Digital Marketing Traffic Manager – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson is about to launch his new book Traffic SecretsDigital Marketing Traffic Manager

Composing a review about a book that has actually not been released is a little challenging – however what is necessary to understand is the background of Traffic Secrets.

Digital Marketing Traffic Manager Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has actually progressed into the new Russell Brunson book about to be introduced.

Most importantly, why should you care? After all, isn’t this just another marketing book by a so called web expert to earn money?

If know anything about Russell Brunson, and if you do not I hope this post changes that, you will understand that Russell never does anything unless it adds a huge amount of value to the reader. His whole marketing and sales approach is how can he stack the worth in favour of the buyer – which is a truly rejuvenating view.

However more importantly he is now speaking about the subject which ought to be at the heart of all organisation. How do you get traffic, possible clients, to your company?

Let’s discover.

What Is “Traffic” and Why Is It So Important?

There are numerous reasons an organisation might not survive – but by far one of the biggest is a lack of traffic! Without any paying clients, or traffic, you just don’t have an organisation.

And yet it is among the locations that is both over-looked, and hard to define. I think it is because it is a difficult topic, many entrepreneur simply ignore it. They take the “develop it and they will come” technique – which plainly does not work.

It does appear insane that with all the “traffic” on the web why isn’t every online organisation crushing it! Everyday there is close to $7 billion exchanged with individuals buying product or services online – in every specific niche possible. Yet for many online services they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so easy and appear to have an unlimited supply of traffic? The majority of remain stuck and struggling?. Digital Marketing Traffic Manager

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so crucial to a business success, and why everyone in service need to be purchasing education around this subject.

Now there are a huge number of possible traffic sources for your service on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be easy? That is not the case otherwise everyone would have cracked it.

Let’s state that you have discovered a traffic source and your company is doing great. What would happen if that source was closed down – or most likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the expense of marketing by x10. What would you do then?

That is why you need to comprehend traffic at a comprehensive level. See once you understand it, how it works and where you can get it (from numerous sources), you get rid of the shackles. You are now in control of your business and totally free to take it anywhere you want.

So Who Is Russel Brunson Digital Marketing Traffic Manager

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The idea of sales funnels has been around considering that there were sales individuals (permanently!), however that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has written numerous books which are unbelievable value each on their own. I strongly suggest you add it to your todo list if you have not read them!

Russel constructed the ClickFunnels platform on the idea of making sales funnels easy. How can you take an intricate job or idea and make it simple.

It is often stated that there is nothing new – which the more things change, the more they remain the very same. This is the case with much of Russell’s items.

You see much of what Russell sells are actually ideas and concepts that someone else created. Does this mean that he “stole” the concepts – no I don’t think so, as he ALWAYS provides credit to where the idea originated from.

Russell has actually remained a student – which is definitely the finest way to be. In any discipline he has set his mind to, he has actually made certain he studies it in detail, surrounds himself with fantastic mentors, and becomes a master of it. In doing so he will get key concepts.

Russell is also a fantastic story teller. He has an extraordinary capability to take concepts that might be tricky to comprehend, and retell them in a basic, simple to understand way. This is a genuine present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he describes the Soap Opera Sequence. This is a method to craft your email series to take the reader on a journey – moving them from where they are adhered to where you have a service for them.

The SOS series actually originated from Andre Chaperon, who Russell does actually offer the credit and discuss. His method of retelling what the SOS series is, and how you can utilize it, now has his name largely associated with it.

It is more than that. Russell is deep in the trenches as an internet marketer. He has done it tough and suffered numerous lots of set-backs and failures. When he takes an idea and retells it – he does it from a location of understanding how it works in the genuine world. The suggestions and experience he covers around the idea is invaluable.

So what does this mean?

I think it means that practically anything Russell contributes to producing is of the highest value. He takes the very best of the very best and replays it to us in such a way that we can understand and implement into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than many of Russell’s other products.  Digital Marketing Traffic Manager

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was an item established by John Reese, the famous online marketer who once made $1 million dollars in 18 hours. When most of us barely knew what the Internet even was, John was building an online service back!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John quickly ended up being well-known, a minimum of in the reasonably small tight web marketing circle – as it was at that time. And he became somebody Russell admired, and followed carefully.

The real remarkable part of the story is that many years later on Russell still saw the substantial value in the traffic secrets course – and he managed to persuade John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something already selling, and turned it on it’s head. So rather of continuing to sell it as a stand alone product, it became an upsell to his other items. He discovered a way to use it to develop a lot more worth in his sales funnels … in common Russell fashion.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the initial Traffic Secrets course – however with his own “Russell” spin and experience thrown in.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for leading ClickFunnel’s affiliates), and the preliminary feedback has been amazing.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Specialist Secrets then broke down the Art of a sale funnel and in specific how to inform your story. Traffic Secrets now provides the last piece, which is how to include the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first introduced back in 2015.

DotCom Secrets Book

The book was launched at a time when many so called expert’s were trying to keep whatever about online success a secret. However in common Russell Brunson design, he published all the secrets offered for anyone who took the time to comprehend the book and check out.

It includes a detailed actionable plan for any who is brand-new to internet marketing.

A few of the principles covered consist of;

  • The Value Ladder; how to develop increasing worth in your sales procedure to enhance your product sell price.
  • How to discover your dream customers; how to turn possible consumers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your ideal clients so they want to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your possible customers and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best usage one.

This book has been called “life-altering” by many people, including the similarity Steve Larson, who has actually gone on to create his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a should read book for any business owner – especially if you prepare to construct an online company. It shares the secrets around creating a regional following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

Some of the core concepts covered include;

  • Creating your mass motion; Building on the idea f an appealing character, how do you start to get your message out in the proper way to attract individuals.
  • Creating belief; How to develop a belief in people that they can accomplish the outcome you are offering. Most individuals are merely stuck, which is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The location naturally is the point where they understand they absolutely need the item you are promoting.
  • Selling with Authenticity; This is making sure that the worth your client is receiving is much greater than the quantity they spend for it.

In lots of ways this book is a script for how Russell has learnt to market and offer over many years online. It is the very same process and tools he utilizes daily in his company to make it the big success that it is.  Digital Marketing Traffic Manager

Traffic Secret Course Review

While we are all waiting for the brand-new Traffic Secret’s Book to be launched, I though I ‘d provide a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial themes and topics will be drawn from this original course – so it’s a great place to begin.

The original John Reese Traffic Secrets course is extremely comprehensive – with 24 rather detailed modules! Let’s take a fast look what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is really the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to standard concepts that will be built on. These consist of domain, branding and target markets. If your are a novice to online marketing this very first module is so crucial to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to understand about discovering your target audience, consisting of where they hang out, the keywords to discover them and the ad copy that they will react to. You likewise find out about the finest traffic sources so you don’t waste time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is among those abilities that is quickly neglected. It’s something to get traffic to your company, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing after a chip! This is more of an introduction to copywriting. You are best to examine out Jim Edwards book, Copywriting Secrets for a deeper look into copywriting.

Module 4 – Keyword Science: Now this is a really crucial topic, and one near my heart as I love using SEO as a crucial traffic source in my organisation. Do this part right and you have endless totally free traffic for several years. You will discover the essentials of keyword research study, keyword targeting and acknowledging keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable property and traffic source, and you’ll need to discover how to grow it and likewise look after it as it grows. This module teaches proven email marketing methods and strategies that work. You’ll learn how to automate email campaigns and produce traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you do not pay for it up until there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your items. If done right the procedure is simple. Start an affiliate program, recruit affiliates to promote for your service and wait on sales to roll in.

Module 7- Shopping Engines & Amazon: This module consists of incredible methods that you can utilize to produce traffic by means of e-commerce. You will find out how you can utilize Amazon’s item advertising API to increase the reliability of your own e-commerce website.

Module 8 – Traffic Formulas: This is a really essential module as it teaches you the basic theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core ways to grow an organisation consisting of, lower your cost per visitor, boost traffic volume and raise your average spend per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to purchase media Ads and sponsorships. John also shows you how to get your Ads stumbling upon major news sites like CNN, Fox News, and ESPN. And, you’ll discover tested techniques for running all sorts of ads like banner advertisements, sponsorships, text advertisements and so on.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It includes over two lots private lessons on how to leverage the Google Ads platform to drive traffic to your website. It covers whatever from high scoring landing pages, optimise ad copy and the use of strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now ignored. Podcasts can and still do drive a massive amount of traffic to your site. This module reveals you what you require to begin, consisting of how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Imagine if you had an app people were utilizing, that could drive traffic to your business! You’ll learn how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This resembles the previous module, but focused specifically on software application and widgets throughout platforms. The essential concept is to use it as a lead magnet to increase your email list and produce leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to know about Facebook ads. Marketing on the Facebook platform is tricky, and while this module does cover all the essentials, if it is something you are keen to master, you will probably need to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a prospective client, who visited your website without buying? That is what you are taught here – how you retarget people who have actually concerned your website, however not yet purchased. This is a must if you are utilizing paid advertising to get them there in the first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, consisting of various languages. Frequently there are untapped markets merely due to the reality t that they don’t speak English. Translate your offer into their language and you have an enormous traffic source.

Module 17 – Social Media Strategy: This is the backbone of the majority of internet marketing. It has become the significant source of traffic and leads for most online service owners. Here John walks you through the major social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Particularly you find out techniques like leveraging Facebook likes and shares, and incorporating various social networks represent cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred technique! John covers the crucial principles such as on and off-page SEO. While some of the tools talked about are a little outdated, the strategies have actually really stayed the exact same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality content that will rank in the online search engine and offer worth to your audience. You are also demonstrated how to outsource the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you legally leverage other individuals’s material? Well this module reveals you how, consisting of concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant online search engine (behind Google), it stands to reason it must be such a high traffic source for any organisation. That and the truth that it is really owned by Google indicates it is a platform that all service should be leveraging somehow for traffic. So how do you optimise your channel, keywords and content for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is really crucial to spread your threat throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be very easy to become overwhelmed and sidetracked. {So a well laid-out a master plan to assist you stay focused and organised is actually important.

Phew that is a lot! It really is fantastic worth when you break it down throughout all the module. Anybody of these modules would blow away the training programs turning up by “gurus” who have just been around for a few months!  Digital Marketing Traffic Manager

How Much Does Traffic Secrets Cost?

Right now we are still waiting to find out the final pricing for the Traffic Secrets book. While it appears like it will be available from book resellers (like Amazon), it will be at a premium provided the material.

As normal it looks like Russel and the group will be releasing the book online free, plus the cost of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Currently there is no chance to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is just offered as part of a package deal or an upsell from one of the other ClickFunnel’s products.

Most likely the easiest and most cost efficient way to access the Traffic Secrets course is as an upsell to the One Funnel Away challenge. If you haven’t taken the challenge yet, then what are you thinking???!!! It is one of the finest training programs for anybody attempting to wrap their head around internet marketing in general. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is usually readily available for $297 as an upsell to the OFA difficulty. This truly is remarkable worth for what you get, and is a terrific compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have discovered.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get detailed, actionable internet marketing advice from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal huge worth.

What People Don’t Like So Much?

Some info and tools talked about in the course are a bit out-dated and require to be revitalized. However it is anticipated that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – given how crucial this topic is.
You can’t buy the Traffic Secrets course just. It is just readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Digital Marketing Traffic Manager

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Digital Marketing Traffic Manager - Traffic Secrets Book

In general, the Traffic Secrets course might be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first launched.

While it’s not best it is among the fastest methods to discover the numerous different traffic sources offered on the internet. It is of huge worth for any company owner or entrepreneur wanting to construct and increase their online traffic.

Based on Russell’s previous books, and his value driven approach, I can only assume that the new Traffic Secrets book will be fantastic.