Digital Marketing Training Curriculum – Why I Loved The OFA Challenge!

One Funnel Away Challenge

The One Funnel Away Challenge is the existing signature training program from ClickFunnels.  Digital Marketing Training Curriculum

I truly felt like stating “The ClickFunnels One Funnel Away Challenge = Just Do It!!!!” – shortest post ever! As soon as you have examined this blog out you will see how much worth there really is in doing the challenge, and hopefully.

I really do not think people comprehend the advantages of the challenge – otherwise they would have currently done it. If you are beginning an online organisation, or have a business that is not yet at the six figure mark, then this challenge is essential training to super-charge your organisation.

The One Funnel Away Challenge takes you through the actions in creating an effective sales funnel. It teaches you the various aspects that make up a sales funnel and most notably has you develop one yourself. You finish the training challenge with your own working sales funnel tailored around your company.

I believe you will see from everything listed below, there is so much that is put into the One Funnel Away Challenge training program – the value is really quite remarkable.

What Is The One Funnel Away Challenge?

The One Funnel Away Challenge is actually a training program, designed to help you build a successful sales funnel for your service. Now this is not just simply cranking out a couple of web-pages or landing pages. It is the creation of all the elements around an effective, leading carrying out sales funnel.

The program is so extensive, that I understand of lots of people that go through it several times. If they have a brand-new funnel they are assembling, they pick to go through the training again, to ensure they have actually covered whatever correctly.

The training is stated to cover 4 weeks, but actually it is more like 5-6 weeks. There is a pre-training week, that focuses entirely on getting you in the ideal frame of mind. This is quite important, given there is so much that will be covered, you will require to have your believing clear to keep the momentum up.

The core of the training roles out over the next 4 weeks, with crucial styles or topics each week. The day-to-day training sessions then construct upon each topic, with day-to-day actions left as ‘research’. Secret locations covered consist of;

  • Creating an alluring item offer
  • Psychology of sales
  • The importance of stories in the selling process
  • What hooks a potential client
  • Building a successful sales funnel
  • Creating a ‘Value Ladder’ and Offer Stack
  • And a lot more …

This is a bottom line – this is not a passive training course. To get the most out of it you will be needed to do research nearly everyday! But then how else will you end up with a working sales funnel if you’re not developing it out as you go.

Digital Marketing Training Curriculum OFA Challenge

The challenge initially began as a ‘live’ occasion, with parts of training delivered by means of Facebook lives. It didn’t run that frequently. However, due to the success of the training, both in number of students and the success stories that are coming out, the training is now run over 2 week.

Components that were live are now previous lives that have actually been taped due to the fact that of that. But to be truthful I didn’t feel that anything was lost from this. The truth that it had actually been live suggested that people were asking concerns – a lot of which were in line with what I was questioning.

The last thing to bear in mind is that it is a “challenge” – indicating there is a time frame. In basic, it is so easy to put off tasks to tomorrow, and then wonder why we do not make great progress. So by setting this as a challenge it drives that competitive part of us to want to succeed.

As the challenge starts to wane you become more proud of what you have actually accomplished, and can’t wait for all of it to go live. Particularly when other individuals are starting to publish in the Facebook group their success and sales coming through!

Oh, and if you haven’t figured it out yet, the entire challenge draws from the Mission Impossible style, which is a cool touch. However I hope you like the initial theme, as you’re going to hear it a lot!

How Much Does It Cost?  {OFTraining1}

The easy response is $100 – which is just remarkable value. There are courses out there that charge 10 times or more this amount and don’t come close to the value received. At $100 it’s like a no-brainer. Digital Marketing Training Curriculum

If you can’t afford the $100 to buy your education, particularly with a program like this, then to be truthful I think you will have a hard time in your service.

One Funnel Away Challenge Cost

This $100 will save you more time and dollars later, so it must end up being a very easy choice.

The other cost, of course, is your time. You will need to devote at least one hour everyday to make keep up. The training does move quickly, given just how much is covered. So if you do not stay up to date with viewing the training sessions and finishing your tasks, then you will have a hard time.

The time element will frequently be much harder than the $100. Like I said it will become obvious why the $100 is great value – however lots of people will battle with the time aspect. However if you actually want your organisation to begin cranking then you just need to make the time!

What Do You Get With The Challenge?

Or the basic training pack when you signup to the training you now have the option of choosing a 100% digital plan. The digital version is simply that, all the aspects noted below are merely available for download online. With the the basic pack you will need to cover shipping (

If this is your very first time doing the challenge, then I strongly advise getting the physical pack. Not simply so you get your hands on the goodies, however there is something about having a physical workbook to doodle notes in for future reference.

So what is consisted of in the challenge?

One Funnel Away Value Stack

Digital Marketing Training Curriculum}

The Training Portal – All the training is offered online through a dedicated training site. All the video lessons, pdf’s and links to other training products are offered in this website. Access to each day’s training is just made available one day at a time, so you can’t race ahead. It keeps you grounded, and makes certain you take the time to finish each day’s jobs, instead of skip ahead and leave the challenge half finished.

The Challenge Workbook – You receive a spiral bound workbook covering the training product. This lays out each mission including the crucial elements covered, examine list of jobs you require to complete and locations for you to make your own notes. Every day is likewise readily available for download as a soft copy – but there is something to be said about scribbling your notes in a devoted workbook as you are finding out.

MP3 Player – This holds all the lessons taped for you ready to go. You can either download them onto your favourite mobile gadget, or listen straight from the Player itself. It supplies an easy way to digest the training and listen “objectives” in any idle time you may have (on the commute to work for example). This just helps remove another prospective issue that might stop you from moving forward.

Dedicated Facebook Group – Each new challenge has a dedicated Facebook group, which is really powerful. Significantly this is the group of individuals who are going through the training precisely like you are.

Rewards

There are a variety of benefits that are readily available in addition to the basic One Funnel Away training. The 2 crucial items are;

30 Days Summit

ClickFunnels 30 Days Summit
30 Days Summit

The 30 Days Summit is constructed on the concept of an easy question; if you lost everything what would you perform in the next 30 days to build back your company (understanding what you understand now)? Excellent question to ask people who have actually been crushing it in their online company. You receive both a book, with a chapter from each expert, and a video from each explaining the steps they would take each day to rebuild their organisation. You might easily copy simply one strategy, and be well on your method to your very first online company.

Affiliate Bootcamp

ClickFunnels Affiliate Bootcamp
Affiliate Bootcamp

The Affiliate Bootcamp is planned to be the beginning point for anybody who is brand name new to internet marketing, and wants to be an affiliate marketer. It is a video series of 15 digital entrepreneurs, each giving their steps they would use to build an affiliate business from scratch. Everyone has actually been exceptionally successful in their chosen specific niche, and share quite freely the things they learnt that assisted attain that success.

All of these are readily available through the One Funnel Away Challenge training website. You are given life time access to the benefits by going through the challenge. Once again the worth in these perks alone make the $100 appear outrageous.

The Coaches

The Challenge education and coaching sessions is delivered by Russell Brunson, Steve Larsen and Julie Stoian. As you will see below, there is definitely no lack of skills and talent in the coaches.

Russell Brunson

Russell Brunson
Russell Brunson

Russell Brunson is the “Leader” of the challenge, who sets the scene and introduces the crucial subjects every day.

Russell is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The idea of sales funnels has been around given that there were sales individuals (forever!), however that is the power of marketing a message – it becomes your own. And Russel has actually managed to do that.

Russell has actually composed a number of books which are unbelievable value each by themselves.

Russell constructed the ClickFunnels platform on the principle of making sales funnels easy. And this seems his approach to everything. How can you take an intricate job or idea and make it easy. How do you break it down to basic parts that can be executed on and then duplicated to scale.

Russell’s design is also really easy to listen to, making his training sessions really pleasurable!

Steve Larsen

Steve Larson
Steve Larson

Steve Larson is like the drill sergeant of the training. He is the one that turns up each day to hammer house the principles Russel introduced.

Steve actually knows his stuff and utilized to be the Lead Funnel Builder at ClickFunnels, building hundreds in not countless funnels. He decided to proceed and produce his own agency mentor and building sales funnels for others. Steve has his own podcast, Sales Funnel Radio, where he just shares his journey and what he has discovered in his entrepreneurial service.

Oh, and a work of caution … which your head phones when Steve begins … you’ll see what I suggest.

Julie Stoian

Julie Stoain
Julie Stoian

Julie Stoian is like the ‘great police’ to Steves ‘bad police’ and invests time detailing more of the specifics behind the jobs. Julie reveals us more of the “how” you go about doing something. This includes on-screen demonstration’s how you set somethings up step by action.

Once again, Julie is a very effective business owner in her own. She started utilizing ClickFunnels as a core part of her service and had a lot success Russel asked her to join his group. If you follow Juiie on social media you will see she spends a great deal of time teaching how to stabilize the life of a business owner with house life.

Live Coaches

In addition to the primary 3 coaches, there are likewise live coaches appointed to each challenge associate. These coaches have actually been effective structure out sales funnels in their businesses, and hold live training sessions through-out the week.

Notably you get any responses you may have looked at and dealt with in genuine time (not simply recordings). The coaches lie in various part of the world, so the live sessions are offered at affordable times for everybody.

What is covered in the Training.

The one thing that stands out with the One Funnel Away Challenge is how structured everything is. A lot idea has gone through how it has been created and every effort made to get you engaged right from the start. Each “objective” builds on the last, as does weekly – all developing to your sales funnels being finished with the crucial elements.

The challenge topics and training are broken down as follows.

One Funnel Away Challeneg Process

Digital Marketing Training Curriculum

Pre-training: Belief

Russel kicks things off by working hard on our beliefs. You truly also require to keep your eyes open, as a number of sales techniques are shown – they’re not presented as such, but they are extremely much there.

You are presented to “the best webinar” script, which is an entire sales funnel by itself. I believe it is to get your ideas in the right circulation for what is to come. Weeks of sales procedure is compressed into 90 minutes, and its amazing to enjoy Russel unload it.

This weeks missions are;.

  • You Must Believe.
  • Failure & What it Teaches United States.
  • The Who Not The How.
  • 10x Secrets.
  • Ladyboss Did it … So Can You!

Week 1: Hook, Story, Offer

This is the very first week, which focuses on what your offer actually is. You start to construct out your deal and the ‘assets’ you will consist of in your ‘stack’.

The idea is, if your offer is excellent enough, and engaging enough, it will offset any mistakes made later on. But really little can repair a bad deal.

This weeks missions are;.

  • Offer Hacking.
  • The Greatest Showman.
  • Offer Sequencing.
  • eCovers and Offer Assets.
  • Create!

Week 2: Hooks & Stories

It’s everything about the story! Russel truly is a master story teller, and this week he shares his secrets and has us dealing with our own stories to utilize. You actually dig into your story (what got you here), and how you can use it to both build relationship and ‘hook’ potential customers.

There is likewise a huge push for you to begin publishing your own material – which I am a substantial believer of! But don’t go nuts – this is where Steve really helps us understand why, and how we can make it a little simpler than it sounds.

This weeks objectives are;.

  • Publishing.
  • Epiphany Bridge.
  • Your Origin Story.
  • Hooks, Hooks & More Hooks.

Week 3: The Funnel

Here’s the intriguing point – you are 3 weeks in prior to you begin to build the funnel (utilizing ClickFunnels of course). And in actual reality you are even provided a template funnel (share funnel) to work with.

Once again that point is this training is not about merely how to build a landing page, and what buttons to put where. It really has to do with developing out the entire sales funnels.

So in this week you are taking the pieces from the very first 2 weeks and developing them into a digital representation. It ends up being a digitised sales process that leads your possible customers through your virtual store. Here you will likewise be taught the core funnel strategy.

This weeks objectives are;.

  • Core Funnel Strategy.
  • Your Share Funnel.
  • The Squeeze Page.
  • The Sales Page & Order Form.
  • The OTO Page.
  • The Members Area.
  • Testing & Review.

Week 4: Traffic

The last week, and the one where you begin to see how you can bring traffic through your funnel you have actually produced. After all your whole sales procedure and funnel isn’t worth much if nobody is moving through it. It’s like attempting to offer something to an empty store.

Here Russel and the team cover how you are going to get traffic, or prospective purchasers to come into your funnel. The idea of natural (earned) traffic versus paid traffic is gone over – so depending upon your favored method and marketing spending plan you are covered.

This weeks missions are;.

  • The Three Types of Traffic.
  • The Dream 100.
  • Earn Your Way In.
  • Buy Your Way In.
  • Funnel Audibles.

Who Is The One Funnel Away Challenge For?

I ‘d like to simply state EVERYONE! However that’s not quite real (but practically) … If you are simply beginning out in the online company world, then this course is a must. It will assist you understand the basics that makes an excellent sales funnel – and you will real have a working sales funnel by the end of it.  Digital Marketing Training Curriculum

If you currently have an organisation, but it’s not quite at the 6 future earnings yet, then I ‘d highly suggest inspecting it out. The ideas covered and taught will absolutely improve your business sales process.

If you are brand-spanking brand-new to online company, and never had any training, haven’t begun selling anything at all, then this course will be a little a challenge. That does not mean you shouldn’t do it – but simply understand that you will feel like you are drinking from a fire hose pipe. It is more than most likely you will desire to duplicate it once again later, when you have a bit more experience (which is a completely fine approach).

Who Is The Challenge NOT For

I think there might be bigger concerns you need to resolve first if you are really having a hard time with the $100. Trying to build a company coming from a state of mind of shortage is really hard – so get your money circulation covered. And after that be prepared to buy yourself – especially when the training worth is so high.

To get the real value from the training you require the time to do the homework! If it’s on an inadequately created (or chaotic) sales process, then you should stop that and do this challenge to iron it out.

Frequently Asked Questions

Does the Challenge work for any niche?

Yes it does. In reality this point is rammed home once again and once again by Steve in his coaching. It does not matter what niche you are in, or the product you are offering, the concepts all work – “It’s not about the item” Steve yells!

Is there a money back ensure?

Something that makes many individuals feel a little bit more comfy is if there is some type of warranty on the quality of the product. Here there definitely is, with a full cash back guarantee if the challenge and training doesn’t meet your expectations (as unlikely as that is).

Do I Need Any Previous Experience or Skills?

Nope. Having a little understanding in online service and what it suggests doesn’t harmed. This challenge is developed even for a brand name rookie.

What If I Don’t Have A Product Yet?

No issues. As Steve keeps stating, it’s not about the item. You can utilize what you find out to sell anything online – and will get a host of ideas and examples to get you started. You may even pick to be an affiliate for ClickFunnels and develop a funnel around that.

Is the a Support Community?

Yes. Each brand-new challenge has a different Facebook group so that you have a group of individuals you are going through the challenge with. ClickFunnels also has a number of support groups likewise on Facebook you can sign up with for wider assistance as your service grows.

What If I miss the Live Training?

Whatever is recorded for you, consisting of the live coaching sessions through the week. So if you miss anything you can go back a listen/watch the recordings. There is usually a catch-up day weekly, which is a fantastic time to see anything you might have missed, or review something you may not have actually comprehended the very first time.

Summary

The One Funnel Away Challenge actually is one of those special pieces of education that really provides. My experience has been that ‘sales’ is typically a ‘unclean’ word, and is something that many individuals avoid. Without sales nearly all businesses just can’t exist.

If you are in business and want to offer something online, then the One Funnel Away Challenge is for you! Especially if you are new to online business, or your company is still building and you are yet to hit the 6 figure mark.

The worth in the training deserves method more than the $100 price tag. And after that when you consider the bonus product you receive, it ends up being a must.

I can’t advise taking this challenge enough. It will make you entirely alter the method you have been looking at online selling, and significantly leave you with something tangible – a working online sales funnel!  Digital Marketing Training Curriculum