Increase Organic Search Traffic – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson will release his new book Traffic SecretsIncrease Organic Search Traffic

Composing a review about a book that has not been launched is a little tricky – but what is very important to comprehend is the background of Traffic Secrets.

Increase Organic Search Traffic Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has progressed into the new Russell Brunson book about to be released.

Most significantly, why should you care? After all, isn’t this simply another marketing book by a so called web expert to make cash?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never does anything unless it includes a big amount of worth to the reader. His entire marketing and sales viewpoint is how can he stack the worth in favour of the purchaser – which is a truly refreshing view.

More notably he is now talking about the topic which needs to be at the heart of all business. How do you get traffic, prospective customers, to your organisation?

Let’s find out.

What Is “Traffic” and Why Is It So Crucial?

There are numerous reasons a company may not survive – however without a doubt among the greatest is a lack of traffic! With no paying clients, or traffic, you merely do not have a business.

And yet it is among the areas that is both over-looked, and challenging to define. I think it is since it is a difficult topic, so many company owners merely ignore it. They take the “construct it and they will come” technique – which clearly does not work.

It does appear insane that with all the “traffic” on the web why isn’t every online service crushing it! Everyday there is close to $7 billion exchanged with people purchasing services and products online – in every niche you can possibly imagine. For a lot of online services they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and business make it look so simple and appear to have a limitless supply of traffic? Many stay stuck and struggling?. Increase Organic Search Traffic

That is the Secret of Traffic in a sales funnel. That is why it is so essential and fundamental to a company success, and why everybody in service should be purchasing education around this subject.

Right now there are a huge variety of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So using among these should be easy right? That is not the case otherwise everyone would have broken it.

Let’s say that you have discovered a traffic source and your organisation is doing great. What would happen if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the cost of marketing by x10. What would you do then?

That is why you require to understand traffic at a comprehensive level. See as soon as you understand it, how it works and where you can get it (from numerous sources), you remove the shackles. You are now in control of your organisation and complimentary to take it anywhere you want.

Who Is Russel Brunson Increase Organic Search Traffic

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has actually written a number of books which are unbelievable worth each on their own. I highly suggest you include it to your todo list if you haven’t read them!

Russel developed the ClickFunnels platform on the idea of making sales funnels basic. And this appears to be his technique to everything. How can you take an intricate task or idea and make it easy. How do you break it down to basic elements that can be performed on and after that repeated to scale.

It is often said that there is nothing new – which the more things alter, the more they remain the exact same. This holds true with much of Russell’s products.

You see much of what Russell offers are actually ideas and concepts that somebody else produced. Does this mean that he “stole” the concepts – no I do not believe so, as he ALWAYS provides credit to where the idea originated from.

Russell has actually remained a student – which is absolutely the very best method to be. In any discipline he has actually set his mind to, he has made certain he studies it in information, surrounds himself with fantastic mentors, and becomes a master of it. In doing so he will get crucial concepts.

Russell is likewise a remarkable story teller. He has an incredible capability to take concepts that might be difficult to grasp, and retell them in a simple, simple to comprehend manner. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS series really came from Andre Chaperon, who Russell does really point out and give the credit. His method of retelling what the SOS series is, and how you can utilize it, now has his name mostly associated with it.

Russell is deep in the trenches as a web online marketer. When he takes a concept and retells it – he does it from a location of knowing how it works in the real world.

What does this imply?

I think it means that almost anything Russell contributes to producing is of the highest worth. He takes the very best of the best and replays it to us in a manner that we can comprehend and implement into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than most of Russell’s other items.  Increase Organic Search Traffic

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. When most of us hardly understood what the Internet even was, John was developing an online business back!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being famous, a minimum of in the fairly small tight web marketing circle – as it was back then. And he ended up being someone Russell looked up to, and followed closely.

The real remarkable part of the story is that many years later on Russell still saw the substantial value in the traffic secrets course – and he handled to persuade John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. So rather of continuing to sell it as a stand alone item, it became an upsell to his other products. He discovered a method to utilize it to develop even more worth in his sales funnels … in normal Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets Book

The book was released at a time when lots of so called guru’s were trying to keep everything about online success a trick. In normal Russell Brunson design, he released all the secrets readily available for anybody who took the time to comprehend the book and check out.

It contains a detailed actionable plan for any who is new to online marketing.

A few of the ideas covered consist of;

  • The Value Ladder; how to develop increasing worth in your sales process to enhance your product sell price.
  • How to find your dream consumers; how to turn possible clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect consumers so they want to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your prospective clients and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and finest usage one.

This book has actually been called “life-altering” by numerous people, including the similarity Steve Larson, who has actually gone on to develop his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a should read book for any entrepreneur – specifically if you prepare to build an online company. It shares the secrets around producing a regional following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass movement; Building on the concept f an attractive character, how do you begin to get your message out in properly to draw in individuals.
  • Creating belief; How to produce a belief in people that they can achieve the result you are offering. Many people are simply stuck, and that is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The location naturally is the point where they realise they absolutely require the product you are promoting.
  • Selling with Authenticity; This is ensuring that the value your consumer is receiving is much greater than the amount they pay for it.

In lots of ways this book is a script for how Russell has discovered to market and sell over several years online. It is the same procedure and tools he utilizes daily in his service to make it the big success that it is.  Increase Organic Search Traffic

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be launched, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the key themes and subjects will be drawn from this initial course – so it’s an excellent location to start.

The initial John Reese Traffic Secrets course is exceptionally detailed – with 24 quite extensive modules! So let’s take a peek what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is actually the one providing the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to standard concepts that will be built on. These consist of domain, branding and target markets. If your are a novice to online marketing this first module is so essential to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to know about finding your target market, including where they hang out, the keywords to find them and the ad copy that they will react to. You likewise find out about the best traffic sources so you do not squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily ignored. It’s one thing to get traffic to your organisation, however if your copy is bad, they will bounce back out once again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is a very crucial topic, and one near to my heart as I enjoy utilizing SEO as a key traffic source in my company. Do this part right and you have limitless totally free traffic for many years. You will learn the essentials of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll require to find out how to grow it and likewise take care of it as it grows. This module teaches proven email marketing tactics and strategies that work. You’ll find out how to automate email projects and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it until there is a sale! Start an affiliate program, recruit affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains incredible techniques that you can use to create traffic through e-commerce. You will find out how you can utilize Amazon’s item marketing API to enhance the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really important module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow an organisation consisting of, lower your cost per visitor, increase traffic volume and raise your average invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads encountering significant news sites like CNN, Fox News, and ESPN. And, you’ll discover proven methods for running all sorts of advertisements like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It contains over 2 lots individual lessons on how to take advantage of the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise ad copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive an enormous amount of traffic to your site. This module shows you what you require to begin, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Envision if you had an app people were using, that might drive traffic to your service! You’ll learn how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused particularly on software application and widgets throughout platforms. The crucial idea is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Advertising on the Facebook platform is difficult, and while this module does cover all the basics, if it is something you are keen to master, you will most likely need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential consumer, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have actually pertained to your site, however not yet bought. This is a must if you are using paid advertising to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, consisting of various languages. Frequently there are untapped markets just due to the truth t that they do not speak English. Translate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of most online marketing. It has actually become the major source of traffic and leads for many online organisation owners. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you discover strategies like leveraging Facebook likes and shares, and incorporating different social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite method! John covers the essential concepts such as on and off-page SEO. While a few of the tools talked about are a little outdated, the strategies have really remained the very same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the online search engine and provide value to your audience. You are also shown how to outsource the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally take advantage of other people’s content? Well this module shows you how, consisting of ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest online search engine (behind Google), it stands to reason it must be such a high traffic source for any service. That and the truth that it is in fact owned by Google implies it is a platform that all service ought to be leveraging somehow for traffic. So how do you optimise your channel, keywords and material for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very important to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be very simple to end up being overwhelmed and distracted. {So a well laid-out a master strategy to assist you remain focused and organised is really essential.

Phew that is a lot! It actually is incredible worth when you simplify throughout all the module. Anybody of these modules would blow away the training programs turning up by “gurus” who have actually only been around for a couple of months!  Increase Organic Search Traffic

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover the last pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium provided the content.

However as usual it looks like Russel and the group will be releasing the book online complimentary, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no chance to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a package deal or an upsell from among the other ClickFunnel’s products.

Most likely the simplest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the difficulty yet, then what are you thinking???!!! It is one of the finest training programs for anyone trying to wrap their head around internet marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally readily available for $297 as an upsell to the OFA challenge. This truly is fantastic worth for what you get, and is a terrific compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have found.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable online marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer huge value.

What People Don’t Like So Much?

Some details and tools gone over in the course are a bit out-dated and need to be revitalized. But it is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – provided how essential this topic is.
You can’t purchase the Traffic Secrets course only. It is just offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Increase Organic Search Traffic

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Increase Organic Search Traffic - Traffic Secrets Book

In general, the Traffic Secrets course might be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first released.

While it’s not perfect it is among the fastest methods to learn more about the many various traffic sources readily available on the internet. It is of huge worth for any service owner or business owner looking to develop and increase their online traffic.

Based on Russell’s previous books, and his worth driven approach, I can just presume that the new Traffic Secrets book will be fantastic.