your site without buying? That is what you are taught here – how you retarget individuals who have pertained to your website, but not yet bought. If you are using paid advertising to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, consisting of different languages. Typically there are untapped markets just due to the fact t that they don’t speak English. Translate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of most online marketing. It has actually ended up being the major source of traffic and leads for most online entrepreneur. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you discover methods like leveraging Facebook likes and shares, and integrating different social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my favourite strategy! John covers the key ideas such as on and off-page SEO. While a few of the tools talked about are a little outdated, the methods have truly remained the same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the search engines and offer value to your audience. You are likewise demonstrated how to contract out the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s content? Well this module reveals you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant search engine (behind Google), it stands to reason it should be such a high traffic source for any service. That and the truth that it is really owned by Google means it is a platform that all company need to be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really important to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be super simple to end up being overwhelmed and distracted. {So a well laid-out a master plan to help you remain focused and arranged is really crucial.

Phew that is a lot! It truly is amazing value when you break it down throughout all the module. Anyone of these modules would blow away the training programs popping up by “masters” who have actually just been around for a few months!  Organic Traffic Exchange

How Much Does Traffic Secrets Cost?

Right now we are still waiting to find out the last pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium provided the content.

As usual it looks like Russel and the group will be releasing the book online complimentary, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Currently there is no chance to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a package or an upsell from one of the other ClickFunnel’s products.

Most likely the easiest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the obstacle yet, then what are you believing???!!! It is one of the very best training programs for anybody attempting to wrap their head around internet marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically available for $297 as an upsell to the OFA challenge. This truly is amazing worth for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have actually found.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable online marketing suggestions from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal big value.

What People Don’t Like So Much?

Some details and tools gone over in the course are a bit out-dated and require to be refreshed. It is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – provided how important this subject is.
You can’t purchase the Traffic Secrets course just. It is only offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Organic Traffic Exchange

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Organic Traffic Exchange - Traffic Secrets Book

In general, the Traffic Secrets course may be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first launched.

While it’s not best it is one of the fastest methods to discover the many various traffic sources readily available on the internet. It is of massive worth for any business owner or entrepreneur looking to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven technique, I can just assume that the brand-new Traffic Secrets book will be amazing.