How Do I Drive Traffic To My Website – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsHow Do I Drive Traffic To My Website

Writing a review about a book that has actually not been launched is a little challenging – but what is necessary to understand is the background of Traffic Secrets.

How Do I Drive Traffic To My Website Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has evolved into the new Russell Brunson book about to be released.

Most importantly, why should you care? Isn’t this just another marketing book by a so called web guru to make cash?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never ever does anything unless it includes a big quantity of worth to the reader. His whole marketing and sales approach is how can he stack the worth in favour of the purchaser – which is a really refreshing view.

However more significantly he is now talking about the subject which must be at the heart of all company. How do you get traffic, possible consumers, to your organisation?

Let’s discover.

What Is “Traffic” and Why Is It So Crucial?

There are numerous reasons a service may not endure – but without a doubt among the greatest is a lack of traffic! Without any paying consumers, or traffic, you merely don’t have a business.

And yet it is one of the locations that is both over-looked, and challenging to specify. I believe it is since it is a challenging topic, numerous entrepreneur merely neglect it. They take the “develop it and they will come” technique – which clearly doesn’t work.

It does appear insane that with all the “traffic” on the web why isn’t every online organisation squashing it! Daily there is close to $7 billion exchanged with individuals purchasing services and products online – in every specific niche possible. For most online companies they feel like they are in the middle of the desert – not swimming in the endless ocean of paying customer traffic.

Why is that the case?

Why do some online business owners and service make it look so simple and appear to have an unlimited supply of traffic? However most remain stuck and having a hard time?. How Do I Drive Traffic To My Website

That is the Secret of Traffic in a sales funnel. That is why it is so essential and essential to an organisation success, and why everyone in service need to be purchasing education around this topic.

Now there are a big number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. So using one of these should be easy right? But that is not the case otherwise everybody would have cracked it.

Also, let’s state that you have actually discovered a traffic source and your organisation is doing fantastic. What would happen if that source was shut down – or more most likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the cost of advertising by x10. What would you do then?

That is why you require to comprehend traffic at a detailed level. See once you comprehend it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your service and free to take it anywhere you want.

Who Is Russel Brunson How Do I Drive Traffic To My Website

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has written numerous books which are unbelievable value each by themselves. If you haven’t read them, then I highly recommend you include it to your todo list!

Russel constructed the ClickFunnels platform on the principle of making sales funnels simple. How can you take an intricate job or concept and make it basic.

It is often said that there is absolutely nothing new – and that the more things alter, the more they remain the very same. This holds true with a number of Russell’s items.

You see much of what Russell offers are in fact concepts and principles that somebody else developed. Does this mean that he “stole” the concepts – no I don’t think so, as he ALWAYS provides credit to where the idea originated from.

Russell has stayed a trainee – which is definitely the very best method to be. In any discipline he has actually set his mind to, he has made sure he studies it in detail, surrounds himself with incredible coaches, and becomes a master of it. In doing so he will choose up crucial ideas.

Russell is also an incredible story teller. He has an incredible ability to take ideas that may be tricky to comprehend, and retell them in an easy, simple to comprehend manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have an option for them.

The SOS series actually came from Andre Chaperon, who Russell does really mention and provide the credit. But his way of retelling what the SOS series is, and how you can utilize it, now has his name mostly related to it.

It is more than that. Russell is deep in the trenches as a web online marketer. He has done it hard and suffered numerous lots of set-backs and failures. When he takes an idea and retells it – he does it from a location of knowing how it works in the real world. The guidance and experience he wraps around the idea is valuable.

So what does this imply?

I believe it suggests that nearly anything Russell has a hand in producing is of the highest worth. He takes the best of the very best and replays it to us in a manner that we can carry out and understand into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than the majority of Russell’s other products.  How Do I Drive Traffic To My Website

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. When many of us barely understood what the Internet even was, John was constructing an online service back!

The product that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly ended up being well-known, at least in the fairly little tight web marketing circle – as it was back then. And he ended up being somebody Russell admired, and followed carefully.

The real remarkable part of the story is that lots of years later on Russell still saw the substantial worth in the traffic secrets course – and he handled to persuade John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently offering, and turned it on it’s head. Rather of continuing to offer it as a stand alone item, it became an upsell to his other products. He discovered a way to use it to create a lot more worth in his sales funnels … in common Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are generally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets Book

When lots of so called master’s were trying to keep whatever about online success a trick, the book was launched at a time. However in common Russell Brunson design, he released all the secrets available for anybody who put in the time to read and understand the book.

It includes a detailed actionable plan for any who is new to online marketing.

A few of the concepts covered consist of;

  • The Value Ladder; how to construct increasing worth in your sales procedure to improve your item sell price.
  • How to discover your dream clients; how to turn potential clients into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal customers so they want to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your potential clients and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and finest usage one.

This book has been called “life-altering” by a lot of people, including the likes of Steve Larson, who has gone on to create his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a should check out book for any business owner – especially if you plan to construct an online company. It shares the secrets around developing a regional following of fans who will become repeat purchasers of your items.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass movement; Building on the principle f an appealing character, how do you start to get your message out in properly to draw in individuals.
  • Creating belief; How to create a belief in individuals that they can attain the outcome you are offering. A lot of people are just stuck, which is why they have not bought yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The location naturally is the point where they realise they definitely need the item you are promoting.
  • Selling with Authenticity; This is ensuring that the worth your consumer is getting is much greater than the quantity they pay for it.

In lots of methods this book is a script for how Russell has discovered to market and sell over several years online. It is the very same process and tools he utilizes everyday in his organisation to make it the substantial success that it is.  How Do I Drive Traffic To My Website

Traffic Secret Course Review

While we are all waiting on the new Traffic Secret’s Book to be released, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the key styles and subjects will be taken from this original course – so it’s an excellent location to start.

The initial John Reese Traffic Secrets course is exceptionally comprehensive – with 24 rather extensive modules! So let’s take a peek what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is in fact the one presenting the topics.

Module 1 – The Foundation: This is the foundation of the course and introduces to standard principles that will be constructed on. These consist of domain names, branding and target markets. If your are a novice to online marketing this first module is so essential to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target market, consisting of where they hang out, the keywords to find them and the ad copy that they will react to. You also learn more about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily ignored. It’s one thing to get traffic to your business, however if your copy is bad, they will bounce back out once again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is a really essential subject, and one near my heart as I like using SEO as a crucial traffic source in my company. Do this part right and you have unlimited complimentary traffic for many years. You will discover the essentials of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll need to learn how to grow it and also take care of it as it grows. This module teaches proven email marketing methods and strategies that work. You’ll find out how to automate email campaigns and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it up until there is a sale! Start an affiliate program, recruit affiliates to promote for your company and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes incredible tactics that you can use to create traffic via e-commerce. You will find out how you can use Amazon’s item advertising API to enhance the credibility of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely important module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core ways to grow a company consisting of, lower your cost per visitor, boost traffic volume and raise your average spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to purchase media Ads and sponsorships. John also reveals you how to get your Ads encountering significant news websites like CNN, Fox News, and ESPN. And, you’ll learn tested techniques for running all sorts of ads like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It contains over two lots private lessons on how to utilize the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise advertisement copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive an enormous amount of traffic to your site. This module shows you what you require to get started, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Think of if you had an app individuals were using, that could drive traffic to your company! You’ll discover how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software application and widgets across platforms. The essential concept is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Marketing on the Facebook platform is tricky, and while this module does cover all the fundamentals, if it is something you are keen to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective consumer, who visited your site without buying? That is what you are taught here – how you retarget individuals who have concerned your website, however not yet purchased. If you are using paid marketing to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, consisting of different languages. Often there are untapped markets merely due to the truth t that they do not speak English. Equate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of a lot of internet marketing. It has actually become the major source of traffic and leads for many online company owner. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you find out strategies like leveraging Facebook shares and likes, and integrating various social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred method! John covers the essential ideas such as on and off-page SEO. While some of the tools gone over are a little outdated, the strategies have really stayed the very same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the search engines and offer worth to your audience. If this isn’t your thing, you are likewise shown how to outsource the writing element.

Module 21 – Content Curation Methods: How do you legally take advantage of other individuals’s material? Well this module reveals you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it should be such a high traffic source for any service. That and the truth that it is really owned by Google means it is a platform that all service need to be leveraging in some way for traffic. How do you optimise your channel, keywords and material for Youtube? Find out in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very crucial to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be super simple to end up being overloaded and distracted. {So a well laid-out a master strategy to help you remain focused and organised is truly crucial.

Phew that is a lot! It actually is remarkable value when you break it down across all the module. Anybody of these modules would blow away the training programs turning up by “gurus” who have just been around for a couple of months!  How Do I Drive Traffic To My Website

How Much Does Traffic Secrets Cost?

Right now we are still waiting to learn the last pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium offered the material.

However as normal it looks like Russel and the team will be releasing the book online totally free, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Currently there is no chance to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a package deal or an upsell from among the other ClickFunnel’s products.

Most likely the easiest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the obstacle yet, then what are you thinking???!!! It is one of the very best training programs for anybody attempting to cover their head around internet marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally available for $297 as an upsell to the OFA obstacle. This really is fantastic worth for what you get, and is a fantastic compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have actually found.

What People Like About The Course?

Explore the whole world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get detailed, actionable online marketing guidance from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer substantial value.

What People Don’t Like So Much?

Some information and tools gone over in the course are a bit out-dated and require to be revitalized. But it is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – provided how crucial this subject is.
You can’t purchase the Traffic Secrets course just. It is just available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  How Do I Drive Traffic To My Website

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

How Do I Drive Traffic To My Website - Traffic Secrets Book

In general, the Traffic Secrets course may be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first launched.

While it’s not perfect it is one of the fastest methods to learn about the many different traffic sources readily available on the web. It is of enormous value for any company owner or entrepreneur looking to build and increase their online traffic.

Based on Russell’s previous books, and his value driven method, I can just presume that the brand-new Traffic Secrets book will be fantastic.