How To Use Seo To Increase Website Traffic – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsHow To Use Seo To Increase Website Traffic

Composing a review about a book that has not been released is a little tricky – but what is important to understand is the background of Traffic Secrets.

How To Use Seo To Increase Website Traffic Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has evolved into the new Russell Brunson book about to be introduced.

Most notably, why should you care? After all, isn’t this just another marketing book by a so called internet master to earn money?

If understand anything about Russell Brunson, and if you do not I hope this post alters that, you will know that Russell never does anything unless it adds a huge quantity of worth to the reader. His entire marketing and sales philosophy is how can he stack the worth in favour of the buyer – which is an actually rejuvenating view.

More importantly he is now talking about the subject which ought to be at the heart of all company. How do you get traffic, possible consumers, to your business?

Let’s find out.

What Is “Traffic” and Why Is It So Crucial?

There are lots of reasons that a service may not endure – but by far among the greatest is a lack of traffic! With no paying customers, or traffic, you just do not have a company.

And yet it is among the areas that is both over-looked, and tough to define. I believe it is due to the fact that it is a difficult topic, a lot of company owner just disregard it. They take the “develop it and they will come” approach – which plainly does not work.

It does appear insane that with all the “traffic” on the internet why isn’t every online organisation crushing it! Everyday there is close to $7 billion exchanged with people purchasing items and services online – in every niche imaginable. For a lot of online services they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and organisation make it look so simple and appear to have an endless supply of traffic? Many stay stuck and having a hard time?. How To Use Seo To Increase Website Traffic

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so important to a business success, and why everyone in company ought to be buying education around this topic.

Right now there are a substantial variety of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be simple? However that is not the case otherwise everyone would have broken it.

Let’s say that you have discovered a traffic source and your service is doing fantastic. What would happen if that source was closed down – or more likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the cost of marketing by x10. What would you do then?

That is why you need to understand traffic at an in-depth level. See once you understand it, how it works and where you can get it (from several sources), you eliminate the shackles. You are now in control of your company and complimentary to take it anywhere you desire.

So Who Is Russel Brunson How To Use Seo To Increase Website Traffic

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has written a number of books which are incredible value each by themselves. If you have not read them, then I strongly suggest you include it to your todo list!

Russel built the ClickFunnels platform on the concept of making sales funnels simple. How can you take a complicated job or idea and make it simple.

It is typically said that there is nothing brand-new – which the more things change, the more they stay the same. This is the case with numerous of Russell’s products.

You see much of what Russell sells are in fact ideas and ideas that somebody else produced. Does this mean that he “took” the ideas – no I do not believe so, as he ALWAYS gives credit to where the concept originated from.

Russell has actually remained a trainee – which is definitely the very best way to be. In any discipline he has set his mind to, he has made certain he studies it in detail, surrounds himself with incredible coaches, and becomes a master of it. In doing so he will get essential ideas.

Russell is also a remarkable story teller. He has an incredible ability to take ideas that may be challenging to grasp, and retell them in a basic, easy to understand way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS sequence truly came from Andre Chaperon, who Russell does really give the credit and discuss. His method of retelling what the SOS sequence is, and how you can utilize it, now has his name mostly associated with it.

Russell is deep in the trenches as a web online marketer. When he takes an idea and retells it – he does it from a place of knowing how it works in the genuine world.

So what does this suggest?

I think it implies that practically anything Russell contributes to producing is of the greatest worth. He takes the very best of the very best and replays it to us in a manner that we can carry out and comprehend into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than most of Russell’s other products.  How To Use Seo To Increase Website Traffic

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. When many of us hardly knew what the Internet even was, John was developing an online business back!

The item that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became well-known, at least in the fairly small tight online marketing circle – as it was back then. And he became someone Russell admired, and followed closely.

The real interesting part of the story is that several years later on Russell still saw the huge value in the traffic secrets course – and he managed to convince John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. So instead of continuing to sell it as a stand alone product, it became an upsell to his other products. He discovered a method to use it to create even more value in his sales funnels … in normal Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets Book

When lots of so called master’s were trying to keep whatever about online success a secret, the book was released at a time. In normal Russell Brunson design, he published all the secrets available for anybody who took the time to read and understand the book.

It consists of a detailed actionable plan for any who is new to internet marketing.

A few of the ideas covered consist of;

  • The Value Ladder; how to develop increasing worth in your sales process to enhance your item sell price.
  • How to discover your dream consumers; how to turn potential clients into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect consumers so they desire to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential clients and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest usage one.

This book has actually been called “life-changing” by many people, consisting of the similarity Steve Larson, who has actually gone on to produce his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a need to check out book for any entrepreneur – especially if you plan to build an online service. It shares the secrets around creating a regional following of fans who will end up being repeat buyers of your products.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass movement; Building on the concept f an appealing character, how do you start to get your message out in properly to bring in people.
  • Creating belief; How to produce a belief in people that they can achieve the outcome you are selling. Most people are merely stuck, which is why they have not purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both attracts, then engages the audience taking them on a journey. The location of course is the point where they understand they absolutely require the item you are promoting.
  • Selling with Authenticity; This is making sure that the value your customer is receiving is much greater than the quantity they pay for it.

In lots of ways this book is a script for how Russell has discovered to market and sell over several years online. It is the same procedure and tools he utilizes daily in his business to make it the big success that it is.  How To Use Seo To Increase Website Traffic

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be released, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the crucial themes and subjects will be taken from this initial course – so it’s a good place to start.

The original John Reese Traffic Secrets course is exceptionally comprehensive – with 24 rather thorough modules! So let’s take a quick appearance what is covered in every one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is really the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to basic concepts that will be developed on. These include domain names, branding and target audience. , if your are a beginner to online marketing this first module is so crucial to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about finding your target audience, consisting of where they hang out, the keywords to find them and the ad copy that they will react to. You likewise learn more about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly overlooked. It’s something to get traffic to your service, but if your copy is bad, they will get better out again – quicker than a seagull chasing after a chip! This is more of an intro to copywriting. You are best to check out Jim Edwards book, Copywriting Secrets for a much deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is a really important topic, and one near to my heart as I like utilizing SEO as a key traffic source in my service. Do this part right and you have limitless complimentary traffic for years. You will discover the basics of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll need to learn how to grow it and also take care of it as it grows. This module teaches proven email marketing methods and techniques that work. You’ll discover how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes extraordinary techniques that you can use to produce traffic through e-commerce. You will find out how you can use Amazon’s product advertising API to boost the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core methods to grow a company including, lower your cost per visitor, boost traffic volume and raise your typical invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to purchase media Ads and sponsorships. John also reveals you how to get your Ads stumbling upon significant news sites like CNN, Fox News, and ESPN. And, you’ll learn proven techniques for running all sorts of advertisements like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over 2 dozen specific lessons on how to leverage the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a massive amount of traffic to your site. This module shows you what you need to begin, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Imagine if you had an app people were using, that might drive traffic to your service! You’ll learn how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software application and widgets across platforms. The crucial concept is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook advertisements. Marketing on the Facebook platform is difficult, and while this module does cover all the basics, if it is something you are eager to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective client, who visited your site without buying? That is what you are taught here – how you retarget individuals who have actually concerned your site, but not yet bought. This is a must if you are using paid advertising to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, including different languages. Frequently there are untapped markets simply due to the reality t that they do not speak English. Translate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of most internet marketing. It has ended up being the significant source of traffic and leads for many online business owners. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you discover strategies like leveraging Facebook shares and likes, and integrating different social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite method! John covers the crucial concepts such as on and off-page SEO. While a few of the tools gone over are a little outdated, the techniques have actually actually remained the very same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and offer value to your audience. If this isn’t your thing, you are likewise revealed how to contract out the writing aspect.

Module 21 – Content Curation Methods: How do you legally leverage other people’s material? Well this module shows you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it needs to be such a high traffic source for any business. That and the truth that it is actually owned by Google indicates it is a platform that all service should be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very important to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be super easy to become overwhelmed and sidetracked. {So a well laid-out a master strategy to assist you stay focused and organised is really essential.

Phew that is a lot! When you break it down throughout all the module, it truly is incredible value. Anybody of these modules would blow away the training programs appearing by “masters” who have only been around for a couple of months!  How To Use Seo To Increase Website Traffic

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium given the content.

However as usual it looks like Russel and the group will be releasing the book online free, plus the expense of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Presently there is no method to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a bundle deal or an upsell from among the other ClickFunnel’s products.

Probably the easiest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the obstacle yet, then what are you thinking???!!! It is among the best training programs for anybody trying to cover their head around online marketing in general. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally offered for $297 as an upsell to the OFA obstacle. This actually is amazing worth for what you get, and is a great compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable internet marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer huge worth.

What People Don’t Like So Much?

Some info and tools talked about in the course are a bit out-dated and require to be refreshed. However it is anticipated that will be fixed in Russell’s new book.
The module on copywriting is a little light – given how important this subject is.
You can’t buy the Traffic Secrets course only. It is just available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  How To Use Seo To Increase Website Traffic

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

How To Use Seo To Increase Website Traffic - Traffic Secrets Book

In general, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first launched.

While it’s not ideal it is among the fastest ways to learn more about the lots of different traffic sources offered on the internet. It is of enormous worth for any company owner or business owner wanting to construct and increase their online traffic.

Based upon Russell’s previous books, and his value driven technique, I can just presume that the new Traffic Secrets book will be fantastic.