Marketing Boosting Traffic – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsMarketing Boosting Traffic

Writing a review about a book that has actually not been released is a little challenging – but what is very important to comprehend is the background of Traffic Secrets.

Marketing Boosting Traffic Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has developed into the new Russell Brunson book about to be released.

Most significantly, why should you care? After all, isn’t this just another marketing book by a so called internet expert to earn money?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never does anything unless it adds a substantial amount of worth to the reader. His whole marketing and sales viewpoint is how can he stack the worth in favour of the buyer – which is an actually revitalizing view.

However more importantly he is now talking about the topic which should be at the heart of all service. How do you get traffic, possible consumers, to your business?

Let’s discover out.

What Is “Traffic” and Why Is It So Crucial?

There are many reasons why an organisation may not endure – however without a doubt one of the greatest is a lack of traffic! With no paying clients, or traffic, you just don’t have a business.

And yet it is one of the areas that is both over-looked, and challenging to define. I believe it is due to the fact that it is a challenging subject, a lot of organisation owners merely overlook it. They take the “build it and they will come” method – which plainly doesn’t work.

It does appear crazy that with all the “traffic” on the web why isn’t every online organisation squashing it! Daily there is close to $7 billion exchanged with individuals buying services and products online – in every specific niche imaginable. Yet for many online businesses they seem like they remain in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so basic and appear to have an endless supply of traffic? A lot of stay stuck and having a hard time?. Marketing Boosting Traffic

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and essential to a business success, and why everybody in service ought to be buying education around this topic.

Today there are a huge number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So tapping into among these should be easy right? That is not the case otherwise everyone would have split it.

Also, let’s state that you have actually discovered a traffic source and your company is doing terrific. What would happen if that source was shut down – or more most likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the expense of advertising by x10. What would you do then?

That is why you require to comprehend traffic at a detailed level. See when you comprehend it, how it works and where you can get it (from numerous sources), you get rid of the shackles. You are now in control of your business and complimentary to take it anywhere you desire.

Who Is Russel Brunson Marketing Boosting Traffic

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has written numerous books which are incredible worth each by themselves. If you haven’t read them, then I highly suggest you include it to your todo list!

Russel constructed the ClickFunnels platform on the concept of making sales funnels easy. And this seems his method to whatever. How can you take an intricate task or concept and make it easy. How do you break it down to easy elements that can be performed on and then repeated to scale.

It is typically stated that there is absolutely nothing new – and that the more things change, the more they stay the exact same. This holds true with a number of Russell’s items.

You see much of what Russell sells are really concepts and ideas that another person produced. Does this mean that he “took” the ideas – no I don’t think so, as he ALWAYS provides credit to where the concept originated from.

Russell has remained a student – which is definitely the very best way to be. In any discipline he has set his mind to, he has made sure he studies it in detail, surrounds himself with remarkable coaches, and becomes a master of it. In doing so he will get key concepts.

Russell is likewise a remarkable story teller. He has an incredible ability to take ideas that might be tricky to comprehend, and retell them in a simple, simple to understand way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS series truly originated from Andre Chaperon, who Russell does in fact discuss and give the credit. His way of retelling what the SOS series is, and how you can use it, now has his name largely associated with it.

It is more than that. Russell is deep in the trenches as an internet online marketer. He has actually done it hard and suffered many numerous set-backs and failures. So when he takes an idea and retells it – he does it from a location of knowing how it operates in the real world. The advice and experience he twists around the principle is invaluable.

What does this indicate?

I think it implies that almost anything Russell has a hand in producing is of the greatest value. He takes the very best of the best and replays it to us in a manner that we can execute and comprehend into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other products.  Marketing Boosting Traffic

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item established by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. When many of us barely understood what the Internet even was, John was developing an online service back!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became well-known, at least in the fairly little tight internet marketing circle – as it was at that time. And he ended up being somebody Russell looked up to, and followed carefully.

The real fascinating part of the story is that many years later on Russell still saw the big value in the traffic secrets course – and he handled to persuade John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. Rather of continuing to sell it as a stand alone item, it ended up being an upsell to his other items. He found a method to use it to develop even more worth in his sales funnels … in normal Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets Book

When numerous so called master’s were attempting to keep whatever about online success a secret, the book was released at a time. In common Russell Brunson design, he published all the secrets offered for anybody who took the time to check out and comprehend the book.

It includes a detailed actionable blueprint for any who is brand-new to online marketing.

Some of the ideas covered include;

  • The Value Ladder; how to develop increasing worth in your sales process to enhance your item sell price.
  • How to discover your dream clients; how to turn potential customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect consumers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your prospective customers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest usage one.

This book has actually been called “life-changing” by so many individuals, consisting of the likes of Steve Larson, who has actually gone on to produce his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a should read book for any business owner – particularly if you plan to build an online organisation. It shares the secrets around creating a regional following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass movement; Building on the concept f an appealing character, how do you begin to get your message out in the ideal way to attract individuals.
  • Creating belief; How to develop a belief in individuals that they can accomplish the result you are offering. Many people are just stuck, and that is why they have not bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both draws in, then engages the audience taking them on a journey. The destination naturally is the point where they realise they absolutely require the product you are promoting.
  • Selling with Authenticity; This is making sure that the worth your consumer is receiving is much greater than the amount they spend for it.

In lots of ways this book is a script for how Russell has found out to market and sell over several years online. It is the exact same process and tools he utilizes daily in his company to make it the substantial success that it is.  Marketing Boosting Traffic

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be released, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the key themes and topics will be drawn from this original course – so it’s a great location to begin.

The initial John Reese Traffic Secrets course is extremely comprehensive – with 24 rather comprehensive modules! So let’s take a peek what is covered in each one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is really the one providing the topics.

Module 1 – The Foundation: This is the structure of the course and presents to standard ideas that will be constructed on. These consist of domain names, branding and target audience. If your are a novice to internet marketing this very first module is so essential to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about finding your target audience, including where they hang out, the keywords to find them and the advertisement copy that they will react to. You likewise learn more about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily neglected. It’s one thing to get traffic to your service, but if your copy is bad, they will recover out again – quicker than a seagull going after a chip! This is more of an intro to copywriting. You are best to check out Jim Edwards book, Copywriting Secrets for a deeper look into copywriting.

Module 4 – Keyword Science: Now this is a very essential topic, and one close to my heart as I like utilizing SEO as a key traffic source in my organisation. Do this part right and you have limitless free traffic for years. You will discover the fundamentals of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll require to learn how to grow it and also look after it as it grows. This module teaches proven email marketing techniques and methods that work. You’ll learn how to automate email campaigns and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it until there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your products. If done right the procedure is straightforward. Start an affiliate program, recruit affiliates to promote for your organisation and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes unbelievable tactics that you can use to generate traffic by means of e-commerce. You will discover how you can use Amazon’s item marketing API to enhance the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the fundamental theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core methods to grow a service including, lower your cost per visitor, boost traffic volume and raise your typical invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to purchase media Ads and sponsorships. John likewise shows you how to get your Ads stumbling upon significant news websites like CNN, Fox News, and ESPN. And, you’ll find out tested techniques for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It consists of over two lots individual lessons on how to take advantage of the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive an enormous quantity of traffic to your site. This module shows you what you require to get started, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Imagine if you had an app people were using, that could drive traffic to your service! You’ll learn how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused specifically on software application and widgets across platforms. The essential concept is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to know about Facebook ads. Marketing on the Facebook platform is difficult, and while this module does cover all the fundamentals, if it is something you are eager to master, you will probably require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective customer, who visited your site without purchasing? That is what you are taught here – how you retarget people who have actually come to your website, however not yet bought. If you are utilizing paid marketing to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, consisting of different languages. Frequently there are untapped markets merely due to the fact t that they don’t speak English. Translate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of internet marketing. It has actually become the major source of traffic and leads for most online company owners. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you find out techniques like leveraging Facebook shares and likes, and incorporating different social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my favourite strategy! John covers the crucial concepts such as on and off-page SEO. While some of the tools discussed are a little outdated, the techniques have actually actually remained the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the online search engine and supply worth to your audience. You are likewise demonstrated how to outsource the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally utilize other people’s material? Well this module reveals you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it should be such a high traffic source for any organisation. That and the truth that it is in fact owned by Google suggests it is a platform that all organisation ought to be leveraging somehow for traffic. How do you optimise your channel, keywords and content for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely essential to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be incredibly easy to end up being overloaded and sidetracked. {So a well laid-out a master plan to help you stay focused and arranged is truly important.

Phew that is a lot! When you break it down across all the module, it really is incredible value. Anybody of these modules would blow away the training programs appearing by “masters” who have only been around for a couple of months!  Marketing Boosting Traffic

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium provided the content.

As typical it looks like Russel and the team will be releasing the book online complimentary, plus the cost of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Currently there is no chance to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a bundle offer or an upsell from one of the other ClickFunnel’s items.

Probably the simplest and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the challenge yet, then what are you thinking???!!! It is one of the very best training programs for anybody trying to wrap their head around online marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually readily available for $297 as an upsell to the OFA difficulty. This really is amazing worth for what you get, and is a great compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable internet marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal huge worth.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and need to be refreshed. It is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – provided how important this subject is.
You can’t buy the Traffic Secrets course just. It is just available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Marketing Boosting Traffic

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Marketing Boosting Traffic - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first introduced.

While it’s not ideal it is one of the fastest ways to learn more about the numerous different traffic sources available on the web. It is of massive worth for any organisation owner or entrepreneur wanting to construct and increase their online traffic.

Based upon Russell’s previous books, and his value driven approach, I can just assume that the new Traffic Secrets book will be fantastic.