Expert Secrets Book Russell Brunson – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsExpert Secrets Book Russell Brunson

Writing a review about a book that has actually not been released is a little difficult – however what is very important to comprehend is the background of Traffic Secrets.

Expert Secrets Book Russell Brunson Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has evolved into the new Russell Brunson book about to be launched.

Most notably, why should you care? After all, isn’t this just another marketing book by a so called internet expert to make cash?

If understand anything about Russell Brunson, and if you do not I hope this post alters that, you will understand that Russell never ever does anything unless it includes a huge amount of value to the reader. His whole marketing and sales approach is how can he stack the worth in favour of the buyer – which is a truly rejuvenating view.

More significantly he is now talking about the subject which ought to be at the heart of all business. How do you get traffic, potential consumers, to your company?

Let’s discover.

What Is “Traffic” and Why Is It So Crucial?

There are lots of reasons why a business might not survive – however without a doubt one of the greatest is an absence of traffic! Without any paying customers, or traffic, you simply don’t have a company.

And yet it is among the areas that is both over-looked, and challenging to specify. I believe it is due to the fact that it is a difficult topic, so many entrepreneur simply overlook it. They take the “develop it and they will come” method – which plainly doesn’t work.

It does appear crazy that with all the “traffic” on the web why isn’t every online service crushing it! Everyday there is close to $7 billion exchanged with individuals buying products and services online – in every niche imaginable. For a lot of online businesses they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and organisation make it look so simple and appear to have an unlimited supply of traffic? A lot of remain stuck and having a hard time?. Expert Secrets Book Russell Brunson

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so important to a business success, and why everybody in organisation should be investing in education around this topic.

Today there are a substantial number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? That is not the case otherwise everyone would have split it.

Likewise, let’s state that you have discovered a traffic source and your service is doing great. What would happen if that source was closed down – or most likely Zuckerberg decides he’s had enough of other’s making too much cash and increases the cost of advertising by x10. What would you do then?

That is why you need to understand traffic at a comprehensive level. See once you understand it, how it works and where you can get it (from multiple sources), you get rid of the shackles. You are now in control of your service and complimentary to take it anywhere you want.

So Who Is Russel Brunson Expert Secrets Book Russell Brunson

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed several books which are unbelievable value each on their own. If you have not read them, then I highly suggest you add it to your todo list!

Russel developed the ClickFunnels platform on the principle of making sales funnels easy. How can you take a complicated task or idea and make it easy.

It is often stated that there is nothing brand-new – which the more things alter, the more they remain the exact same. This is the case with much of Russell’s items.

You see much of what Russell sells are actually concepts and concepts that another person produced. Does this mean that he “took” the ideas – no I do not believe so, as he ALWAYS gives credit to where the idea originated from.

Russell has remained a student – which is definitely the very best way to be. In any discipline he has actually set his mind to, he has made certain he studies it in detail, surrounds himself with amazing coaches, and becomes a master of it. In doing so he will get key ideas.

Russell is also a fantastic story teller. He has an unbelievable ability to take concepts that might be tricky to comprehend, and retell them in an easy, easy to comprehend manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have a solution for them.

The SOS series actually originated from Andre Chaperon, who Russell does really mention and offer the credit. His method of retelling what the SOS series is, and how you can use it, now has his name mostly associated with it.

It is more than that. Russell is deep in the trenches as a web marketer. He has done it difficult and suffered lots of many set-backs and failures. So when he takes an idea and retells it – he does it from a location of understanding how it operates in the real world. The suggestions and experience he twists around the concept is priceless.

What does this indicate?

I believe it indicates that almost anything Russell contributes to producing is of the greatest value. He takes the very best of the very best and replays it to us in a manner that we can carry out and understand into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than many of Russell’s other items.  Expert Secrets Book Russell Brunson

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item developed by John Reese, the legendary online marketer who when made $1 million dollars in 18 hours. When most of us hardly understood what the Internet even was, John was building an online organisation back!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being well-known, at least in the fairly little tight online marketing circle – as it was back then. And he ended up being someone Russell looked up to, and followed closely.

The real interesting part of the story is that many years later on Russell still saw the huge worth in the traffic secrets course – and he managed to encourage John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. Instead of continuing to sell it as a stand alone product, it ended up being an upsell to his other items. He discovered a method to use it to create even more value in his sales funnels … in typical Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the final piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are normally offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets Book

When numerous so called guru’s were attempting to keep whatever about online success a secret, the book was released at a time. In typical Russell Brunson style, he released all the secrets readily available for anyone who took the time to understand the book and check out.

It contains a step-by-step actionable plan for any who is new to online marketing.

Some of the ideas covered include;

  • The Value Ladder; how to develop increasing worth in your sales procedure to improve your product sell price.
  • How to find your dream consumers; how to turn prospective customers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal customers so they wish to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your potential customers and have them eagerly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best usage one.

This book has been called “life-altering” by many people, consisting of the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a should read book for any business owner – especially if you plan to develop an online organisation. It shares the secrets around creating a local following of fans who will become repeat buyers of your items.

Expert Secrets Book

A few of the core concepts covered include;

  • Creating your mass movement; Building on the principle f an appealing character, how do you begin to get your message out in the best way to attract people.
  • Creating belief; How to produce a belief in people that they can accomplish the result you are selling. Many people are merely stuck, which is why they haven’t bought yet – so this procedures gets them moving.
  • Hero’s Journey; The art of informing a story, that both draws in, then engages the audience taking them on a journey. The location obviously is the point where they realise they definitely require the product you are promoting.
  • Selling with Authenticity; This is making sure that the value your customer is getting is much greater than the amount they pay for it.

In lots of methods this book is a script for how Russell has learnt to market and sell over several years online. It is the exact same process and tools he uses everyday in his business to make it the substantial success that it is.  Expert Secrets Book Russell Brunson

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be released, I though I ‘d offer a fast run down on the existing Traffic Secret’s course. As I’ve discussed the key styles and subjects will be drawn from this original course – so it’s an excellent location to start.

The initial John Reese Traffic Secrets course is exceptionally in-depth – with 24 rather comprehensive modules! So let’s take a glance what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is actually the one providing the topics.

Module 1 – The Foundation: This is the foundation of the course and presents to fundamental ideas that will be built on. These consist of domain, branding and target audience. If your are a rookie to online marketing this very first module is so essential to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to learn about finding your target audience, including where they hang out, the keywords to find them and the advertisement copy that they will react to. You also discover about the very best traffic sources so you don’t squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is easily neglected. It’s one thing to get traffic to your service, but if your copy is bad, they will recover out once again – quicker than a seagull going after a chip! This is more of an introduction to copywriting. You are best to have a look at Jim Edwards book, Copywriting Secrets for a deeper check out copywriting.

Module 4 – Keyword Science: Now this is a very important subject, and one close to my heart as I love utilizing SEO as a crucial traffic source in my organisation. Do this part right and you have limitless complimentary traffic for several years. You will find out the fundamentals of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll need to learn how to grow it and also take care of it as it grows. This module teaches proven email marketing strategies and techniques that work. You’ll discover how to automate email campaigns and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it till there is a sale! Start an affiliate program, hire affiliates to promote for your business and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of unbelievable techniques that you can utilize to produce traffic through e-commerce. You will learn how you can utilize Amazon’s item advertising API to improve the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely crucial module as it teaches you the basic theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core ways to grow an organisation consisting of, lower your expense per visitor, increase traffic volume and raise your typical spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to purchase media Ads and sponsorships. John likewise reveals you how to get your Ads stumbling upon major news sites like CNN, Fox News, and ESPN. And, you’ll discover tested methods for running all sorts of advertisements like banner advertisements, sponsorships, text ads etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It consists of over 2 lots individual lessons on how to take advantage of the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise ad copy and the usage of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a massive quantity of traffic to your site. This module shows you what you require to begin, including how you can outsource the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Imagine if you had an app individuals were using, that could drive traffic to your organisation! You’ll find out how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software and widgets throughout platforms. The essential concept is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Marketing on the Facebook platform is difficult, and while this module does cover all the fundamentals, if it is something you are keen to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective consumer, who visited your site without buying? That is what you are taught here – how you retarget individuals who have actually come to your site, however not yet made a purchase. This is a must if you are utilizing paid advertising to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your offer into international markets, consisting of different languages. Often there are untapped markets merely due to the truth t that they do not speak English. Equate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of many online marketing. It has actually ended up being the major source of traffic and leads for the majority of online entrepreneur. Here John strolls you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you learn strategies like leveraging Facebook likes and shares, and integrating different social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my favourite method! John covers the crucial ideas such as on and off-page SEO. While a few of the tools discussed are a little outdated, the methods have really remained the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the online search engine and offer worth to your audience. If this isn’t your thing, you are also revealed how to outsource the writing element.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other people’s content? Well this module shows you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant search engine (behind Google), it stands to reason it should be such a high traffic source for any business. That and the truth that it is really owned by Google indicates it is a platform that all service should be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is extremely important to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that understanding it would be extremely simple to end up being overloaded and sidetracked. {So a well laid-out a master strategy to help you stay focused and organised is really essential.

Phew that is a lot! When you break it down throughout all the module, it really is remarkable value. Anybody of these modules would blow away the training programs popping up by “gurus” who have actually only been around for a few months!  Expert Secrets Book Russell Brunson

How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the last pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium given the material.

But as normal it appears like Russel and the team will be launching the book online totally free, plus the cost of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Presently there is no chance to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a bundle deal or an upsell from one of the other ClickFunnel’s products.

Most likely the easiest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the challenge yet, then what are you believing???!!! It is one of the very best training programs for anybody trying to wrap their head around internet marketing in general. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually available for $297 as an upsell to the OFA challenge. This actually is amazing value for what you get, and is a terrific compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the whole world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable internet marketing guidance from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal big worth.

What People Don’t Like So Much?

Some info and tools talked about in the course are a bit out-dated and require to be refreshed. It is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – offered how essential this topic is.
You can’t purchase the Traffic Secrets course just. It is only available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post turned out so long!  Expert Secrets Book Russell Brunson

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Expert Secrets Book Russell Brunson - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was first introduced.

While it’s not ideal it is one of the fastest methods to learn about the many various traffic sources readily available on the internet. It is of enormous value for any entrepreneur or entrepreneur looking to build and increase their online traffic.

Based on Russell’s previous books, and his value driven technique, I can just assume that the new Traffic Secrets book will be amazing.