How To Use Social Media To Drive Website Traffic – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsHow To Use Social Media To Drive Website Traffic

Composing a review about a book that has actually not been launched is a little difficult – however what is important to understand is the background of Traffic Secrets.

How To Use Social Media To Drive Website Traffic Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has evolved into the brand-new Russell Brunson book about to be introduced.

Most significantly, why should you care? After all, isn’t this just another marketing book by a so called web guru to earn money?

If understand anything about Russell Brunson, and if you do not I hope this post alters that, you will understand that Russell never ever does anything unless it includes a big quantity of worth to the reader. His entire marketing and sales approach is how can he stack the worth in favour of the purchaser – which is a really refreshing view.

More importantly he is now talking about the topic which ought to be at the heart of all company. How do you get traffic, prospective consumers, to your service?

Let’s discover.

What Is “Traffic” and Why Is It So Significant?

There are numerous reasons a business might not survive – however by far one of the most significant is an absence of traffic! With no paying clients, or traffic, you simply do not have an organisation.

And yet it is one of the locations that is both over-looked, and challenging to specify. I believe it is due to the fact that it is a tough subject, a lot of entrepreneur simply ignore it. They take the “construct it and they will come” approach – which clearly does not work.

It does appear insane that with all the “traffic” on the internet why isn’t every online service crushing it! Everyday there is close to $7 billion exchanged with individuals purchasing product or services online – in every specific niche imaginable. Yet for the majority of online organisations they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so simple and appear to have an unlimited supply of traffic? However many remain stuck and having a hard time?. How To Use Social Media To Drive Website Traffic

That is the Secret of Traffic in a sales funnel. That is why it is so essential and fundamental to an organisation success, and why everybody in business ought to be buying education around this topic.

Now there are a huge number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So taking advantage of among these should be simple right? That is not the case otherwise everybody would have cracked it.

Let’s state that you have actually found a traffic source and your organisation is doing fantastic. What would occur if that source was closed down – or more most likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the cost of marketing by x10. What would you do then?

That is why you require to understand traffic at a comprehensive level. See once you comprehend it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your service and free to take it anywhere you want.

Who Is Russel Brunson How To Use Social Media To Drive Website Traffic

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has been around because there were sales individuals (forever!), however that is the power of marketing a message– it becomes your own. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has composed a number of books which are extraordinary worth each on their own. I highly recommend you include it to your todo list if you haven’t read them!

Russel built the ClickFunnels platform on the principle of making sales funnels easy. How can you take a complex task or idea and make it basic.

It is frequently stated that there is nothing new – and that the more things alter, the more they remain the exact same. This is the case with a lot of Russell’s items.

You see much of what Russell offers are really ideas and ideas that another person developed. Does this mean that he “took” the concepts – no I don’t think so, as he ALWAYS gives credit to where the idea originated from.

Russell has stayed a trainee – which is definitely the best way to be. In any discipline he has actually set his mind to, he has actually made sure he studies it in information, surrounds himself with amazing coaches, and ends up being a master of it. In doing so he will select up crucial concepts.

Russell is also a fantastic story teller. He has an amazing ability to take concepts that may be tricky to grasp, and retell them in an easy, simple to understand manner. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a solution for them.

The SOS sequence really originated from Andre Chaperon, who Russell does in fact give the credit and discuss. His method of retelling what the SOS series is, and how you can utilize it, now has his name largely associated with it.

Russell is deep in the trenches as a web online marketer. When he takes a concept and retells it – he does it from a location of knowing how it works in the genuine world.

What does this mean?

I think it indicates that nearly anything Russell has a hand in producing is of the highest worth. He takes the finest of the best and replays it to us in a manner that we can execute and comprehend into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than the majority of Russell’s other items.  How To Use Social Media To Drive Website Traffic

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. John was developing an online company back when many of us barely understood what the Internet even was!

The item that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly ended up being well-known, at least in the reasonably small tight internet marketing circle – as it was back then. And he became someone Russell admired, and followed closely.

The real fascinating part of the story is that several years later on Russell still saw the big value in the traffic secrets course – and he managed to encourage John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. Rather of continuing to sell it as a stand alone item, it became an upsell to his other items. He discovered a way to use it to produce much more worth in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets Book

The book was released at a time when numerous so called master’s were attempting to keep whatever about online success a secret. But in typical Russell Brunson design, he released all the secrets offered for anybody who took the time to understand the book and read.

It contains a detailed actionable blueprint for any who is new to internet marketing.

A few of the concepts covered include;

  • The Value Ladder; how to construct increasing value in your sales process to enhance your product sell price.
  • How to find your dream consumers; how to turn potential consumers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential clients and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best use one.

This book has actually been called “life-altering” by numerous individuals, consisting of the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a should check out book for any entrepreneur – especially if you plan to develop an online business. It shares the secrets around producing a regional following of fans who will end up being repeat buyers of your products.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass motion; Building on the concept f an appealing character, how do you start to get your message out in properly to bring in people.
  • Creating belief; How to create a belief in individuals that they can accomplish the outcome you are offering. The majority of people are merely stuck, which is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The destination of course is the point where they understand they definitely need the product you are promoting.
  • Selling with Authenticity; This is making certain that the worth your customer is getting is much greater than the quantity they spend for it.

In numerous methods this book is a script for how Russell has discovered to market and offer over several years online. It is the same process and tools he uses daily in his company to make it the substantial success that it is.  How To Use Social Media To Drive Website Traffic

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be released, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the key themes and topics will be taken from this original course – so it’s a good location to begin.

The original John Reese Traffic Secrets course is incredibly detailed – with 24 quite comprehensive modules! So let’s take a peek what is covered in every one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is actually the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to basic ideas that will be developed on. These consist of domain, branding and target audience. , if your are a beginner to online marketing this first module is so essential to start that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to know about finding your target market, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will react to. You also discover about the finest traffic sources so you do not waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is quickly ignored. It’s one thing to get traffic to your service, but if your copy is bad, they will get better out once again – quicker than a seagull chasing after a chip! This is more of an intro to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a really important subject, and one close to my heart as I enjoy using SEO as a crucial traffic source in my organisation. Do this part right and you have endless complimentary traffic for many years. You will discover the basics of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll need to learn how to grow it and also take care of it as it grows. This module teaches proven email marketing tactics and strategies that work. You’ll find out how to automate email projects and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it up until there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your items. If done right the process is uncomplicated. Start an affiliate program, recruit affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of incredible strategies that you can use to produce traffic via e-commerce. You will learn how you can use Amazon’s product advertising API to improve the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the basic theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core ways to grow a business consisting of, lower your cost per visitor, increase traffic volume and raise your typical invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon major news sites like CNN, Fox News, and ESPN. And, you’ll learn proven techniques for running all sorts of advertisements like banner advertisements, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It includes over 2 lots individual lessons on how to utilize the Google Ads platform to drive traffic to your site. It covers whatever from high scoring landing pages, optimise ad copy and the usage of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a huge amount of traffic to your site. This module shows you what you need to begin, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Think of if you had an app people were using, that might drive traffic to your organisation! You’ll find out how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software and widgets throughout platforms. The essential idea is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Marketing on the Facebook platform is challenging, and while this module does cover all the fundamentals, if it is something you are keen to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective customer, who visited your website without buying? That is what you are taught here – how you retarget individuals who have come to your site, but not yet purchased. This is a must if you are utilizing paid advertising to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, consisting of different languages. Frequently there are untapped markets simply due to the fact t that they don’t speak English. Equate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of internet marketing. It has become the major source of traffic and leads for many online company owners. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you discover methods like leveraging Facebook shares and likes, and incorporating various social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred method! John covers the key principles such as on and off-page SEO. While a few of the tools gone over are a little out-of-date, the techniques have actually truly stayed the same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the search engines and offer value to your audience. You are also demonstrated how to contract out the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s material? Well this module reveals you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it should be such a high traffic source for any service. That and the reality that it is really owned by Google implies it is a platform that all company need to be leveraging in some way for traffic. So how do you optimise your channel, keywords and material for Youtube? Discover out in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very important to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be very easy to become overloaded and sidetracked. {So a well laid-out a master strategy to help you stay focused and organised is truly important.

Phew that is a lot! It truly is remarkable value when you break it down throughout all the module. Anybody of these modules would blow away the training programs appearing by “masters” who have actually only been around for a couple of months!  How To Use Social Media To Drive Website Traffic

How Much Does Traffic Secrets Cost?

Right now we are still waiting to discover out the final pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium provided the material.

But as usual it appears like Russel and the group will be launching the book online complimentary, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Currently there is no method to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a plan deal or an upsell from one of the other ClickFunnel’s products.

Most likely the easiest and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the challenge yet, then what are you thinking???!!! It is one of the best training programs for anyone attempting to cover their head around internet marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically readily available for $297 as an upsell to the OFA challenge. This truly is remarkable worth for what you get, and is an excellent compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable online marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal huge value.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and require to be revitalized. But it is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – offered how crucial this topic is.
You can’t buy the Traffic Secrets course just. It is only available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  How To Use Social Media To Drive Website Traffic

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

How To Use Social Media To Drive Website Traffic - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first released.

While it’s not best it is among the fastest methods to learn more about the many various traffic sources available on the internet. It is of huge worth for any entrepreneur or business owner aiming to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven approach, I can only assume that the new Traffic Secrets book will be incredible.