How To Increase Direct Traffic To Your Website – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsHow To Increase Direct Traffic To Your Website

Writing a review about a book that has actually not been launched is a little difficult – however what is very important to understand is the background of Traffic Secrets.

How To Increase Direct Traffic To Your Website Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has evolved into the brand-new Russell Brunson book about to be launched.

Most importantly, why should you care? Isn’t this simply another marketing book by a so called internet master to make money?

If understand anything about Russell Brunson, and if you don’t I hope this post changes that, you will understand that Russell never ever does anything unless it includes a big amount of value to the reader. His entire marketing and sales philosophy is how can he stack the worth in favour of the purchaser – which is a really revitalizing view.

However more notably he is now discussing the subject which needs to be at the heart of all business. How do you get traffic, potential consumers, to your company?

Let’s discover.

What Is “Traffic” and Why Is It So Essential?

There are lots of reasons an organisation might not survive – however by far one of the greatest is a lack of traffic! Without any paying clients, or traffic, you simply do not have an organisation.

And yet it is one of the locations that is both over-looked, and hard to specify. I believe it is since it is a hard topic, a lot of organisation owners simply disregard it. They take the “construct it and they will come” approach – which plainly does not work.

It does seem insane that with all the “traffic” on the web why isn’t every online service crushing it! Daily there is close to $7 billion exchanged with people purchasing services and products online – in every specific niche imaginable. For most online businesses they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and organisation make it look so simple and appear to have an unlimited supply of traffic? A lot of remain stuck and having a hard time?. How To Increase Direct Traffic To Your Website

That is the Secret of Traffic in a sales funnel. That is why it is so important and basic to a business success, and why everyone in service ought to be buying education around this subject.

Now there are a substantial number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? However that is not the case otherwise everybody would have cracked it.

Let’s say that you have discovered a traffic source and your company is doing great. What would occur if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the expense of advertising by x10. What would you do then?

That is why you require to understand traffic at a detailed level. See as soon as you comprehend it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your company and complimentary to take it anywhere you desire.

Who Is Russel Brunson How To Increase Direct Traffic To Your Website

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has written several books which are amazing value each on their own. If you have not read them, then I highly suggest you include it to your todo list!

Russel constructed the ClickFunnels platform on the concept of making sales funnels easy. How can you take a complicated task or idea and make it basic.

It is typically said that there is absolutely nothing new – and that the more things change, the more they stay the same. This holds true with much of Russell’s items.

You see much of what Russell offers are in fact ideas and ideas that another person produced. Does this mean that he “stole” the ideas – no I don’t think so, as he ALWAYS provides credit to where the concept originated from.

Russell has actually remained a trainee – which is definitely the finest method to be. In any discipline he has set his mind to, he has ensured he studies it in information, surrounds himself with incredible mentors, and ends up being a master of it. In doing so he will get crucial ideas.

Russell is likewise an amazing story teller. He has an amazing ability to take ideas that might be tricky to understand, and retell them in a simple, easy to comprehend way. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS series truly originated from Andre Chaperon, who Russell does in fact discuss and offer the credit. But his way of retelling what the SOS series is, and how you can utilize it, now has his name mostly connected with it.

But it is moreover. Russell is deep in the trenches as an internet online marketer. He has actually done it tough and suffered numerous lots of set-backs and failures. So when he takes a concept and retells it – he does it from a location of knowing how it operates in the real life. The recommendations and experience he twists around the principle is valuable.

What does this imply?

I believe it suggests that almost anything Russell has a hand in producing is of the highest worth. He takes the very best of the very best and replays it to us in such a way that we can understand and implement into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than most of Russell’s other products.  How To Increase Direct Traffic To Your Website

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. John was building an online business back when most of us hardly understood what the Internet even was!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became popular, at least in the fairly small tight internet marketing circle – as it was back then. And he became somebody Russell appreciated, and followed closely.

The real remarkable part of the story is that numerous years later on Russell still saw the huge worth in the traffic secrets course – and he handled to convince John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. Rather of continuing to sell it as a stand alone item, it ended up being an upsell to his other items. He found a way to utilize it to create a lot more worth in his sales funnels … in common Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets Book

The book was launched at a time when lots of so called master’s were trying to keep everything about online success a secret. In typical Russell Brunson style, he released all the secrets offered for anybody who took the time to comprehend the book and read.

It includes a detailed actionable plan for any who is new to internet marketing.

Some of the ideas covered consist of;

  • The Value Ladder; how to construct increasing value in your sales process to improve your product sell price.
  • How to find your dream clients; how to turn potential customers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect consumers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your prospective consumers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has been called “life-altering” by numerous people, including the similarity Steve Larson, who has actually gone on to develop his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a must read book for any entrepreneur – particularly if you plan to construct an online business. It shares the secrets around developing a local following of fans who will become repeat purchasers of your products.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass movement; Building on the concept f an appealing character, how do you start to get your message out in properly to bring in individuals.
  • Creating belief; How to develop a belief in individuals that they can accomplish the outcome you are selling. The majority of people are just stuck, and that is why they haven’t bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The destination of course is the point where they realise they absolutely require the product you are promoting.
  • Selling with Authenticity; This is making certain that the value your consumer is getting is much higher than the amount they pay for it.

In many methods this book is a script for how Russell has actually learnt to market and offer over several years online. It is the same procedure and tools he uses everyday in his business to make it the substantial success that it is.  How To Increase Direct Traffic To Your Website

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be launched, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve discussed the essential themes and topics will be taken from this original course – so it’s an excellent place to begin.

The initial John Reese Traffic Secrets course is incredibly in-depth – with 24 quite extensive modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is actually the one providing the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to standard principles that will be developed on. These consist of domain names, branding and target audience. If your are a newbie to online marketing this very first module is so essential to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to know about finding your target audience, including where they hang out, the keywords to find them and the ad copy that they will react to. You also discover the best traffic sources so you do not squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily neglected. It’s one thing to get traffic to your business, but if your copy is bad, they will bounce back out again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is a really important subject, and one near my heart as I like utilizing SEO as a crucial traffic source in my organisation. Do this part right and you have limitless totally free traffic for many years. You will discover the fundamentals of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll need to discover how to grow it and likewise look after it as it grows. This module teaches tested email marketing methods and methods that work. You’ll learn how to automate email campaigns and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it till there is a sale! Start an affiliate program, recruit affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of unbelievable strategies that you can use to create traffic by means of e-commerce. You will learn how you can use Amazon’s item marketing API to improve the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core methods to grow a company including, lower your cost per visitor, boost traffic volume and raise your typical invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to purchase media Ads and sponsorships. John likewise shows you how to get your Ads encountering major news websites like CNN, Fox News, and ESPN. And, you’ll discover tested strategies for running all sorts of ads like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It consists of over 2 dozen specific lessons on how to leverage the Google Ads platform to drive traffic to your site. It covers whatever from high scoring landing pages, optimise ad copy and using strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive a massive quantity of traffic to your site. This module shows you what you require to start, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Imagine if you had an app individuals were utilizing, that might drive traffic to your organisation! You’ll learn how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software and widgets across platforms. The crucial concept is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Marketing on the Facebook platform is tricky, and while this module does cover all the basics, if it is something you are keen to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective customer, who visited your site without buying? That is what you are taught here – how you retarget people who have actually come to your site, but not yet bought. If you are using paid advertising to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into worldwide markets, including different languages. Typically there are untapped markets simply due to the truth t that they do not speak English. Equate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of many internet marketing. It has become the significant source of traffic and leads for a lot of online company owner. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you discover strategies like leveraging Facebook shares and likes, and integrating different social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred technique! John covers the key ideas such as on and off-page SEO. While a few of the tools talked about are a little out-of-date, the methods have actually truly remained the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the search engines and provide value to your audience. If this isn’t your thing, you are likewise revealed how to outsource the writing aspect.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s material? Well this module shows you how, including concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it should be such a high traffic source for any business. That and the reality that it is really owned by Google suggests it is a platform that all company ought to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really important to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be very simple to become overwhelmed and sidetracked. {So a well laid-out a master strategy to assist you remain focused and arranged is actually essential.

Phew that is a lot! It actually is fantastic value when you break it down across all the module. Anybody of these modules would blow away the training programs popping up by “experts” who have actually just been around for a couple of months!  How To Increase Direct Traffic To Your Website

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to find out the last pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium given the content.

As typical it looks like Russel and the team will be launching the book online complimentary, plus the expense of shipping. There are also rumours that there will be a box set of all three “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Presently there is no chance to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package or an upsell from one of the other ClickFunnel’s items.

Most likely the simplest and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the difficulty yet, then what are you thinking???!!! It is one of the very best training programs for anybody attempting to cover their head around internet marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally offered for $297 as an upsell to the OFA challenge. This truly is incredible worth for what you get, and is an excellent compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable internet marketing recommendations from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal substantial worth.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and require to be revitalized. But it is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – provided how crucial this subject is.
You can’t purchase the Traffic Secrets course only. It is only readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  How To Increase Direct Traffic To Your Website

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

How To Increase Direct Traffic To Your Website - Traffic Secrets Book

In general, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first launched.

While it’s not best it is among the fastest ways to discover the numerous various traffic sources available on the internet. It is of massive value for any business owner or entrepreneur aiming to build and increase their online traffic.

Based on Russell’s previous books, and his value driven approach, I can only assume that the brand-new Traffic Secrets book will be amazing.