Content Marketing Traffic – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson will launch his brand-new book Traffic SecretsContent Marketing Traffic

Writing a review about a book that has actually not been launched is a little tricky – however what is necessary to comprehend is the background of Traffic Secrets.

Content Marketing Traffic Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has evolved into the brand-new Russell Brunson book about to be released.

Most importantly, why should you care? After all, isn’t this simply another marketing book by a so called internet master to make cash?

If understand anything about Russell Brunson, and if you do not I hope this post changes that, you will know that Russell never ever does anything unless it adds a big quantity of value to the reader. His entire marketing and sales philosophy is how can he stack the value in favour of the purchaser – which is an actually refreshing view.

More notably he is now talking about the subject which should be at the heart of all service. How do you get traffic, prospective clients, to your company?

Let’s discover.

What Is “Traffic” and Why Is It So Significant?

There are many reasons that a business may not make it through – but by far among the most significant is an absence of traffic! Without any paying clients, or traffic, you just do not have an organisation.

And yet it is among the areas that is both over-looked, and tough to specify. I think it is because it is a tough subject, numerous business owners merely disregard it. They take the “develop it and they will come” technique – which clearly does not work.

It does appear insane that with all the “traffic” on the internet why isn’t every online business crushing it! Daily there is close to $7 billion exchanged with individuals buying services and products online – in every niche imaginable. For many online companies they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying customer traffic.

Why is that the case?

Why do some online entrepreneurs and service make it look so easy and appear to have an unlimited supply of traffic? However a lot of stay stuck and struggling?. Content Marketing Traffic

That is the Secret of Traffic in a sales funnel. That is why it is so important and fundamental to a business success, and why everyone in company must be buying education around this subject.

Now there are a substantial number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc and so on. Tapping into one of these should be simple? That is not the case otherwise everyone would have cracked it.

Likewise, let’s say that you have found a traffic source and your organisation is doing great. What would happen if that source was closed down – or more most likely Zuckerberg decides he’s had enough of other’s making excessive cash and increases the cost of marketing by x10. What would you do then?

That is why you require to comprehend traffic at a comprehensive level. See once you understand it, how it works and where you can get it (from numerous sources), you get rid of the shackles. You are now in control of your service and free to take it anywhere you want.

So Who Is Russel Brunson Content Marketing Traffic

Russel is the cofounder of ClickFunnels and is known for popularising the term “sales funnel”, a minimum of in the online world. The concept of sales funnels has been around because there were sales individuals (forever!), but that is the power of marketing a message– it becomes your own. And Russel has handled to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are extraordinary value each by themselves. I highly suggest you include it to your todo list if you haven’t read them!

Russel constructed the ClickFunnels platform on the principle of making sales funnels basic. And this appears to be his approach to whatever. How can you take an intricate job or idea and make it basic. How do you break it down to simple elements that can be performed on and then repeated to scale.

It is frequently stated that there is absolutely nothing new – which the more things change, the more they remain the exact same. This holds true with many of Russell’s products.

You see much of what Russell sells are really ideas and ideas that somebody else created. Does this mean that he “stole” the concepts – no I do not think so, as he ALWAYS provides credit to where the concept originated from.

Russell has remained a student – which is definitely the very best way to be. In any discipline he has set his mind to, he has made sure he studies it in detail, surrounds himself with remarkable mentors, and ends up being a master of it. In doing so he will get key concepts.

Russell is also a remarkable story teller. He has an unbelievable capability to take ideas that might be tricky to comprehend, and retell them in an easy, simple to comprehend way. This is a real gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email series to take the reader on a journey – moving them from where they are stuck to where you have a service for them.

The SOS series actually originated from Andre Chaperon, who Russell does actually point out and give the credit. However his way of retelling what the SOS series is, and how you can use it, now has his name largely associated with it.

It is more than that. Russell is deep in the trenches as an internet marketer. He has done it hard and suffered many many set-backs and failures. So when he takes an idea and retells it – he does it from a place of understanding how it works in the real life. The recommendations and experience he twists around the idea is priceless.

What does this mean?

I believe it means that practically anything Russell contributes to producing is of the greatest worth. He takes the finest of the best and replays it to us in a manner that we can carry out and comprehend into our organisation.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other items.  Content Marketing Traffic

John Reese Traffic Secrets Course
John Reese

The initial Traffic Secrets was a product developed by John Reese, the legendary online marketer who once made $1 million dollars in 18 hours. When many of us barely knew what the Internet even was, John was developing an online service back!

The product that John was selling to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly ended up being popular, at least in the reasonably small tight web marketing circle – as it was at that time. And he became somebody Russell appreciated, and followed carefully.

The genuine fascinating part of the story is that lots of years later on Russell still saw the huge value in the traffic secrets course – and he managed to encourage John to offer it to him … for another cool $1 million dollars!

As Russel always does, he took something already offering, and turned it on it’s head. Rather of continuing to sell it as a stand alone item, it ended up being an upsell to his other items. He discovered a method to utilize it to produce a lot more value in his sales funnels … in typical Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been fantastic.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to inform your story. Traffic Secrets now delivers the last piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are typically available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first released back in 2015.

DotCom Secrets Book

When many so called expert’s were attempting to keep everything about online success a trick, the book was released at a time. In normal Russell Brunson design, he published all the secrets available for anyone who took the time to comprehend the book and read.

It contains a step-by-step actionable plan for any who is new to internet marketing.

A few of the principles covered consist of;

  • The Value Ladder; how to develop increasing value in your sales procedure to enhance your product sell price.
  • How to find your dream customers; how to turn possible consumers into dream, long term and repeat consumers.
  • Your Attractive Character; How do you attract your ideal consumers so they want to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your possible consumers and have them excitedly waiting for your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to create and best use one.

This book has actually been called “life-altering” by numerous individuals, consisting of the likes of Steve Larson, who has gone on to produce his on multi-million dollar online service.

Expert Secrets

To me, Expert Secrets is a must read book for any entrepreneur – specifically if you plan to construct an online business. It shares the secrets around producing a regional following of fans who will end up being repeat purchasers of your items.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass movement; Building on the idea f an appealing character, how do you start to get your message out in the proper way to draw in people.
  • Creating belief; How to create a belief in people that they can achieve the outcome you are offering. Many people are merely stuck, which is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both draws in, then engages the audience taking them on a journey. The destination obviously is the point where they understand they absolutely require the item you are promoting.
  • Selling with Authenticity; This is making sure that the worth your consumer is getting is much greater than the amount they pay for it.

In lots of ways this book is a script for how Russell has actually learnt to market and offer over several years online. It is the same process and tools he utilizes everyday in his business to make it the big success that it is.  Content Marketing Traffic

Traffic Secret Course Review

While we are all waiting for the new Traffic Secret’s Book to be released, I though I ‘d give a quick run down on the existing Traffic Secret’s course. As I’ve pointed out the crucial themes and subjects will be taken from this initial course – so it’s a great place to begin.

The initial John Reese Traffic Secrets course is incredibly detailed – with 24 rather extensive modules! Let’s take a fast appearance what is covered in each one.

Traffic Secrets Course

You need to bear in mind this is John’s course, so it’s John that is actually the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to basic principles that will be built on. These consist of domain names, branding and target markets. , if your are a newbie to online marketing this first module is so essential to begin that gentle intro to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you need to understand about finding your target audience, including where they hang out, the keywords to discover them and the ad copy that they will react to. You likewise discover about the best traffic sources so you do not squander time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily overlooked. It’s one thing to get traffic to your business, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a very crucial topic, and one close to my heart as I love using SEO as a crucial traffic source in my service. Do this part right and you have endless totally free traffic for several years. You will learn the essentials of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most important possession and traffic source, and you’ll require to find out how to grow it and likewise look after it as it grows. This module teaches tested email marketing strategies and methods that work. You’ll find out how to automate email projects and create traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other websites and influencers to share their traffic – and you don’t pay for it up until there is a sale! Start an affiliate program, recruit affiliates to promote for your service and wait for sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains extraordinary strategies that you can use to generate traffic through e-commerce. You will learn how you can use Amazon’s item marketing API to increase the trustworthiness of your own e-commerce site.

Module 8 – Traffic Formulas: This is an extremely important module as it teaches you the fundamental theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core ways to grow an organisation including, lower your expense per visitor, increase traffic volume and raise your average invest per consumer.

Module 9 – Buying Media & Sponsorships: Here you’ll learn precisely how to buy media Ads and sponsorships. John likewise shows you how to get your Ads running across significant news websites like CNN, Fox News, and ESPN. And, you’ll learn tested strategies for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, given the depth covered. It contains over two dozen specific lessons on how to utilize the Google Ads platform to drive traffic to your site. It covers everything from high scoring landing pages, optimise ad copy and using strategic keywords.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now overlooked. Podcasts can and still do drive a massive quantity of traffic to your website. This module reveals you what you need to start, consisting of how you can outsource the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Think of if you had an app people were using, that might drive traffic to your organisation! You’ll discover how to get your mobile app made, use it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, but focused particularly on software and widgets throughout platforms. The essential idea is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is so much to learn about Facebook ads. Marketing on the Facebook platform is tricky, and while this module does cover all the basics, if it is something you are eager to master, you will most likely require to continue your education with other dedicated trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a potential client, who visited your site without purchasing? That is what you are taught here – how you retarget individuals who have pertained to your site, but not yet purchased. This is a must if you are utilizing paid marketing to get them there in the very first place!

Module 16 – International Opportunities: This module teaches you how to take your offer into global markets, including different languages. Often there are untapped markets just due to the fact t that they don’t speak English. Equate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of most online marketing. It has ended up being the major source of traffic and leads for a lot of online entrepreneur. Here John strolls you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your site visitors into lead magnets themselves to provide other warm traffic. Specifically you discover strategies like leveraging Facebook shares and likes, and integrating different social networks accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is by far my favourite method! John covers the crucial concepts such as on and off-page SEO. While some of the tools talked about are a little outdated, the techniques have truly stayed the exact same (which is why I like it – do it ideal and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality material that will rank in the online search engine and provide value to your audience. If this isn’t your thing, you are likewise revealed how to outsource the writing element.

Module 21 – Content Curation Methods: How do you lawfully leverage other people’s content? Well this module shows you how, including ideas like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the 2nd most significant search engine (behind Google), it stands to reason it ought to be such a high traffic source for any business. That and the fact that it is in fact owned by Google indicates it is a platform that all business ought to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely important to spread your risk across other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that understanding it would be very simple to end up being overwhelmed and sidetracked. {So a well laid-out a master plan to help you remain focused and organised is truly crucial.

Phew that is a lot! It actually is incredible value when you break it down across all the module. Anybody of these modules would blow away the training programs popping up by “masters” who have just been around for a few months!  Content Marketing Traffic

Just How Much Does Traffic Secrets Cost?

Now we are still waiting to find out the final pricing for the Traffic Secrets book. While it looks like it will be offered from book resellers (like Amazon), it will be at a premium offered the material.

As normal it looks like Russel and the group will be releasing the book online totally free, plus the cost of shipping. There are also rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The initial Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the individual modules. Currently there is no other way to purchase the course, or the modules directly by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a package deal or an upsell from one of the other ClickFunnel’s products.

Probably the easiest and most cost reliable method to access the Traffic Secrets course is as an upsell to the One Funnel Away difficulty. If you have not taken the obstacle yet, then what are you believing???!!! It is among the finest training programs for anybody attempting to wrap their head around internet marketing in basic. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically available for $297 as an upsell to the OFA challenge. This actually is amazing value for what you get, and is an excellent compliment to the actual OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation choices with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get comprehensive, actionable online marketing suggestions from the course.
Well structured and follows a progressive knowing pattern as you go.
The price you can access the course for offer big value.

What People Don’t Like So Much?

Some info and tools talked about in the course are a bit out-dated and require to be refreshed. But it is expected that will be repaired in Russell’s new book.
The module on copywriting is a little light – provided how essential this topic is.
You can’t purchase the Traffic Secrets course just. It is just readily available as an add-on or upsell from other ClickFunnel’s items.

Summary

Phew, sorry this post turned out so long!  Content Marketing Traffic

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Content Marketing Traffic - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in purchasing it for $1 million dollars years after it was first introduced.

While it’s not ideal it is one of the fastest methods to find out about the many various traffic sources readily available on the internet. It is of enormous worth for any company owner or entrepreneur looking to build and increase their online traffic.

Based on Russell’s previous books, and his worth driven approach, I can just presume that the new Traffic Secrets book will be amazing.