How To Drive Traffic To Your Website Using Facebook – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsHow To Drive Traffic To Your Website Using Facebook

Composing a review about a book that has actually not been launched is a little tricky – but what is essential to comprehend is the background of Traffic Secrets.

How To Drive Traffic To Your Website Using Facebook Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually progressed into the brand-new Russell Brunson book about to be introduced.

Most importantly, why should you care? After all, isn’t this just another marketing book by a so called internet master to generate income?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will know that Russell never does anything unless it includes a substantial quantity of worth to the reader. His whole marketing and sales philosophy is how can he stack the value in favour of the purchaser – which is an actually rejuvenating view.

But more significantly he is now discussing the subject which must be at the heart of all company. How do you get traffic, possible clients, to your service?

Let’s find out.

What Is “Traffic” and Why Is It So Significant?

There are lots of factors why an organisation may not survive – however by far one of the biggest is a lack of traffic! With no paying clients, or traffic, you merely don’t have a company.

And yet it is one of the areas that is both over-looked, and difficult to define. I think it is since it is a challenging subject, many company owner simply neglect it. They take the “build it and they will come” technique – which clearly does not work.

It does seem insane that with all the “traffic” on the internet why isn’t every online company squashing it! Everyday there is close to $7 billion exchanged with individuals buying services and items online – in every niche you can possibly imagine. For a lot of online organisations they feel like they are in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and business make it look so easy and appear to have a limitless supply of traffic? But the majority of remain stuck and struggling?. How To Drive Traffic To Your Website Using Facebook

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and basic to an organisation success, and why everybody in organisation must be investing in education around this subject.

Today there are a substantial number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So taking advantage of among these should be easy right? However that is not the case otherwise everybody would have split it.

Let’s say that you have actually found a traffic source and your service is doing excellent. What would occur if that source was closed down – or more most likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the expense of marketing by x10. What would you do then?

That is why you require to comprehend traffic at a detailed level. See when you understand it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your business and free to take it anywhere you want.

Who Is Russel Brunson How To Drive Traffic To Your Website Using Facebook

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually written numerous books which are incredible value each on their own. I highly suggest you include it to your todo list if you haven’t read them!

Russel constructed the ClickFunnels platform on the idea of making sales funnels basic. How can you take a complex job or concept and make it basic.

It is frequently said that there is absolutely nothing brand-new – which the more things change, the more they stay the same. This is the case with a lot of Russell’s products.

You see much of what Russell sells are actually ideas and ideas that somebody else developed. Does this mean that he “stole” the concepts – no I don’t think so, as he ALWAYS gives credit to where the concept came from.

Russell has remained a trainee – which is absolutely the very best method to be. In any discipline he has actually set his mind to, he has actually ensured he studies it in information, surrounds himself with amazing coaches, and becomes a master of it. In doing so he will select up essential ideas.

Russell is also an amazing story teller. He has an extraordinary capability to take ideas that might be challenging to comprehend, and retell them in a simple, simple to understand way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a solution for them.

The SOS sequence really came from Andre Chaperon, who Russell does really mention and provide the credit. His method of retelling what the SOS sequence is, and how you can utilize it, now has his name mainly associated with it.

Russell is deep in the trenches as a web marketer. When he takes an idea and retells it – he does it from a location of knowing how it works in the genuine world.

So what does this indicate?

I believe it indicates that practically anything Russell contributes to producing is of the greatest value. He takes the very best of the best and replays it to us in a method that we can comprehend and carry out into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other products.  How To Drive Traffic To Your Website Using Facebook

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. When many of us hardly knew what the Internet even was, John was developing an online service back!

The item that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became famous, a minimum of in the fairly small tight online marketing circle – as it was back then. And he ended up being someone Russell appreciated, and followed closely.

The real interesting part of the story is that several years later on Russell still saw the huge worth in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. Rather of continuing to offer it as a stand alone item, it ended up being an upsell to his other products. He found a method to utilize it to develop much more value in his sales funnels … in common Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets Book

When lots of so called expert’s were trying to keep whatever about online success a trick, the book was released at a time. In normal Russell Brunson style, he released all the secrets available for anybody who took the time to check out and understand the book.

It consists of a step-by-step actionable blueprint for any who is brand-new to online marketing.

Some of the principles covered consist of;

  • The Value Ladder; how to build increasing worth in your sales process to enhance your product sell price.
  • How to discover your dream clients; how to turn prospective consumers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect consumers so they want to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your prospective clients and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has actually been called “life-altering” by so numerous individuals, consisting of the likes of Steve Larson, who has gone on to produce his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a must check out book for any business owner – specifically if you plan to construct an online organisation. It shares the secrets around developing a local following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass movement; Building on the idea f an attractive character, how do you start to get your message out in the right way to bring in people.
  • Creating belief; How to develop a belief in individuals that they can attain the result you are offering. The majority of people are merely stuck, and that is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both draws in, then engages the audience taking them on a journey. The location naturally is the point where they understand they definitely require the product you are promoting.
  • Selling with Authenticity; This is making sure that the value your consumer is getting is much greater than the amount they pay for it.

In lots of methods this book is a script for how Russell has actually found out to market and sell over many years online. It is the very same procedure and tools he uses daily in his business to make it the huge success that it is.  How To Drive Traffic To Your Website Using Facebook

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be launched, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve discussed the crucial themes and topics will be taken from this original course – so it’s a good place to begin.

The original John Reese Traffic Secrets course is extremely comprehensive – with 24 quite comprehensive modules! So let’s take a peek what is covered in every one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is really the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to fundamental concepts that will be built on. These consist of domain, branding and target audience. If your are a rookie to online marketing this very first module is so crucial to start that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target audience, including where they hang out, the keywords to discover them and the advertisement copy that they will respond to. You also discover about the best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily neglected. It’s one thing to get traffic to your service, but if your copy is bad, they will bounce back out once again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is an extremely crucial topic, and one close to my heart as I enjoy utilizing SEO as a key traffic source in my organisation. Do this part right and you have endless complimentary traffic for many years. You will learn the basics of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll require to learn how to grow it and likewise take care of it as it grows. This module teaches tested email marketing tactics and methods that work. You’ll learn how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it until there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your items. If done right the process is straightforward. Start an affiliate program, hire affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of extraordinary tactics that you can utilize to create traffic via e-commerce. You will find out how you can utilize Amazon’s product advertising API to improve the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the standard theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core ways to grow a company consisting of, lower your expense per visitor, boost traffic volume and raise your typical invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to purchase media Ads and sponsorships. John also reveals you how to get your Ads encountering major news websites like CNN, Fox News, and ESPN. And, you’ll learn proven strategies for running all sorts of ads like banner ads, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over 2 dozen specific lessons on how to utilize the Google Ads platform to drive traffic to your site. It covers whatever from high scoring landing pages, optimise ad copy and using strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a huge amount of traffic to your site. This module reveals you what you need to begin, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Envision if you had an app people were utilizing, that could drive traffic to your organisation! You’ll learn how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software and widgets across platforms. The essential idea is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Marketing on the Facebook platform is difficult, and while this module does cover all the basics, if it is something you are keen to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible client, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have actually pertained to your website, but not yet bought. If you are utilizing paid marketing to get them there in the very first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, including various languages. Often there are untapped markets merely due to the reality t that they don’t speak English. Equate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of online marketing. It has actually become the major source of traffic and leads for the majority of online company owner. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Particularly you learn strategies like leveraging Facebook shares and likes, and integrating different social networks accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite method! John covers the crucial principles such as on and off-page SEO. While some of the tools gone over are a little outdated, the strategies have actually really remained the very same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and provide value to your audience. You are also demonstrated how to contract out the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s content? Well this module reveals you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant search engine (behind Google), it stands to reason it needs to be such a high traffic source for any business. That and the reality that it is actually owned by Google indicates it is a platform that all organisation ought to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very essential to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be extremely simple to end up being overloaded and sidetracked. {So a well laid-out a master plan to help you stay focused and organised is truly important.

Phew that is a lot! When you break it down throughout all the module, it truly is remarkable worth. Anybody of these modules would blow away the training programs popping up by “gurus” who have only been around for a couple of months!  How To Drive Traffic To Your Website Using Facebook

How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium given the material.

As usual it looks like Russel and the group will be launching the book online free, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Currently there is no chance to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a plan deal or an upsell from one of the other ClickFunnel’s products.

Most likely the simplest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the difficulty yet, then what are you thinking???!!! It is one of the finest training programs for anybody trying to cover their head around internet marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally offered for $297 as an upsell to the OFA obstacle. This really is amazing worth for what you get, and is an excellent compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have found.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable internet marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer big value.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and require to be revitalized. However it is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – offered how essential this subject is.
You can’t purchase the Traffic Secrets course just. It is only offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  How To Drive Traffic To Your Website Using Facebook

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

How To Drive Traffic To Your Website Using Facebook - Traffic Secrets Book

In general, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was very first launched.

While it’s not ideal it is one of the fastest ways to learn more about the numerous various traffic sources readily available on the internet. It is of enormous worth for any organisation owner or entrepreneur seeking to develop and increase their online traffic.

Based on Russell’s previous books, and his value driven technique, I can only presume that the brand-new Traffic Secrets book will be incredible.