How To Drive Traffic To New Website – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsHow To Drive Traffic To New Website

Composing a review about a book that has actually not been launched is a little challenging – but what is very important to understand is the background of Traffic Secrets.

How To Drive Traffic To New Website Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has progressed into the new Russell Brunson book about to be launched.

Most importantly, why should you care? After all, isn’t this just another marketing book by a so called internet guru to generate income?

If know anything about Russell Brunson, and if you do not I hope this post alters that, you will understand that Russell never ever does anything unless it adds a substantial quantity of worth to the reader. His whole marketing and sales philosophy is how can he stack the value in favour of the purchaser – which is an actually revitalizing view.

But more importantly he is now speaking about the topic which must be at the heart of all service. How do you get traffic, prospective consumers, to your organisation?

Let’s learn.

What Is “Traffic” and Why Is It So Significant?

There are lots of reasons why a business might not endure – but by far one of the most significant is a lack of traffic! With no paying clients, or traffic, you merely do not have an organisation.

And yet it is one of the locations that is both over-looked, and difficult to specify. I think it is because it is a difficult subject, a lot of service owners simply disregard it. They take the “develop it and they will come” method – which clearly doesn’t work.

It does seem insane that with all the “traffic” on the internet why isn’t every online company crushing it! Everyday there is close to $7 billion exchanged with individuals purchasing product or services online – in every niche possible. Yet for many online businesses they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and organisation make it look so basic and appear to have an endless supply of traffic? However most stay stuck and struggling?. How To Drive Traffic To New Website

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and fundamental to a service success, and why everybody in company need to be purchasing education around this subject.

Now there are a big number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? That is not the case otherwise everybody would have broken it.

Likewise, let’s say that you have actually found a traffic source and your business is doing fantastic. What would take place if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the cost of advertising by x10. What would you do then?

That is why you require to comprehend traffic at an in-depth level. See as soon as you comprehend it, how it works and where you can get it (from several sources), you eliminate the shackles. You are now in control of your service and free to take it anywhere you want.

So Who Is Russel Brunson How To Drive Traffic To New Website

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The concept of sales funnels has actually been around given that there were sales individuals (forever!), but that is the power of marketing a message– it becomes your own. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has composed a number of books which are unbelievable worth each on their own. If you haven’t read them, then I highly recommend you include it to your todo list!

Russel developed the ClickFunnels platform on the concept of making sales funnels simple. How can you take a complex task or idea and make it easy.

It is frequently said that there is nothing brand-new – which the more things alter, the more they remain the very same. This holds true with a number of Russell’s products.

You see much of what Russell sells are in fact ideas and concepts that somebody else produced. Does this mean that he “stole” the ideas – no I do not think so, as he ALWAYS provides credit to where the idea originated from.

Russell has remained a student – which is definitely the very best method to be. In any discipline he has set his mind to, he has ensured he studies it in detail, surrounds himself with incredible mentors, and becomes a master of it. In doing so he will get essential concepts.

Russell is also a remarkable story teller. He has an extraordinary ability to take ideas that may be challenging to comprehend, and retell them in a basic, easy to comprehend manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have an option for them.

The SOS sequence actually came from Andre Chaperon, who Russell does in fact offer the credit and discuss. But his method of retelling what the SOS series is, and how you can utilize it, now has his name mainly related to it.

Russell is deep in the trenches as an internet online marketer. When he takes a concept and retells it – he does it from a location of knowing how it works in the real world.

So what does this mean?

I believe it suggests that nearly anything Russell has a hand in producing is of the greatest value. He takes the best of the very best and replays it to us in a way that we can implement and comprehend into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than the majority of Russell’s other items.  How To Drive Traffic To New Website

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was an item developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When most of us barely knew what the Internet even was, John was developing an online company back!

The item that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being popular, a minimum of in the fairly small tight online marketing circle – as it was at that time. And he ended up being someone Russell looked up to, and followed carefully.

The real fascinating part of the story is that several years later Russell still saw the substantial value in the traffic secrets course – and he handled to encourage John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. So rather of continuing to offer it as a stand alone item, it ended up being an upsell to his other products. He discovered a method to utilize it to produce a lot more value in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets Book

When many so called master’s were trying to keep whatever about online success a trick, the book was launched at a time. However in typical Russell Brunson design, he published all the secrets offered for anyone who put in the time to comprehend the book and check out.

It consists of a detailed actionable plan for any who is new to online marketing.

Some of the concepts covered consist of;

  • The Value Ladder; how to develop increasing worth in your sales procedure to enhance your product sell price.
  • How to discover your dream consumers; how to turn possible customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal consumers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your possible clients and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest use one.

This book has been called “life-altering” by many individuals, consisting of the likes of Steve Larson, who has gone on to produce his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a must check out book for any entrepreneur – specifically if you prepare to develop an online company. It shares the secrets around creating a regional following of fans who will become repeat purchasers of your items.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass movement; Building on the concept f an appealing character, how do you start to get your message out in properly to draw in people.
  • Creating belief; How to produce a belief in individuals that they can attain the outcome you are offering. Many people are simply stuck, which is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The location naturally is the point where they realise they definitely require the product you are promoting.
  • Selling with Authenticity; This is making sure that the value your customer is receiving is much greater than the quantity they pay for it.

In many ways this book is a script for how Russell has actually discovered to market and offer over many years online. It is the exact same process and tools he uses daily in his organisation to make it the big success that it is.  How To Drive Traffic To New Website

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be released, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the key themes and subjects will be drawn from this original course – so it’s a great location to begin.

The original John Reese Traffic Secrets course is exceptionally detailed – with 24 rather detailed modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is in fact the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to standard ideas that will be constructed on. These consist of domain names, branding and target markets. , if your are a rookie to online marketing this very first module is so essential to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target market, consisting of where they hang out, the keywords to find them and the ad copy that they will react to. You likewise learn more about the very best traffic sources so you do not squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is quickly overlooked. It’s something to get traffic to your company, but if your copy is bad, they will bounce back out again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a really essential subject, and one close to my heart as I enjoy using SEO as a crucial traffic source in my company. Do this part right and you have unlimited totally free traffic for many years. You will discover the essentials of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll require to discover how to grow it and likewise look after it as it grows. This module teaches proven email marketing techniques and strategies that work. You’ll find out how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it up until there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your items. If done right the process is simple. Start an affiliate program, hire affiliates to promote for your business and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of extraordinary methods that you can utilize to produce traffic through e-commerce. You will learn how you can use Amazon’s item marketing API to enhance the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core methods to grow a company including, lower your expense per visitor, boost traffic volume and raise your typical spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads running across significant news sites like CNN, Fox News, and ESPN. And, you’ll learn proven strategies for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over 2 dozen individual lessons on how to take advantage of the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a massive amount of traffic to your site. This module shows you what you require to start, consisting of how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Imagine if you had an app individuals were utilizing, that could drive traffic to your organisation! You’ll learn how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software application and widgets throughout platforms. The essential concept is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to learn about Facebook ads. Marketing on the Facebook platform is challenging, and while this module does cover all the fundamentals, if it is something you are eager to master, you will most likely need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential customer, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have actually concerned your site, but not yet made a purchase. If you are using paid advertising to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, consisting of different languages. Often there are untapped markets just due to the fact t that they do not speak English. Translate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of many internet marketing. It has ended up being the significant source of traffic and leads for many online service owners. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you discover techniques like leveraging Facebook shares and likes, and integrating various social media represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my favourite method! John covers the crucial concepts such as on and off-page SEO. While a few of the tools discussed are a little outdated, the methods have truly remained the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality material that will rank in the online search engine and offer worth to your audience. You are also demonstrated how to outsource the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s material? Well this module shows you how, consisting of concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second most significant search engine (behind Google), it stands to reason it should be such a high traffic source for any organisation. That and the truth that it is in fact owned by Google indicates it is a platform that all business should be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really crucial to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be incredibly simple to become overloaded and distracted. {So a well laid-out a master strategy to assist you stay focused and arranged is truly important.

Phew that is a lot! When you break it down across all the module, it truly is amazing value. Anyone of these modules would blow away the training programs appearing by “gurus” who have actually just been around for a few months!  How To Drive Traffic To New Website

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to learn the last pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium offered the material.

However as typical it appears like Russel and the group will be releasing the book online free, plus the cost of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Presently there is no other way to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package or an upsell from one of the other ClickFunnel’s products.

Probably the simplest and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the obstacle yet, then what are you thinking???!!! It is one of the finest training programs for anybody trying to wrap their head around online marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally offered for $297 as an upsell to the OFA challenge. This actually is fantastic worth for what you get, and is a terrific compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have found.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable online marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer substantial worth.

What People Don’t Like So Much?

Some details and tools gone over in the course are a bit out-dated and require to be refreshed. It is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – offered how important this subject is.
You can’t purchase the Traffic Secrets course only. It is only offered as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  How To Drive Traffic To New Website

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

How To Drive Traffic To New Website - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was first released.

While it’s not perfect it is among the fastest ways to learn more about the numerous various traffic sources available on the web. It is of huge value for any entrepreneur or business owner wanting to develop and increase their online traffic.

Based on Russell’s previous books, and his worth driven method, I can only presume that the new Traffic Secrets book will be incredible.