Organic Traffic Estimator – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsOrganic Traffic Estimator

Writing a review about a book that has actually not been launched is a little tricky – but what is very important to comprehend is the background of Traffic Secrets.

Organic Traffic Estimator Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has evolved into the brand-new Russell Brunson book about to be released.

Most notably, why should you care? After all, isn’t this simply another marketing book by a so called internet expert to earn money?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never does anything unless it adds a big amount of value to the reader. His entire marketing and sales philosophy is how can he stack the worth in favour of the purchaser – which is a really rejuvenating view.

However more importantly he is now discussing the topic which must be at the heart of all service. How do you get traffic, possible clients, to your service?

Let’s discover.

What Is “Traffic” and Why Is It So Essential?

There are numerous reasons that a business may not endure – but by far among the most significant is an absence of traffic! Without any paying clients, or traffic, you just don’t have a service.

And yet it is among the areas that is both over-looked, and challenging to define. I think it is because it is a hard topic, so numerous entrepreneur simply neglect it. They take the “build it and they will come” approach – which clearly doesn’t work.

It does seem insane that with all the “traffic” on the internet why isn’t every online service crushing it! Daily there is close to $7 billion exchanged with individuals purchasing services and products online – in every specific niche you can possibly imagine. For most online companies they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so basic and appear to have a limitless supply of traffic? Many stay stuck and having a hard time?. Organic Traffic Estimator

That is the Secret of Traffic in a sales funnel. That is why it is so essential and fundamental to a company success, and why everybody in company should be purchasing education around this topic.

Right now there are a huge number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? However that is not the case otherwise everyone would have cracked it.

Also, let’s state that you have actually discovered a traffic source and your business is doing great. What would happen if that source was shut down – or more likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the cost of advertising by x10. What would you do then?

That is why you require to understand traffic at an in-depth level. See once you understand it, how it works and where you can get it (from multiple sources), you eliminate the shackles. You are now in control of your organisation and totally free to take it anywhere you desire.

So Who Is Russel Brunson Organic Traffic Estimator

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has actually written numerous books which are extraordinary value each by themselves. I highly suggest you include it to your todo list if you have not read them!

Russel constructed the ClickFunnels platform on the idea of making sales funnels basic. And this seems his approach to whatever. How can you take an intricate task or idea and make it simple. How do you simplify to basic components that can be executed on and then duplicated to scale.

It is frequently said that there is nothing brand-new – which the more things change, the more they stay the same. This holds true with much of Russell’s items.

You see much of what Russell sells are really ideas and ideas that somebody else developed. Does this mean that he “stole” the ideas – no I don’t believe so, as he ALWAYS offers credit to where the idea came from.

Russell has actually remained a trainee – which is absolutely the very best method to be. In any discipline he has set his mind to, he has actually made sure he studies it in detail, surrounds himself with fantastic coaches, and becomes a master of it. In doing so he will choose up essential concepts.

Russell is also a remarkable story teller. He has an incredible capability to take ideas that might be difficult to comprehend, and retell them in a simple, easy to comprehend manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS series really came from Andre Chaperon, who Russell does in fact provide the credit and mention. His method of retelling what the SOS series is, and how you can utilize it, now has his name largely associated with it.

It is more than that. Russell is deep in the trenches as a web online marketer. He has done it hard and suffered many numerous set-backs and failures. When he takes a concept and retells it – he does it from a location of understanding how it works in the real world. The advice and experience he wraps around the idea is priceless.

What does this imply?

I believe it indicates that nearly anything Russell contributes to producing is of the greatest value. He takes the very best of the finest and replays it to us in a manner that we can execute and understand into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than the majority of Russell’s other items.  Organic Traffic Estimator

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item established by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. When many of us barely understood what the Internet even was, John was constructing an online business back!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became popular, a minimum of in the fairly small tight web marketing circle – as it was at that time. And he became someone Russell admired, and followed carefully.

The genuine fascinating part of the story is that several years later Russell still saw the big value in the traffic secrets course – and he handled to encourage John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. Rather of continuing to offer it as a stand alone product, it became an upsell to his other products. He discovered a way to use it to produce much more value in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are normally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets Book

The book was launched at a time when lots of so called expert’s were trying to keep everything about online success a secret. In normal Russell Brunson design, he published all the secrets available for anybody who took the time to understand the book and check out.

It consists of a step-by-step actionable blueprint for any who is brand-new to internet marketing.

A few of the ideas covered include;

  • The Value Ladder; how to build increasing value in your sales process to improve your product sell price.
  • How to discover your dream customers; how to turn prospective clients into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal customers so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your prospective customers and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best use one.

This book has been called “life-altering” by many people, consisting of the likes of Steve Larson, who has actually gone on to create his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a need to check out book for any entrepreneur – particularly if you plan to construct an online organisation. It shares the secrets around producing a regional following of fans who will become repeat buyers of your products.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass movement; Building on the idea f an attractive character, how do you start to get your message out in the proper way to bring in individuals.
  • Creating belief; How to produce a belief in people that they can attain the result you are offering. Many people are just stuck, and that is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The location naturally is the point where they realise they absolutely require the item you are promoting.
  • Selling with Authenticity; This is making certain that the value your client is receiving is much higher than the quantity they spend for it.

In lots of methods this book is a script for how Russell has learnt to market and sell over several years online. It is the exact same process and tools he uses daily in his company to make it the huge success that it is.  Organic Traffic Estimator

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be released, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the key styles and subjects will be drawn from this initial course – so it’s a great place to begin.

The initial John Reese Traffic Secrets course is incredibly in-depth – with 24 quite comprehensive modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is actually the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to basic concepts that will be built on. These include domain names, branding and target audience. , if your are a beginner to online marketing this very first module is so essential to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about discovering your target audience, including where they hang out, the keywords to find them and the ad copy that they will react to. You also find out about the very best traffic sources so you do not waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly overlooked. It’s something to get traffic to your company, however if your copy is bad, they will bounce back out again – quicker than a seagull going after a chip! This is more of an intro to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a deeper look into copywriting.

Module 4 – Keyword Science: Now this is an extremely important subject, and one near my heart as I love using SEO as a key traffic source in my service. Do this part right and you have endless totally free traffic for many years. You will discover the basics of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll need to discover how to grow it and likewise look after it as it grows. This module teaches proven email marketing strategies and strategies that work. You’ll discover how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not spend for it till there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your products. If done right the process is straightforward. Start an affiliate program, hire affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains unbelievable tactics that you can use to generate traffic through e-commerce. You will find out how you can utilize Amazon’s product advertising API to increase the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the basic theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core methods to grow a company consisting of, lower your cost per visitor, increase traffic volume and raise your average spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon major news websites like CNN, Fox News, and ESPN. And, you’ll find out tested techniques for running all sorts of ads like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It contains over two lots individual lessons on how to utilize the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive an enormous amount of traffic to your website. This module shows you what you require to get going, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Picture if you had an app individuals were using, that might drive traffic to your organisation! You’ll find out how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software application and widgets across platforms. The crucial concept is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Marketing on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are keen to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential customer, who visited your website without buying? That is what you are taught here – how you retarget individuals who have pertained to your site, however not yet purchased. If you are using paid advertising to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, consisting of different languages. Often there are untapped markets just due to the reality t that they don’t speak English. Equate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of internet marketing. It has become the major source of traffic and leads for the majority of online entrepreneur. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Particularly you learn techniques like leveraging Facebook shares and likes, and incorporating various social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my favourite technique! John covers the essential ideas such as on and off-page SEO. While a few of the tools discussed are a little outdated, the methods have really remained the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and offer value to your audience. If this isn’t your thing, you are likewise revealed how to contract out the writing component.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s material? Well this module reveals you how, consisting of ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any organisation. That and the reality that it is actually owned by Google suggests it is a platform that all service must be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very important to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be extremely easy to become overloaded and sidetracked. {So a well laid-out a master plan to help you stay focused and arranged is really essential.

Phew that is a lot! It truly is incredible worth when you break it down across all the module. Anyone of these modules would blow away the training programs appearing by “masters” who have actually only been around for a couple of months!  Organic Traffic Estimator

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium provided the material.

As usual it looks like Russel and the group will be launching the book online free, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Currently there is no other way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a bundle deal or an upsell from one of the other ClickFunnel’s products.

Most likely the easiest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the difficulty yet, then what are you thinking???!!! It is one of the best training programs for anyone attempting to cover their head around online marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally offered for $297 as an upsell to the OFA difficulty. This actually is remarkable value for what you get, and is a terrific compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable online marketing guidance from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal big value.

What People Don’t Like So Much?

Some information and tools talked about in the course are a bit out-dated and require to be refreshed. It is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – provided how essential this subject is.
You can’t buy the Traffic Secrets course just. It is only available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Organic Traffic Estimator

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Organic Traffic Estimator - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first launched.

While it’s not ideal it is among the fastest ways to learn more about the many various traffic sources available on the internet. It is of huge value for any company owner or business owner seeking to develop and increase their online traffic.

Based upon Russell’s previous books, and his value driven technique, I can only assume that the new Traffic Secrets book will be fantastic.