How To Drive Traffic To A Website For Free – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsHow To Drive Traffic To A Website For Free

Writing a review about a book that has actually not been released is a little difficult – but what is necessary to understand is the background of Traffic Secrets.

How To Drive Traffic To A Website For Free Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually progressed into the brand-new Russell Brunson book about to be released.

Most notably, why should you care? After all, isn’t this just another marketing book by a so called internet expert to generate income?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never does anything unless it includes a huge amount of worth to the reader. His entire marketing and sales approach is how can he stack the value in favour of the buyer – which is a really refreshing view.

But more notably he is now speaking about the subject which needs to be at the heart of all business. How do you get traffic, possible customers, to your service?

Let’s learn.

What Is “Traffic” and Why Is It So Crucial?

There are many factors why an organisation may not endure – but without a doubt one of the greatest is an absence of traffic! With no paying clients, or traffic, you merely don’t have an organisation.

And yet it is among the areas that is both over-looked, and challenging to define. I think it is since it is a difficult topic, numerous company owner merely neglect it. They take the “develop it and they will come” approach – which clearly does not work.

It does appear insane that with all the “traffic” on the web why isn’t every online business squashing it! Daily there is close to $7 billion exchanged with individuals buying product or services online – in every niche imaginable. Yet for many online companies they seem like they remain in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and business make it look so basic and appear to have a limitless supply of traffic? But many remain stuck and having a hard time?. How To Drive Traffic To A Website For Free

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and basic to a business success, and why everyone in service must be buying education around this topic.

Today there are a big number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? That is not the case otherwise everybody would have cracked it.

Let’s say that you have found a traffic source and your organisation is doing great. What would take place if that source was shut down – or more most likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the cost of advertising by x10. What would you do then?

That is why you need to comprehend traffic at a detailed level. See as soon as you comprehend it, how it works and where you can get it (from multiple sources), you get rid of the shackles. You are now in control of your business and free to take it anywhere you want.

So Who Is Russel Brunson How To Drive Traffic To A Website For Free

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has written numerous books which are incredible value each by themselves. If you have not read them, then I strongly suggest you add it to your todo list!

Russel developed the ClickFunnels platform on the idea of making sales funnels easy. And this seems his method to everything. How can you take a complex job or idea and make it basic. How do you simplify to basic components that can be carried out on and after that repeated to scale.

It is frequently stated that there is nothing brand-new – and that the more things alter, the more they remain the same. This is the case with a number of Russell’s products.

You see much of what Russell sells are really concepts and principles that somebody else created. Does this mean that he “took” the ideas – no I do not believe so, as he ALWAYS offers credit to where the idea originated from.

Russell has actually remained a student – which is definitely the very best method to be. In any discipline he has actually set his mind to, he has ensured he studies it in detail, surrounds himself with fantastic mentors, and becomes a master of it. In doing so he will pick up essential concepts.

Russell is likewise an incredible story teller. He has an amazing capability to take concepts that may be tricky to grasp, and retell them in a simple, easy to understand way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a solution for them.

The SOS series truly originated from Andre Chaperon, who Russell does in fact give the credit and mention. But his way of retelling what the SOS sequence is, and how you can use it, now has his name largely connected with it.

Russell is deep in the trenches as an internet online marketer. When he takes a concept and retells it – he does it from a location of understanding how it works in the real world.

What does this mean?

I believe it implies that practically anything Russell contributes to producing is of the highest worth. He takes the best of the finest and replays it to us in such a way that we can understand and execute into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other items.  How To Drive Traffic To A Website For Free

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item established by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. When many of us barely knew what the Internet even was, John was constructing an online business back!

The item that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became popular, at least in the reasonably small tight web marketing circle – as it was back then. And he became somebody Russell looked up to, and followed closely.

The real interesting part of the story is that several years later on Russell still saw the huge value in the traffic secrets course – and he handled to encourage John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. So instead of continuing to offer it as a stand alone item, it ended up being an upsell to his other products. He discovered a way to use it to create much more value in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets Book

The book was released at a time when numerous so called guru’s were attempting to keep whatever about online success a trick. However in normal Russell Brunson style, he published all the secrets available for anyone who took the time to check out and comprehend the book.

It contains a step-by-step actionable blueprint for any who is brand-new to online marketing.

Some of the ideas covered include;

  • The Value Ladder; how to develop increasing value in your sales procedure to improve your item sell price.
  • How to find your dream consumers; how to turn prospective clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your perfect consumers so they desire to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your prospective clients and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest usage one.

This book has been called “life-changing” by many people, including the similarity Steve Larson, who has gone on to produce his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a must check out book for any business owner – especially if you prepare to build an online organisation. It shares the secrets around producing a local following of fans who will become repeat purchasers of your products.

Expert Secrets Book

Some of the core concepts covered consist of;

  • Creating your mass motion; Building on the concept f an appealing character, how do you start to get your message out in the proper way to draw in people.
  • Creating belief; How to create a belief in people that they can attain the outcome you are offering. Many people are just stuck, which is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both draws in, then engages the audience taking them on a journey. The location of course is the point where they realise they absolutely require the product you are promoting.
  • Selling with Authenticity; This is making sure that the worth your consumer is receiving is much higher than the quantity they pay for it.

In numerous ways this book is a script for how Russell has discovered to market and offer over lots of years online. It is the same procedure and tools he uses everyday in his service to make it the big success that it is.  How To Drive Traffic To A Website For Free

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be launched, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve discussed the crucial themes and topics will be taken from this original course – so it’s an excellent place to start.

The initial John Reese Traffic Secrets course is exceptionally detailed – with 24 quite detailed modules! So let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is actually the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and presents to fundamental concepts that will be constructed on. These include domain names, branding and target audience. If your are a novice to online marketing this first module is so essential to begin that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target market, including where they hang out, the keywords to find them and the ad copy that they will respond to. You also learn more about the finest traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly ignored. It’s one thing to get traffic to your organisation, however if your copy is bad, they will get better out once again – quicker than a seagull chasing a chip! This is more of an intro to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is an extremely important topic, and one near my heart as I love using SEO as a key traffic source in my organisation. Do this part right and you have limitless free traffic for years. You will discover the basics of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll require to find out how to grow it and likewise take care of it as it grows. This module teaches tested email marketing tactics and strategies that work. You’ll discover how to automate email projects and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your organisation and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains amazing strategies that you can use to create traffic by means of e-commerce. You will learn how you can utilize Amazon’s product advertising API to enhance the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow a company including, lower your cost per visitor, increase traffic volume and raise your average spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to purchase media Ads and sponsorships. John likewise shows you how to get your Ads encountering major news websites like CNN, Fox News, and ESPN. And, you’ll learn proven techniques for running all sorts of ads like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It includes over two lots individual lessons on how to leverage the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise ad copy and making use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now overlooked. Podcasts can and still do drive a massive quantity of traffic to your site. This module shows you what you need to start, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Envision if you had an app individuals were using, that could drive traffic to your organisation! You’ll discover how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, however focused specifically on software and widgets throughout platforms. The crucial idea is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook advertisements. Advertising on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are eager to master, you will most likely need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective customer, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have pertained to your site, but not yet purchased. If you are utilizing paid marketing to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, including different languages. Frequently there are untapped markets just due to the truth t that they do not speak English. Translate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of most online marketing. It has become the significant source of traffic and leads for many online service owners. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you learn strategies like leveraging Facebook likes and shares, and incorporating various social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite strategy! John covers the key concepts such as on and off-page SEO. While some of the tools gone over are a little outdated, the strategies have actually stayed the exact same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the online search engine and offer value to your audience. You are also shown how to outsource the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully utilize other people’s material? Well this module shows you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it ought to be such a high traffic source for any business. That and the reality that it is really owned by Google indicates it is a platform that all organisation must be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very important to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that knowledge it would be very simple to become overloaded and distracted. {So a well laid-out a master strategy to help you remain focused and organised is actually important.

Phew that is a lot! It actually is incredible value when you simplify throughout all the module. Anyone of these modules would blow away the training programs turning up by “masters” who have only been around for a couple of months!  How To Drive Traffic To A Website For Free

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to discover out the last pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium provided the content.

As typical it looks like Russel and the group will be releasing the book online totally free, plus the expense of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the specific modules. Currently there is no other way to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a package deal or an upsell from one of the other ClickFunnel’s items.

Most likely the most convenient and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the obstacle yet, then what are you thinking???!!! It is one of the very best training programs for anybody trying to wrap their head around internet marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally offered for $297 as an upsell to the OFA challenge. This really is remarkable worth for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable internet marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal substantial worth.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and require to be refreshed. It is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – offered how crucial this subject is.
You can’t purchase the Traffic Secrets course only. It is only offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  How To Drive Traffic To A Website For Free

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

How To Drive Traffic To A Website For Free - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was very first released.

While it’s not ideal it is among the fastest methods to learn more about the lots of various traffic sources readily available on the web. It is of enormous value for any company owner or entrepreneur wanting to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven approach, I can only presume that the brand-new Traffic Secrets book will be incredible.