How To Improve Website Organic Traffic – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsHow To Improve Website Organic Traffic

Writing a review about a book that has actually not been launched is a little difficult – however what is essential to understand is the background of Traffic Secrets.

How To Improve Website Organic Traffic Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has developed into the brand-new Russell Brunson book about to be released.

Most importantly, why should you care? After all, isn’t this simply another marketing book by a so called web master to make money?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will understand that Russell never does anything unless it includes a huge quantity of value to the reader. His whole marketing and sales philosophy is how can he stack the worth in favour of the buyer – which is a truly rejuvenating view.

But more importantly he is now talking about the topic which should be at the heart of all organisation. How do you get traffic, potential clients, to your business?

Let’s learn.

What Is “Traffic” and Why Is It So Important?

There are many reasons that a business might not endure – however by far one of the biggest is a lack of traffic! With no paying consumers, or traffic, you just do not have a company.

And yet it is one of the areas that is both over-looked, and hard to specify. I think it is since it is a challenging subject, so numerous company owner just overlook it. They take the “build it and they will come” technique – which plainly doesn’t work.

It does appear insane that with all the “traffic” on the internet why isn’t every online organisation squashing it! Everyday there is close to $7 billion exchanged with individuals purchasing product or services online – in every niche possible. Yet for a lot of online organisations they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and service make it look so simple and appear to have an endless supply of traffic? The majority of remain stuck and having a hard time?. How To Improve Website Organic Traffic

That is the Secret of Traffic in a sales funnel. That is why it is essential and so essential to a service success, and why everybody in business must be investing in education around this subject.

Today there are a huge variety of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So tapping into one of these should be simple right? But that is not the case otherwise everyone would have cracked it.

Let’s say that you have actually found a traffic source and your business is doing fantastic. What would occur if that source was shut down – or more likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the cost of marketing by x10. What would you do then?

That is why you require to comprehend traffic at a detailed level. See once you understand it, how it works and where you can get it (from several sources), you eliminate the shackles. You are now in control of your organisation and totally free to take it anywhere you want.

So Who Is Russel Brunson How To Improve Website Organic Traffic

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. The concept of sales funnels has been around since there were sales individuals (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are unbelievable worth each on their own. If you haven’t read them, then I highly recommend you include it to your todo list!

Russel constructed the ClickFunnels platform on the idea of making sales funnels easy. How can you take an intricate job or concept and make it simple.

It is often stated that there is absolutely nothing brand-new – and that the more things change, the more they stay the very same. This holds true with a lot of Russell’s items.

You see much of what Russell offers are in fact ideas and concepts that somebody else created. Does this mean that he “stole” the concepts – no I do not think so, as he ALWAYS gives credit to where the concept came from.

Russell has stayed a student – which is absolutely the best way to be. In any discipline he has actually set his mind to, he has actually made sure he studies it in detail, surrounds himself with amazing mentors, and ends up being a master of it. In doing so he will choose up crucial ideas.

Russell is also a remarkable story teller. He has an unbelievable capability to take concepts that may be difficult to comprehend, and retell them in a simple, easy to understand way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a solution for them.

The SOS sequence really originated from Andre Chaperon, who Russell does really offer the credit and point out. His way of retelling what the SOS series is, and how you can utilize it, now has his name mainly associated with it.

It is more than that. Russell is deep in the trenches as a web online marketer. He has done it difficult and suffered lots of numerous set-backs and failures. When he takes a concept and retells it – he does it from a place of understanding how it works in the real world. The recommendations and experience he wraps around the concept is priceless.

What does this imply?

I think it suggests that almost anything Russell has a hand in producing is of the greatest value. He takes the very best of the very best and replays it to us in such a way that we can implement and understand into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than most of Russell’s other products.  How To Improve Website Organic Traffic

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item established by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. When most of us hardly knew what the Internet even was, John was developing an online organisation back!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became famous, a minimum of in the fairly small tight web marketing circle – as it was at that time. And he became somebody Russell admired, and followed carefully.

The real fascinating part of the story is that several years later Russell still saw the substantial worth in the traffic secrets course – and he handled to convince John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. So instead of continuing to sell it as a stand alone product, it ended up being an upsell to his other items. He found a way to use it to produce much more worth in his sales funnels … in normal Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are generally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets Book

When many so called expert’s were trying to keep everything about online success a trick, the book was released at a time. In normal Russell Brunson style, he released all the secrets available for anybody who took the time to understand the book and read.

It consists of a step-by-step actionable plan for any who is brand-new to internet marketing.

A few of the ideas covered consist of;

  • The Value Ladder; how to develop increasing value in your sales process to improve your product sell price.
  • How to discover your dream consumers; how to turn potential clients into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect customers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential clients and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest use one.

This book has actually been called “life-changing” by numerous people, including the likes of Steve Larson, who has gone on to develop his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a should check out book for any entrepreneur – specifically if you prepare to develop an online company. It shares the secrets around developing a local following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass movement; Building on the principle f an attractive character, how do you begin to get your message out in properly to attract people.
  • Creating belief; How to create a belief in individuals that they can attain the outcome you are selling. Many people are just stuck, which is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both brings in, then engages the audience taking them on a journey. The location naturally is the point where they realise they absolutely need the product you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your client is getting is much higher than the quantity they spend for it.

In numerous methods this book is a script for how Russell has found out to market and offer over several years online. It is the exact same process and tools he utilizes everyday in his company to make it the big success that it is.  How To Improve Website Organic Traffic

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be launched, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve discussed the key themes and subjects will be drawn from this original course – so it’s an excellent place to start.

The initial John Reese Traffic Secrets course is extremely comprehensive – with 24 rather comprehensive modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is in fact the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to fundamental concepts that will be developed on. These include domain names, branding and target markets. , if your are a beginner to online marketing this first module is so crucial to begin that mild intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about finding your target audience, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will react to. You also learn more about the best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is easily neglected. It’s one thing to get traffic to your company, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a really crucial topic, and one close to my heart as I like utilizing SEO as a key traffic source in my company. Do this part right and you have limitless totally free traffic for years. You will discover the essentials of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll need to find out how to grow it and likewise look after it as it grows. This module teaches proven email marketing tactics and techniques that work. You’ll discover how to automate email campaigns and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it up until there is a sale! Start an affiliate program, recruit affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains incredible tactics that you can use to generate traffic through e-commerce. You will learn how you can utilize Amazon’s product advertising API to improve the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core methods to grow a service consisting of, lower your cost per visitor, increase traffic volume and raise your typical invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon major news sites like CNN, Fox News, and ESPN. And, you’ll learn tested methods for running all sorts of ads like banner ads, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over two lots individual lessons on how to take advantage of the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a huge quantity of traffic to your website. This module shows you what you require to start, including how you can contract out the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Imagine if you had an app individuals were utilizing, that could drive traffic to your service! You’ll discover how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software application and widgets throughout platforms. The key concept is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook advertisements. Advertising on the Facebook platform is tricky, and while this module does cover all the basics, if it is something you are keen to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential consumer, who visited your site without purchasing? That is what you are taught here – how you retarget people who have actually concerned your site, however not yet bought. If you are using paid advertising to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, including different languages. Typically there are untapped markets just due to the truth t that they don’t speak English. Translate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of internet marketing. It has ended up being the major source of traffic and leads for many online organisation owners. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you discover methods like leveraging Facebook likes and shares, and incorporating various social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite strategy! John covers the crucial ideas such as on and off-page SEO. While some of the tools talked about are a little out-of-date, the methods have actually actually remained the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the search engines and supply value to your audience. You are likewise shown how to contract out the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s material? Well this module shows you how, consisting of ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it ought to be such a high traffic source for any organisation. That and the reality that it is actually owned by Google indicates it is a platform that all service must be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very important to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be super simple to become overloaded and distracted. {So a well laid-out a master strategy to help you stay focused and organised is actually important.

Phew that is a lot! When you break it down throughout all the module, it really is remarkable worth. Anybody of these modules would blow away the training programs turning up by “experts” who have just been around for a couple of months!  How To Improve Website Organic Traffic

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium offered the material.

As normal it looks like Russel and the group will be releasing the book online complimentary, plus the expense of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no other way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a plan deal or an upsell from one of the other ClickFunnel’s items.

Most likely the easiest and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the obstacle yet, then what are you thinking???!!! It is one of the very best training programs for anyone trying to cover their head around internet marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally offered for $297 as an upsell to the OFA obstacle. This truly is fantastic value for what you get, and is a fantastic compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable internet marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer substantial worth.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and need to be refreshed. It is expected that will be repaired in Russell’s new book.
The module on copywriting is a little light – provided how important this subject is.
You can’t purchase the Traffic Secrets course just. It is just readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  How To Improve Website Organic Traffic

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

How To Improve Website Organic Traffic - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first launched.

While it’s not ideal it is among the fastest methods to learn more about the lots of different traffic sources readily available on the internet. It is of enormous worth for any entrepreneur or business owner wanting to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven technique, I can only assume that the brand-new Traffic Secrets book will be amazing.