Marketing Trafficking – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsMarketing Trafficking

Composing a review about a book that has actually not been launched is a little difficult – however what is crucial to comprehend is the background of Traffic Secrets.

Marketing Trafficking Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually developed into the brand-new Russell Brunson book about to be launched.

Most importantly, why should you care? After all, isn’t this simply another marketing book by a so called internet expert to earn money?

If understand anything about Russell Brunson, and if you don’t I hope this post changes that, you will know that Russell never ever does anything unless it adds a huge amount of worth to the reader. His whole marketing and sales philosophy is how can he stack the worth in favour of the buyer – which is an actually rejuvenating view.

However more importantly he is now speaking about the topic which needs to be at the heart of all service. How do you get traffic, possible clients, to your service?

Let’s find out.

What Is “Traffic” and Why Is It So Essential?

There are numerous reasons that a company may not survive – but by far one of the greatest is a lack of traffic! Without any paying customers, or traffic, you simply do not have a business.

And yet it is among the areas that is both over-looked, and hard to define. I think it is due to the fact that it is a difficult topic, so lots of company owners merely neglect it. They take the “build it and they will come” technique – which clearly doesn’t work.

It does seem insane that with all the “traffic” on the internet why isn’t every online organisation squashing it! Everyday there is close to $7 billion exchanged with individuals purchasing services and products online – in every niche you can possibly imagine. Yet for a lot of online organisations they seem like they are in the middle of the desert – not swimming in the endless ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so basic and appear to have an endless supply of traffic? However a lot of stay stuck and struggling?. Marketing Trafficking

That is the Secret of Traffic in a sales funnel. That is why it is so essential and basic to an organisation success, and why everyone in organisation should be buying education around this subject.

Today there are a huge variety of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So using among these should be easy right? But that is not the case otherwise everyone would have cracked it.

Let’s say that you have discovered a traffic source and your organisation is doing excellent. What would happen if that source was closed down – or more most likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the cost of advertising by x10. What would you do then?

That is why you require to understand traffic at an in-depth level. See once you comprehend it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your organisation and totally free to take it anywhere you desire.

Who Is Russel Brunson Marketing Trafficking

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The principle of sales funnels has actually been around given that there were sales individuals (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has composed numerous books which are amazing value each by themselves. If you have not read them, then I strongly suggest you add it to your todo list!

Russel constructed the ClickFunnels platform on the concept of making sales funnels simple. And this appears to be his method to everything. How can you take a complicated task or concept and make it basic. How do you break it down to easy components that can be carried out on and after that repeated to scale.

It is typically stated that there is nothing brand-new – and that the more things alter, the more they stay the very same. This is the case with much of Russell’s products.

You see much of what Russell offers are really ideas and principles that another person created. Does this mean that he “took” the concepts – no I do not think so, as he ALWAYS provides credit to where the idea originated from.

Russell has actually stayed a student – which is absolutely the very best way to be. In any discipline he has actually set his mind to, he has ensured he studies it in detail, surrounds himself with amazing mentors, and ends up being a master of it. In doing so he will get crucial concepts.

Russell is likewise an amazing story teller. He has an extraordinary capability to take concepts that may be difficult to understand, and retell them in a basic, simple to understand way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a solution for them.

The SOS series truly originated from Andre Chaperon, who Russell does really mention and provide the credit. However his method of retelling what the SOS series is, and how you can use it, now has his name mainly connected with it.

It is more than that. Russell is deep in the trenches as a web marketer. He has done it tough and suffered lots of numerous set-backs and failures. When he takes a concept and retells it – he does it from a place of understanding how it works in the real world. The advice and experience he twists around the idea is invaluable.

What does this imply?

I believe it suggests that nearly anything Russell has a hand in producing is of the greatest value. He takes the best of the finest and replays it to us in a manner that we can understand and implement into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than most of Russell’s other items.  Marketing Trafficking

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. John was building an online business back when the majority of us hardly understood what the Internet even was!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being famous, a minimum of in the reasonably small tight internet marketing circle – as it was at that time. And he ended up being someone Russell looked up to, and followed closely.

The genuine remarkable part of the story is that numerous years later on Russell still saw the huge value in the traffic secrets course – and he managed to encourage John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. Instead of continuing to sell it as a stand alone product, it became an upsell to his other items. He found a method to use it to develop a lot more value in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets Book

When many so called expert’s were trying to keep everything about online success a secret, the book was launched at a time. However in normal Russell Brunson style, he published all the secrets offered for anybody who put in the time to read and understand the book.

It includes a detailed actionable plan for any who is new to internet marketing.

Some of the concepts covered consist of;

  • The Value Ladder; how to build increasing value in your sales process to enhance your product sell price.
  • How to discover your dream clients; how to turn potential clients into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect consumers so they desire to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential clients and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best use one.

This book has actually been called “life-changing” by so numerous individuals, including the similarity Steve Larson, who has gone on to develop his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a need to read book for any business owner – especially if you prepare to construct an online business. It shares the secrets around producing a regional following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass movement; Building on the idea f an attractive character, how do you begin to get your message out in the best way to draw in people.
  • Creating belief; How to create a belief in individuals that they can attain the result you are selling. Many people are just stuck, and that is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both attracts, then engages the audience taking them on a journey. The destination of course is the point where they realise they absolutely require the product you are promoting.
  • Selling with Authenticity; This is making sure that the value your client is getting is much greater than the quantity they pay for it.

In numerous methods this book is a script for how Russell has actually discovered to market and offer over several years online. It is the very same process and tools he uses everyday in his business to make it the huge success that it is.  Marketing Trafficking

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be released, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial themes and topics will be taken from this initial course – so it’s a great location to start.

The original John Reese Traffic Secrets course is extremely comprehensive – with 24 quite comprehensive modules! Let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is really the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to standard ideas that will be constructed on. These include domain names, branding and target markets. If your are a novice to online marketing this first module is so important to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about discovering your target audience, consisting of where they hang out, the keywords to find them and the ad copy that they will react to. You likewise learn more about the best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily ignored. It’s one thing to get traffic to your service, but if your copy is bad, they will bounce back out once again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is an extremely essential subject, and one close to my heart as I enjoy utilizing SEO as a key traffic source in my business. Do this part right and you have endless free traffic for years. You will learn the fundamentals of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll require to learn how to grow it and also take care of it as it grows. This module teaches tested email marketing strategies and strategies that work. You’ll find out how to automate email projects and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it up until there is a sale! Start an affiliate program, hire affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains incredible strategies that you can use to produce traffic through e-commerce. You will learn how you can use Amazon’s item marketing API to boost the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core methods to grow a business consisting of, lower your cost per visitor, boost traffic volume and raise your average invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads running throughout major news websites like CNN, Fox News, and ESPN. And, you’ll find out proven methods for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over 2 dozen specific lessons on how to utilize the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive a massive amount of traffic to your site. This module reveals you what you need to get started, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Envision if you had an app people were utilizing, that could drive traffic to your company! You’ll discover how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused specifically on software and widgets across platforms. The key concept is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Advertising on the Facebook platform is tricky, and while this module does cover all the basics, if it is something you are keen to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective consumer, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have concerned your website, however not yet purchased. If you are using paid advertising to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, consisting of different languages. Often there are untapped markets simply due to the truth t that they do not speak English. Equate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of online marketing. It has become the major source of traffic and leads for the majority of online company owner. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you find out methods like leveraging Facebook likes and shares, and integrating various social networks represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my favourite method! John covers the key concepts such as on and off-page SEO. While some of the tools talked about are a little out-of-date, the methods have actually truly stayed the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the online search engine and supply value to your audience. If this isn’t your thing, you are also revealed how to outsource the writing element.

Module 21 – Content Curation Methods: How do you lawfully utilize other people’s material? Well this module reveals you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it must be such a high traffic source for any business. That and the fact that it is in fact owned by Google suggests it is a platform that all service ought to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very crucial to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be extremely simple to end up being overloaded and distracted. {So a well laid-out a master plan to assist you stay focused and organised is truly crucial.

Phew that is a lot! When you break it down across all the module, it really is remarkable value. Anyone of these modules would blow away the training programs appearing by “gurus” who have only been around for a couple of months!  Marketing Trafficking

How Much Does Traffic Secrets Cost?

Today we are still waiting to learn the last pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium offered the material.

As normal it looks like Russel and the team will be launching the book online free, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no other way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a package or an upsell from among the other ClickFunnel’s items.

Most likely the simplest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the obstacle yet, then what are you believing???!!! It is among the very best training programs for anybody attempting to cover their head around internet marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically readily available for $297 as an upsell to the OFA obstacle. This really is fantastic worth for what you get, and is a fantastic compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable internet marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal substantial worth.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and need to be revitalized. However it is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – given how essential this topic is.
You can’t buy the Traffic Secrets course just. It is just available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Marketing Trafficking

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Marketing Trafficking - Traffic Secrets Book

In general, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was very first launched.

While it’s not perfect it is one of the fastest methods to discover about the numerous various traffic sources readily available on the internet. It is of massive worth for any company owner or business owner aiming to construct and increase their online traffic.

Based on Russell’s previous books, and his worth driven approach, I can just presume that the brand-new Traffic Secrets book will be remarkable.