Drive Massive Traffic Your Website – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson will release his new book Traffic SecretsDrive Massive Traffic Your Website

Writing a review about a book that has actually not been launched is a little challenging – but what is necessary to comprehend is the background of Traffic Secrets.

Drive Massive Traffic Your Website Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has progressed into the new Russell Brunson book about to be launched.

Most significantly, why should you care? After all, isn’t this just another marketing book by a so called web expert to earn money?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never ever does anything unless it includes a huge quantity of value to the reader. His entire marketing and sales viewpoint is how can he stack the value in favour of the buyer – which is an actually refreshing view.

However more notably he is now talking about the topic which should be at the heart of all business. How do you get traffic, prospective customers, to your business?

Let’s discover.

What Is “Traffic” and Why Is It So Crucial?

There are lots of reasons an organisation may not survive – but without a doubt among the biggest is an absence of traffic! With no paying consumers, or traffic, you merely don’t have an organisation.

And yet it is among the areas that is both over-looked, and hard to define. I believe it is because it is a tough subject, so many company owners just ignore it. They take the “construct it and they will come” technique – which clearly doesn’t work.

It does seem crazy that with all the “traffic” on the internet why isn’t every online service crushing it! Daily there is close to $7 billion exchanged with individuals purchasing services and products online – in every niche imaginable. Yet for a lot of online companies they seem like they remain in the middle of the desert – not swimming in the endless ocean of paying consumer traffic.

Why is that the case?

Why do some online business owners and business make it look so basic and appear to have a limitless supply of traffic? However a lot of stay stuck and having a hard time?. Drive Massive Traffic Your Website

That is the Secret of Traffic in a sales funnel. That is why it is so essential and fundamental to a company success, and why everyone in organisation should be investing in education around this topic.

Right now there are a substantial variety of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? That is not the case otherwise everybody would have broken it.

Let’s state that you have actually discovered a traffic source and your organisation is doing fantastic. What would take place if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the cost of marketing by x10. What would you do then?

That is why you require to understand traffic at a comprehensive level. See when you comprehend it, how it works and where you can get it (from several sources), you remove the shackles. You are now in control of your organisation and totally free to take it anywhere you want.

So Who Is Russel Brunson Drive Massive Traffic Your Website

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The concept of sales funnels has been around considering that there were sales individuals (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has composed numerous books which are unbelievable worth each on their own. If you have not read them, then I highly recommend you add it to your todo list!

Russel constructed the ClickFunnels platform on the idea of making sales funnels basic. How can you take a complex task or concept and make it basic.

It is often said that there is nothing new – and that the more things alter, the more they stay the exact same. This holds true with many of Russell’s products.

You see much of what Russell offers are really concepts and concepts that another person produced. Does this mean that he “took” the concepts – no I do not think so, as he ALWAYS offers credit to where the idea came from.

Russell has remained a student – which is definitely the finest way to be. In any discipline he has actually set his mind to, he has made certain he studies it in information, surrounds himself with remarkable coaches, and ends up being a master of it. In doing so he will get essential concepts.

Russell is likewise an amazing story teller. He has an amazing ability to take ideas that may be difficult to comprehend, and retell them in a simple, simple to comprehend manner. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS series truly came from Andre Chaperon, who Russell does actually point out and provide the credit. But his method of retelling what the SOS sequence is, and how you can use it, now has his name mainly related to it.

Russell is deep in the trenches as an internet marketer. When he takes an idea and retells it – he does it from a place of understanding how it works in the genuine world.

What does this mean?

I believe it implies that practically anything Russell has a hand in producing is of the greatest worth. He takes the finest of the very best and replays it to us in such a way that we can comprehend and implement into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than most of Russell’s other items.  Drive Massive Traffic Your Website

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product developed by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. When most of us hardly understood what the Internet even was, John was building an online business back!

The item that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly became popular, at least in the reasonably small tight web marketing circle – as it was back then. And he ended up being someone Russell looked up to, and followed closely.

The genuine remarkable part of the story is that lots of years later Russell still saw the huge worth in the traffic secrets course – and he managed to convince John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. So instead of continuing to sell it as a stand alone product, it became an upsell to his other items. He found a way to use it to produce even more worth in his sales funnels … in typical Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – but with his own “Russell” spin and experience tossed in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are normally readily available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets Book

The book was launched at a time when numerous so called expert’s were trying to keep everything about online success a trick. In typical Russell Brunson design, he released all the secrets offered for anyone who took the time to check out and comprehend the book.

It consists of a step-by-step actionable plan for any who is brand-new to online marketing.

Some of the ideas covered include;

  • The Value Ladder; how to construct increasing worth in your sales procedure to improve your item sell price.
  • How to discover your dream customers; how to turn possible consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect clients so they want to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible consumers and have them excitedly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best use one.

This book has been called “life-changing” by many individuals, including the likes of Steve Larson, who has gone on to create his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a must read book for any entrepreneur – particularly if you prepare to build an online business. It shares the secrets around producing a local following of fans who will become repeat buyers of your products.

Expert Secrets Book

A few of the core ideas covered include;

  • Creating your mass movement; Building on the principle f an attractive character, how do you begin to get your message out in properly to draw in people.
  • Creating belief; How to produce a belief in individuals that they can achieve the outcome you are selling. Many people are simply stuck, which is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of telling a story, that both draws in, then engages the audience taking them on a journey. The location naturally is the point where they understand they absolutely require the product you are promoting.
  • Selling with Authenticity; This is making certain that the worth your consumer is receiving is much higher than the amount they spend for it.

In lots of methods this book is a script for how Russell has found out to market and offer over lots of years online. It is the very same procedure and tools he uses everyday in his service to make it the huge success that it is.  Drive Massive Traffic Your Website

Traffic Secret Course Review

While we are all awaiting the new Traffic Secret’s Book to be released, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve mentioned the crucial styles and topics will be taken from this initial course – so it’s an excellent location to start.

The original John Reese Traffic Secrets course is exceptionally in-depth – with 24 rather thorough modules! So let’s take a quick appearance what is covered in every one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is in fact the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to basic ideas that will be constructed on. These include domain names, branding and target audience. , if your are a beginner to online marketing this very first module is so crucial to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about discovering your target audience, including where they hang out, the keywords to find them and the ad copy that they will react to. You likewise discover about the very best traffic sources so you don’t squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those skills that is quickly neglected. It’s something to get traffic to your organisation, but if your copy is bad, they will bounce back out once again – quicker than a seagull chasing a chip! This is more of an intro to copywriting. You are best to inspect out Jim Edwards book, Copywriting Secrets for a deeper appearance into copywriting.

Module 4 – Keyword Science: Now this is an extremely crucial subject, and one near to my heart as I enjoy using SEO as an essential traffic source in my business. Do this part right and you have limitless totally free traffic for many years. You will discover the fundamentals of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll require to find out how to grow it and also take care of it as it grows. This module teaches tested email marketing tactics and techniques that work. You’ll discover how to automate email campaigns and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it until there is a sale! Start an affiliate program, recruit affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of unbelievable strategies that you can use to generate traffic via e-commerce. You will find out how you can use Amazon’s item marketing API to boost the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the basic theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the 3 core methods to grow a company consisting of, lower your cost per visitor, increase traffic volume and raise your typical spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to buy media Ads and sponsorships. John likewise reveals you how to get your Ads encountering significant news websites like CNN, Fox News, and ESPN. And, you’ll learn proven methods for running all sorts of advertisements like banner ads, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It contains over two dozen specific lessons on how to leverage the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a huge amount of traffic to your website. This module shows you what you need to start, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Imagine if you had an app people were utilizing, that might drive traffic to your business! You’ll learn how to get your mobile app made, utilize it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused particularly on software application and widgets throughout platforms. The crucial idea is to use it as a lead magnet to increase your email list and create leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to understand about Facebook ads. Advertising on the Facebook platform is difficult, and while this module does cover all the fundamentals, if it is something you are keen to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a prospective customer, who visited your website without purchasing? That is what you are taught here – how you retarget individuals who have actually pertained to your website, but not yet purchased. If you are utilizing paid advertising to get them there in the first place, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, including various languages. Often there are untapped markets merely due to the fact t that they do not speak English. Translate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of the majority of internet marketing. It has become the significant source of traffic and leads for a lot of online company owner. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an interesting module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Specifically you learn techniques like leveraging Facebook likes and shares, and integrating various social networks represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my favourite method! John covers the essential concepts such as on and off-page SEO. While a few of the tools gone over are a little outdated, the strategies have actually really remained the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the search engines and offer worth to your audience. You are likewise shown how to outsource the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully utilize other individuals’s content? Well this module shows you how, consisting of concepts like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd biggest search engine (behind Google), it stands to reason it must be such a high traffic source for any business. That and the reality that it is in fact owned by Google indicates it is a platform that all company need to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really essential to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be extremely simple to become overloaded and distracted. {So a well laid-out a master plan to help you remain focused and organised is actually essential.

Phew that is a lot! When you break it down across all the module, it truly is fantastic value. Anybody of these modules would blow away the training programs popping up by “experts” who have only been around for a couple of months!  Drive Massive Traffic Your Website

Just How Much Does Traffic Secrets Cost?

Today we are still waiting to learn the last pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium offered the material.

As typical it looks like Russel and the group will be launching the book online complimentary, plus the cost of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no way to buy the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a plan offer or an upsell from one of the other ClickFunnel’s products.

Probably the simplest and most cost efficient method to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you have not taken the challenge yet, then what are you thinking???!!! It is one of the finest training programs for anybody attempting to cover their head around online marketing in basic. Check out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is generally available for $297 as an upsell to the OFA obstacle. This really is fantastic worth for what you get, and is an excellent compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Naturally there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the whole world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable internet marketing recommendations from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer substantial worth.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and need to be revitalized. But it is expected that will be repaired in Russell’s new book.
The module on copywriting is a little light – provided how essential this subject is.
You can’t buy the Traffic Secrets course only. It is only available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Drive Massive Traffic Your Website

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Drive Massive Traffic Your Website - Traffic Secrets Book

Overall, the Traffic Secrets course may be the most comprehensive course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first released.

While it’s not ideal it is one of the fastest methods to discover the many different traffic sources available on the web. It is of huge worth for any organisation owner or business owner looking to build and increase their online traffic.

Based on Russell’s previous books, and his value driven approach, I can just presume that the new Traffic Secrets book will be remarkable.