How To Increase Traffic On Website – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson is about to launch his brand-new book Traffic SecretsHow To Increase Traffic On Website

Composing a review about a book that has not been launched is a little challenging – however what is very important to understand is the background of Traffic Secrets.

How To Increase Traffic On Website Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually evolved into the new Russell Brunson book about to be introduced.

Most significantly, why should you care? Isn’t this just another marketing book by a so called internet master to make cash?

If understand anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never ever does anything unless it includes a big quantity of value to the reader. His entire marketing and sales philosophy is how can he stack the worth in favour of the buyer – which is a truly revitalizing view.

More significantly he is now talking about the topic which must be at the heart of all company. How do you get traffic, possible customers, to your organisation?

Let’s discover.

What Is “Traffic” and Why Is It So Crucial?

There are lots of reasons a service might not survive – but without a doubt one of the biggest is an absence of traffic! Without any paying clients, or traffic, you just don’t have a service.

And yet it is one of the areas that is both over-looked, and tough to define. I think it is due to the fact that it is a challenging topic, numerous company owner merely overlook it. They take the “construct it and they will come” approach – which plainly doesn’t work.

It does appear crazy that with all the “traffic” on the web why isn’t every online company crushing it! Everyday there is close to $7 billion exchanged with people buying services and products online – in every specific niche you can possibly imagine. Yet for many online businesses they seem like they are in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and company make it look so easy and appear to have a limitless supply of traffic? However a lot of stay stuck and having a hard time?. How To Increase Traffic On Website

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so important to a business success, and why everyone in company should be investing in education around this topic.

Now there are a big number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be simple? That is not the case otherwise everybody would have split it.

Also, let’s state that you have actually discovered a traffic source and your company is doing great. What would take place if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the cost of advertising by x10. What would you do then?

That is why you require to understand traffic at an in-depth level. See as soon as you comprehend it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your company and free to take it anywhere you want.

Who Is Russel Brunson How To Increase Traffic On Website

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The idea of sales funnels has been around considering that there were sales people (forever!), however that is the power of marketing a message– it becomes your own. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has written several books which are incredible worth each by themselves. I strongly suggest you include it to your todo list if you have not read them!

Russel developed the ClickFunnels platform on the idea of making sales funnels easy. How can you take an intricate job or idea and make it easy.

It is often stated that there is nothing brand-new – and that the more things alter, the more they remain the very same. This is the case with a number of Russell’s products.

You see much of what Russell offers are in fact ideas and principles that somebody else developed. Does this mean that he “stole” the ideas – no I don’t think so, as he ALWAYS gives credit to where the idea came from.

Russell has actually remained a student – which is definitely the very best way to be. In any discipline he has set his mind to, he has ensured he studies it in detail, surrounds himself with remarkable mentors, and becomes a master of it. In doing so he will pick up key concepts.

Russell is likewise a fantastic story teller. He has an extraordinary capability to take concepts that might be tricky to grasp, and retell them in a basic, simple to comprehend way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS sequence actually came from Andre Chaperon, who Russell does actually provide the credit and discuss. But his way of retelling what the SOS series is, and how you can use it, now has his name mainly related to it.

However it is moreover. Russell is deep in the trenches as a web marketer. He has actually done it hard and suffered lots of lots of set-backs and failures. When he takes an idea and retells it – he does it from a location of knowing how it works in the real world. The guidance and experience he wraps around the idea is invaluable.

What does this indicate?

I think it indicates that practically anything Russell has a hand in producing is of the greatest worth. He takes the finest of the very best and replays it to us in a manner that we can implement and understand into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than many of Russell’s other items.  How To Increase Traffic On Website

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. John was building an online service back when the majority of us hardly understood what the Internet even was!

The item that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became well-known, at least in the reasonably small tight web marketing circle – as it was at that time. And he ended up being somebody Russell appreciated, and followed carefully.

The genuine remarkable part of the story is that numerous years later Russell still saw the substantial worth in the traffic secrets course – and he handled to persuade John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. Rather of continuing to sell it as a stand alone product, it ended up being an upsell to his other items. He found a method to use it to develop a lot more worth in his sales funnels … in common Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are normally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets Book

The book was released at a time when lots of so called expert’s were attempting to keep whatever about online success a trick. In common Russell Brunson design, he released all the secrets readily available for anybody who took the time to check out and understand the book.

It contains a detailed actionable blueprint for any who is brand-new to internet marketing.

Some of the ideas covered consist of;

  • The Value Ladder; how to construct increasing value in your sales process to enhance your item sell price.
  • How to find your dream customers; how to turn possible consumers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal clients so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential clients and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and finest use one.

This book has been called “life-altering” by numerous individuals, including the likes of Steve Larson, who has actually gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a must check out book for any business owner – especially if you plan to build an online company. It shares the secrets around creating a regional following of fans who will become repeat buyers of your products.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass movement; Building on the principle f an appealing character, how do you start to get your message out in the best way to attract individuals.
  • Creating belief; How to produce a belief in individuals that they can achieve the outcome you are offering. The majority of people are just stuck, which is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The destination naturally is the point where they realise they definitely need the item you are promoting.
  • Selling with Authenticity; This is making sure that the value your client is receiving is much higher than the quantity they spend for it.

In numerous methods this book is a script for how Russell has actually discovered to market and offer over many years online. It is the very same process and tools he uses everyday in his business to make it the huge success that it is.  How To Increase Traffic On Website

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be launched, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve discussed the essential themes and topics will be drawn from this initial course – so it’s an excellent place to start.

The original John Reese Traffic Secrets course is incredibly detailed – with 24 rather extensive modules! So let’s take a peek what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is really the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to fundamental principles that will be built on. These include domain, branding and target markets. , if your are a novice to online marketing this very first module is so crucial to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about discovering your target audience, consisting of where they hang out, the keywords to find them and the advertisement copy that they will respond to. You likewise discover the very best traffic sources so you do not squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily neglected. It’s one thing to get traffic to your service, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing after a chip! This is more of an intro to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is an extremely crucial subject, and one near to my heart as I like using SEO as a key traffic source in my organisation. Do this part right and you have limitless free traffic for years. You will learn the essentials of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important asset and traffic source, and you’ll need to learn how to grow it and likewise take care of it as it grows. This module teaches proven email marketing tactics and techniques that work. You’ll find out how to automate email campaigns and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it till there is a sale! Start an affiliate program, recruit affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes amazing strategies that you can utilize to generate traffic via e-commerce. You will discover how you can use Amazon’s product marketing API to increase the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow a service consisting of, lower your cost per visitor, boost traffic volume and raise your typical invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads running throughout major news websites like CNN, Fox News, and ESPN. And, you’ll find out tested strategies for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It consists of over 2 dozen specific lessons on how to utilize the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise advertisement copy and using strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive an enormous quantity of traffic to your website. This module reveals you what you need to begin, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Envision if you had an app people were using, that might drive traffic to your business! You’ll learn how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software application and widgets across platforms. The key concept is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Advertising on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are keen to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential client, who visited your website without purchasing? That is what you are taught here – how you retarget people who have actually come to your website, however not yet made a purchase. This is a must if you are utilizing paid advertising to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, including various languages. Typically there are untapped markets simply due to the truth t that they don’t speak English. Equate your deal into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of online marketing. It has actually become the major source of traffic and leads for a lot of online company owner. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you find out methods like leveraging Facebook shares and likes, and incorporating different social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite technique! John covers the crucial principles such as on and off-page SEO. While some of the tools talked about are a little out-of-date, the techniques have truly remained the same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the online search engine and provide value to your audience. You are likewise shown how to outsource the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other people’s material? Well this module shows you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest online search engine (behind Google), it stands to reason it needs to be such a high traffic source for any service. That and the fact that it is in fact owned by Google means it is a platform that all company should be leveraging somehow for traffic. How do you optimise your channel, keywords and material for Youtube? Find out in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very important to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be very easy to become overloaded and sidetracked. {So a well laid-out a master plan to assist you stay focused and organised is actually crucial.

Phew that is a lot! When you break it down across all the module, it actually is incredible worth. Anybody of these modules would blow away the training programs appearing by “gurus” who have actually only been around for a couple of months!  How To Increase Traffic On Website

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium provided the content.

However as usual it appears like Russel and the team will be launching the book online totally free, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Currently there is no method to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package or an upsell from one of the other ClickFunnel’s products.

Most likely the most convenient and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the difficulty yet, then what are you believing???!!! It is one of the very best training programs for anybody attempting to cover their head around internet marketing in basic. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically offered for $297 as an upsell to the OFA obstacle. This truly is remarkable worth for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable internet marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal big value.

What People Don’t Like So Much?

Some information and tools talked about in the course are a bit out-dated and need to be revitalized. It is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – given how essential this subject is.
You can’t buy the Traffic Secrets course just. It is only available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  How To Increase Traffic On Website

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

How To Increase Traffic On Website - Traffic Secrets Book

In general, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first released.

While it’s not ideal it is one of the fastest ways to learn more about the numerous different traffic sources available on the internet. It is of huge worth for any company owner or entrepreneur seeking to construct and increase their online traffic.

Based on Russell’s previous books, and his value driven technique, I can just assume that the new Traffic Secrets book will be fantastic.