Digital Marketing Training By Google – Why I Loved The OFA Challenge!

One Funnel Away Challenge

The One Funnel Away Challenge is the current signature training program from ClickFunnels.  Digital Marketing Training By Google

I really seemed like saying “The ClickFunnels One Funnel Away Challenge = Just Do It!!!!” – quickest blog site post ever! And hopefully as soon as you have actually checked this blog out you will see just how much worth there actually remains in doing the challenge.

I actually don’t believe individuals comprehend the benefits of the challenge – otherwise they would have currently done it. If you are starting an online organisation, or have an organisation that is not yet at the six figure mark, then this challenge is vital training to super-charge your service.

The One Funnel Away Challenge takes you through the actions in producing an effective sales funnel. It teaches you the various elements that make up a sales funnel and most importantly has you build one yourself. You finish the training challenge with your own working sales funnel geared around your organisation.

I think you will see from whatever below, there is so much that is taken into the One Funnel Away Challenge training program – the worth is really quite incredible.

What Is The One Funnel Away Challenge?

The One Funnel Away Challenge is really a training program, created to assist you build an effective sales funnel for your business. Now this is not just simply cranking out a couple of web-pages or landing pages. It is the development of all the elements around a successful, top performing sales funnel.

The program is so detailed, that I know of lots of people that go through it several times. If they have a new funnel they are creating, they pick to go through the training once again, to make certain they have covered whatever properly.

The training is stated to cover 4 weeks, however really it is more like 5-6 weeks. There is a pre-training week, that focuses entirely on getting you in the right state of mind. This is quite crucial, provided there is so much that will be covered, you will need to have your thinking clear to keep the momentum up.

The core of the training functions out over the next 4 weeks, with crucial themes or subjects every week. The day-to-day training sessions then build upon each subject, with everyday actions left as ‘research’. Secret areas covered include;

  • Creating a tempting product offer
  • Psychology of sales
  • The significance of stories in the selling process
  • What hooks a prospective consumer
  • Building an effective sales funnel
  • Creating a ‘Value Ladder’ and Offer Stack
  • And much more …

This is a bottom line – this is not a passive training course. To get the most out of it you will be required to do homework nearly everyday! But then how else will you end up with a working sales funnel if you’re not constructing it out as you go.

Digital Marketing Training By Google OFA Challenge

The challenge originally began as a ‘live’ occasion, with parts of training provided by means of Facebook lives. So it didn’t run that frequently. Nevertheless, due to the success of the training, both in variety of students and the success stories that are coming out, the training is now run over 2 week.

Aspects that were live are now previous lives that have been tape-recorded due to the fact that of that. To be truthful I didn’t feel that anything was lost from this. The truth that it had been live meant that people were asking concerns – many of which remained in line with what I was questioning.

The final thing to keep in mind is that it is a “challenge” – implying there is a time limitation. In basic, it is so easy to postpone tasks to tomorrow, and after that question why we don’t make excellent development. So by setting this as a challenge it drives that competitive part of us to want to achieve success.

As the challenge begins to wane you become more pleased with what you have actually attained, and can’t wait on all of it to go live. Especially when other people are starting to publish in the Facebook group their success and sales coming through!

Oh, and if you have not figured it out yet, the entire challenge draws from the Mission Impossible style, which is a cool touch. I hope you like the initial style, as you’re going to hear it a lot!

How Much Does It Cost?  {OFTraining1}

The easy answer is $100 – which is merely incredible worth. There are courses out there that charge 10 times or more this quantity and don’t come close to the value received. At $100 it’s like a no-brainer. Digital Marketing Training By Google

If you can’t pay for the $100 to invest in your education, particularly with a program like this, then to be honest I believe you will struggle in your service.

One Funnel Away Challenge Cost

This $100 will conserve you more time and dollars later on, so it should become an extremely easy choice.

The other expense, of course, is your time. The training does move fast, provided how much is covered.

The time aspect will typically be much more difficult than the $100. Like I said it will end up being apparent why the $100 is great value – but lots of people will deal with the time element. If you truly want your service to begin cranking then you simply require to make the time!

What Do You Get With The Challenge?

Or the basic training pack when you signup to the training you now have the alternative of picking a 100% digital package. The digital variation is just that, all the aspects listed below are simply offered for download online. With the the basic pack you will require to cover shipping (

Nevertheless, if this is your first time doing the challenge, then I highly advise getting the physical pack. Not just so you get your hands on the goodies, however there is something about having a physical workbook to scribble notes in for future recommendation.

So what is consisted of in the challenge?

One Funnel Away Value Stack

Digital Marketing Training By Google}

The Training Portal – All the training is readily available online through a dedicated training site. It keeps you grounded, and makes sure you take the time to complete each day’s tasks, rather than avoid ahead and leave the challenge half finished.

The Challenge Workbook – You receive a spiral bound workbook covering the training material. This lays out each objective consisting of the essential components covered, check list of jobs you require to finish and locations for you to make your own notes. Every day is also readily available for download as a soft copy – but there is something to be stated about doodling your notes in a dedicated workbook as you are learning.

MP3 Player – This holds all the lessons recorded for you prepared to go. It supplies an easy way to listen and absorb the training “objectives” in any idle time you might have (on the commute to work for example).

Dedicated Facebook Group – Each new challenge has a devoted Facebook group, which is really effective. Various updates and notes are posted here from the coaches and coaches, and you get to publish any concerns or struggles you have. Importantly this is the group of individuals who are going through the training precisely like you are. This supplies the assistance structure you require – simply like a research study group back in school or uni.

Perks

There are a variety of perks that are available in addition to the standard One Funnel Away training. The two essential products are;

Thirty Days Summit

ClickFunnels 30 Days Summit
30 Days Summit

The 30 Days Summit is constructed on the concept of a simple concern; if you lost whatever what would you do in the next 30 days to construct back your business (understanding what you know now)? You might easily copy just one technique, and be well on your method to your first online service.

Affiliate Bootcamp

ClickFunnels Affiliate Bootcamp
Affiliate Bootcamp

The Affiliate Bootcamp is meant to be the beginning point for anyone who is brand new to internet marketing, and wants to be an affiliate marketer. It is a video series of 15 digital entrepreneurs, each providing their actions they would use to develop an affiliate company from scratch. Each individual has been incredibly effective in their selected niche, and share rather honestly the important things they discovered that assisted achieve that success.

All of these are offered through the One Funnel Away Challenge training site. You are offered life time access to the bonus offers by going through the challenge. Once again the worth in these benefits alone make the $100 appear outrageous.

The Coaches

The Challenge education and coaching sessions is provided by Russell Brunson, Steve Larsen and Julie Stoian. As you will see below, there is definitely no shortage of skills and skill in the coaches.

Russell Brunson

Russell Brunson
Russell Brunson

Russell Brunson is the “Leader” of the challenge, who sets the scene and presents the key subjects every day.

Russell is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, at least in the online world. The concept of sales funnels has actually been around since there were sales people (permanently!), however that is the power of marketing a message – it becomes your own. And Russel has managed to do that.

Russell has actually composed numerous books which are amazing value each by themselves.

Russell constructed the ClickFunnels platform on the idea of making sales funnels basic. How can you take an intricate job or concept and make it basic.

Russell’s style is also really easy to listen to, making his training sessions really satisfying!

Steve Larsen

Steve Larson
Steve Larson

Steve Larson is like the drill sergeant of the training. He is the one that shows up each day to hammer house the principles Russel introduced. But significantly, he is likewise your state of mind coach. He bring a passion and level of enthusiasm which is hard and infectious to overlook.

Steve really knows his things and utilized to be the Lead Funnel Builder at ClickFunnels, building hundreds in not thousands of funnels. He decided to carry on and create his own firm mentor and building sales funnels for others. Steve has his own podcast, Sales Funnel Radio, where he simply shares his journey and what he has actually learnt in his entrepreneurial business.

Oh, and a work of warning … which your head phones when Steve comes on … you’ll see what I indicate.

Julie Stoian

Julie Stoain
Julie Stoian

Julie Stoian is like the ‘good police officer’ to Steves ‘bad cop’ and hangs around detailing more of the specifics behind the tasks. So Julie shows us more of the “how” you tackle doing something. This consists of on-screen demo’s how you set somethings up step by action.

Once again, Julie is a really effective business owner in her own. She started utilizing ClickFunnels as a core part of her business and had a lot success Russel asked her to join his team. , if you follow Juiie on social media you will see she invests a lot of time teaching how to stabilize the life of an entrepreneur with home life.

.

Live Coaches

In addition to the primary 3 coaches, there are also live coaches designated to each challenge mate. These coaches have succeeded structure out sales funnels in their organisations, and hold live training sessions through-out the week.

So significantly you get any answers you may have looked at and resolved in real time (not just recordings). The coaches lie in various part of the world, so the live sessions are available at sensible times for everybody.

What is covered in the Training.

The something that sticks out with the One Funnel Away Challenge is how structured it all is. So much thought has actually gone through how it has been created and every effort made to get you engaged right from the start. Each “mission” constructs on the last, as does each week – all developing to your sales funnels being completed with the crucial elements.

The challenge subjects and training are broken down as follows.

One Funnel Away Challeneg Process

Digital Marketing Training By Google

Pre-training: Belief

Russel kicks things off by working hard on our beliefs. You truly also require to keep your eyes open, as a number of sales techniques are shown – they’re not introduced as such, but they are really much there.

You are presented to “the perfect webinar” script, which is an entire sales funnel by itself. I believe it is to get your thoughts in the right circulation for what is to come. Weeks of sales procedure is compressed into 90 minutes, and its amazing to enjoy Russel unpack it.

Todays objectives are;.

  • You Must Believe.
  • Failure & What it Teaches United States.
  • The Who Not The How.
  • 10x Secrets.
  • Ladyboss Did it … So Can You!

Week 1: Hook, Story, Offer

This is the first week, which focuses on what your offer actually is. What are you selling and why? You are presented to the principle of “stacking” your deal so that the value far out-weighs the expense. You start to construct out your deal and the ‘properties’ you will include in your ‘stack’.

The concept is, if your offer is great enough, and compelling enough, it will offset any mistakes made later. Very little can fix a bad offer.

This weeks missions are;.

  • Offer Hacking.
  • The Greatest Showman.
  • Offer Sequencing.
  • eCovers and Offer Assets.
  • Create!

Week 2: Hooks & Stories

It’s everything about the story! Russel really is a master story teller, and this week he shares his secrets and has us dealing with our own stories to utilize. You really dig into your story (what got you here), and how you can use it to both build relationship and ‘hook’ possible clients.

There is likewise a huge push for you to start publishing your own content – which I am a big follower of! However do not go nuts – this is where Steve truly helps us understand why, and how we can make it a little simpler than it sounds.

This weeks missions are;.

  • Publishing.
  • Epiphany Bridge.
  • Your Origin Story.
  • Hooks, Hooks & More Hooks.

Week 3: The Funnel

Here’s the fascinating point – you are 3 weeks in prior to you start to build the funnel (using ClickFunnels naturally). And in actual truth you are even given a design template funnel (share funnel) to work with.

Once again that point is this training is not about simply how to build a landing page, and what buttons to put where. It really is about constructing out the whole sales funnels.

In this week you are taking the pieces from the first 2 weeks and building them into a digital representation. It ends up being a digitised sales process that leads your possible consumers through your virtual store. Here you will also be taught the core funnel technique.

This weeks objectives are;.

  • Core Funnel Strategy.
  • Your Share Funnel.
  • The Squeeze Page.
  • The Sales Page & Order Form.
  • The OTO Page.
  • The Members Area.
  • Testing & Review.

Week 4: Traffic

The final week, and the one where you start to see how you can bring traffic through your funnel you have developed. Your entire sales procedure and funnel isn’t worth much if no one is moving through it. It’s like attempting to offer something to an empty shop.

Here Russel and the group cover how you are going to get traffic, or potential buyers to come into your funnel. The idea of organic (earned) traffic versus paid traffic is talked about – so depending upon your preferred approach and marketing budget you are covered.

Todays objectives are;.

  • The Three Types of Traffic.
  • The Dream 100.
  • Earn Your Way In.
  • Buy Your Way In.
  • Funnel Audibles.

Who Is The One Funnel Away Challenge For?

I ‘d like to simply state EVERYONE! That’s not rather real (however almost) … If you are just beginning out in the online business world, then this course is a must. It will help you comprehend the essentials that makes a great sales funnel – and you will real have a working sales funnel by the end of it.  Digital Marketing Training By Google

If you currently have a business, however it’s not quite at the 6 future income yet, then I ‘d highly recommend inspecting it out. The ideas taught and covered will definitely improve your company sales process.

If you are brand-spanking brand-new to online service, and never had any training, haven’t begun offering anything at all, then this course will be a little bit of a challenge. That doesn’t suggest you should not do it – but simply know that you will seem like you are drinking from a fire pipe. It is more than likely you will wish to repeat it once again later, once you have a bit more experience (which is a perfectly great method).

Who Is The Challenge NOT For

If you are truly having a hard time with the $100, then I think there may be bigger issues you need to address. Trying to construct a service coming from a mindset of scarcity is really difficult – so get your cash flow covered. And after that be prepared to invest in yourself – particularly when the training worth is so high.

To get the real value from the training you require the time to do the homework! If it’s on an inadequately designed (or chaotic) sales procedure, then you must stop that and do this challenge to iron it out.

Frequently Asked Questions

Does the Challenge work for any specific niche?

Yes it does. In reality this point is rammed house again and again by Steve in his training. It does not matter what specific niche you remain in, or the item you are offering, the concepts all work – “It’s not about the item” Steve shouts!

Exists a money back guarantee?

Something that makes most people feel a little more comfy is if there is some kind of guarantee on the quality of the item. Here there definitely is, with a complete money back guarantee if the challenge and training doesn’t fulfill your expectations (as not likely as that is).

Do I Need Any Previous Experience or Skills?

Nope. Having a little knowledge in online company and what it implies doesn’t harmed. But this challenge is developed even for a brand name rookie.

What If I Don’t Have A Product Yet?

You can utilize what you learn to sell anything online – and will get a host of examples and concepts to get you started. You may even select to be an affiliate for ClickFunnels and develop a funnel around that.

Is the a Support Community?

Yes. Each brand-new challenge has a separate Facebook group so that you have a group of individuals you are going through the challenge with. ClickFunnels also has a variety of assistance groups likewise on Facebook you can join for wider support as your service grows.

What If I miss out on the Live Training?

Whatever is taped for you, including the live coaching sessions through the week. If you miss anything you can go back a listen/watch the recordings. There is normally a catch-up day every week, which is an excellent time to see anything you might have missed, or review something you might not have actually comprehended the first time.

Summary

The One Funnel Away Challenge truly is one of those unique pieces of education that truly provides. My experience has actually been that ‘sales’ is often a ‘dirty’ word, and is something that lots of people shy away from. Without sales almost all businesses just can’t exist.

If you are in service and desire to sell something online, then the One Funnel Away Challenge is for you! Especially if you are new to online company, or your organisation is still constructing and you are yet to hit the six figure mark.

The worth in the training is worth way more than the $100 cost. And then when you consider the bonus material you get, it ends up being a must.

I can’t recommend taking this challenge enough. It will make you completely change the method you have been looking at online selling, and importantly leave you with something concrete – a working online sales funnel!  Digital Marketing Training By Google