How To Increase Website Traffic Organically – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsHow To Increase Website Traffic Organically

Composing a review about a book that has not been launched is a little tricky – however what is very important to comprehend is the background of Traffic Secrets.

How To Increase Website Traffic Organically Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has evolved into the new Russell Brunson book about to be released.

Most significantly, why should you care? After all, isn’t this simply another marketing book by a so called web master to generate income?

If understand anything about Russell Brunson, and if you do not I hope this post alters that, you will understand that Russell never does anything unless it adds a substantial quantity of worth to the reader. His entire marketing and sales approach is how can he stack the value in favour of the buyer – which is a truly revitalizing view.

More importantly he is now talking about the subject which needs to be at the heart of all organisation. How do you get traffic, potential customers, to your service?

Let’s discover out.

What Is “Traffic” and Why Is It So Significant?

There are many reasons why an organisation may not make it through – but by far one of the most significant is a lack of traffic! Without any paying consumers, or traffic, you just don’t have an organisation.

And yet it is among the areas that is both over-looked, and difficult to specify. I think it is because it is a hard subject, a lot of company owner merely ignore it. They take the “build it and they will come” technique – which clearly doesn’t work.

It does appear crazy that with all the “traffic” on the internet why isn’t every online service crushing it! Daily there is close to $7 billion exchanged with individuals buying services and items online – in every niche you can possibly imagine. Yet for many online companies they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so simple and appear to have an unlimited supply of traffic? But most stay stuck and struggling?. How To Increase Website Traffic Organically

That is the Secret of Traffic in a sales funnel. That is why it is basic and so important to an organisation success, and why everybody in service must be investing in education around this subject.

Today there are a big number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So tapping into one of these should be easy right? That is not the case otherwise everyone would have split it.

Also, let’s say that you have actually found a traffic source and your organisation is doing terrific. What would occur if that source was closed down – or more most likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the expense of marketing by x10. What would you do then?

That is why you need to understand traffic at a comprehensive level. See once you understand it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your service and totally free to take it anywhere you want.

So Who Is Russel Brunson How To Increase Website Traffic Organically

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. The principle of sales funnels has actually been around because there were sales people (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has actually written several books which are unbelievable value each on their own. I highly recommend you add it to your todo list if you have not read them!

Russel built the ClickFunnels platform on the concept of making sales funnels simple. How can you take an intricate job or idea and make it easy.

It is frequently stated that there is nothing new – and that the more things change, the more they stay the exact same. This is the case with a lot of Russell’s products.

You see much of what Russell offers are in fact concepts and principles that somebody else produced. Does this mean that he “took” the concepts – no I do not think so, as he ALWAYS offers credit to where the concept came from.

Russell has remained a student – which is definitely the very best way to be. In any discipline he has set his mind to, he has actually made sure he studies it in information, surrounds himself with remarkable coaches, and becomes a master of it. In doing so he will choose up key ideas.

Russell is also an amazing story teller. He has an unbelievable ability to take concepts that might be difficult to comprehend, and retell them in a simple, simple to understand manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have an option for them.

The SOS series actually originated from Andre Chaperon, who Russell does actually provide the credit and mention. But his method of retelling what the SOS sequence is, and how you can utilize it, now has his name largely related to it.

Russell is deep in the trenches as a web marketer. When he takes a concept and retells it – he does it from a location of understanding how it works in the genuine world.

What does this suggest?

I think it means that almost anything Russell contributes to producing is of the greatest value. He takes the very best of the very best and replays it to us in a manner that we can carry out and comprehend into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other items.  How To Increase Website Traffic Organically

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. When many of us barely knew what the Internet even was, John was constructing an online company back!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly ended up being well-known, at least in the reasonably little tight online marketing circle – as it was at that time. And he ended up being someone Russell admired, and followed carefully.

The real interesting part of the story is that numerous years later Russell still saw the huge value in the traffic secrets course – and he managed to persuade John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. Instead of continuing to sell it as a stand alone item, it ended up being an upsell to his other products. He discovered a way to use it to produce much more worth in his sales funnels … in normal Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets Book

The book was released at a time when lots of so called guru’s were trying to keep everything about online success a secret. However in typical Russell Brunson design, he published all the secrets available for anybody who put in the time to understand the book and read.

It includes a step-by-step actionable plan for any who is new to internet marketing.

Some of the principles covered include;

  • The Value Ladder; how to develop increasing value in your sales procedure to enhance your product sell price.
  • How to find your dream customers; how to turn prospective customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect customers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective clients and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best use one.

This book has actually been called “life-altering” by many individuals, including the similarity Steve Larson, who has actually gone on to produce his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a should read book for any business owner – specifically if you plan to build an online business. It shares the secrets around producing a local following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass movement; Building on the principle f an appealing character, how do you begin to get your message out in properly to bring in individuals.
  • Creating belief; How to produce a belief in individuals that they can attain the outcome you are offering. Many people are just stuck, and that is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The location obviously is the point where they understand they absolutely need the item you are promoting.
  • Selling with Authenticity; This is making sure that the worth your consumer is getting is much greater than the amount they pay for it.

In lots of methods this book is a script for how Russell has actually discovered to market and sell over lots of years online. It is the same procedure and tools he uses everyday in his organisation to make it the big success that it is.  How To Increase Website Traffic Organically

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be released, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve discussed the essential styles and subjects will be drawn from this original course – so it’s a good place to start.

The original John Reese Traffic Secrets course is incredibly comprehensive – with 24 rather comprehensive modules! So let’s take a glance what is covered in each one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is really the one providing the topics.

Module 1 – The Foundation: This is the structure of the course and presents to fundamental ideas that will be developed on. These consist of domain names, branding and target markets. , if your are a beginner to online marketing this first module is so crucial to start that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about discovering your target audience, consisting of where they hang out, the keywords to find them and the ad copy that they will react to. You likewise discover about the best traffic sources so you don’t squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily overlooked. It’s one thing to get traffic to your service, but if your copy is bad, they will bounce back out again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is a really essential subject, and one near my heart as I love utilizing SEO as an essential traffic source in my business. Do this part right and you have endless totally free traffic for several years. You will find out the essentials of keyword research, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll need to discover how to grow it and likewise look after it as it grows. This module teaches proven email marketing tactics and methods that work. You’ll discover how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it until there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your items. , if done right the process is simple.. Start an affiliate program, recruit affiliates to promote for your service and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains amazing methods that you can utilize to produce traffic by means of e-commerce. You will discover how you can use Amazon’s product advertising API to boost the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the standard theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core ways to grow an organisation consisting of, lower your expense per visitor, boost traffic volume and raise your average spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to purchase media Ads and sponsorships. John also reveals you how to get your Ads stumbling upon major news sites like CNN, Fox News, and ESPN. And, you’ll discover proven methods for running all sorts of ads like banner advertisements, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over 2 lots individual lessons on how to utilize the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a massive quantity of traffic to your website. This module shows you what you need to start, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Think of if you had an app individuals were using, that could drive traffic to your service! You’ll discover how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software application and widgets throughout platforms. The key idea is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook ads. Marketing on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are eager to master, you will most likely need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential client, who visited your website without buying? That is what you are taught here – how you retarget people who have pertained to your site, however not yet purchased. If you are utilizing paid advertising to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, including different languages. Frequently there are untapped markets merely due to the truth t that they don’t speak English. Translate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of many online marketing. It has actually ended up being the significant source of traffic and leads for a lot of online organisation owners. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you find out methods like leveraging Facebook shares and likes, and integrating different social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred strategy! John covers the key principles such as on and off-page SEO. While a few of the tools talked about are a little outdated, the strategies have actually truly stayed the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the online search engine and supply value to your audience. You are likewise shown how to contract out the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s material? Well this module reveals you how, consisting of ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any service. That and the truth that it is actually owned by Google suggests it is a platform that all organisation need to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very crucial to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be extremely simple to end up being overloaded and distracted. {So a well laid-out a master plan to assist you remain focused and organised is truly crucial.

Phew that is a lot! It really is remarkable value when you simplify throughout all the module. Anyone of these modules would blow away the training programs appearing by “masters” who have actually only been around for a couple of months!  How To Increase Website Traffic Organically

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to find out the last pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium provided the content.

However as usual it appears like Russel and the team will be launching the book online free, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Presently there is no other way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a plan deal or an upsell from one of the other ClickFunnel’s products.

Probably the easiest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the obstacle yet, then what are you thinking???!!! It is one of the best training programs for anybody attempting to cover their head around internet marketing in general. Check out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually offered for $297 as an upsell to the OFA challenge. This actually is amazing value for what you get, and is a great compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable online marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer big worth.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and require to be revitalized. It is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – provided how crucial this topic is.
You can’t purchase the Traffic Secrets course only. It is only available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  How To Increase Website Traffic Organically

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

How To Increase Website Traffic Organically - Traffic Secrets Book

In general, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was first released.

While it’s not perfect it is one of the fastest ways to learn about the numerous various traffic sources available on the web. It is of enormous value for any entrepreneur or entrepreneur looking to construct and increase their online traffic.

Based on Russell’s previous books, and his worth driven technique, I can only assume that the new Traffic Secrets book will be amazing.