How To Drive Traffic Through Marketing – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsHow To Drive Traffic Through Marketing

Writing a review about a book that has not been released is a little tricky – but what is very important to understand is the background of Traffic Secrets.

How To Drive Traffic Through Marketing Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually developed into the brand-new Russell Brunson book about to be launched.

Most notably, why should you care? Isn’t this just another marketing book by a so called web expert to make money?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never does anything unless it includes a substantial quantity of value to the reader. His whole marketing and sales philosophy is how can he stack the worth in favour of the buyer – which is a truly refreshing view.

More notably he is now talking about the subject which needs to be at the heart of all company. How do you get traffic, possible clients, to your organisation?

Let’s learn.

What Is “Traffic” and Why Is It So Crucial?

There are many reasons an organisation may not endure – however without a doubt among the most significant is a lack of traffic! With no paying consumers, or traffic, you merely do not have a business.

And yet it is among the locations that is both over-looked, and difficult to specify. I believe it is since it is a difficult topic, a lot of company owners merely disregard it. They take the “build it and they will come” method – which clearly doesn’t work.

It does seem crazy that with all the “traffic” on the internet why isn’t every online service squashing it! Everyday there is close to $7 billion exchanged with individuals buying services and items online – in every specific niche you can possibly imagine. Yet for a lot of online organisations they feel like they are in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and business make it look so basic and appear to have an endless supply of traffic? But a lot of remain stuck and struggling?. How To Drive Traffic Through Marketing

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so essential to a service success, and why everybody in organisation need to be purchasing education around this topic.

Right now there are a big number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? That is not the case otherwise everyone would have split it.

Also, let’s state that you have discovered a traffic source and your company is doing terrific. What would happen if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the cost of marketing by x10. What would you do then?

That is why you require to understand traffic at a detailed level. See as soon as you understand it, how it works and where you can get it (from several sources), you get rid of the shackles. You are now in control of your company and free to take it anywhere you want.

Who Is Russel Brunson How To Drive Traffic Through Marketing

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed numerous books which are unbelievable value each on their own. If you have not read them, then I highly recommend you add it to your todo list!

Russel built the ClickFunnels platform on the principle of making sales funnels basic. And this appears to be his technique to whatever. How can you take a complicated job or concept and make it simple. How do you simplify to simple components that can be performed on and after that duplicated to scale.

It is often stated that there is absolutely nothing new – and that the more things change, the more they remain the same. This is the case with many of Russell’s products.

You see much of what Russell offers are actually concepts and ideas that somebody else created. Does this mean that he “took” the concepts – no I do not think so, as he ALWAYS gives credit to where the idea came from.

Russell has remained a student – which is absolutely the best way to be. In any discipline he has actually set his mind to, he has actually ensured he studies it in detail, surrounds himself with fantastic mentors, and ends up being a master of it. In doing so he will select up key concepts.

Russell is also an amazing story teller. He has an incredible ability to take concepts that may be tricky to understand, and retell them in an easy, easy to comprehend way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS sequence really came from Andre Chaperon, who Russell does in fact give the credit and mention. But his way of retelling what the SOS series is, and how you can use it, now has his name mainly associated with it.

Russell is deep in the trenches as a web online marketer. When he takes an idea and retells it – he does it from a location of knowing how it works in the real world.

So what does this mean?

I think it indicates that practically anything Russell contributes to producing is of the highest value. He takes the very best of the finest and replays it to us in a method that we can execute and understand into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than the majority of Russell’s other items.  How To Drive Traffic Through Marketing

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the famous online marketer who as soon as made $1 million dollars in 18 hours. John was developing an online service back when many of us barely knew what the Internet even was!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became well-known, at least in the reasonably small tight web marketing circle – as it was at that time. And he became someone Russell admired, and followed carefully.

The real fascinating part of the story is that several years later on Russell still saw the big worth in the traffic secrets course – and he managed to convince John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. Instead of continuing to offer it as a stand alone item, it ended up being an upsell to his other products. He discovered a way to utilize it to develop much more worth in his sales funnels … in typical Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first introduced back in 2015.

DotCom Secrets Book

When numerous so called master’s were attempting to keep everything about online success a trick, the book was launched at a time. In normal Russell Brunson style, he published all the secrets offered for anyone who took the time to check out and comprehend the book.

It includes a step-by-step actionable plan for any who is brand-new to internet marketing.

Some of the principles covered consist of;

  • The Value Ladder; how to construct increasing value in your sales procedure to improve your item sell price.
  • How to find your dream consumers; how to turn prospective consumers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal customers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential clients and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best use one.

This book has been called “life-altering” by many individuals, consisting of the similarity Steve Larson, who has actually gone on to produce his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a need to read book for any business owner – particularly if you prepare to build an online business. It shares the secrets around creating a local following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass motion; Building on the idea f an attractive character, how do you begin to get your message out in the proper way to attract people.
  • Creating belief; How to produce a belief in people that they can achieve the outcome you are offering. Many people are just stuck, which is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both attracts, then engages the audience taking them on a journey. The location obviously is the point where they understand they definitely require the product you are promoting.
  • Selling with Authenticity; This is ensuring that the value your customer is getting is much greater than the amount they pay for it.

In many methods this book is a script for how Russell has actually learnt to market and sell over several years online. It is the same procedure and tools he utilizes everyday in his service to make it the big success that it is.  How To Drive Traffic Through Marketing

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be launched, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve discussed the crucial themes and topics will be drawn from this initial course – so it’s an excellent location to begin.

The original John Reese Traffic Secrets course is extremely detailed – with 24 quite detailed modules! So let’s take a peek what is covered in every one.

Traffic Secrets Course

You require to remember this is John’s course, so it’s John that is really the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to fundamental ideas that will be built on. These include domain names, branding and target markets. , if your are a beginner to online marketing this very first module is so essential to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about finding your target market, including where they hang out, the keywords to find them and the advertisement copy that they will react to. You also discover the finest traffic sources so you do not waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily neglected. It’s something to get traffic to your company, but if your copy is bad, they will bounce back out again – quicker than a seagull going after a chip! This is more of an intro to copywriting. You are best to check out Jim Edwards book, Copywriting Secrets for a much deeper look into copywriting.

Module 4 – Keyword Science: Now this is an extremely important subject, and one near to my heart as I enjoy utilizing SEO as a crucial traffic source in my business. Do this part right and you have unlimited free traffic for many years. You will discover the basics of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll require to find out how to grow it and also look after it as it grows. This module teaches tested email marketing tactics and strategies that work. You’ll learn how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you don’t pay for it till there is a sale! It’s called affiliate marketing – where you create your own affiliate program around your products. , if done right the process is straightforward.. Start an affiliate program, hire affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains amazing strategies that you can use to produce traffic via e-commerce. You will find out how you can use Amazon’s product marketing API to improve the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core ways to grow a service including, lower your expense per visitor, boost traffic volume and raise your typical spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out precisely how to buy media Ads and sponsorships. John also reveals you how to get your Ads running across major news sites like CNN, Fox News, and ESPN. And, you’ll discover tested techniques for running all sorts of advertisements like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It contains over two dozen private lessons on how to utilize the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive an enormous quantity of traffic to your site. This module shows you what you need to start, including how you can contract out the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Envision if you had an app people were using, that could drive traffic to your organisation! You’ll learn how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software and widgets across platforms. The essential idea is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Advertising on the Facebook platform is challenging, and while this module does cover all the essentials, if it is something you are keen to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective customer, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have actually pertained to your website, but not yet bought. If you are using paid marketing to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, consisting of various languages. Frequently there are untapped markets merely due to the reality t that they don’t speak English. Translate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of internet marketing. It has actually become the major source of traffic and leads for a lot of online entrepreneur. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you find out techniques like leveraging Facebook shares and likes, and incorporating various social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my favourite method! John covers the key concepts such as on and off-page SEO. While some of the tools gone over are a little outdated, the methods have actually stayed the same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the online search engine and supply worth to your audience. You are also revealed how to outsource the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s material? Well this module shows you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant online search engine (behind Google), it stands to reason it needs to be such a high traffic source for any business. That and the reality that it is actually owned by Google suggests it is a platform that all service ought to be leveraging somehow for traffic. So how do you optimise your channel, keywords and material for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very essential to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be very simple to become overloaded and sidetracked. {So a well laid-out a master plan to assist you stay focused and organised is really important.

Phew that is a lot! It truly is fantastic value when you break it down throughout all the module. Anyone of these modules would blow away the training programs appearing by “masters” who have just been around for a couple of months!  How To Drive Traffic Through Marketing

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to discover the final pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium given the content.

But as normal it looks like Russel and the team will be releasing the book online free, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Currently there is no method to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package or an upsell from among the other ClickFunnel’s items.

Most likely the most convenient and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the challenge yet, then what are you thinking???!!! It is one of the very best training programs for anyone attempting to cover their head around online marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally available for $297 as an upsell to the OFA obstacle. This really is amazing worth for what you get, and is a great compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable online marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal substantial value.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and need to be revitalized. But it is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – provided how essential this topic is.
You can’t buy the Traffic Secrets course only. It is just offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  How To Drive Traffic Through Marketing

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

How To Drive Traffic Through Marketing - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first launched.

While it’s not perfect it is among the fastest methods to learn more about the many various traffic sources readily available on the internet. It is of massive worth for any company owner or entrepreneur aiming to build and increase their online traffic.

Based upon Russell’s previous books, and his worth driven method, I can just presume that the new Traffic Secrets book will be amazing.