Expert Secrets Vs Dotcom Secrets – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsExpert Secrets Vs Dotcom Secrets

Composing a review about a book that has actually not been launched is a little difficult – but what is very important to understand is the background of Traffic Secrets.

Expert Secrets Vs Dotcom Secrets Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has evolved into the brand-new Russell Brunson book about to be released.

Most significantly, why should you care? After all, isn’t this just another marketing book by a so called web master to earn money?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never ever does anything unless it includes a substantial quantity of worth to the reader. His entire marketing and sales viewpoint is how can he stack the worth in favour of the buyer – which is an actually revitalizing view.

But more notably he is now talking about the subject which should be at the heart of all company. How do you get traffic, possible clients, to your company?

Let’s find out.

What Is “Traffic” and Why Is It So Important?

There are numerous factors why a service might not endure – however by far one of the biggest is a lack of traffic! Without any paying customers, or traffic, you merely don’t have a service.

And yet it is among the locations that is both over-looked, and challenging to define. I think it is because it is a hard subject, so lots of company owner just neglect it. They take the “construct it and they will come” technique – which clearly doesn’t work.

It does appear insane that with all the “traffic” on the internet why isn’t every online service squashing it! Daily there is close to $7 billion exchanged with people purchasing services and items online – in every niche possible. For most online businesses they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so easy and appear to have an unlimited supply of traffic? Many stay stuck and struggling?. Expert Secrets Vs Dotcom Secrets

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and fundamental to an organisation success, and why everyone in service need to be investing in education around this topic.

Today there are a big number of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be simple? However that is not the case otherwise everybody would have broken it.

Let’s state that you have discovered a traffic source and your organisation is doing fantastic. What would happen if that source was closed down – or more most likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the expense of marketing by x10. What would you do then?

That is why you need to understand traffic at a detailed level. See once you comprehend it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your service and totally free to take it anywhere you desire.

So Who Is Russel Brunson Expert Secrets Vs Dotcom Secrets

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has composed a number of books which are extraordinary worth each by themselves. If you have not read them, then I highly suggest you include it to your todo list!

Russel constructed the ClickFunnels platform on the concept of making sales funnels simple. How can you take an intricate job or idea and make it basic.

It is typically said that there is absolutely nothing brand-new – and that the more things alter, the more they remain the same. This holds true with much of Russell’s items.

You see much of what Russell offers are actually concepts and concepts that someone else created. Does this mean that he “stole” the ideas – no I don’t think so, as he ALWAYS offers credit to where the idea originated from.

Russell has remained a trainee – which is definitely the very best method to be. In any discipline he has actually set his mind to, he has actually ensured he studies it in detail, surrounds himself with remarkable coaches, and becomes a master of it. In doing so he will get essential ideas.

Russell is likewise an incredible story teller. He has an extraordinary ability to take ideas that might be difficult to grasp, and retell them in a simple, easy to understand way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS series actually originated from Andre Chaperon, who Russell does really give the credit and point out. His method of retelling what the SOS series is, and how you can utilize it, now has his name mostly associated with it.

Russell is deep in the trenches as a web marketer. When he takes an idea and retells it – he does it from a location of understanding how it works in the real world.

What does this suggest?

I think it means that nearly anything Russell contributes to producing is of the greatest worth. He takes the very best of the very best and replays it to us in a manner that we can implement and comprehend into our service.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly various background than most of Russell’s other items.  Expert Secrets Vs Dotcom Secrets

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When most of us hardly knew what the Internet even was, John was building an online business back!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John quickly became well-known, a minimum of in the reasonably small tight web marketing circle – as it was back then. And he ended up being somebody Russell admired, and followed carefully.

The real remarkable part of the story is that several years later on Russell still saw the substantial worth in the traffic secrets course – and he managed to encourage John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. So rather of continuing to sell it as a stand alone product, it ended up being an upsell to his other items. He discovered a way to use it to produce much more value in his sales funnels … in normal Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has actually been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now delivers the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are typically readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets Book

When lots of so called master’s were trying to keep whatever about online success a secret, the book was released at a time. In typical Russell Brunson design, he published all the secrets readily available for anyone who took the time to read and understand the book.

It consists of a step-by-step actionable plan for any who is brand-new to online marketing.

A few of the principles covered include;

  • The Value Ladder; how to develop increasing worth in your sales process to enhance your item sell price.
  • How to discover your dream customers; how to turn prospective customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect clients so they wish to hear what you are promoting.
  • The well-known Soap Opera Sequence; How to hook your prospective consumers and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best use one.

This book has been called “life-altering” by so many people, consisting of the likes of Steve Larson, who has gone on to create his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a must read book for any business owner – specifically if you plan to build an online service. It shares the secrets around producing a local following of fans who will become repeat buyers of your products.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass movement; Building on the concept f an attractive character, how do you start to get your message out in the proper way to bring in individuals.
  • Creating belief; How to develop a belief in people that they can accomplish the result you are selling. The majority of people are just stuck, and that is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both draws in, then engages the audience taking them on a journey. The location obviously is the point where they understand they definitely need the item you are promoting.
  • Selling with Authenticity; This is making certain that the value your customer is getting is much higher than the amount they spend for it.

In numerous ways this book is a script for how Russell has found out to market and offer over several years online. It is the same process and tools he utilizes everyday in his business to make it the substantial success that it is.  Expert Secrets Vs Dotcom Secrets

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be released, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve discussed the essential themes and subjects will be drawn from this original course – so it’s a great location to begin.

The original John Reese Traffic Secrets course is incredibly in-depth – with 24 quite extensive modules! Let’s take a quick look what is covered in each one.

Traffic Secrets Course

You require to keep in mind this is John’s course, so it’s John that is actually the one presenting the subjects.

Module 1 – The Foundation: This is the structure of the course and introduces to basic principles that will be built on. These consist of domain, branding and target markets. , if your are a novice to online marketing this first module is so crucial to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about discovering your target audience, including where they hang out, the keywords to discover them and the ad copy that they will respond to. You also find out about the very best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is easily overlooked. It’s one thing to get traffic to your company, however if your copy is bad, they will get better out again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to check out Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a very crucial subject, and one near my heart as I like utilizing SEO as a key traffic source in my business. Do this part right and you have endless free traffic for several years. You will discover the essentials of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable asset and traffic source, and you’ll need to find out how to grow it and likewise look after it as it grows. This module teaches tested email marketing methods and strategies that work. You’ll find out how to automate email campaigns and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t spend for it till there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your items. , if done right the procedure is straightforward.. Start an affiliate program, recruit affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains unbelievable tactics that you can use to generate traffic through e-commerce. You will discover how you can utilize Amazon’s item advertising API to enhance the credibility of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the three core methods to grow a business including, lower your expense per visitor, increase traffic volume and raise your typical spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John likewise shows you how to get your Ads running throughout major news websites like CNN, Fox News, and ESPN. And, you’ll find out proven strategies for running all sorts of advertisements like banner ads, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It consists of over two lots individual lessons on how to take advantage of the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise advertisement copy and making use of tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a huge quantity of traffic to your website. This module shows you what you need to get begun, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Imagine if you had an app individuals were using, that could drive traffic to your business! You’ll find out how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused particularly on software application and widgets across platforms. The essential idea is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to know about Facebook ads. Advertising on the Facebook platform is challenging, and while this module does cover all the fundamentals, if it is something you are keen to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential customer, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have pertained to your site, but not yet bought. This is a must if you are using paid marketing to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, including various languages. Often there are untapped markets merely due to the reality t that they do not speak English. Translate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of internet marketing. It has actually ended up being the significant source of traffic and leads for the majority of online business owners. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Particularly you learn strategies like leveraging Facebook likes and shares, and incorporating different social networks represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is by far my preferred method! John covers the essential ideas such as on and off-page SEO. While some of the tools gone over are a little outdated, the methods have actually actually remained the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the search engines and provide worth to your audience. If this isn’t your thing, you are likewise revealed how to outsource the writing component.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s material? Well this module reveals you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it must be such a high traffic source for any business. That and the fact that it is really owned by Google implies it is a platform that all organisation must be leveraging in some way for traffic. How do you optimise your channel, keywords and material for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely crucial to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be super simple to end up being overwhelmed and distracted. {So a well laid-out a master strategy to help you stay focused and arranged is really essential.

Phew that is a lot! It actually is amazing value when you break it down throughout all the module. Anybody of these modules would blow away the training programs popping up by “experts” who have actually just been around for a couple of months!  Expert Secrets Vs Dotcom Secrets

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium offered the material.

But as normal it looks like Russel and the team will be releasing the book online complimentary, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no method to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a bundle deal or an upsell from among the other ClickFunnel’s items.

Probably the easiest and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you haven’t taken the difficulty yet, then what are you believing???!!! It is among the finest training programs for anybody trying to wrap their head around online marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually available for $297 as an upsell to the OFA obstacle. This really is incredible worth for what you get, and is a terrific compliment to the real OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable internet marketing suggestions from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for offer big worth.

What People Don’t Like So Much?

Some details and tools talked about in the course are a bit out-dated and need to be revitalized. It is expected that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – given how crucial this topic is.
You can’t buy the Traffic Secrets course just. It is just readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post ended up so long!  Expert Secrets Vs Dotcom Secrets

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Expert Secrets Vs Dotcom Secrets - Traffic Secrets Book

In general, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was very first released.

While it’s not best it is one of the fastest methods to find out about the lots of different traffic sources available on the web. It is of enormous value for any company owner or business owner looking to construct and increase their online traffic.

Based upon Russell’s previous books, and his worth driven approach, I can just assume that the brand-new Traffic Secrets book will be incredible.