Direct Traffic Digital Marketing – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson is about to release his new book Traffic SecretsDirect Traffic Digital Marketing

Writing a review about a book that has actually not been released is a little difficult – but what is very important to understand is the background of Traffic Secrets.

Direct Traffic Digital Marketing Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has progressed into the brand-new Russell Brunson book about to be introduced.

Most significantly, why should you care? Isn’t this just another marketing book by a so called web guru to make cash?

If know anything about Russell Brunson, and if you don’t I hope this post alters that, you will understand that Russell never ever does anything unless it includes a big amount of worth to the reader. His entire marketing and sales approach is how can he stack the value in favour of the purchaser – which is a really revitalizing view.

But more significantly he is now speaking about the subject which must be at the heart of all company. How do you get traffic, possible clients, to your organisation?

Let’s discover.

What Is “Traffic” and Why Is It So Significant?

There are lots of reasons why a service may not survive – but by far among the biggest is a lack of traffic! With no paying clients, or traffic, you just don’t have an organisation.

And yet it is one of the areas that is both over-looked, and difficult to specify. I believe it is since it is a difficult topic, a lot of company owner merely neglect it. They take the “build it and they will come” technique – which plainly doesn’t work.

It does seem insane that with all the “traffic” on the web why isn’t every online business squashing it! Everyday there is close to $7 billion exchanged with individuals buying services and items online – in every specific niche possible. For most online companies they feel like they are in the middle of the desert – not swimming in the endless ocean of paying client traffic.

Why is that the case?

Why do some online business owners and company make it look so basic and appear to have a limitless supply of traffic? But most remain stuck and having a hard time?. Direct Traffic Digital Marketing

That is the Secret of Traffic in a sales funnel. That is why it is so crucial and basic to a service success, and why everyone in organisation need to be purchasing education around this subject.

Now there are a substantial number of possible traffic sources for your company on the Internet; Facebook, Instagram, SEO, YouTube etc etc. Tapping into one of these should be easy? That is not the case otherwise everybody would have split it.

Likewise, let’s state that you have actually discovered a traffic source and your company is doing great. What would take place if that source was shut down – or most likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the expense of marketing by x10. What would you do then?

That is why you need to understand traffic at an in-depth level. See once you comprehend it, how it works and where you can get it (from numerous sources), you remove the shackles. You are now in control of your service and totally free to take it anywhere you desire.

So Who Is Russel Brunson Direct Traffic Digital Marketing

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The principle of sales funnels has actually been around considering that there were sales individuals (forever!), but that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed several books which are unbelievable value each by themselves. I strongly suggest you include it to your todo list if you have not read them!

Russel built the ClickFunnels platform on the concept of making sales funnels easy. And this appears to be his approach to whatever. How can you take a complicated task or concept and make it easy. How do you break it down to simple components that can be carried out on and then repeated to scale.

It is frequently stated that there is absolutely nothing new – which the more things alter, the more they stay the same. This holds true with many of Russell’s items.

You see much of what Russell sells are really ideas and concepts that somebody else created. Does this mean that he “took” the concepts – no I do not believe so, as he ALWAYS provides credit to where the concept originated from.

Russell has remained a student – which is definitely the very best way to be. In any discipline he has actually set his mind to, he has actually made sure he studies it in detail, surrounds himself with amazing coaches, and ends up being a master of it. In doing so he will get essential ideas.

Russell is also a fantastic story teller. He has an extraordinary capability to take concepts that might be challenging to comprehend, and retell them in a simple, simple to understand manner. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have a solution for them.

The SOS sequence really originated from Andre Chaperon, who Russell does actually give the credit and discuss. But his way of retelling what the SOS series is, and how you can use it, now has his name mainly connected with it.

It is more than that. Russell is deep in the trenches as a web online marketer. He has actually done it difficult and suffered many numerous set-backs and failures. So when he takes a concept and retells it – he does it from a place of knowing how it operates in the real world. The suggestions and experience he twists around the concept is valuable.

So what does this suggest?

I think it suggests that nearly anything Russell has a hand in producing is of the highest worth. He takes the very best of the best and replays it to us in such a way that we can execute and comprehend into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a slightly different background than the majority of Russell’s other items.  Direct Traffic Digital Marketing

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product established by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. When many of us hardly understood what the Internet even was, John was constructing an online organisation back!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became famous, at least in the reasonably small tight web marketing circle – as it was back then. And he became someone Russell appreciated, and followed closely.

The genuine interesting part of the story is that numerous years later on Russell still saw the huge value in the traffic secrets course – and he managed to encourage John to sell it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already offering, and turned it on it’s head. So instead of continuing to offer it as a stand alone product, it ended up being an upsell to his other products. He found a method to utilize it to create even more value in his sales funnels … in typical Russell fashion.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the preliminary feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are usually offered as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets Book

When lots of so called expert’s were attempting to keep whatever about online success a secret, the book was released at a time. In typical Russell Brunson style, he published all the secrets readily available for anybody who took the time to comprehend the book and check out.

It contains a detailed actionable blueprint for any who is brand-new to internet marketing.

Some of the principles covered consist of;

  • The Value Ladder; how to construct increasing worth in your sales procedure to enhance your item sell price.
  • How to find your dream clients; how to turn prospective consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect clients so they desire to hear what you are promoting.
  • The famous Soap Opera Sequence; How to hook your possible consumers and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has been called “life-changing” by many individuals, including the likes of Steve Larson, who has actually gone on to develop his on multi-million dollar online organisation.

Expert Secrets

To me, Expert Secrets is a should check out book for any entrepreneur – specifically if you prepare to construct an online service. It shares the secrets around creating a local following of fans who will end up being repeat buyers of your items.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass motion; Building on the concept f an attractive character, how do you begin to get your message out in the proper way to bring in people.
  • Creating belief; How to create a belief in individuals that they can achieve the outcome you are offering. Many people are simply stuck, and that is why they have not purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both brings in, then engages the audience taking them on a journey. The destination of course is the point where they realise they definitely need the item you are promoting.
  • Selling with Authenticity; This is making sure that the worth your consumer is getting is much greater than the quantity they pay for it.

In numerous ways this book is a script for how Russell has found out to market and offer over several years online. It is the very same process and tools he uses daily in his organisation to make it the substantial success that it is.  Direct Traffic Digital Marketing

Traffic Secret Course Review

While we are all waiting on the brand-new Traffic Secret’s Book to be released, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve discussed the crucial styles and subjects will be drawn from this initial course – so it’s an excellent location to start.

The original John Reese Traffic Secrets course is extremely in-depth – with 24 quite comprehensive modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is in fact the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to standard principles that will be developed on. These include domain names, branding and target audience. , if your are a rookie to online marketing this first module is so crucial to start that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target audience, including where they hang out, the keywords to find them and the ad copy that they will react to. You also discover the best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those abilities that is quickly neglected. It’s one thing to get traffic to your service, but if your copy is bad, they will bounce back out again – quicker than a seagull chasing after a chip!

Module 4 – Keyword Science: Now this is a really crucial topic, and one near my heart as I enjoy using SEO as a key traffic source in my organisation. Do this part right and you have endless complimentary traffic for several years. You will learn the basics of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll require to find out how to grow it and also look after it as it grows. This module teaches proven email marketing techniques and methods that work. You’ll find out how to automate email projects and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it up until there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your items. If done right the procedure is straightforward. Start an affiliate program, recruit affiliates to promote for your service and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains unbelievable techniques that you can utilize to create traffic by means of e-commerce. You will find out how you can use Amazon’s product marketing API to improve the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is a very important module as it teaches you the standard theory behind all the other traffic methods covered in the Traffic Secrets course. It covers the 3 core methods to grow an organisation consisting of, lower your cost per visitor, boost traffic volume and raise your typical invest per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll discover precisely how to buy media Ads and sponsorships. John also reveals you how to get your Ads encountering significant news websites like CNN, Fox News, and ESPN. And, you’ll find out tested techniques for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over two dozen private lessons on how to utilize the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise advertisement copy and using strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a massive amount of traffic to your site. This module reveals you what you need to begin, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Picture if you had an app individuals were using, that could drive traffic to your organisation! You’ll find out how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused particularly on software application and widgets throughout platforms. The key concept is to utilize it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to know about Facebook ads. Marketing on the Facebook platform is challenging, and while this module does cover all the essentials, if it is something you are keen to master, you will most likely need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential consumer, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have come to your site, but not yet bought. If you are utilizing paid advertising to get them there in the first location, this is a must!

Module 16 – International Opportunities: This module teaches you how to take your offer into worldwide markets, consisting of various languages. Often there are untapped markets merely due to the reality t that they don’t speak English. Equate your deal into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of many online marketing. It has ended up being the major source of traffic and leads for many online entrepreneur. Here John strolls you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to provide other warm traffic. Particularly you learn strategies like leveraging Facebook shares and likes, and integrating various social networks represent cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred method! John covers the key concepts such as on and off-page SEO. While a few of the tools gone over are a little outdated, the techniques have actually truly remained the very same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can create quality content that will rank in the online search engine and offer value to your audience. If this isn’t your thing, you are likewise revealed how to outsource the writing component.

Module 21 – Content Curation Methods: How do you legally utilize other individuals’s material? Well this module reveals you how, consisting of ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd greatest search engine (behind Google), it stands to reason it needs to be such a high traffic source for any service. That and the truth that it is really owned by Google means it is a platform that all company must be leveraging somehow for traffic.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is really crucial to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be very easy to become overwhelmed and sidetracked. {So a well laid-out a master plan to help you remain focused and organised is really essential.

Phew that is a lot! It really is amazing worth when you break it down throughout all the module. Anyone of these modules would blow away the training programs popping up by “experts” who have just been around for a few months!  Direct Traffic Digital Marketing

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it appears like it will be readily available from book resellers (like Amazon), it will be at a premium provided the content.

But as normal it looks like Russel and the team will be launching the book online complimentary, plus the cost of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Presently there is no chance to buy the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just available as part of a bundle deal or an upsell from one of the other ClickFunnel’s products.

Most likely the simplest and most cost reliable way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the obstacle yet, then what are you thinking???!!! It is one of the very best training programs for anybody attempting to cover their head around online marketing in basic. Examine out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically offered for $297 as an upsell to the OFA challenge. This truly is fantastic value for what you get, and is an excellent compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable online marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer big value.

What People Don’t Like So Much?

Some information and tools discussed in the course are a bit out-dated and require to be revitalized. But it is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – given how crucial this topic is.
You can’t purchase the Traffic Secrets course only. It is just available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Direct Traffic Digital Marketing

There is simply so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Direct Traffic Digital Marketing - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most thorough course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first released.

While it’s not perfect it is one of the fastest methods to learn more about the numerous different traffic sources offered on the web. It is of massive worth for any company owner or entrepreneur aiming to build and increase their online traffic.

Based on Russell’s previous books, and his worth driven approach, I can only presume that the new Traffic Secrets book will be fantastic.