How To Increase Your Website Traffic – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsHow To Increase Your Website Traffic

Composing a review about a book that has actually not been released is a little challenging – however what is important to understand is the background of Traffic Secrets.

How To Increase Your Website Traffic Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually evolved into the brand-new Russell Brunson book about to be introduced.

Most importantly, why should you care? Isn’t this just another marketing book by a so called web guru to make money?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never does anything unless it adds a substantial quantity of worth to the reader. His whole marketing and sales philosophy is how can he stack the worth in favour of the purchaser – which is a truly refreshing view.

However more significantly he is now talking about the subject which must be at the heart of all company. How do you get traffic, prospective clients, to your service?

Let’s discover.

What Is “Traffic” and Why Is It So Important?

There are lots of reasons a service might not make it through – however without a doubt one of the most significant is a lack of traffic! With no paying customers, or traffic, you simply don’t have a service.

And yet it is among the areas that is both over-looked, and difficult to define. I think it is since it is a tough subject, a lot of entrepreneur merely overlook it. They take the “construct it and they will come” method – which clearly does not work.

It does seem crazy that with all the “traffic” on the web why isn’t every online organisation squashing it! Daily there is close to $7 billion exchanged with individuals purchasing services and items online – in every niche you can possibly imagine. Yet for a lot of online organisations they feel like they are in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and service make it look so simple and appear to have an endless supply of traffic? Most remain stuck and struggling?. How To Increase Your Website Traffic

That is the Secret of Traffic in a sales funnel. That is why it is basic and so essential to a service success, and why everybody in service must be buying education around this subject.

Now there are a huge number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So tapping into among these should be easy right? That is not the case otherwise everyone would have broken it.

Likewise, let’s state that you have found a traffic source and your service is doing fantastic. What would take place if that source was shut down – or more likely Zuckerberg chooses he’s had enough of other’s making excessive cash and increases the expense of marketing by x10. What would you do then?

That is why you need to comprehend traffic at a comprehensive level. See once you comprehend it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your company and totally free to take it anywhere you desire.

Who Is Russel Brunson How To Increase Your Website Traffic

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has composed numerous books which are extraordinary value each on their own. If you haven’t read them, then I highly suggest you include it to your todo list!

Russel constructed the ClickFunnels platform on the concept of making sales funnels simple. And this seems his technique to everything. How can you take a complex task or concept and make it easy. How do you simplify to basic elements that can be executed on and after that duplicated to scale.

It is frequently said that there is absolutely nothing new – which the more things change, the more they stay the very same. This holds true with numerous of Russell’s items.

You see much of what Russell offers are in fact ideas and principles that another person created. Does this mean that he “stole” the ideas – no I do not think so, as he ALWAYS offers credit to where the idea originated from.

Russell has actually remained a trainee – which is absolutely the very best method to be. In any discipline he has actually set his mind to, he has actually made sure he studies it in information, surrounds himself with fantastic coaches, and ends up being a master of it. In doing so he will get key ideas.

Russell is also an incredible story teller. He has an unbelievable capability to take ideas that may be tricky to understand, and retell them in an easy, easy to comprehend manner. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a service for them.

The SOS sequence truly originated from Andre Chaperon, who Russell does in fact mention and offer the credit. His method of retelling what the SOS sequence is, and how you can use it, now has his name largely associated with it.

But it is more than that. Russell is deep in the trenches as a web online marketer. He has actually done it tough and suffered lots of lots of set-backs and failures. So when he takes an idea and retells it – he does it from a location of understanding how it operates in the real world. The recommendations and experience he covers around the concept is valuable.

What does this imply?

I believe it means that practically anything Russell has a hand in producing is of the highest value. He takes the best of the very best and replays it to us in a way that we can understand and implement into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than many of Russell’s other products.  How To Increase Your Website Traffic

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item established by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. John was constructing an online service back when the majority of us hardly knew what the Internet even was!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being popular, a minimum of in the fairly small tight online marketing circle – as it was back then. And he became somebody Russell admired, and followed closely.

The real fascinating part of the story is that numerous years later on Russell still saw the big worth in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. Instead of continuing to offer it as a stand alone product, it ended up being an upsell to his other items. He discovered a method to use it to create even more value in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets Book

The book was released at a time when lots of so called expert’s were attempting to keep everything about online success a trick. In common Russell Brunson style, he published all the secrets readily available for anyone who took the time to understand the book and read.

It includes a step-by-step actionable blueprint for any who is brand-new to online marketing.

A few of the concepts covered consist of;

  • The Value Ladder; how to construct increasing value in your sales procedure to improve your item sell price.
  • How to find your dream consumers; how to turn possible customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect customers so they desire to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential customers and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest usage one.

This book has actually been called “life-altering” by many individuals, consisting of the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a must check out book for any business owner – especially if you prepare to construct an online business. It shares the secrets around producing a regional following of fans who will end up being repeat purchasers of your products.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass movement; Building on the idea f an attractive character, how do you begin to get your message out in the ideal method to attract people.
  • Creating belief; How to develop a belief in individuals that they can attain the outcome you are selling. The majority of people are simply stuck, which is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The destination of course is the point where they understand they absolutely need the product you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your client is getting is much higher than the quantity they pay for it.

In lots of ways this book is a script for how Russell has actually discovered to market and offer over several years online. It is the same procedure and tools he uses daily in his service to make it the big success that it is.  How To Increase Your Website Traffic

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be launched, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the key styles and subjects will be drawn from this original course – so it’s an excellent place to begin.

The original John Reese Traffic Secrets course is exceptionally detailed – with 24 rather thorough modules! Let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is really the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to fundamental concepts that will be built on. These consist of domain, branding and target audience. If your are a rookie to online marketing this first module is so important to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target market, including where they hang out, the keywords to find them and the advertisement copy that they will react to. You likewise learn more about the very best traffic sources so you don’t squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is quickly neglected. It’s one thing to get traffic to your company, but if your copy is bad, they will recover out once again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a very important subject, and one near my heart as I like using SEO as an essential traffic source in my service. Do this part right and you have limitless free traffic for years. You will learn the essentials of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll require to find out how to grow it and also look after it as it grows. This module teaches tested email marketing tactics and methods that work. You’ll learn how to automate email projects and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t spend for it up until there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your items. If done right the process is uncomplicated. Start an affiliate program, hire affiliates to promote for your business and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes incredible techniques that you can utilize to create traffic via e-commerce. You will discover how you can use Amazon’s product advertising API to improve the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the fundamental theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core ways to grow a company consisting of, lower your expense per visitor, boost traffic volume and raise your average spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to purchase media Ads and sponsorships. John also reveals you how to get your Ads stumbling upon major news websites like CNN, Fox News, and ESPN. And, you’ll find out tested strategies for running all sorts of ads like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It consists of over 2 dozen private lessons on how to take advantage of the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise ad copy and the use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive an enormous quantity of traffic to your website. This module reveals you what you need to begin, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Imagine if you had an app individuals were using, that could drive traffic to your company! You’ll learn how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software application and widgets throughout platforms. The key idea is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Advertising on the Facebook platform is tricky, and while this module does cover all the basics, if it is something you are eager to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential customer, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have pertained to your site, however not yet bought. If you are utilizing paid marketing to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, consisting of different languages. Frequently there are untapped markets simply due to the truth t that they don’t speak English. Equate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of most online marketing. It has ended up being the significant source of traffic and leads for a lot of online service owners. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Particularly you learn strategies like leveraging Facebook likes and shares, and integrating various social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my favourite method! John covers the crucial principles such as on and off-page SEO. While some of the tools gone over are a little out-of-date, the methods have actually truly stayed the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the search engines and offer worth to your audience. You are likewise revealed how to outsource the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally leverage other people’s material? Well this module shows you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant search engine (behind Google), it stands to reason it ought to be such a high traffic source for any service. That and the reality that it is actually owned by Google implies it is a platform that all company need to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely important to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be super simple to end up being overwhelmed and distracted. {So a well laid-out a master plan to help you stay focused and organised is really essential.

Phew that is a lot! When you break it down throughout all the module, it really is fantastic worth. Anyone of these modules would blow away the training programs turning up by “experts” who have actually just been around for a couple of months!  How To Increase Your Website Traffic

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium offered the content.

As normal it looks like Russel and the group will be launching the book online free, plus the cost of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Currently there is no way to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a package or an upsell from one of the other ClickFunnel’s products.

Probably the simplest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the challenge yet, then what are you thinking???!!! It is one of the very best training programs for anyone attempting to cover their head around internet marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally readily available for $297 as an upsell to the OFA obstacle. This truly is incredible worth for what you get, and is a terrific compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable online marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal big worth.

What People Don’t Like So Much?

Some info and tools discussed in the course are a bit out-dated and require to be refreshed. It is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – offered how crucial this topic is.
You can’t purchase the Traffic Secrets course only. It is only readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  How To Increase Your Website Traffic

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

How To Increase Your Website Traffic - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was first launched.

While it’s not perfect it is among the fastest ways to learn about the numerous various traffic sources available on the internet. It is of enormous value for any entrepreneur or business owner seeking to build and increase their online traffic.

Based upon Russell’s previous books, and his worth driven method, I can only assume that the brand-new Traffic Secrets book will be fantastic.