Marketing Traffic Software – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson is about to launch his brand-new book Traffic SecretsMarketing Traffic Software

Writing a review about a book that has not been released is a little tricky – however what is essential to comprehend is the background of Traffic Secrets.

Marketing Traffic Software Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually developed into the new Russell Brunson book about to be released.

Most notably, why should you care? After all, isn’t this just another marketing book by a so called web guru to earn money?

If understand anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never does anything unless it adds a substantial quantity of value to the reader. His whole marketing and sales viewpoint is how can he stack the worth in favour of the purchaser – which is an actually rejuvenating view.

But more significantly he is now speaking about the topic which needs to be at the heart of all organisation. How do you get traffic, possible customers, to your service?

Let’s learn.

What Is “Traffic” and Why Is It So Crucial?

There are numerous reasons that a business might not survive – but by far among the greatest is an absence of traffic! With no paying customers, or traffic, you simply do not have a company.

And yet it is among the areas that is both over-looked, and hard to specify. I believe it is because it is a difficult topic, a lot of company owners simply disregard it. They take the “construct it and they will come” approach – which plainly does not work.

It does appear crazy that with all the “traffic” on the web why isn’t every online service crushing it! Everyday there is close to $7 billion exchanged with individuals buying services and items online – in every niche you can possibly imagine. Yet for a lot of online companies they seem like they are in the middle of the desert – not swimming in the unlimited ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and business make it look so basic and appear to have an unlimited supply of traffic? However most remain stuck and struggling?. Marketing Traffic Software

That is the Secret of Traffic in a sales funnel. That is why it is essential and so essential to a company success, and why everybody in business need to be buying education around this topic.

Right now there are a huge variety of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? However that is not the case otherwise everyone would have cracked it.

Let’s say that you have found a traffic source and your company is doing fantastic. What would happen if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the cost of marketing by x10. What would you do then?

That is why you need to comprehend traffic at a detailed level. See once you comprehend it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your service and totally free to take it anywhere you desire.

So Who Is Russel Brunson Marketing Traffic Software

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed several books which are unbelievable worth each on their own. If you haven’t read them, then I highly recommend you include it to your todo list!

Russel constructed the ClickFunnels platform on the idea of making sales funnels simple. And this appears to be his technique to whatever. How can you take a complicated task or concept and make it easy. How do you break it down to basic components that can be carried out on and after that duplicated to scale.

It is often stated that there is nothing brand-new – and that the more things change, the more they stay the same. This holds true with a lot of Russell’s items.

You see much of what Russell offers are really ideas and ideas that somebody else developed. Does this mean that he “took” the ideas – no I don’t believe so, as he ALWAYS offers credit to where the concept came from.

Russell has stayed a student – which is definitely the very best method to be. In any discipline he has actually set his mind to, he has made certain he studies it in information, surrounds himself with amazing coaches, and ends up being a master of it. In doing so he will get crucial concepts.

Russell is also an incredible story teller. He has an unbelievable capability to take concepts that may be challenging to grasp, and retell them in an easy, simple to comprehend way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS sequence really came from Andre Chaperon, who Russell does actually provide the credit and discuss. His way of retelling what the SOS sequence is, and how you can utilize it, now has his name mostly associated with it.

Russell is deep in the trenches as a web marketer. When he takes a concept and retells it – he does it from a place of understanding how it works in the real world.

What does this suggest?

I believe it suggests that almost anything Russell contributes to producing is of the greatest worth. He takes the very best of the very best and replays it to us in a way that we can execute and understand into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than many of Russell’s other items.  Marketing Traffic Software

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. John was constructing an online business back when the majority of us barely knew what the Internet even was!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became well-known, at least in the fairly little tight web marketing circle – as it was at that time. And he ended up being somebody Russell appreciated, and followed carefully.

The real fascinating part of the story is that lots of years later on Russell still saw the big worth in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently offering, and turned it on it’s head. Instead of continuing to sell it as a stand alone item, it ended up being an upsell to his other items. He discovered a method to use it to produce much more worth in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets Book

When numerous so called expert’s were trying to keep everything about online success a secret, the book was launched at a time. In normal Russell Brunson style, he published all the secrets available for anybody who took the time to read and understand the book.

It consists of a step-by-step actionable plan for any who is brand-new to internet marketing.

Some of the concepts covered include;

  • The Value Ladder; how to develop increasing value in your sales process to improve your product sell price.
  • How to find your dream customers; how to turn possible clients into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal clients so they want to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your prospective clients and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest usage one.

This book has been called “life-changing” by a lot of individuals, consisting of the likes of Steve Larson, who has gone on to develop his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a should check out book for any entrepreneur – particularly if you prepare to construct an online organisation. It shares the secrets around producing a local following of fans who will become repeat purchasers of your items.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass movement; Building on the principle f an attractive character, how do you start to get your message out in properly to bring in people.
  • Creating belief; How to produce a belief in people that they can accomplish the outcome you are offering. Many people are just stuck, and that is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The destination of course is the point where they realise they absolutely require the product you are promoting.
  • Selling with Authenticity; This is ensuring that the value your consumer is receiving is much greater than the amount they spend for it.

In lots of methods this book is a script for how Russell has actually found out to market and offer over numerous years online. It is the very same process and tools he uses daily in his business to make it the substantial success that it is.  Marketing Traffic Software

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve discussed the key styles and topics will be taken from this initial course – so it’s an excellent place to start.

The original John Reese Traffic Secrets course is exceptionally comprehensive – with 24 quite detailed modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is in fact the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to fundamental ideas that will be built on. These include domain names, branding and target markets. If your are a novice to internet marketing this very first module is so important to start that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target audience, including where they hang out, the keywords to find them and the ad copy that they will react to. You likewise discover the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily overlooked. It’s something to get traffic to your service, however if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip! This is more of an introduction to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a much deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is a really crucial topic, and one near to my heart as I enjoy utilizing SEO as a key traffic source in my service. Do this part right and you have endless complimentary traffic for several years. You will discover the fundamentals of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll require to learn how to grow it and likewise take care of it as it grows. This module teaches tested email marketing methods and methods that work. You’ll learn how to automate email projects and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it up until there is a sale! Start an affiliate program, hire affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes amazing strategies that you can utilize to generate traffic via e-commerce. You will discover how you can use Amazon’s product advertising API to boost the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really important module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core methods to grow an organisation including, lower your cost per visitor, increase traffic volume and raise your typical spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads encountering significant news websites like CNN, Fox News, and ESPN. And, you’ll find out proven methods for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It includes over two dozen specific lessons on how to leverage the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise advertisement copy and using strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive a huge amount of traffic to your site. This module reveals you what you require to get going, including how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Think of if you had an app individuals were using, that might drive traffic to your service! You’ll learn how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused specifically on software and widgets across platforms. The key idea is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Marketing on the Facebook platform is challenging, and while this module does cover all the fundamentals, if it is something you are eager to master, you will probably require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective consumer, who visited your website without purchasing? That is what you are taught here – how you retarget people who have actually come to your site, however not yet bought. If you are utilizing paid advertising to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, including various languages. Typically there are untapped markets merely due to the fact t that they don’t speak English. Translate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of many internet marketing. It has actually become the significant source of traffic and leads for the majority of online entrepreneur. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you discover strategies like leveraging Facebook shares and likes, and incorporating different social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred strategy! John covers the essential principles such as on and off-page SEO. While some of the tools talked about are a little out-of-date, the methods have actually actually remained the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the search engines and offer value to your audience. You are likewise revealed how to contract out the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s content? Well this module reveals you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it ought to be such a high traffic source for any company. That and the reality that it is in fact owned by Google implies it is a platform that all organisation must be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very essential to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be incredibly simple to end up being overwhelmed and sidetracked. {So a well laid-out a master strategy to help you remain focused and organised is really crucial.

Phew that is a lot! When you break it down throughout all the module, it actually is remarkable worth. Anyone of these modules would blow away the training programs appearing by “gurus” who have actually only been around for a few months!  Marketing Traffic Software

How Much Does Traffic Secrets Cost?

Today we are still waiting to find out the final pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium provided the content.

However as usual it looks like Russel and the team will be launching the book online complimentary, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Currently there is no chance to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a bundle offer or an upsell from among the other ClickFunnel’s items.

Most likely the simplest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the difficulty yet, then what are you thinking???!!! It is one of the finest training programs for anybody attempting to wrap their head around online marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually readily available for $297 as an upsell to the OFA difficulty. This actually is remarkable worth for what you get, and is a terrific compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable online marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer big value.

What People Don’t Like So Much?

Some details and tools talked about in the course are a bit out-dated and require to be refreshed. But it is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – offered how important this topic is.
You can’t purchase the Traffic Secrets course only. It is just readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Marketing Traffic Software

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Marketing Traffic Software - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first released.

While it’s not perfect it is among the fastest ways to learn more about the numerous various traffic sources available on the web. It is of enormous worth for any entrepreneur or entrepreneur wanting to build and increase their online traffic.

Based on Russell’s previous books, and his worth driven approach, I can just presume that the brand-new Traffic Secrets book will be fantastic.