Expert Secrets Book Online – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsExpert Secrets Book Online

Writing a review about a book that has actually not been launched is a little difficult – but what is essential to comprehend is the background of Traffic Secrets.

Expert Secrets Book Online Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has progressed into the brand-new Russell Brunson book about to be released.

Most significantly, why should you care? Isn’t this simply another marketing book by a so called web master to make money?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never does anything unless it adds a big amount of value to the reader. His entire marketing and sales philosophy is how can he stack the worth in favour of the buyer – which is a really rejuvenating view.

However more notably he is now discussing the topic which needs to be at the heart of all organisation. How do you get traffic, possible consumers, to your service?

Let’s discover.

What Is “Traffic” and Why Is It So Crucial?

There are lots of factors why a service may not make it through – however by far one of the greatest is an absence of traffic! Without any paying customers, or traffic, you just do not have a company.

And yet it is one of the areas that is both over-looked, and hard to specify. I believe it is because it is a challenging subject, many entrepreneur simply disregard it. They take the “build it and they will come” method – which clearly does not work.

It does seem insane that with all the “traffic” on the internet why isn’t every online company crushing it! Everyday there is close to $7 billion exchanged with people buying services and products online – in every specific niche imaginable. For most online companies they feel like they are in the middle of the desert – not swimming in the unlimited ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so easy and appear to have a limitless supply of traffic? However most stay stuck and having a hard time?. Expert Secrets Book Online

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so essential to an organisation success, and why everybody in service ought to be buying education around this topic.

Right now there are a substantial number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? However that is not the case otherwise everyone would have cracked it.

Likewise, let’s state that you have actually discovered a traffic source and your service is doing fantastic. What would happen if that source was closed down – or more likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the cost of advertising by x10. What would you do then?

That is why you need to comprehend traffic at a comprehensive level. See when you comprehend it, how it works and where you can get it (from numerous sources), you remove the shackles. You are now in control of your organisation and totally free to take it anywhere you want.

So Who Is Russel Brunson Expert Secrets Book Online

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has actually written several books which are unbelievable value each on their own. If you have not read them, then I strongly suggest you add it to your todo list!

Russel developed the ClickFunnels platform on the principle of making sales funnels easy. How can you take a complicated job or concept and make it basic.

It is often said that there is nothing new – which the more things alter, the more they remain the exact same. This is the case with a number of Russell’s items.

You see much of what Russell sells are really concepts and ideas that another person produced. Does this mean that he “stole” the concepts – no I don’t believe so, as he ALWAYS gives credit to where the concept came from.

Russell has remained a trainee – which is definitely the very best method to be. In any discipline he has set his mind to, he has made certain he studies it in information, surrounds himself with incredible mentors, and becomes a master of it. In doing so he will pick up crucial ideas.

Russell is likewise a remarkable story teller. He has an incredible capability to take ideas that might be difficult to understand, and retell them in an easy, easy to comprehend way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS sequence actually originated from Andre Chaperon, who Russell does really point out and give the credit. His method of retelling what the SOS series is, and how you can use it, now has his name largely associated with it.

It is more than that. Russell is deep in the trenches as an internet online marketer. He has done it tough and suffered many many set-backs and failures. So when he takes a concept and retells it – he does it from a place of understanding how it works in the real life. The advice and experience he covers around the principle is priceless.

So what does this imply?

I think it indicates that practically anything Russell contributes to producing is of the highest worth. He takes the finest of the very best and replays it to us in such a way that we can comprehend and carry out into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than most of Russell’s other products.  Expert Secrets Book Online

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. When most of us hardly understood what the Internet even was, John was developing an online company back!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being popular, at least in the fairly little tight online marketing circle – as it was at that time. And he ended up being someone Russell admired, and followed closely.

The genuine interesting part of the story is that several years later Russell still saw the huge worth in the traffic secrets course – and he handled to encourage John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something currently selling, and turned it on it’s head. Instead of continuing to offer it as a stand alone item, it became an upsell to his other products. He discovered a way to use it to create even more worth in his sales funnels … in typical Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been incredible.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now provides the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are usually available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first launched back in 2015.

DotCom Secrets Book

The book was released at a time when numerous so called guru’s were trying to keep everything about online success a trick. In typical Russell Brunson design, he published all the secrets offered for anybody who took the time to understand the book and read.

It contains a detailed actionable plan for any who is new to internet marketing.

A few of the principles covered consist of;

  • The Value Ladder; how to construct increasing worth in your sales procedure to enhance your product sell price.
  • How to discover your dream clients; how to turn potential consumers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect clients so they desire to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your possible consumers and have them eagerly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best use one.

This book has been called “life-altering” by numerous people, consisting of the likes of Steve Larson, who has gone on to produce his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a should check out book for any business owner – especially if you plan to build an online service. It shares the secrets around producing a regional following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass motion; Building on the principle f an attractive character, how do you start to get your message out in the best method to bring in individuals.
  • Creating belief; How to create a belief in people that they can achieve the result you are selling. Many people are merely stuck, which is why they have not purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both attracts, then engages the audience taking them on a journey. The location of course is the point where they realise they definitely require the item you are promoting.
  • Selling with Authenticity; This is making sure that the value your consumer is receiving is much higher than the quantity they spend for it.

In many methods this book is a script for how Russell has actually discovered to market and offer over several years online. It is the same process and tools he uses everyday in his organisation to make it the huge success that it is.  Expert Secrets Book Online

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be launched, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve discussed the key themes and subjects will be taken from this original course – so it’s an excellent location to begin.

The original John Reese Traffic Secrets course is extremely comprehensive – with 24 rather comprehensive modules! Let’s take a quick appearance what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is actually the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to basic principles that will be constructed on. These include domain names, branding and target markets. If your are a newbie to online marketing this very first module is so crucial to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about finding your target audience, including where they hang out, the keywords to find them and the advertisement copy that they will react to. You also learn about the very best traffic sources so you don’t lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is easily overlooked. It’s something to get traffic to your business, however if your copy is bad, they will recover out again – quicker than a seagull chasing after a chip! This is more of an intro to copywriting. You are best to examine out Jim Edwards book, Copywriting Secrets for a deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is a really crucial topic, and one near to my heart as I love using SEO as an essential traffic source in my organisation. Do this part right and you have limitless complimentary traffic for years. You will learn the basics of keyword research, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important property and traffic source, and you’ll require to discover how to grow it and likewise look after it as it grows. This module teaches tested email marketing strategies and techniques that work. You’ll learn how to automate email campaigns and create traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t spend for it until there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your items. If done right the procedure is uncomplicated. Start an affiliate program, hire affiliates to promote for your company and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains incredible techniques that you can utilize to produce traffic through e-commerce. You will discover how you can use Amazon’s product marketing API to improve the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very crucial module as it teaches you the standard theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core methods to grow a business including, lower your expense per visitor, increase traffic volume and raise your average spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to purchase media Ads and sponsorships. John also reveals you how to get your Ads running throughout major news sites like CNN, Fox News, and ESPN. And, you’ll learn proven techniques for running all sorts of ads like banner ads, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It includes over two lots individual lessons on how to take advantage of the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise ad copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a huge amount of traffic to your website. This module reveals you what you require to start, including how you can contract out the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of individuals daily. Imagine if you had an app people were using, that could drive traffic to your company! You’ll learn how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused particularly on software and widgets throughout platforms. The essential concept is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Marketing on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are keen to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential customer, who visited your website without buying? That is what you are taught here – how you retarget individuals who have pertained to your website, however not yet made a purchase. This is a must if you are utilizing paid marketing to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, consisting of various languages. Often there are untapped markets just due to the truth t that they do not speak English. Equate your offer into their language and you have a massive traffic source.

Module 17 – Social Media Strategy: This is the foundation of many online marketing. It has actually become the major source of traffic and leads for most online service owners. Here John strolls you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you find out strategies like leveraging Facebook shares and likes, and incorporating various social networks represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred strategy! John covers the essential principles such as on and off-page SEO. While a few of the tools discussed are a little outdated, the strategies have actually actually stayed the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the online search engine and provide worth to your audience. You are likewise demonstrated how to outsource the writing element if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s content? Well this module reveals you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest online search engine (behind Google), it stands to reason it needs to be such a high traffic source for any service. That and the reality that it is really owned by Google implies it is a platform that all company should be leveraging in some way for traffic. How do you optimise your channel, keywords and content for Youtube? Discover in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is very crucial to spread your risk throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be incredibly simple to become overwhelmed and sidetracked. {So a well laid-out a master plan to assist you remain focused and organised is actually essential.

Phew that is a lot! When you break it down across all the module, it truly is remarkable worth. Anybody of these modules would blow away the training programs appearing by “masters” who have only been around for a few months!  Expert Secrets Book Online

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to learn the last pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium offered the material.

However as usual it appears like Russel and the group will be launching the book online free, plus the expense of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no other way to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a package or an upsell from among the other ClickFunnel’s items.

Probably the simplest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the obstacle yet, then what are you thinking???!!! It is among the best training programs for anybody attempting to cover their head around online marketing in basic. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally readily available for $297 as an upsell to the OFA obstacle. This really is fantastic worth for what you get, and is a great compliment to the actual OFA Challenge training.

Pros and Cons of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get comprehensive, actionable online marketing advice from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for deal substantial worth.

What People Don’t Like So Much?

Some details and tools discussed in the course are a bit out-dated and need to be refreshed. It is expected that will be fixed in Russell’s brand-new book.
The module on copywriting is a little light – provided how important this topic is.
You can’t purchase the Traffic Secrets course only. It is just offered as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Expert Secrets Book Online

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Expert Secrets Book Online - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first introduced.

While it’s not perfect it is one of the fastest ways to discover the lots of different traffic sources available on the internet. It is of huge value for any company owner or business owner looking to develop and increase their online traffic.

Based upon Russell’s previous books, and his value driven technique, I can only presume that the new Traffic Secrets book will be amazing.