Driving Traffic In Marketing – Why I Loved The OFA Challenge!

One Funnel Away Challenge

The One Funnel Away Challenge is the current signature training program from ClickFunnels.  Driving Traffic In Marketing

I truly seemed like stating “The ClickFunnels One Funnel Away Challenge = Just Do It!!!!” – shortest post ever! And hopefully when you have examined this blog site out you will see just how much value there truly remains in doing the challenge.

I really do not think individuals understand the benefits of the challenge – otherwise they would have already done it. If you are beginning an online company, or have a service that is not yet at the six figure mark, then this challenge is important training to super-charge your business.

The One Funnel Away Challenge takes you through the steps in creating an effective sales funnel. It teaches you the various components that comprise a sales funnel and most importantly has you develop one yourself. You complete the training challenge with your own working sales funnel tailored around your service.

I believe you will see from everything listed below, there is so much that is taken into the One Funnel Away Challenge training program – the worth is truly rather amazing.

What Is The One Funnel Away Challenge?

The One Funnel Away Challenge is actually a training program, created to help you develop an effective sales funnel for your business. Now this is not just simply cranking out a couple of web-pages or landing pages. It is the creation of all the elements around a successful, top carrying out sales funnel.

The program is so detailed, that I understand of lots of individuals that go through it several times. If they have a brand-new funnel they are putting together, they select to go through the training again, to make certain they have covered everything properly.

The training is stated to cover 4 weeks, however truly it is more like 5-6 weeks. There is a pre-training week, that focuses totally on getting you in the ideal state of mind. This is rather essential, provided there is a lot that will be covered, you will require to have your believing clear to keep the momentum up.

The core of the training functions out over the next 4 weeks, with essential styles or subjects each week. The daily training sessions then build on each subject, with day-to-day actions left as ‘homework’. Secret areas covered consist of;

  • Creating an irresistible product deal
  • Psychology of sales
  • The value of stories in the selling procedure
  • What hooks a prospective consumer
  • Building an effective sales funnel
  • Creating a ‘Value Ladder’ and Offer Stack
  • And a lot more …

This is a crucial point – this is not a passive training course. To get the most out of it you will be required to do homework nearly everyday! However then how else will you wind up with a working sales funnel if you’re not constructing it out as you go.

Driving Traffic In Marketing OFA Challenge

The challenge originally started as a ‘live’ occasion, with parts of training delivered through Facebook lives. It didn’t run that typically. Due to the success of the training, both in number of students and the success stories that are coming out, the training is now run over 2 week.

Aspects that were live are now previous lives that have actually been recorded because of that. To be truthful I didn’t feel that anything was lost from this. The fact that it had actually been live suggested that people were asking questions – a number of which were in line with what I was questioning.

The final thing to keep in mind is that it is a “challenge” – implying there is a time frame. In general, it is so easy to postpone tasks to tomorrow, and after that wonder why we don’t make great development. By setting this as a challenge it drives that competitive part of us to want to be successful.

As the challenge starts to draw to a close you become more pleased with what you have accomplished, and can’t wait on it all to go live. Particularly when other individuals are starting to post in the Facebook group their success and sales coming through!

Oh, and if you haven’t figured it out yet, the entire challenge draws from the Mission Impossible style, which is a cool touch. I hope you like the original theme, as you’re going to hear it a lot!

How Much Does It Cost?  Driving Traffic In Marketing

The easy response is $100 – which is simply fantastic value. There are courses out there that charge 10 times or more this quantity and don’t come close to the value received. At $100 it’s like a no-brainer. Driving Traffic In Marketing

If you can’t afford the $100 to purchase your education, especially with a program like this, then to be sincere I think you will struggle in your organisation.

One Funnel Away Challenge Cost

This $100 will conserve you more time and dollars later on, so it ought to become a very easy decision.

The other expense, of course, is your time. You will require to commit at least one hour daily to make keep up. The training does move quickly, given just how much is covered. If you do not keep up with watching the training sessions and completing your jobs, then you will struggle.

The time component will typically be much more difficult than the $100. Like I stated it will become obvious why the $100 is fantastic worth – but lots of people will struggle with the time aspect. If you really want your company to start cranking then you just require to make the time!

What Do You Get With The Challenge?

When you signup to the training you now have the alternative of picking a 100% digital package, or the basic training pack. The digital variation is simply that, all the elements listed below are simply available for download online. With the the basic pack you will need to cover shipping (

If this is your very first time doing the challenge, then I strongly recommend getting the physical pack. Not simply so you get your hands on the goodies, but there is something about having a physical workbook to scribble notes in for future reference.

So what is consisted of in the challenge?

One Funnel Away Value Stack

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The Training Portal – All the training is offered online through a dedicated training website. All the video lessons, pdf’s and links to other training items are offered in this website. Access to each day’s training is only made readily available one day at a time, so you can’t race ahead. It keeps you grounded, and makes certain you put in the time to finish every day’s tasks, instead of avoid ahead and leave the challenge half finished.

The Challenge Workbook – You receive a spiral bound workbook covering the training product. This lays out each objective consisting of the crucial elements covered, check list of jobs you require to finish and locations for you to make your own notes. Every day is also readily available for download as a soft copy – but there is something to be stated about scribbling your notes in a devoted workbook as you are finding out.

MP3 Player – This holds all the lessons taped for you ready to go. You can either download them onto your favourite mobile phone, or listen straight from the Player itself. It supplies a simple way to listen and absorb the training “objectives” in any idle time you may have (on the commute to work for example). This just helps remove another prospective issue that may stop you from moving forward.

Devoted Facebook Group – Each brand-new challenge has a devoted Facebook group, which is really effective. Different updates and notes are posted here from the coaches and coaches, and you get to publish any questions or struggles you have. Importantly this is the group of people who are going through the training precisely like you are. This offers the assistance structure you need – just like a study group back in school or uni.

Benefits

There are a variety of perks that are offered in addition to the standard One Funnel Away training. The 2 essential products are;

Thirty Days Summit

ClickFunnels 30 Days Summit
30 Days Summit

The 30 Days Summit is built on the concept of an easy question; if you lost whatever what would you perform in the next 30 days to build back your service (knowing what you understand now)? Fantastic concern to ask individuals who have actually been squashing it in their online business. You receive both a book, with a chapter from each expert, and a video from each describing the steps they would take every day to reconstruct their business. You could easily copy simply one strategy, and be well on your method to your first online business.

Affiliate Bootcamp

ClickFunnels Affiliate Bootcamp
Affiliate Bootcamp

The Affiliate Bootcamp is meant to be the beginning point for anyone who is brand name new to internet marketing, and wishes to be an affiliate marketer. It is a video series of 15 digital entrepreneurs, each giving their steps they would utilize to construct an affiliate business from scratch. Each person has been incredibly successful in their selected specific niche, and share rather honestly the things they found out that assisted accomplish that success.

All of these are offered through the One Funnel Away Challenge training website. You are provided lifetime access to the rewards by going through the challenge. Once again the worth in these perks alone make the $100 seem ridiculous.

The Coaches

The Challenge education and training sessions is delivered by Russell Brunson, Steve Larsen and Julie Stoian. As you will see below, there is absolutely no scarcity of skills and talent in the coaches.

Russell Brunson

Russell Brunson
Russell Brunson

Russell Brunson is the “Leader” of the challenge, who sets the scene and presents the essential subjects every day.

Russell is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. And Russel has managed to do that.

Russell has actually composed a number of books which are amazing value each on their own.

Russell built the ClickFunnels platform on the idea of making sales funnels basic. How can you take an intricate job or idea and make it basic.

Russell’s design is likewise very simple to listen to, making his training sessions actually enjoyable!

Steve Larsen

Steve Larson
Steve Larson

Steve Larson is like the drill sergeant of the training. He is the one that turns up every day to hammer home the principles Russel presented. Significantly, he is also your state of mind coach. He bring an enthusiasm and level of enthusiasm which is transmittable and hard to neglect.

Steve really knows his stuff and utilized to be the Lead Funnel Builder at ClickFunnels, constructing hundreds in not thousands of funnels. He chose to move on and produce his own firm teaching and building sales funnels for others. Steve has his own podcast, Sales Funnel Radio, where he just shares his journey and what he has found out in his entrepreneurial business.

Oh, and a work of caution … which your head phones when Steve begins … you’ll see what I indicate.

Julie Stoian

Julie Stoain
Julie Stoian

Julie Stoian is like the ‘great cop’ to Steves ‘bad police officer’ and hangs out detailing more of the specifics behind the jobs. Julie reveals us more of the “how” you go about doing something. This includes on-screen demo’s how you set somethings up step by step.

Once again, Julie is a very successful business owner in her own right. She started utilizing ClickFunnels as a core part of her service and had so much success Russel asked her to join his team. If you follow Juiie on social media you will see she spends a lot of time teaching how to balance the life of a business owner with house life.

Live Coaches

In addition to the primary three coaches, there are also live coaches appointed to each challenge cohort. These coaches have succeeded structure out sales funnels in their services, and hold live training sessions through-out the week.

So importantly you get any answers you might have looked at and addressed in genuine time (not simply recordings). The coaches are located in different part of the world, so the live sessions are offered at sensible times for everybody.

What is covered in the Training.

The one thing that stands out with the One Funnel Away Challenge is how structured all of it is. A lot thought has gone through how it has been assembled and every effort made to get you engaged right from the start. Each “objective” develops on the last, as does every week – all building up to your sales funnels being completed with the crucial elements.

The challenge subjects and training are broken down as follows.

One Funnel Away Challeneg Process

Driving Traffic In Marketing

Pre-training: Belief

Russel kicks things off by striving on our beliefs. Most significantly he wants us to gain faith in ourselves that we can do this. Without that faith, we are most likely to stumble at the first difficulty. You really likewise require to keep your eyes open, as a number of sales techniques are revealed – they’re not presented as such, however they are really much there.

You are introduced to “the best webinar” script, which is a whole sales funnel by itself. I believe it is to get your thoughts in the right flow for what is to come. Weeks of sales procedure is compressed into 90 minutes, and its fantastic to watch Russel unpack it.

Todays missions are;.

  • You Must Believe.
  • Failure & What it Teaches United States.
  • The Who Not The How.
  • 10x Secrets.
  • Ladyboss Did it … So Can You!

Week 1: Hook, Story, Offer

This is the first week, which focuses on what your offer really is. You begin to construct out your deal and the ‘possessions’ you will consist of in your ‘stack’.

The idea is, if your offer is good enough, and compelling enough, it will make up for any mistakes made later. Very little can repair a bad offer.

This weeks objectives are;.

  • Offer Hacking.
  • The Greatest Showman.
  • Offer Sequencing.
  • eCovers and Offer Assets.
  • Create!

Week 2: Hooks & Stories

It’s everything about the story! Russel actually is a master story teller, and today he shares his secrets and has us dealing with our own stories to leverage. You truly go into your story (what got you here), and how you can use it to both develop rapport and ‘hook’ prospective customers.

There is likewise a huge push for you to start releasing your own content – which I am a substantial follower of! However do not go crazy – this is where Steve actually helps us comprehend why, and how we can make it a little much easier than it sounds.

Todays objectives are;.

  • Publishing.
  • Epiphany Bridge.
  • Your Origin Story.
  • Hooks, Hooks & More Hooks.

Week 3: The Funnel

Here’s the fascinating point – you are 3 weeks in prior to you start to construct the funnel (utilizing ClickFunnels of course). And in real reality you are even given a template funnel (share funnel) to work with.

Again that point is this training is not about merely how to build a landing page, and what buttons to put where. It actually has to do with building out the entire sales funnels.

In this week you are taking the pieces from the first 2 weeks and developing them into a digital representation. It becomes a digitised sales procedure that leads your possible consumers through your virtual shop. Here you will likewise be taught the core funnel technique.

Todays missions are;.

  • Core Funnel Strategy.
  • Your Share Funnel.
  • The Squeeze Page.
  • The Sales Page & Order Form.
  • The OTO Page.
  • The Members Area.
  • Testing & Review.

Week 4: Traffic

The last week, and the one where you begin to see how you can bring traffic through your funnel you have developed. Your entire sales process and funnel isn’t worth much if no one is moving through it. It’s like trying to sell something to an empty store.

Here Russel and the team cover how you are going to get traffic, or potential purchasers to come into your funnel. The principle of organic (earned) traffic versus paid traffic is discussed – so depending upon your preferred approach and marketing budget plan you are covered.

This weeks missions are;.

  • The Three Types of Traffic.
  • The Dream 100.
  • Earn Your Way In.
  • Buy Your Way In.
  • Funnel Audibles.

Who Is The One Funnel Away Challenge For?

I ‘d like to just state EVERYONE! However that’s not rather real (however almost) … If you are simply beginning in the online company world, then this course is a must. It will assist you comprehend the fundamentals that makes a great sales funnel – and you will real have a working sales funnel by the end of it.  Driving Traffic In Marketing

If you already have a business, however it’s not rather at the 6 future income yet, then I ‘d highly suggest inspecting it out. The ideas covered and taught will definitely enhance your business sales process.

If you are brand-spanking new to online organisation, and never ever had any training, haven’t started selling anything, then this course will be a little a challenge. That doesn’t imply you shouldn’t do it – however simply understand that you will feel like you are drinking from a fire hose. It is more than likely you will wish to duplicate it again later on, when you have a bit more experience (which is a perfectly great technique).

Who Is The Challenge NOT For

I think there may be bigger concerns you need to attend to initially if you are actually having a hard time with the $100. Attempting to develop an organisation originating from a mindset of shortage is truly tough – so get your capital covered. And after that be prepared to invest in yourself – particularly when the training worth is so high.

As I stated previously, if you do not have the time to dedicate 1-2 hours daily, then I would stop briefly until you do. To get the genuine value from the training you need the time to do the homework! I would likewise ask you to inspect then where are you spending your time? You must stop that and do this challenge to iron it out if it’s on a badly designed (or disorderly) sales process.

Frequently Asked Questions

Does the Challenge work for any specific niche?

Yes it does. This point is rammed home again and again by Steve in his coaching. It does not matter what niche you remain in, or the item you are selling, the ideas all work – “It’s not about the product” Steve yells!

Exists a refund guarantee?

Something that makes many people feel a little more comfy is if there is some kind of warranty on the quality of the product. Here there absolutely is, with a full cash back ensure if the challenge and training does not fulfill your expectations (as not likely as that is).

Do I Need Any Previous Experience or Skills?

Nope. Having a little understanding in online service and what it implies does not hurt. But this challenge is developed even for a brand name newbie.

What If I Don’t Have A Product?

You can utilize what you find out to offer anything online – and will receive a host of concepts and examples to get you began. You might even select to be an affiliate for ClickFunnels and develop a funnel around that.

Is the a Support Community?

Yes. Each brand-new challenge has a different Facebook group so that you have a team of people you are going through the challenge with. ClickFunnels also has a number of support system also on Facebook you can sign up with for larger assistance as your service grows.

What If I miss out on the Live Training?

Whatever is taped for you, including the live training sessions through the week. If you miss anything you can go back a listen/watch the recordings. There is generally a catch-up day each week, which is a fun time to view anything you may have missed, or review something you may not have actually comprehended the first time.

Summary

The One Funnel Away Challenge really is one of those special pieces of education that really provides. My experience has been that ‘sales’ is frequently a ‘filthy’ word, and is something that lots of people shy away from. Without sales almost all businesses simply can’t exist.

If you are in organisation and desire to sell something online, then the One Funnel Away Challenge is for you! Particularly if you are new to online service, or your service is still developing and you are yet to hit the six figure mark.

The worth in the training is worth method more than the $100 cost. And then when you consider the benefit material you get, it becomes a must.

I can’t suggest taking this challenge enough. It will make you completely alter the method you have actually been taking a look at online selling, and significantly leave you with something tangible – a working online sales funnel!  Driving Traffic In Marketing