Digital Marketing Training Edinburgh – Why I Loved The OFA Challenge!

One Funnel Away Challenge

The One Funnel Away Challenge is the current signature training program from ClickFunnels.  Digital Marketing Training Edinburgh

I truly felt like saying “The ClickFunnels One Funnel Away Challenge = Just Do It!!!!” – fastest blog post ever! And ideally as soon as you have actually checked this blog out you will see how much worth there really is in doing the challenge.

I actually don’t think individuals comprehend the benefits of the challenge – otherwise they would have already done it. If you are starting an online company, or have a service that is not yet at the 6 figure mark, then this challenge is important training to super-charge your organisation.

The One Funnel Away Challenge takes you through the actions in developing an effective sales funnel. It teaches you the numerous aspects that make up a sales funnel and most importantly has you develop one yourself. So you finish the training challenge with your own working sales funnel tailored around your company.

I think you will see from everything listed below, there is a lot that is taken into the One Funnel Away Challenge training program – the worth is really rather remarkable.

What Is The One Funnel Away Challenge?

The One Funnel Away Challenge is really a training program, designed to assist you construct an effective sales funnel for your service. Now this is not just merely cranking out a couple of web-pages or landing pages. It is the creation of all the elements around an effective, top performing sales funnel.

The program is so detailed, that I understand of lots of people that go through it numerous times. If they have a brand-new funnel they are putting together, they choose to go through the training once again, to ensure they have covered whatever properly.

The training is stated to cover 4 weeks, however truly it is more like 5-6 weeks. There is a pre-training week, that focuses totally on getting you in the right mindset. This is quite essential, offered there is a lot that will be covered, you will need to have your thinking clear to keep the momentum up.

The core of the training roles out over the next 4 weeks, with essential themes or topics each week. The daily training sessions then construct upon each topic, with day-to-day actions left as ‘research’. Key areas covered include;

  • Creating an irresistible item offer
  • Psychology of sales
  • The value of stories in the selling process
  • What hooks a possible client
  • Building a successful sales funnel
  • Creating a ‘Value Ladder’ and Offer Stack
  • And far more …

This is a crucial point – this is not a passive training course. To get the most out of it you will be needed to do research nearly daily! But then how else will you end up with a working sales funnel if you’re not building it out as you go.

Digital Marketing Training Edinburgh OFA Challenge

The challenge initially began as a ‘live’ occasion, with portions of coaching provided via Facebook lives. So it didn’t run that frequently. Due to the success of the training, both in number of students and the success stories that are coming out, the training is now run over 2 week.

Elements that were live are now previous lives that have actually been recorded due to the fact that of that. But to be truthful I didn’t feel that anything was lost from this. The truth that it had been live suggested that people were asking concerns – a lot of which remained in line with what I was wondering.

The final thing to remember is that it is a “challenge” – meaning there is a time frame. In basic, it is so simple to postpone tasks to tomorrow, and after that wonder why we do not make good progress. By setting this as a challenge it drives that competitive part of us to want to be effective.

As the challenge starts to draw to a close you end up being more proud of what you have accomplished, and can’t wait on it all to go live. When other people are starting to post in the Facebook group their success and sales coming through, especially!

Oh, and if you have not figured it out yet, the whole challenge draws from the Mission Impossible style, which is a cool touch. But I hope you like the initial style, as you’re going to hear it a lot!

So How Much Does It Cost?  {OFTraining1}

The easy answer is $100 – which is merely fantastic value. There are courses out there that charge 10 times or more this quantity and do not come close to the value got. At $100 it’s like a no-brainer. Digital Marketing Training Edinburgh

If you can’t afford the $100 to buy your education, especially with a program like this, then to be honest I think you will have a hard time in your organisation.

One Funnel Away Challenge Cost

This $100 will conserve you more time and dollars later, so it needs to end up being an extremely simple choice.

The other cost, of course, is your time. The training does move quick, given how much is covered.

The time aspect will frequently be much harder than the $100. Like I said it will become apparent why the $100 is excellent value – however lots of people will have problem with the time element. If you really want your business to start cranking then you just need to make the time!

What Do You Get With The Challenge?

When you signup to the training you now have the option of selecting a 100% digital plan, or the basic training pack. The digital variation is simply that, all the aspects listed below are just readily available for download online. With the the basic pack you will need to cover shipping (

If this is your first time doing the challenge, then I highly advise getting the physical pack. Not simply so you get your hands on the goodies, however there is something about having a physical workbook to scribble notes in for future recommendation.

So what is included in the challenge?

One Funnel Away Value Stack

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The Training Portal – All the training is offered online through a dedicated training website. All the video lessons, pdf’s and links to other training products are offered in this website. Access to each day’s training is only made offered one day at a time, so you can’t race ahead. It keeps you grounded, and ensures you put in the time to finish each day’s tasks, instead of skip ahead and leave the challenge half finished.

The Challenge Workbook – You receive a spiral bound workbook covering the training material. This sets out each objective consisting of the crucial elements covered, inspect list of jobs you require to finish and areas for you to make your own notes. Every day is likewise readily available for download as a soft copy – however there is something to be said about scribbling your notes in a dedicated workbook as you are learning.

MP3 Player – This holds all the lessons taped for you ready to go. You can either download them onto your favourite mobile phone, or listen directly from the Player itself. It supplies a simple method to digest the training and listen “missions” in any idle time you might have (on the commute to work for example). This just helps eliminate another prospective issue that might stop you from moving on.

Devoted Facebook Group – Each new challenge has a dedicated Facebook group, which is very effective. Various updates and notes are posted here from the coaches and mentors, and you get to publish any questions or struggles you have. Notably this is the group of people who are going through the training precisely like you are. So this provides the support structure you need – much like a study group back in school or uni.

Benefits

There are a variety of perks that are readily available in addition to the basic One Funnel Away training. The 2 essential items are;

30 Days Summit

ClickFunnels 30 Days Summit
30 Days Summit

The 30 Days Summit is developed on the concept of a simple question; if you lost whatever what would you do in the next 30 days to construct back your organisation (knowing what you understand now)? Excellent question to ask people who have been crushing it in their online business. You get both a book, with a chapter from each professional, and a video from each describing the steps they would take each day to reconstruct their organisation. You could quickly copy just one technique, and be well on your way to your very first online organisation.

Affiliate Bootcamp

ClickFunnels Affiliate Bootcamp
Affiliate Bootcamp

The Affiliate Bootcamp is planned to be the beginning point for anyone who is brand name new to internet marketing, and desires to be an affiliate marketer. It is a video series of 15 digital business owners, each giving their steps they would use to build an affiliate service from scratch. Each individual has been incredibly successful in their chosen niche, and share rather openly the things they discovered that helped accomplish that success.

All of these are available through the One Funnel Away Challenge training site. You are provided life time access to the bonuses by going through the challenge. Again the worth in these rewards alone make the $100 appear ludicrous.

The Coaches

The Challenge education and coaching sessions is provided by Russell Brunson, Steve Larsen and Julie Stoian. As you will see below, there is definitely no shortage of skills and skill in the coaches.

Russell Brunson

Russell Brunson
Russell Brunson

Russell Brunson is the “Leader” of the challenge, who sets the scene and introduces the key topics every day.

Russell is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. And Russel has actually managed to do that.

Russell has actually written several books which are extraordinary value each by themselves.

Russell built the ClickFunnels platform on the principle of making sales funnels simple. How can you take an intricate task or idea and make it basic.

Russell’s design is also very easy to listen to, making his training sessions truly enjoyable!

Steve Larsen

Steve Larson
Steve Larson

Steve Larson resembles the drill sergeant of the training. He is the one that turns up every day to hammer house the ideas Russel introduced. But importantly, he is also your frame of mind coach. He bring an enthusiasm and level of enthusiasm which is transmittable and difficult to overlook.

Steve truly knows his stuff and used to be the Lead Funnel Builder at ClickFunnels, building hundreds in not countless funnels. He chose to carry on and develop his own agency mentor and structure sales funnels for others. Steve has his own podcast, Sales Funnel Radio, where he merely shares his journey and what he has actually found out in his entrepreneurial company.

Oh, and a work of warning … which your head phones when Steve begins … you’ll see what I imply.

Julie Stoian

Julie Stoain
Julie Stoian

Julie Stoian resembles the ‘excellent police’ to Steves ‘bad cop’ and hangs out detailing more of the specifics behind the tasks. So Julie reveals us more of the “how” you go about doing something. This consists of on-screen demo’s how you set somethings up action by step.

Once again, Julie is an extremely successful entrepreneur in her own right. She began utilizing ClickFunnels as a core part of her company and had a lot success Russel asked her to join his group. If you follow Juiie on social networks you will see she spends a lot of time mentor how to stabilize the life of a business owner with house life.

Live Coaches

In addition to the primary 3 coaches, there are also live coaches appointed to each challenge mate. These coaches have actually succeeded building out sales funnels in their services, and hold live training sessions through-out the week.

Notably you get any answers you might have looked at and dealt with in real time (not just recordings). The coaches are situated in various part of the world, so the live sessions are offered at reasonable times for everybody.

What is covered in the Training.

The something that stands apart with the One Funnel Away Challenge is how structured it all is. So much idea has actually gone through how it has actually been created and every effort made to get you engaged right from the start. Each “objective” builds on the last, as does each week – all developing to your sales funnels being finished with the crucial elements.

The challenge subjects and training are broken down as follows.

One Funnel Away Challeneg Process

Digital Marketing Training Edinburgh

Pre-training: Belief

Russel kicks things off by striving on our beliefs. Most significantly he desires us to gain faith in ourselves that we can do this. Without that faith, we are most likely to stumble at the first difficulty. You actually likewise require to keep your eyes open, as a variety of sales techniques are shown – they’re not presented as such, however they are really much there.

You are introduced to “the best webinar” script, which is an entire sales funnel by itself. I believe it is to get your thoughts in the right flow for what is to come. Weeks of sales process is compressed into 90 mins, and its amazing to view Russel unpack it.

Todays objectives are;.

  • You Must Believe.
  • Failure & What it Teaches United States.
  • The Who Not The How.
  • 10x Secrets.
  • Ladyboss Did it … So Can You!

Week 1: Hook, Story, Offer

This is the first week, which focuses on what your deal really is. You start to develop out your deal and the ‘possessions’ you will consist of in your ‘stack’.

The idea is, if your deal suffices, and compelling enough, it will make up for any mistakes made later. Really little can repair a bad offer.

This weeks objectives are;.

  • Offer Hacking.
  • The Greatest Showman.
  • Offer Sequencing.
  • eCovers and Offer Assets.
  • Create!

Week 2: Hooks & Stories

It’s everything about the story! Russel really is a master story teller, and today he shares his secrets and has us dealing with our own stories to take advantage of. You really go into your story (what got you here), and how you can utilize it to both construct connection and ‘hook’ possible customers.

There is likewise a huge push for you to start releasing your own content – which I am a big believer of! Don’t freak out – this is where Steve really helps us understand why, and how we can make it a little simpler than it sounds.

This weeks missions are;.

  • Publishing.
  • Epiphany Bridge.
  • Your Origin Story.
  • Hooks, Hooks & More Hooks.

Week 3: The Funnel

Here’s the intriguing point – you are 3 weeks in before you begin to build the funnel (utilizing ClickFunnels obviously). And in real reality you are even given a template funnel (share funnel) to work with.

Once again that point is this training is not about just how to construct a landing page, and what buttons to put where. It truly has to do with developing out the whole sales funnels.

In this week you are taking the pieces from the very first 2 weeks and constructing them into a digital representation. It becomes a digitised sales process that leads your possible consumers through your virtual shop. Here you will also be taught the core funnel method.

Todays objectives are;.

  • Core Funnel Strategy.
  • Your Share Funnel.
  • The Squeeze Page.
  • The Sales Page & Order Form.
  • The OTO Page.
  • The Members Area.
  • Testing & Review.

Week 4: Traffic

The final week, and the one where you begin to see how you can bring traffic through your funnel you have produced. Your entire sales procedure and funnel isn’t worth much if no one is moving through it. It’s like trying to sell something to an empty store.

Here Russel and the group cover how you are going to get traffic, or possible buyers to come into your funnel. The principle of natural (made) traffic versus paid traffic is talked about – so depending on your preferred approach and marketing spending plan you are covered.

Todays missions are;.

  • The Three Types of Traffic.
  • The Dream 100.
  • Earn Your Way In.
  • Buy Your Way In.
  • Funnel Audibles.

Who Is The One Funnel Away Challenge For?

I ‘d like to merely say EVERYONE! However that’s not rather real (however almost) … If you are simply beginning in the online organisation world, then this course is a must. It will assist you understand the essentials that makes an excellent sales funnel – and you will actual have a working sales funnel by the end of it.  Digital Marketing Training Edinburgh

If you currently have an organisation, however it’s not quite at the 6 future earnings yet, then I ‘d highly suggest examining it out. The concepts taught and covered will definitely improve your service sales procedure.

If you are brand-spanking new to online company, and never ever had any training, have not started selling anything at all, then this course will be a bit of a challenge. That does not indicate you should not do it – however just know that you will feel like you are drinking from a fire hose. It is more than most likely you will wish to duplicate it once again later, as soon as you have a bit more experience (which is a completely great technique).

Who Is The Challenge NOT For

I believe there may be larger issues you require to deal with initially if you are really struggling with the $100. Attempting to develop a company coming from a frame of mind of shortage is actually difficult – so get your capital covered. And after that be prepared to buy yourself – especially when the training worth is so high.

As I said earlier, if you do not have the time to devote 1-2 hours daily, then I would stop briefly until you do. To get the genuine worth from the training you require the time to do the homework! I would likewise ask you to inspect then where are you spending your time? You need to stop that and do this challenge to iron it out if it’s on a badly created (or chaotic) sales process.

Frequently Asked Questions

Does the Challenge work for any niche?

Yes it does. In reality this point is rammed home again and once again by Steve in his coaching. It doesn’t matter what specific niche you are in, or the product you are offering, the concepts all work – “It’s not about the item” Steve screams!

Is there a cash back guarantee?

Yes. Something that makes many individuals feel a little more comfortable is if there is some kind of warranty on the quality of the item. Here there definitely is, with a full refund ensure if the challenge and training doesn’t fulfill your expectations (as unlikely as that is). You simply require to return the physical pack you got.

Do I Need Any Previous Experience or Skills?

Nope. Having a little understanding in online business and what it indicates doesn’t harmed. This challenge is created even for a brand novice.

What If I Don’t Have A Product Yet?

No issues. As Steve keeps saying, it’s not about the product. You can utilize what you find out to sell anything online – and will get a host of examples and ideas to get you began. You might even select to be an affiliate for ClickFunnels and construct a funnel around that.

Is the a Support Community?

Yes. Each new challenge has a different Facebook group so that you have a team of individuals you are going through the challenge with. ClickFunnels also has a number of support system likewise on Facebook you can join for broader support as your company grows.

What If I miss out on the Live Training?

Everything is recorded for you, consisting of the live training sessions through the week. If you miss out on anything you can go back a listen/watch the recordings. There is generally a catch-up day weekly, which is a terrific time to watch anything you may have missed, or review something you may not have actually understood the very first time.

Conclusion

The One Funnel Away Challenge really is one of those unique pieces of education that really delivers. My experience has actually been that ‘sales’ is often a ‘dirty’ word, and is something that lots of individuals avoid. Without sales almost all organisations simply can’t exist.

If you are in organisation and desire to sell something online, then the One Funnel Away Challenge is for you! Particularly if you are new to online organisation, or your business is still building and you are yet to hit the six figure mark.

The worth in the training deserves way more than the $100 price tag. And after that when you think about the bonus material you get, it becomes a must.

I can’t advise taking this challenge enough. It will make you completely alter the way you have been looking at online selling, and notably leave you with something tangible – a working online sales funnel!  Digital Marketing Training Edinburgh