How To Increase Traffic To Your Website – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsHow To Increase Traffic To Your Website

Writing a review about a book that has actually not been released is a little tricky – however what is crucial to comprehend is the background of Traffic Secrets.

How To Increase Traffic To Your Website Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually progressed into the brand-new Russell Brunson book about to be released.

Most importantly, why should you care? Isn’t this just another marketing book by a so called internet master to make cash?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never does anything unless it includes a substantial quantity of value to the reader. His whole marketing and sales philosophy is how can he stack the value in favour of the buyer – which is a really refreshing view.

However more significantly he is now speaking about the subject which must be at the heart of all company. How do you get traffic, prospective customers, to your business?

Let’s discover.

What Is “Traffic” and Why Is It So Essential?

There are lots of reasons that an organisation may not endure – however without a doubt among the biggest is an absence of traffic! Without any paying clients, or traffic, you just don’t have a service.

And yet it is among the locations that is both over-looked, and tough to specify. I think it is since it is a hard subject, a lot of company owner just disregard it. They take the “construct it and they will come” technique – which plainly does not work.

It does appear insane that with all the “traffic” on the internet why isn’t every online organisation squashing it! Everyday there is close to $7 billion exchanged with individuals buying services and products online – in every specific niche you can possibly imagine. Yet for most online organisations they feel like they remain in the middle of the desert – not swimming in the limitless ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and organisation make it look so easy and appear to have an endless supply of traffic? However most remain stuck and having a hard time?. How To Increase Traffic To Your Website

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and fundamental to an organisation success, and why everybody in service must be purchasing education around this subject.

Now there are a big number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So using one of these should be simple right? That is not the case otherwise everyone would have split it.

Let’s say that you have found a traffic source and your business is doing excellent. What would occur if that source was closed down – or more most likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the expense of marketing by x10. What would you do then?

That is why you require to comprehend traffic at a comprehensive level. See as soon as you understand it, how it works and where you can get it (from numerous sources), you remove the shackles. You are now in control of your service and complimentary to take it anywhere you want.

So Who Is Russel Brunson How To Increase Traffic To Your Website

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The concept of sales funnels has been around since there were sales people (forever!), however that is the power of marketing a message– it becomes your own. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has composed several books which are extraordinary value each by themselves. If you haven’t read them, then I strongly recommend you add it to your todo list!

Russel developed the ClickFunnels platform on the principle of making sales funnels simple. How can you take a complicated job or idea and make it simple.

It is often stated that there is nothing brand-new – which the more things change, the more they stay the same. This holds true with much of Russell’s items.

You see much of what Russell offers are in fact ideas and ideas that somebody else created. Does this mean that he “took” the concepts – no I do not think so, as he ALWAYS offers credit to where the concept came from.

Russell has remained a student – which is definitely the finest way to be. In any discipline he has set his mind to, he has actually ensured he studies it in detail, surrounds himself with remarkable coaches, and ends up being a master of it. In doing so he will get essential ideas.

Russell is likewise a remarkable story teller. He has an unbelievable capability to take concepts that might be challenging to comprehend, and retell them in an easy, simple to understand way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS sequence truly originated from Andre Chaperon, who Russell does in fact point out and offer the credit. His way of retelling what the SOS sequence is, and how you can use it, now has his name largely associated with it.

Russell is deep in the trenches as a web marketer. When he takes a concept and retells it – he does it from a place of understanding how it works in the real world.

What does this suggest?

I believe it indicates that nearly anything Russell contributes to producing is of the greatest value. He takes the very best of the very best and replays it to us in such a way that we can understand and carry out into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than many of Russell’s other items.  How To Increase Traffic To Your Website

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. John was constructing an online company back when the majority of us barely understood what the Internet even was!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became popular, a minimum of in the fairly small tight online marketing circle – as it was at that time. And he became someone Russell looked up to, and followed closely.

The real fascinating part of the story is that numerous years later on Russell still saw the huge worth in the traffic secrets course – and he handled to convince John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. So instead of continuing to offer it as a stand alone item, it became an upsell to his other products. He found a method to use it to develop much more value in his sales funnels … in normal Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets Book

The book was launched at a time when lots of so called expert’s were trying to keep whatever about online success a secret. In common Russell Brunson design, he published all the secrets available for anyone who took the time to comprehend the book and read.

It consists of a step-by-step actionable blueprint for any who is brand-new to online marketing.

Some of the principles covered include;

  • The Value Ladder; how to develop increasing value in your sales process to improve your product sell price.
  • How to discover your dream clients; how to turn possible clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal consumers so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential clients and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has been called “life-changing” by so numerous people, consisting of the likes of Steve Larson, who has gone on to create his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a should read book for any entrepreneur – especially if you prepare to construct an online business. It shares the secrets around creating a local following of fans who will become repeat buyers of your items.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass movement; Building on the concept f an attractive character, how do you start to get your message out in the right method to draw in individuals.
  • Creating belief; How to create a belief in individuals that they can accomplish the result you are selling. The majority of people are just stuck, and that is why they have not bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both attracts, then engages the audience taking them on a journey. The destination naturally is the point where they realise they definitely require the product you are promoting.
  • Selling with Authenticity; This is making certain that the worth your consumer is receiving is much greater than the amount they spend for it.

In numerous methods this book is a script for how Russell has actually found out to market and offer over several years online. It is the exact same process and tools he uses everyday in his organisation to make it the big success that it is.  How To Increase Traffic To Your Website

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be released, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial styles and topics will be drawn from this initial course – so it’s an excellent location to start.

The original John Reese Traffic Secrets course is extremely detailed – with 24 rather detailed modules! So let’s take a fast appearance what is covered in every one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is really the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to basic ideas that will be developed on. These include domain names, branding and target audience. , if your are a novice to online marketing this very first module is so essential to start that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target audience, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will respond to. You also find out about the best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily neglected. It’s one thing to get traffic to your business, but if your copy is bad, they will bounce back out again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is a really crucial topic, and one near to my heart as I love using SEO as a key traffic source in my company. Do this part right and you have limitless totally free traffic for many years. You will learn the essentials of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll need to find out how to grow it and likewise look after it as it grows. This module teaches proven email marketing strategies and techniques that work. You’ll discover how to automate email projects and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains incredible methods that you can utilize to produce traffic by means of e-commerce. You will find out how you can use Amazon’s item marketing API to increase the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very crucial module as it teaches you the basic theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core ways to grow a service including, lower your cost per visitor, increase traffic volume and raise your typical spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to buy media Ads and sponsorships. John likewise shows you how to get your Ads encountering major news sites like CNN, Fox News, and ESPN. And, you’ll learn proven strategies for running all sorts of ads like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It includes over 2 lots individual lessons on how to utilize the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a massive amount of traffic to your site. This module reveals you what you require to get begun, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Think of if you had an app individuals were utilizing, that could drive traffic to your company! You’ll discover how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused particularly on software and widgets throughout platforms. The crucial concept is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Marketing on the Facebook platform is difficult, and while this module does cover all the basics, if it is something you are eager to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective client, who visited your site without buying? That is what you are taught here – how you retarget people who have actually pertained to your site, but not yet bought. If you are utilizing paid marketing to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, including various languages. Often there are untapped markets just due to the truth t that they do not speak English. Equate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of internet marketing. It has become the significant source of traffic and leads for the majority of online business owners. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Specifically you discover methods like leveraging Facebook shares and likes, and incorporating different social networks accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred method! John covers the crucial concepts such as on and off-page SEO. While some of the tools discussed are a little outdated, the techniques have really remained the same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the online search engine and supply worth to your audience. You are likewise demonstrated how to outsource the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s material? Well this module shows you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it must be such a high traffic source for any service. That and the reality that it is actually owned by Google suggests it is a platform that all business ought to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely crucial to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be super simple to end up being overloaded and sidetracked. {So a well laid-out a master plan to help you remain focused and arranged is actually crucial.

Phew that is a lot! It truly is remarkable value when you simplify across all the module. Anyone of these modules would blow away the training programs turning up by “gurus” who have just been around for a couple of months!  How To Increase Traffic To Your Website

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to learn the last pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium offered the material.

As normal it looks like Russel and the group will be launching the book online complimentary, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the private modules. Presently there is no chance to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a plan offer or an upsell from one of the other ClickFunnel’s items.

Probably the simplest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the difficulty yet, then what are you believing???!!! It is one of the best training programs for anybody attempting to wrap their head around internet marketing in basic. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally offered for $297 as an upsell to the OFA obstacle. This actually is incredible value for what you get, and is a terrific compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable internet marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal huge value.

What People Don’t Like So Much?

Some information and tools talked about in the course are a bit out-dated and require to be revitalized. It is anticipated that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – offered how important this subject is.
You can’t purchase the Traffic Secrets course only. It is only readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  How To Increase Traffic To Your Website

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

How To Increase Traffic To Your Website - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first introduced.

While it’s not best it is among the fastest methods to discover the lots of different traffic sources offered on the internet. It is of massive worth for any company owner or entrepreneur aiming to develop and increase their online traffic.

Based upon Russell’s previous books, and his worth driven approach, I can only presume that the brand-new Traffic Secrets book will be incredible.