How To Drive Traffic On My Website – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson is about to launch his brand-new book Traffic SecretsHow To Drive Traffic On My Website

Composing a review about a book that has not been released is a little difficult – however what is essential to understand is the background of Traffic Secrets.

How To Drive Traffic On My Website Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has evolved into the new Russell Brunson book about to be launched.

Most importantly, why should you care? Isn’t this simply another marketing book by a so called internet expert to make cash?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never does anything unless it includes a huge quantity of worth to the reader. His whole marketing and sales viewpoint is how can he stack the value in favour of the purchaser – which is a really revitalizing view.

But more significantly he is now discussing the topic which must be at the heart of all business. How do you get traffic, possible consumers, to your company?

Let’s discover out.

What Is “Traffic” and Why Is It So Crucial?

There are lots of reasons that a company might not make it through – but by far one of the most significant is an absence of traffic! Without any paying consumers, or traffic, you merely don’t have a service.

And yet it is among the locations that is both over-looked, and tough to specify. I believe it is due to the fact that it is a tough subject, many entrepreneur just neglect it. They take the “construct it and they will come” approach – which clearly doesn’t work.

It does appear insane that with all the “traffic” on the web why isn’t every online organisation squashing it! Everyday there is close to $7 billion exchanged with individuals buying items and services online – in every specific niche you can possibly imagine. Yet for many online services they seem like they remain in the middle of the desert – not swimming in the limitless ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and company make it look so easy and appear to have an endless supply of traffic? However many stay stuck and struggling?. How To Drive Traffic On My Website

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and basic to an organisation success, and why everybody in company need to be investing in education around this subject.

Now there are a substantial number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? That is not the case otherwise everyone would have broken it.

Likewise, let’s state that you have actually found a traffic source and your business is doing great. What would happen if that source was shut down – or more most likely Zuckerberg decides he’s had enough of other’s making excessive money and increases the cost of advertising by x10. What would you do then?

That is why you require to comprehend traffic at an in-depth level. See when you comprehend it, how it works and where you can get it (from numerous sources), you get rid of the shackles. You are now in control of your organisation and totally free to take it anywhere you want.

Who Is Russel Brunson How To Drive Traffic On My Website

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The concept of sales funnels has actually been around considering that there were sales people (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has written a number of books which are incredible worth each on their own. I highly recommend you add it to your todo list if you haven’t read them!

Russel constructed the ClickFunnels platform on the concept of making sales funnels basic. How can you take a complicated task or concept and make it easy.

It is typically said that there is nothing brand-new – which the more things alter, the more they remain the same. This is the case with a lot of Russell’s products.

You see much of what Russell sells are in fact concepts and concepts that somebody else created. Does this mean that he “stole” the concepts – no I don’t believe so, as he ALWAYS gives credit to where the idea came from.

Russell has actually remained a student – which is absolutely the very best way to be. In any discipline he has actually set his mind to, he has made certain he studies it in information, surrounds himself with fantastic mentors, and becomes a master of it. In doing so he will get key ideas.

Russell is likewise an incredible story teller. He has an incredible ability to take concepts that might be difficult to comprehend, and retell them in a simple, easy to comprehend manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS series truly originated from Andre Chaperon, who Russell does actually mention and offer the credit. His way of retelling what the SOS series is, and how you can utilize it, now has his name largely associated with it.

Russell is deep in the trenches as a web marketer. When he takes an idea and retells it – he does it from a place of knowing how it works in the genuine world.

So what does this suggest?

I think it suggests that practically anything Russell has a hand in producing is of the highest value. He takes the very best of the very best and replays it to us in such a way that we can carry out and comprehend into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than many of Russell’s other items.  How To Drive Traffic On My Website

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. John was building an online company back when most of us barely understood what the Internet even was!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being popular, at least in the reasonably little tight internet marketing circle – as it was back then. And he ended up being somebody Russell looked up to, and followed closely.

The genuine interesting part of the story is that several years later Russell still saw the big worth in the traffic secrets course – and he handled to persuade John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. So instead of continuing to offer it as a stand alone product, it became an upsell to his other items. He found a method to use it to produce a lot more value in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets Book

When numerous so called guru’s were attempting to keep everything about online success a secret, the book was released at a time. In normal Russell Brunson design, he published all the secrets available for anyone who took the time to comprehend the book and read.

It includes a detailed actionable blueprint for any who is brand-new to online marketing.

Some of the concepts covered include;

  • The Value Ladder; how to build increasing value in your sales procedure to improve your item sell price.
  • How to discover your dream clients; how to turn possible customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect customers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective customers and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best use one.

This book has been called “life-changing” by numerous people, including the similarity Steve Larson, who has actually gone on to produce his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a must check out book for any business owner – especially if you prepare to build an online business. It shares the secrets around producing a regional following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

Some of the core concepts covered include;

  • Creating your mass motion; Building on the principle f an appealing character, how do you begin to get your message out in the best method to bring in individuals.
  • Creating belief; How to develop a belief in individuals that they can achieve the result you are offering. The majority of people are simply stuck, which is why they have not purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of telling a story, that both attracts, then engages the audience taking them on a journey. The destination naturally is the point where they realise they absolutely require the product you are promoting.
  • Selling with Authenticity; This is ensuring that the value your consumer is getting is much greater than the quantity they spend for it.

In numerous ways this book is a script for how Russell has learnt to market and offer over lots of years online. It is the same procedure and tools he uses daily in his service to make it the substantial success that it is.  How To Drive Traffic On My Website

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be released, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial themes and subjects will be taken from this original course – so it’s a great location to start.

The original John Reese Traffic Secrets course is exceptionally comprehensive – with 24 rather comprehensive modules! So let’s take a peek what is covered in every one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is in fact the one providing the topics.

Module 1 – The Foundation: This is the structure of the course and presents to fundamental principles that will be developed on. These consist of domain names, branding and target markets. If your are a beginner to online marketing this first module is so essential to begin that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to know about discovering your target audience, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise learn about the very best traffic sources so you don’t squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is easily neglected. It’s something to get traffic to your service, but if your copy is bad, they will recover out once again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to take a look at Jim Edwards book, Copywriting Secrets for a much deeper check out copywriting.

Module 4 – Keyword Science: Now this is a very important topic, and one close to my heart as I like utilizing SEO as a crucial traffic source in my service. Do this part right and you have endless totally free traffic for several years. You will find out the fundamentals of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll require to find out how to grow it and also look after it as it grows. This module teaches tested email marketing tactics and techniques that work. You’ll discover how to automate email projects and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it till there is a sale! Start an affiliate program, recruit affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes unbelievable strategies that you can utilize to create traffic via e-commerce. You will learn how you can use Amazon’s item advertising API to enhance the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very crucial module as it teaches you the fundamental theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core methods to grow a service including, lower your expense per visitor, increase traffic volume and raise your average spend per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon significant news sites like CNN, Fox News, and ESPN. And, you’ll discover proven strategies for running all sorts of ads like banner ads, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It contains over two lots specific lessons on how to utilize the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive a huge amount of traffic to your website. This module reveals you what you require to start, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Envision if you had an app individuals were using, that could drive traffic to your service! You’ll learn how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused particularly on software application and widgets throughout platforms. The key idea is to utilize it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to know about Facebook ads. Marketing on the Facebook platform is challenging, and while this module does cover all the basics, if it is something you are eager to master, you will most likely need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential client, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have actually concerned your site, but not yet bought. If you are using paid marketing to get them there in the very first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, including different languages. Frequently there are untapped markets simply due to the truth t that they don’t speak English. Equate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of many internet marketing. It has actually ended up being the significant source of traffic and leads for the majority of online service owners. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Specifically you learn strategies like leveraging Facebook likes and shares, and incorporating various social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my preferred strategy! John covers the essential principles such as on and off-page SEO. While a few of the tools discussed are a little out-of-date, the methods have actually truly stayed the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the search engines and supply worth to your audience. If this isn’t your thing, you are likewise shown how to contract out the writing component.

Module 21 – Content Curation Methods: How do you lawfully leverage other individuals’s content? Well this module shows you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest online search engine (behind Google), it stands to reason it needs to be such a high traffic source for any organisation. That and the fact that it is in fact owned by Google implies it is a platform that all business must be leveraging somehow for traffic. How do you optimise your channel, keywords and content for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really crucial to spread your threat across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be incredibly simple to end up being overloaded and sidetracked. {So a well laid-out a master strategy to assist you stay focused and organised is actually important.

Phew that is a lot! It truly is fantastic value when you simplify throughout all the module. Anyone of these modules would blow away the training programs popping up by “experts” who have just been around for a couple of months!  How To Drive Traffic On My Website

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium provided the material.

As typical it looks like Russel and the team will be launching the book online totally free, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Presently there is no other way to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just readily available as part of a package deal or an upsell from one of the other ClickFunnel’s products.

Most likely the simplest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the difficulty yet, then what are you thinking???!!! It is one of the finest training programs for anyone attempting to cover their head around online marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally available for $297 as an upsell to the OFA obstacle. This actually is fantastic value for what you get, and is a fantastic compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable online marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal substantial worth.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and require to be refreshed. It is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – provided how essential this topic is.
You can’t purchase the Traffic Secrets course just. It is just readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  How To Drive Traffic On My Website

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

How To Drive Traffic On My Website - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was very first launched.

While it’s not perfect it is among the fastest ways to discover the many different traffic sources readily available on the internet. It is of enormous worth for any entrepreneur or business owner seeking to build and increase their online traffic.

Based on Russell’s previous books, and his value driven method, I can only assume that the brand-new Traffic Secrets book will be fantastic.