Marketing Strategies To Increase Website Traffic – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson is about to launch his brand-new book Traffic SecretsMarketing Strategies To Increase Website Traffic

Composing a review about a book that has not been released is a little difficult – but what is important to comprehend is the background of Traffic Secrets.

Marketing Strategies To Increase Website Traffic Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually developed into the new Russell Brunson book about to be released.

Most notably, why should you care? Isn’t this simply another marketing book by a so called web expert to make money?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will understand that Russell never ever does anything unless it adds a big amount of worth to the reader. His whole marketing and sales philosophy is how can he stack the worth in favour of the purchaser – which is an actually revitalizing view.

More significantly he is now talking about the subject which needs to be at the heart of all company. How do you get traffic, possible clients, to your service?

Let’s discover.

What Is “Traffic” and Why Is It So Important?

There are many reasons an organisation may not make it through – but by far one of the biggest is an absence of traffic! Without any paying clients, or traffic, you simply don’t have a business.

And yet it is one of the locations that is both over-looked, and challenging to define. I believe it is because it is a hard topic, a lot of service owners merely ignore it. They take the “build it and they will come” approach – which plainly does not work.

It does appear crazy that with all the “traffic” on the web why isn’t every online business squashing it! Everyday there is close to $7 billion exchanged with individuals buying services and items online – in every specific niche imaginable. Yet for many online services they feel like they remain in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so simple and appear to have an endless supply of traffic? Many remain stuck and having a hard time?. Marketing Strategies To Increase Website Traffic

That is the Secret of Traffic in a sales funnel. That is why it is essential and so essential to a service success, and why everyone in business ought to be buying education around this topic.

Now there are a substantial number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? But that is not the case otherwise everyone would have broken it.

Let’s say that you have actually found a traffic source and your business is doing fantastic. What would happen if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the expense of marketing by x10. What would you do then?

That is why you need to understand traffic at a comprehensive level. See once you comprehend it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your company and free to take it anywhere you want.

Who Is Russel Brunson Marketing Strategies To Increase Website Traffic

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has written several books which are extraordinary worth each on their own. If you have not read them, then I highly recommend you add it to your todo list!

Russel constructed the ClickFunnels platform on the idea of making sales funnels basic. How can you take a complicated job or concept and make it simple.

It is frequently stated that there is nothing brand-new – which the more things alter, the more they remain the very same. This holds true with many of Russell’s products.

You see much of what Russell offers are in fact concepts and concepts that somebody else developed. Does this mean that he “stole” the ideas – no I do not think so, as he ALWAYS gives credit to where the idea came from.

Russell has actually stayed a student – which is absolutely the very best way to be. In any discipline he has actually set his mind to, he has made sure he studies it in detail, surrounds himself with remarkable coaches, and ends up being a master of it. In doing so he will pick up key concepts.

Russell is likewise a fantastic story teller. He has an extraordinary ability to take concepts that may be challenging to comprehend, and retell them in a basic, simple to understand manner. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have an option for them.

The SOS series actually came from Andre Chaperon, who Russell does in fact give the credit and point out. His way of retelling what the SOS sequence is, and how you can utilize it, now has his name largely associated with it.

It is more than that. Russell is deep in the trenches as a web online marketer. He has done it hard and suffered numerous many set-backs and failures. So when he takes a concept and retells it – he does it from a place of understanding how it works in the real life. The recommendations and experience he twists around the concept is priceless.

So what does this imply?

I believe it suggests that nearly anything Russell has a hand in producing is of the greatest worth. He takes the very best of the very best and replays it to us in such a way that we can understand and implement into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than most of Russell’s other items.  Marketing Strategies To Increase Website Traffic

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. When most of us barely knew what the Internet even was, John was developing an online service back!

The product that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became well-known, a minimum of in the reasonably little tight web marketing circle – as it was at that time. And he ended up being somebody Russell appreciated, and followed carefully.

The genuine fascinating part of the story is that numerous years later Russell still saw the substantial value in the traffic secrets course – and he managed to encourage John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. Instead of continuing to offer it as a stand alone product, it became an upsell to his other products. He discovered a way to utilize it to create a lot more worth in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets Book

When lots of so called guru’s were trying to keep everything about online success a trick, the book was launched at a time. However in normal Russell Brunson design, he released all the secrets available for anyone who put in the time to read and comprehend the book.

It includes a step-by-step actionable plan for any who is new to internet marketing.

Some of the principles covered consist of;

  • The Value Ladder; how to build increasing worth in your sales procedure to improve your product sell price.
  • How to discover your dream consumers; how to turn possible clients into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect clients so they desire to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your possible customers and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest usage one.

This book has been called “life-changing” by many people, including the likes of Steve Larson, who has actually gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a must read book for any entrepreneur – particularly if you plan to develop an online service. It shares the secrets around producing a regional following of fans who will end up being repeat purchasers of your products.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass movement; Building on the principle f an appealing character, how do you start to get your message out in the proper way to bring in individuals.
  • Creating belief; How to create a belief in people that they can accomplish the outcome you are offering. Many people are simply stuck, and that is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both brings in, then engages the audience taking them on a journey. The destination obviously is the point where they understand they definitely need the product you are promoting.
  • Selling with Authenticity; This is making certain that the worth your consumer is getting is much higher than the quantity they pay for it.

In numerous methods this book is a script for how Russell has actually discovered to market and sell over several years online. It is the same process and tools he uses daily in his company to make it the huge success that it is.  Marketing Strategies To Increase Website Traffic

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be launched, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the essential themes and topics will be drawn from this initial course – so it’s a great place to begin.

The original John Reese Traffic Secrets course is extremely detailed – with 24 quite extensive modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is in fact the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to standard ideas that will be developed on. These include domain names, branding and target audience. , if your are a rookie to online marketing this first module is so essential to start that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target market, including where they hang out, the keywords to discover them and the advertisement copy that they will react to. You also find out about the finest traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily neglected. It’s one thing to get traffic to your company, but if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a really crucial topic, and one near my heart as I like using SEO as a crucial traffic source in my business. Do this part right and you have limitless free traffic for many years. You will find out the fundamentals of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll require to discover how to grow it and also take care of it as it grows. This module teaches proven email marketing methods and strategies that work. You’ll discover how to automate email projects and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it up until there is a sale! Start an affiliate program, hire affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of unbelievable techniques that you can utilize to produce traffic by means of e-commerce. You will find out how you can use Amazon’s product advertising API to increase the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very crucial module as it teaches you the fundamental theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core ways to grow a company consisting of, lower your cost per visitor, increase traffic volume and raise your average invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon significant news websites like CNN, Fox News, and ESPN. And, you’ll find out proven strategies for running all sorts of ads like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over two dozen specific lessons on how to utilize the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise ad copy and the usage of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a massive amount of traffic to your website. This module shows you what you need to get going, including how you can contract out the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Think of if you had an app individuals were utilizing, that might drive traffic to your service! You’ll find out how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused specifically on software application and widgets throughout platforms. The key concept is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook ads. Marketing on the Facebook platform is tricky, and while this module does cover all the basics, if it is something you are keen to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible consumer, who visited your site without buying? That is what you are taught here – how you retarget people who have actually pertained to your website, however not yet bought. This is a must if you are using paid advertising to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, including various languages. Frequently there are untapped markets merely due to the fact t that they don’t speak English. Equate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of online marketing. It has ended up being the major source of traffic and leads for many online company owner. Here John walks you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you discover techniques like leveraging Facebook likes and shares, and integrating various social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my favourite strategy! John covers the essential concepts such as on and off-page SEO. While a few of the tools discussed are a little outdated, the methods have actually stayed the same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the online search engine and offer value to your audience. You are likewise demonstrated how to outsource the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s content? Well this module reveals you how, consisting of ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant search engine (behind Google), it stands to reason it needs to be such a high traffic source for any business. That and the truth that it is really owned by Google indicates it is a platform that all service should be leveraging in some way for traffic. So how do you optimise your channel, keywords and content for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very essential to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be super simple to end up being overwhelmed and distracted. {So a well laid-out a master plan to help you stay focused and organised is really important.

Phew that is a lot! When you break it down across all the module, it truly is fantastic worth. Anyone of these modules would blow away the training programs turning up by “masters” who have just been around for a couple of months!  Marketing Strategies To Increase Website Traffic

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium offered the material.

As typical it looks like Russel and the group will be launching the book online totally free, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no other way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a package or an upsell from one of the other ClickFunnel’s products.

Most likely the easiest and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the challenge yet, then what are you believing???!!! It is one of the finest training programs for anybody attempting to cover their head around internet marketing in general. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally available for $297 as an upsell to the OFA obstacle. This truly is fantastic worth for what you get, and is a terrific compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable internet marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal substantial worth.

What People Don’t Like So Much?

Some information and tools gone over in the course are a bit out-dated and need to be refreshed. But it is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – provided how crucial this subject is.
You can’t buy the Traffic Secrets course just. It is only available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Marketing Strategies To Increase Website Traffic

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Marketing Strategies To Increase Website Traffic - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first introduced.

While it’s not perfect it is among the fastest methods to find out about the lots of different traffic sources readily available on the internet. It is of massive worth for any company owner or business owner looking to develop and increase their online traffic.

Based upon Russell’s previous books, and his worth driven method, I can just presume that the brand-new Traffic Secrets book will be amazing.