Marketing Book Best Seller – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsMarketing Book Best Seller

Writing a review about a book that has actually not been released is a little tricky – however what is essential to understand is the background of Traffic Secrets.

Marketing Book Best Seller Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has developed into the brand-new Russell Brunson book about to be launched.

Most importantly, why should you care? After all, isn’t this simply another marketing book by a so called web master to generate income?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never ever does anything unless it adds a substantial quantity of value to the reader. His whole marketing and sales viewpoint is how can he stack the value in favour of the purchaser – which is a truly refreshing view.

However more notably he is now talking about the subject which ought to be at the heart of all company. How do you get traffic, potential clients, to your company?

Let’s discover out.

What Is “Traffic” and Why Is It So Significant?

There are numerous reasons a company may not endure – but by far among the biggest is a lack of traffic! With no paying clients, or traffic, you merely don’t have an organisation.

And yet it is among the areas that is both over-looked, and difficult to define. I think it is because it is a challenging subject, a lot of company owner merely neglect it. They take the “build it and they will come” method – which clearly doesn’t work.

It does appear insane that with all the “traffic” on the web why isn’t every online service squashing it! Daily there is close to $7 billion exchanged with people purchasing services and products online – in every niche imaginable. For the majority of online businesses they feel like they are in the middle of the desert – not swimming in the endless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and organisation make it look so basic and appear to have a limitless supply of traffic? Most stay stuck and struggling?. Marketing Book Best Seller

That is the Secret of Traffic in a sales funnel. That is why it is so essential and essential to a business success, and why everybody in service must be buying education around this subject.

Right now there are a substantial number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? That is not the case otherwise everybody would have cracked it.

Also, let’s say that you have discovered a traffic source and your business is doing great. What would occur if that source was shut down – or more likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the expense of advertising by x10. What would you do then?

That is why you require to understand traffic at a comprehensive level. See when you understand it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your business and free to take it anywhere you desire.

Who Is Russel Brunson Marketing Book Best Seller

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has written numerous books which are amazing worth each by themselves. If you haven’t read them, then I strongly recommend you include it to your todo list!

Russel constructed the ClickFunnels platform on the principle of making sales funnels basic. How can you take an intricate task or concept and make it easy.

It is often said that there is absolutely nothing new – which the more things change, the more they stay the same. This holds true with many of Russell’s products.

You see much of what Russell offers are in fact concepts and concepts that another person developed. Does this mean that he “took” the ideas – no I do not believe so, as he ALWAYS gives credit to where the idea came from.

Russell has actually stayed a student – which is definitely the very best method to be. In any discipline he has set his mind to, he has made certain he studies it in information, surrounds himself with incredible mentors, and ends up being a master of it. In doing so he will get key ideas.

Russell is also a fantastic story teller. He has an incredible capability to take concepts that may be challenging to grasp, and retell them in a simple, simple to comprehend manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a solution for them.

The SOS series really originated from Andre Chaperon, who Russell does in fact point out and offer the credit. But his way of retelling what the SOS sequence is, and how you can use it, now has his name mainly connected with it.

It is more than that. Russell is deep in the trenches as a web online marketer. He has done it tough and suffered lots of lots of set-backs and failures. When he takes a concept and retells it – he does it from a location of understanding how it works in the genuine world. The suggestions and experience he wraps around the concept is invaluable.

What does this mean?

I believe it implies that nearly anything Russell has a hand in producing is of the greatest value. He takes the very best of the very best and replays it to us in such a way that we can understand and carry out into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than many of Russell’s other items.  Marketing Book Best Seller

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When many of us barely knew what the Internet even was, John was building an online organisation back!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being famous, a minimum of in the reasonably small tight internet marketing circle – as it was at that time. And he became somebody Russell admired, and followed carefully.

The genuine interesting part of the story is that numerous years later Russell still saw the substantial worth in the traffic secrets course – and he handled to convince John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. So rather of continuing to sell it as a stand alone item, it ended up being an upsell to his other items. He found a method to utilize it to develop a lot more worth in his sales funnels … in normal Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets Book

When numerous so called guru’s were attempting to keep everything about online success a trick, the book was released at a time. In normal Russell Brunson style, he released all the secrets available for anybody who took the time to read and understand the book.

It contains a detailed actionable blueprint for any who is brand-new to internet marketing.

Some of the ideas covered consist of;

  • The Value Ladder; how to develop increasing worth in your sales procedure to enhance your product sell price.
  • How to find your dream clients; how to turn prospective consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal customers so they desire to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential clients and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest use one.

This book has been called “life-changing” by so many people, including the likes of Steve Larson, who has actually gone on to create his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a must check out book for any entrepreneur – particularly if you plan to build an online organisation. It shares the secrets around producing a local following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass motion; Building on the idea f an appealing character, how do you start to get your message out in the proper way to bring in individuals.
  • Creating belief; How to develop a belief in individuals that they can attain the outcome you are selling. Many people are simply stuck, and that is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The location obviously is the point where they understand they absolutely require the item you are promoting.
  • Selling with Authenticity; This is making certain that the value your client is receiving is much higher than the quantity they spend for it.

In many ways this book is a script for how Russell has actually discovered to market and offer over several years online. It is the same process and tools he uses everyday in his business to make it the substantial success that it is.  Marketing Book Best Seller

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be released, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial themes and subjects will be drawn from this initial course – so it’s an excellent place to start.

The original John Reese Traffic Secrets course is incredibly in-depth – with 24 rather extensive modules! So let’s take a glance what is covered in every one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is actually the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to standard concepts that will be built on. These consist of domain, branding and target markets. If your are a rookie to internet marketing this first module is so important to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target audience, consisting of where they hang out, the keywords to find them and the advertisement copy that they will react to. You likewise discover the finest traffic sources so you don’t squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily overlooked. It’s one thing to get traffic to your business, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a very crucial topic, and one near my heart as I like utilizing SEO as an essential traffic source in my company. Do this part right and you have unlimited totally free traffic for many years. You will learn the basics of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll need to learn how to grow it and likewise look after it as it grows. This module teaches tested email marketing methods and methods that work. You’ll find out how to automate email campaigns and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains incredible methods that you can utilize to produce traffic via e-commerce. You will find out how you can utilize Amazon’s item marketing API to increase the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely important module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core ways to grow an organisation including, lower your expense per visitor, increase traffic volume and raise your average invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to buy media Ads and sponsorships. John also reveals you how to get your Ads running throughout major news websites like CNN, Fox News, and ESPN. And, you’ll find out tested strategies for running all sorts of advertisements like banner ads, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It consists of over 2 dozen private lessons on how to leverage the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a massive quantity of traffic to your site. This module shows you what you require to start, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Picture if you had an app people were using, that could drive traffic to your service! You’ll discover how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused specifically on software application and widgets throughout platforms. The essential idea is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook advertisements. Advertising on the Facebook platform is difficult, and while this module does cover all the essentials, if it is something you are keen to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible customer, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have pertained to your site, but not yet made a purchase. If you are utilizing paid advertising to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, consisting of various languages. Typically there are untapped markets just due to the reality t that they don’t speak English. Translate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of internet marketing. It has become the significant source of traffic and leads for most online company owner. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you discover methods like leveraging Facebook likes and shares, and integrating various social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred method! John covers the key concepts such as on and off-page SEO. While a few of the tools gone over are a little out-of-date, the methods have truly remained the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the online search engine and supply value to your audience. You are also demonstrated how to outsource the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s material? Well this module shows you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it must be such a high traffic source for any business. That and the reality that it is actually owned by Google suggests it is a platform that all business should be leveraging in some way for traffic. So how do you optimise your channel, keywords and material for Youtube? Discover out in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really important to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be super easy to become overwhelmed and sidetracked. {So a well laid-out a master plan to assist you remain focused and organised is really important.

Phew that is a lot! It really is fantastic value when you simplify across all the module. Anyone of these modules would blow away the training programs appearing by “gurus” who have actually only been around for a couple of months!  Marketing Book Best Seller

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium offered the material.

As typical it looks like Russel and the group will be launching the book online free, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Currently there is no way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package or an upsell from one of the other ClickFunnel’s products.

Probably the most convenient and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the difficulty yet, then what are you believing???!!! It is one of the very best training programs for anybody attempting to cover their head around online marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually offered for $297 as an upsell to the OFA difficulty. This actually is amazing value for what you get, and is a terrific compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable internet marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal big worth.

What People Don’t Like So Much?

Some details and tools talked about in the course are a bit out-dated and need to be refreshed. It is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – offered how essential this subject is.
You can’t purchase the Traffic Secrets course only. It is only available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Marketing Book Best Seller

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Marketing Book Best Seller - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first released.

While it’s not perfect it is among the fastest methods to discover the lots of various traffic sources offered on the web. It is of enormous worth for any entrepreneur or business owner wanting to build and increase their online traffic.

Based upon Russell’s previous books, and his worth driven approach, I can just assume that the brand-new Traffic Secrets book will be remarkable.