How To Increase Traffic On Ecommerce Website – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsHow To Increase Traffic On Ecommerce Website

Writing a review about a book that has not been released is a little tricky – but what is necessary to understand is the background of Traffic Secrets.

How To Increase Traffic On Ecommerce Website Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has evolved into the new Russell Brunson book about to be introduced.

Most importantly, why should you care? Isn’t this simply another marketing book by a so called internet guru to make money?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never ever does anything unless it includes a huge quantity of worth to the reader. His whole marketing and sales approach is how can he stack the worth in favour of the purchaser – which is an actually revitalizing view.

But more notably he is now discussing the subject which should be at the heart of all service. How do you get traffic, possible consumers, to your business?

Let’s discover.

What Is “Traffic” and Why Is It So Significant?

There are many factors why a business might not survive – but by far one of the most significant is a lack of traffic! Without any paying consumers, or traffic, you simply do not have a company.

And yet it is one of the areas that is both over-looked, and hard to specify. I believe it is because it is a tough subject, many business owners simply overlook it. They take the “develop it and they will come” technique – which clearly does not work.

It does appear insane that with all the “traffic” on the internet why isn’t every online organisation squashing it! Everyday there is close to $7 billion exchanged with individuals buying services and products online – in every specific niche possible. For most online companies they feel like they are in the middle of the desert – not swimming in the endless ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so simple and appear to have an unlimited supply of traffic? Most remain stuck and having a hard time?. How To Increase Traffic On Ecommerce Website

That is the Secret of Traffic in a sales funnel. That is why it is essential and so essential to a company success, and why everybody in organisation must be purchasing education around this topic.

Today there are a big number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So tapping into among these should be easy right? That is not the case otherwise everybody would have broken it.

Let’s state that you have actually discovered a traffic source and your service is doing fantastic. What would occur if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the cost of advertising by x10. What would you do then?

That is why you require to comprehend traffic at a detailed level. See as soon as you understand it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your business and free to take it anywhere you want.

Who Is Russel Brunson How To Increase Traffic On Ecommerce Website

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The concept of sales funnels has been around because there were sales people (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written several books which are unbelievable value each by themselves. I strongly recommend you include it to your todo list if you have not read them!

Russel developed the ClickFunnels platform on the principle of making sales funnels simple. And this appears to be his technique to whatever. How can you take a complicated task or idea and make it easy. How do you break it down to basic elements that can be carried out on and then repeated to scale.

It is frequently stated that there is absolutely nothing brand-new – which the more things alter, the more they stay the very same. This holds true with a lot of Russell’s items.

You see much of what Russell sells are in fact concepts and ideas that someone else produced. Does this mean that he “took” the concepts – no I do not believe so, as he ALWAYS offers credit to where the concept originated from.

Russell has actually remained a trainee – which is absolutely the best way to be. In any discipline he has actually set his mind to, he has actually made certain he studies it in detail, surrounds himself with incredible mentors, and ends up being a master of it. In doing so he will choose up crucial ideas.

Russell is also an amazing story teller. He has an amazing capability to take concepts that may be challenging to grasp, and retell them in a basic, easy to comprehend manner. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS sequence really came from Andre Chaperon, who Russell does in fact offer the credit and discuss. His way of retelling what the SOS sequence is, and how you can use it, now has his name largely associated with it.

However it is more than that. Russell is deep in the trenches as an internet online marketer. He has actually done it tough and suffered lots of numerous set-backs and failures. So when he takes an idea and retells it – he does it from a location of knowing how it works in the real world. The suggestions and experience he twists around the idea is priceless.

So what does this imply?

I believe it implies that nearly anything Russell contributes to producing is of the greatest value. He takes the very best of the finest and replays it to us in such a way that we can comprehend and execute into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than many of Russell’s other items.  How To Increase Traffic On Ecommerce Website

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. John was building an online service back when many of us barely understood what the Internet even was!

The product that John was offering to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became well-known, a minimum of in the reasonably little tight internet marketing circle – as it was at that time. And he ended up being someone Russell looked up to, and followed closely.

The real interesting part of the story is that several years later on Russell still saw the substantial worth in the traffic secrets course – and he handled to convince John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. Rather of continuing to offer it as a stand alone product, it ended up being an upsell to his other products. He discovered a way to use it to create even more worth in his sales funnels … in typical Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets Book

The book was released at a time when lots of so called guru’s were attempting to keep whatever about online success a trick. But in common Russell Brunson style, he released all the secrets offered for anyone who put in the time to read and comprehend the book.

It consists of a detailed actionable blueprint for any who is brand-new to internet marketing.

Some of the ideas covered include;

  • The Value Ladder; how to develop increasing worth in your sales process to improve your product sell price.
  • How to find your dream customers; how to turn prospective clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect customers so they desire to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your potential consumers and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest use one.

This book has actually been called “life-changing” by many people, consisting of the likes of Steve Larson, who has actually gone on to develop his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a should read book for any entrepreneur – specifically if you prepare to build an online service. It shares the secrets around developing a regional following of fans who will become repeat buyers of your products.

Expert Secrets Book

A few of the core concepts covered consist of;

  • Creating your mass movement; Building on the concept f an appealing character, how do you begin to get your message out in the right method to attract individuals.
  • Creating belief; How to create a belief in people that they can attain the outcome you are offering. The majority of people are simply stuck, and that is why they haven’t bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both attracts, then engages the audience taking them on a journey. The location naturally is the point where they understand they definitely need the product you are promoting.
  • Selling with Authenticity; This is ensuring that the value your consumer is getting is much greater than the amount they pay for it.

In lots of ways this book is a script for how Russell has learnt to market and sell over several years online. It is the very same process and tools he utilizes everyday in his service to make it the substantial success that it is.  How To Increase Traffic On Ecommerce Website

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be launched, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the essential themes and subjects will be taken from this original course – so it’s a good location to begin.

The initial John Reese Traffic Secrets course is exceptionally comprehensive – with 24 rather comprehensive modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is really the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to standard ideas that will be built on. These consist of domain, branding and target audience. , if your are a newbie to online marketing this very first module is so important to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to know about finding your target market, including where they hang out, the keywords to find them and the advertisement copy that they will react to. You also learn more about the finest traffic sources so you don’t waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly ignored. It’s one thing to get traffic to your company, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is a really crucial topic, and one near to my heart as I love using SEO as a key traffic source in my service. Do this part right and you have endless complimentary traffic for many years. You will learn the basics of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll require to learn how to grow it and also take care of it as it grows. This module teaches tested email marketing strategies and strategies that work. You’ll learn how to automate email projects and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes amazing techniques that you can utilize to create traffic through e-commerce. You will discover how you can use Amazon’s product advertising API to improve the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core methods to grow a service consisting of, lower your expense per visitor, increase traffic volume and raise your typical invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads encountering major news sites like CNN, Fox News, and ESPN. And, you’ll find out proven techniques for running all sorts of ads like banner advertisements, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It contains over two dozen individual lessons on how to leverage the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a massive amount of traffic to your site. This module reveals you what you need to get started, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Imagine if you had an app individuals were using, that might drive traffic to your service! You’ll learn how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software and widgets throughout platforms. The crucial idea is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Advertising on the Facebook platform is difficult, and while this module does cover all the basics, if it is something you are eager to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible client, who visited your site without purchasing? That is what you are taught here – how you retarget people who have concerned your site, however not yet bought. If you are utilizing paid advertising to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, consisting of different languages. Frequently there are untapped markets just due to the fact t that they don’t speak English. Equate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of the majority of internet marketing. It has become the major source of traffic and leads for the majority of online company owner. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Particularly you find out strategies like leveraging Facebook likes and shares, and incorporating different social networks represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite method! John covers the essential principles such as on and off-page SEO. While a few of the tools discussed are a little out-of-date, the strategies have actually stayed the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the search engines and supply value to your audience. You are also demonstrated how to contract out the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other individuals’s content? Well this module shows you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it needs to be such a high traffic source for any organisation. That and the reality that it is actually owned by Google suggests it is a platform that all business must be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very essential to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be super simple to end up being overwhelmed and distracted. {So a well laid-out a master plan to help you stay focused and organised is truly crucial.

Phew that is a lot! It really is incredible worth when you break it down throughout all the module. Anyone of these modules would blow away the training programs turning up by “gurus” who have just been around for a couple of months!  How To Increase Traffic On Ecommerce Website

How Much Does Traffic Secrets Cost?

Today we are still waiting to find out the final pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium given the material.

As normal it looks like Russel and the group will be launching the book online complimentary, plus the cost of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the private modules. Presently there is no chance to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a package or an upsell from one of the other ClickFunnel’s products.

Most likely the most convenient and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the obstacle yet, then what are you thinking???!!! It is among the very best training programs for anyone trying to wrap their head around online marketing in basic. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically offered for $297 as an upsell to the OFA difficulty. This actually is fantastic value for what you get, and is an excellent compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable online marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer huge value.

What People Don’t Like So Much?

Some info and tools talked about in the course are a bit out-dated and require to be revitalized. It is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – offered how essential this subject is.
You can’t buy the Traffic Secrets course just. It is only readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  How To Increase Traffic On Ecommerce Website

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

How To Increase Traffic On Ecommerce Website - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first launched.

While it’s not best it is among the fastest methods to discover the lots of various traffic sources readily available on the internet. It is of enormous worth for any service owner or business owner looking to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven approach, I can only assume that the new Traffic Secrets book will be amazing.