Best Trade Marketing Book – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Internet Marketing world is a buzz … Russell Brunson will release his brand-new book Traffic SecretsBest Trade Marketing Book

Composing a review about a book that has actually not been released is a little challenging – however what is crucial to comprehend is the background of Traffic Secrets.

Best Trade Marketing Book Traffic Secrets Book Review

In this post I will cover the background on the original Traffic Secrets course, and how it has developed into the new Russell Brunson book about to be launched.

Most significantly, why should you care? After all, isn’t this just another marketing book by a so called internet guru to earn money?

If know anything about Russell Brunson, and if you don’t I hope this post changes that, you will understand that Russell never does anything unless it includes a big amount of worth to the reader. His entire marketing and sales philosophy is how can he stack the value in favour of the buyer – which is a truly rejuvenating view.

More importantly he is now talking about the subject which needs to be at the heart of all business. How do you get traffic, potential customers, to your business?

Let’s discover.

What Is “Traffic” and Why Is It So Crucial?

There are numerous reasons a service may not endure – however by far among the most significant is an absence of traffic! Without any paying consumers, or traffic, you simply do not have a business.

And yet it is one of the locations that is both over-looked, and tough to define. I think it is since it is a tough subject, so lots of company owner simply ignore it. They take the “develop it and they will come” method – which plainly doesn’t work.

It does appear insane that with all the “traffic” on the internet why isn’t every online service squashing it! Daily there is close to $7 billion exchanged with people purchasing services and products online – in every niche you can possibly imagine. For the majority of online businesses they feel like they are in the middle of the desert – not swimming in the endless ocean of paying consumer traffic.

Why is that the case?

Why do some online entrepreneurs and organisation make it look so simple and appear to have an unlimited supply of traffic? Most remain stuck and struggling?. Best Trade Marketing Book

That is the Secret of Traffic in a sales funnel. That is why it is fundamental and so crucial to an organisation success, and why everyone in organisation need to be investing in education around this subject.

Now there are a huge number of possible traffic sources for your business on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So taking advantage of among these should be easy right? That is not the case otherwise everyone would have broken it.

Let’s say that you have actually found a traffic source and your service is doing terrific. What would happen if that source was shut down – or most likely Zuckerberg chooses he’s had enough of other’s making too much cash and increases the expense of advertising by x10. What would you do then?

That is why you need to understand traffic at an in-depth level. See as soon as you comprehend it, how it works and where you can get it (from numerous sources), you remove the shackles. You are now in control of your service and complimentary to take it anywhere you desire.

Who Is Russel Brunson Best Trade Marketing Book

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, a minimum of in the online world. The idea of sales funnels has actually been around because there were sales individuals (forever!), but that is the power of marketing a message– it becomes your own. And Russel has managed to do that.

Russel Brunson
Russell Brunson

Russel has actually composed a number of books which are unbelievable worth each on their own. If you have not read them, then I highly suggest you include it to your todo list!

Russel built the ClickFunnels platform on the idea of making sales funnels basic. How can you take a complex job or idea and make it basic.

It is frequently said that there is absolutely nothing new – which the more things alter, the more they stay the same. This holds true with much of Russell’s items.

You see much of what Russell offers are really ideas and principles that another person created. Does this mean that he “stole” the ideas – no I do not believe so, as he ALWAYS offers credit to where the idea originated from.

Russell has remained a trainee – which is definitely the very best way to be. In any discipline he has set his mind to, he has actually made certain he studies it in detail, surrounds himself with fantastic coaches, and becomes a master of it. In doing so he will get key ideas.

Russell is likewise a remarkable story teller. He has an unbelievable capability to take ideas that may be tricky to grasp, and retell them in a simple, easy to understand manner. This is a genuine gift of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a method to craft your email sequence to take the reader on a journey – moving them from where they are stayed with where you have an option for them.

The SOS series truly came from Andre Chaperon, who Russell does actually provide the credit and discuss. But his way of retelling what the SOS series is, and how you can use it, now has his name mostly related to it.

It is more than that. Russell is deep in the trenches as an internet marketer. He has actually done it hard and suffered many many set-backs and failures. So when he takes a concept and retells it – he does it from a location of knowing how it operates in the real life. The advice and experience he twists around the idea is priceless.

What does this mean?

I think it implies that almost anything Russell contributes to producing is of the highest worth. He takes the best of the very best and replays it to us in a way that we can implement and understand into our company.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat various background than the majority of Russell’s other products.  Best Trade Marketing Book

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. John was constructing an online business back when many of us barely understood what the Internet even was!

The item that John was selling to break that “4-minute mile” milestone was… Traffic Secrets!

John rapidly became famous, at least in the fairly small tight online marketing circle – as it was at that time. And he became somebody Russell appreciated, and followed closely.

The real remarkable part of the story is that many years later Russell still saw the substantial worth in the traffic secrets course – and he managed to encourage John to sell it to him … for another cool $1 million dollars!

As Russel always does, he took something currently selling, and turned it on it’s head. So rather of continuing to sell it as a stand alone product, it became an upsell to his other products. He discovered a method to utilize it to produce a lot more value in his sales funnels … in normal Russell style.

Now Russell is bring out his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – but with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a couple of copies currently in the wild (some early release copies for leading ClickFunnel’s affiliates), and the initial feedback has actually been remarkable.

Russel Brunson’s Other Books

Traffic Secrets will complete the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the very first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in particular how to tell your story. Traffic Secrets now provides the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has variety of other ebooks which are normally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was first released back in 2015.

DotCom Secrets Book

When many so called master’s were attempting to keep whatever about online success a secret, the book was launched at a time. But in normal Russell Brunson style, he released all the secrets readily available for anybody who made the effort to read and understand the book.

It consists of a step-by-step actionable blueprint for any who is brand-new to online marketing.

A few of the concepts covered consist of;

  • The Value Ladder; how to construct increasing worth in your sales procedure to enhance your item sell price.
  • How to find your dream clients; how to turn prospective customers into dream, long term and repeat clients.
  • Your Attractive Character; How do you attract your perfect customers so they want to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your prospective consumers and have them eagerly awaiting your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to produce and best usage one.

This book has actually been called “life-changing” by so lots of people, including the likes of Steve Larson, who has gone on to produce his on multi-million dollar online business.

Expert Secrets

To me, Expert Secrets is a should read book for any business owner – especially if you plan to develop an online business. It shares the secrets around developing a regional following of fans who will become repeat buyers of your products.

Expert Secrets Book

Some of the core ideas covered consist of;

  • Creating your mass motion; Building on the concept f an attractive character, how do you start to get your message out in properly to bring in individuals.
  • Creating belief; How to create a belief in people that they can attain the outcome you are selling. Many individuals are just stuck, and that is why they haven’t purchased yet – so this processes gets them moving.
  • Hero’s Journey; The art of informing a story, that both brings in, then engages the audience taking them on a journey. The location naturally is the point where they understand they definitely need the product you are promoting.
  • Selling with Authenticity; This is making certain that the worth your consumer is getting is much greater than the amount they pay for it.

In numerous ways this book is a script for how Russell has actually discovered to market and offer over several years online. It is the same procedure and tools he utilizes daily in his business to make it the substantial success that it is.  Best Trade Marketing Book

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be launched, I though I ‘d offer a quick run down on the existing Traffic Secret’s course. As I’ve discussed the crucial styles and subjects will be drawn from this original course – so it’s a good place to start.

The initial John Reese Traffic Secrets course is extremely in-depth – with 24 rather detailed modules! So let’s take a glimpse what is covered in every one.

Traffic Secrets Course

You need to keep in mind this is John’s course, so it’s John that is actually the one presenting the subjects.

Module 1 – The Foundation: This is the foundation of the course and presents to basic principles that will be built on. These consist of domain, branding and target audience. If your are a beginner to online marketing this first module is so crucial to begin that gentle introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to learn about discovering your target audience, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise find out about the best traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is easily ignored. It’s one thing to get traffic to your business, however if your copy is bad, they will bounce back out again – quicker than a seagull chasing a chip!

Module 4 – Keyword Science: Now this is a very important topic, and one near my heart as I enjoy using SEO as a crucial traffic source in my organisation. Do this part right and you have limitless complimentary traffic for many years. You will learn the fundamentals of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll require to learn how to grow it and also look after it as it grows. This module teaches tested email marketing techniques and techniques that work. You’ll learn how to automate email projects and generate traffic from your email list to your site.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not pay for it till there is a sale! It’s called affiliate marketing – where you develop your own affiliate program around your items. , if done right the procedure is simple.. Start an affiliate program, hire affiliates to promote for your business and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module includes incredible strategies that you can utilize to create traffic through e-commerce. You will find out how you can use Amazon’s product marketing API to enhance the trustworthiness of your own e-commerce website.

Module 8 – Traffic Formulas: This is an extremely essential module as it teaches you the standard theory behind all the other traffic strategies covered in the Traffic Secrets course. It covers the three core ways to grow a company consisting of, lower your expense per visitor, boost traffic volume and raise your typical invest per client.

Module 9 – Buying Media & Sponsorships: Here you’ll discover exactly how to buy media Ads and sponsorships. John likewise shows you how to get your Ads encountering significant news sites like CNN, Fox News, and ESPN. And, you’ll discover tested strategies for running all sorts of advertisements like banner advertisements, sponsorships, text advertisements etc.

Module 10 – Google Adwords: This is the longest module in the course, provided the depth covered. It consists of over 2 lots private lessons on how to take advantage of the Google Ads platform to drive traffic to your site.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I think is now ignored. Podcasts can and still do drive an enormous quantity of traffic to your website. This module shows you what you require to get going, consisting of how you can contract out the whole thing!

Module 12 – Mobile App Marketing: Mobile apps are utilized by billions of people daily. Envision if you had an app individuals were using, that might drive traffic to your business! You’ll find out how to get your mobile app made, utilize it to get more email subscribers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused particularly on software and widgets across platforms. The essential concept is to utilize it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to understand about Facebook ads. Marketing on the Facebook platform is difficult, and while this module does cover all the fundamentals, if it is something you are keen to master, you will probably require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘leap’ back in front of a possible customer, who visited your website without buying? That is what you are taught here – how you retarget individuals who have actually come to your website, but not yet purchased. This is a must if you are using paid advertising to get them there in the first place!

Module 16 – International Opportunities: This module teaches you how to take your deal into global markets, including different languages. Often there are untapped markets simply due to the reality t that they don’t speak English. Translate your deal into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the foundation of many online marketing. It has actually become the significant source of traffic and leads for most online company owner. Here John walks you through the significant social networks platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is an intriguing module as it teaches how you can turn your site visitors into lead magnets themselves to deliver other warm traffic. Particularly you discover techniques like leveraging Facebook likes and shares, and incorporating various social media accounts for cross promo.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more detail – which is without a doubt my preferred technique! John covers the essential ideas such as on and off-page SEO. While some of the tools discussed are a little out-of-date, the strategies have really remained the same (which is why I like it – do it right and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can produce quality material that will rank in the search engines and offer value to your audience. If this isn’t your thing, you are also shown how to outsource the writing aspect.

Module 21 – Content Curation Methods: How do you lawfully take advantage of other individuals’s material? Well this module shows you how, including ideas like, round-up posts and using YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second biggest search engine (behind Google), it stands to reason it must be such a high traffic source for any organisation. That and the fact that it is in fact owned by Google indicates it is a platform that all business need to be leveraging somehow for traffic. So how do you optimise your channel, keywords and content for Youtube? Learn in this module.

Module 23 – Expansion & Scalability: Once you have mastered one source of traffic, it is very important to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring everything together. With all that knowledge it would be extremely simple to become overloaded and sidetracked. {So a well laid-out a master plan to help you stay focused and arranged is really important.

Phew that is a lot! It really is incredible worth when you break it down throughout all the module. Anybody of these modules would blow away the training programs popping up by “gurus” who have only been around for a couple of months!  Best Trade Marketing Book

Just How Much Does Traffic Secrets Cost?

Right now we are still waiting to find out the last pricing for the Traffic Secrets book. While it looks like it will be available from book resellers (like Amazon), it will be at a premium offered the material.

However as typical it looks like Russel and the group will be releasing the book online free, plus the cost of shipping. There are likewise rumours that there will be a box set of all three “secrets” books – which is some special!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to pay for the individual modules. Presently there is no other way to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only readily available as part of a package deal or an upsell from one of the other ClickFunnel’s items.

Probably the simplest and most cost effective method to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you have not taken the obstacle yet, then what are you believing???!!! It is among the finest training programs for anybody trying to cover their head around online marketing in general. Take a look at a review of the One Funnel Away Challenge here.

The Traffic Secrets course is typically offered for $297 as an upsell to the OFA difficulty. This actually is remarkable worth for what you get, and is a great compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Of course there are pros, and cons, with the course that individuals have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation options with one course.
Learn the length and breadth of traffic generation from a legendary online marketer.
Get in-depth, actionable internet marketing suggestions from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal big worth.

What People Don’t Like So Much?

Some info and tools talked about in the course are a bit out-dated and require to be refreshed. However it is expected that will be fixed in Russell’s new book.
The module on copywriting is a little light – offered how important this topic is.
You can’t buy the Traffic Secrets course only. It is only readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Best Trade Marketing Book

There is so much to go through, from the original of the Traffic Secret course from John Reese, to the new book from Russell Brunson.

Best Trade Marketing Book - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most detailed course on traffic generation and acquisition ever produced. This is why Russell saw worth in purchasing it for $1 million dollars years after it was first launched.

While it’s not ideal it is one of the fastest ways to learn about the numerous various traffic sources offered on the web. It is of massive value for any service owner or business owner aiming to construct and increase their online traffic.

Based on Russell’s previous books, and his value driven method, I can only assume that the brand-new Traffic Secrets book will be amazing.