Drive Traffic In Marketing – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson will launch his new book Traffic SecretsDrive Traffic In Marketing

Composing a review about a book that has not been launched is a little challenging – but what is essential to comprehend is the background of Traffic Secrets.

Drive Traffic In Marketing Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has actually developed into the new Russell Brunson book about to be introduced.

Most importantly, why should you care? Isn’t this just another marketing book by a so called internet expert to make cash?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never does anything unless it includes a substantial quantity of worth to the reader. His whole marketing and sales approach is how can he stack the value in favour of the buyer – which is an actually revitalizing view.

More notably he is now talking about the subject which needs to be at the heart of all organisation. How do you get traffic, prospective clients, to your organisation?

Let’s learn.

What Is “Traffic” and Why Is It So Important?

There are numerous reasons why a company may not endure – however by far among the most significant is a lack of traffic! Without any paying clients, or traffic, you merely don’t have a service.

And yet it is among the locations that is both over-looked, and hard to define. I think it is because it is a challenging topic, so numerous entrepreneur just ignore it. They take the “develop it and they will come” method – which plainly does not work.

It does appear insane that with all the “traffic” on the web why isn’t every online business crushing it! Everyday there is close to $7 billion exchanged with people purchasing services and products online – in every niche imaginable. Yet for the majority of online companies they seem like they are in the middle of the desert – not swimming in the endless ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so easy and appear to have an endless supply of traffic? But many remain stuck and having a hard time?. Drive Traffic In Marketing

That is the Secret of Traffic in a sales funnel. That is why it is basic and so crucial to an organisation success, and why everyone in company need to be investing in education around this topic.

Now there are a huge number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So taking advantage of one of these should be easy right? That is not the case otherwise everybody would have broken it.

Let’s say that you have actually discovered a traffic source and your company is doing excellent. What would happen if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making too much money and increases the expense of marketing by x10. What would you do then?

That is why you require to comprehend traffic at a detailed level. See when you comprehend it, how it works and where you can get it (from multiple sources), you remove the shackles. You are now in control of your service and complimentary to take it anywhere you desire.

So Who Is Russel Brunson Drive Traffic In Marketing

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The idea of sales funnels has actually been around because there were sales people (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has actually handled to do that.

Russel Brunson
Russell Brunson

Russel has composed a number of books which are amazing value each by themselves. If you haven’t read them, then I highly suggest you include it to your todo list!

Russel built the ClickFunnels platform on the idea of making sales funnels simple. And this appears to be his approach to whatever. How can you take a complicated job or idea and make it basic. How do you break it down to easy elements that can be executed on and then repeated to scale.

It is often said that there is nothing new – and that the more things change, the more they remain the exact same. This is the case with a lot of Russell’s items.

You see much of what Russell offers are in fact ideas and concepts that somebody else produced. Does this mean that he “took” the ideas – no I don’t think so, as he ALWAYS gives credit to where the concept came from.

Russell has actually remained a trainee – which is definitely the best method to be. In any discipline he has actually set his mind to, he has actually made sure he studies it in detail, surrounds himself with remarkable mentors, and becomes a master of it. In doing so he will pick up key ideas.

Russell is also a fantastic story teller. He has an unbelievable capability to take concepts that may be challenging to comprehend, and retell them in an easy, simple to comprehend manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are stayed with where you have a solution for them.

The SOS series truly came from Andre Chaperon, who Russell does in fact offer the credit and mention. His way of retelling what the SOS series is, and how you can use it, now has his name mainly associated with it.

However it is moreover. Russell is deep in the trenches as an internet marketer. He has done it difficult and suffered numerous many set-backs and failures. When he takes a concept and retells it – he does it from a place of understanding how it works in the genuine world. The suggestions and experience he twists around the concept is valuable.

So what does this indicate?

I believe it implies that almost anything Russell contributes to producing is of the highest value. He takes the very best of the very best and replays it to us in such a way that we can understand and execute into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than most of Russell’s other products.  Drive Traffic In Marketing

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the famous online marketer who when made $1 million dollars in 18 hours. When many of us hardly knew what the Internet even was, John was developing an online business back!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became well-known, at least in the reasonably little tight web marketing circle – as it was at that time. And he ended up being somebody Russell admired, and followed closely.

The real remarkable part of the story is that many years later Russell still saw the huge worth in the traffic secrets course – and he managed to persuade John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. So instead of continuing to offer it as a stand alone item, it became an upsell to his other items. He discovered a way to use it to produce even more worth in his sales funnels … in common Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has been incredible.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Expert Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets Book

When many so called guru’s were attempting to keep everything about online success a secret, the book was released at a time. In typical Russell Brunson style, he published all the secrets readily available for anyone who took the time to understand the book and check out.

It includes a detailed actionable plan for any who is brand-new to internet marketing.

A few of the ideas covered include;

  • The Value Ladder; how to develop increasing value in your sales procedure to enhance your product sell price.
  • How to find your dream consumers; how to turn possible consumers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your perfect consumers so they want to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your prospective clients and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best use one.

This book has actually been called “life-changing” by a lot of people, consisting of the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a must read book for any business owner – particularly if you plan to develop an online business. It shares the secrets around creating a local following of fans who will become repeat purchasers of your items.

Expert Secrets Book

A few of the core ideas covered consist of;

  • Creating your mass movement; Building on the concept f an appealing character, how do you begin to get your message out in the best method to attract individuals.
  • Creating belief; How to produce a belief in people that they can attain the outcome you are offering. Many people are merely stuck, which is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The destination obviously is the point where they realise they definitely need the product you are promoting.
  • Selling with Authenticity; This is making certain that the value your customer is receiving is much higher than the amount they pay for it.

In numerous methods this book is a script for how Russell has found out to market and sell over lots of years online. It is the very same process and tools he uses everyday in his service to make it the huge success that it is.  Drive Traffic In Marketing

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be released, I though I ‘d provide a fast run down on the existing Traffic Secret’s course. As I’ve mentioned the key themes and subjects will be taken from this original course – so it’s a great place to begin.

The original John Reese Traffic Secrets course is extremely in-depth – with 24 rather extensive modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You need to remember this is John’s course, so it’s John that is actually the one presenting the topics.

Module 1 – The Foundation: This is the structure of the course and introduces to fundamental principles that will be constructed on. These include domain names, branding and target audience. , if your are a rookie to online marketing this first module is so essential to start that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to know about finding your target market, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will react to. You also find out about the best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily overlooked. It’s one thing to get traffic to your organisation, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a really essential topic, and one near my heart as I love utilizing SEO as a crucial traffic source in my company. Do this part right and you have limitless free traffic for many years. You will learn the basics of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll require to learn how to grow it and likewise look after it as it grows. This module teaches proven email marketing techniques and techniques that work. You’ll find out how to automate email projects and produce traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it till there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your items. , if done right the process is simple.. Start an affiliate program, recruit affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes extraordinary techniques that you can utilize to produce traffic by means of e-commerce. You will learn how you can use Amazon’s item advertising API to improve the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really crucial module as it teaches you the standard theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the three core methods to grow a company consisting of, lower your cost per visitor, increase traffic volume and raise your typical spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn exactly how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads running throughout major news websites like CNN, Fox News, and ESPN. And, you’ll discover proven methods for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It includes over two lots individual lessons on how to take advantage of the Google Ads platform to drive traffic to your website. It covers everything from high scoring landing pages, optimise ad copy and using tactical keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now neglected. Podcasts can and still do drive a huge amount of traffic to your website. This module reveals you what you require to get going, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of individuals daily. Picture if you had an app individuals were utilizing, that might drive traffic to your service! You’ll discover how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software and widgets throughout platforms. The crucial concept is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook advertisements. Marketing on the Facebook platform is difficult, and while this module does cover all the basics, if it is something you are eager to master, you will probably need to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a potential customer, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have actually concerned your website, however not yet purchased. If you are utilizing paid marketing to get them there in the very first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, including various languages. Often there are untapped markets just due to the reality t that they don’t speak English. Equate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the foundation of most online marketing. It has actually ended up being the major source of traffic and leads for the majority of online business owners. Here John walks you through the significant social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you find out methods like leveraging Facebook shares and likes, and integrating different social media represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite strategy! John covers the essential concepts such as on and off-page SEO. While some of the tools discussed are a little outdated, the methods have actually remained the very same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the search engines and supply value to your audience. You are also revealed how to outsource the writing aspect if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other individuals’s material? Well this module shows you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it must be such a high traffic source for any business. That and the truth that it is really owned by Google implies it is a platform that all service ought to be leveraging in some way for traffic. How do you optimise your channel, keywords and material for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely essential to spread your danger across other traffic sources.

Module 24 – The Master Plan: Here we bring it all together. With all that understanding it would be super easy to become overwhelmed and distracted. {So a well laid-out a master plan to help you stay focused and arranged is really important.

Phew that is a lot! It actually is amazing value when you break it down throughout all the module. Anybody of these modules would blow away the training programs appearing by “masters” who have actually just been around for a few months!  Drive Traffic In Marketing

How Much Does Traffic Secrets Cost?

Right now we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be readily available from book resellers (like Amazon), it will be at a premium provided the content.

However as normal it appears like Russel and the team will be releasing the book online complimentary, plus the cost of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Currently there is no other way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only available as part of a package or an upsell from one of the other ClickFunnel’s items.

Probably the most convenient and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the challenge yet, then what are you thinking???!!! It is among the very best training programs for anyone attempting to wrap their head around internet marketing in basic. Have a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually offered for $297 as an upsell to the OFA obstacle. This truly is incredible worth for what you get, and is a terrific compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable online marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal huge value.

What People Don’t Like So Much?

Some details and tools gone over in the course are a bit out-dated and require to be refreshed. But it is anticipated that will be repaired in Russell’s new book.
The module on copywriting is a little light – given how essential this topic is.
You can’t purchase the Traffic Secrets course only. It is just available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Drive Traffic In Marketing

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Drive Traffic In Marketing - Traffic Secrets Book

In general, the Traffic Secrets course may be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw worth in buying it for $1 million dollars years after it was very first launched.

While it’s not ideal it is among the fastest ways to learn about the numerous different traffic sources available on the internet. It is of huge worth for any company owner or business owner looking to develop and increase their online traffic.

Based on Russell’s previous books, and his worth driven approach, I can only presume that the new Traffic Secrets book will be incredible.