Best Marketing Textbook – Russell Brunson’s New Book Revealed!

Traffic Secrets Book & Course

The Online Marketing world is a buzz … Russell Brunson is about to release his brand-new book Traffic SecretsBest Marketing Textbook

Writing a review about a book that has not been launched is a little difficult – but what is necessary to understand is the background of Traffic Secrets.

Best Marketing Textbook Traffic Secrets Book Review

In this post I will cover the background on the initial Traffic Secrets course, and how it has developed into the brand-new Russell Brunson book about to be released.

Most significantly, why should you care? After all, isn’t this just another marketing book by a so called internet expert to generate income?

If understand anything about Russell Brunson, and if you don’t I hope this post changes that, you will understand that Russell never ever does anything unless it includes a big quantity of value to the reader. His whole marketing and sales philosophy is how can he stack the value in favour of the purchaser – which is a truly rejuvenating view.

However more importantly he is now talking about the topic which should be at the heart of all company. How do you get traffic, possible consumers, to your company?

Let’s discover.

What Is “Traffic” and Why Is It So Crucial?

There are numerous reasons a company might not make it through – however without a doubt among the most significant is a lack of traffic! Without any paying consumers, or traffic, you simply don’t have an organisation.

And yet it is among the areas that is both over-looked, and tough to define. I believe it is because it is a challenging subject, numerous organisation owners just neglect it. They take the “develop it and they will come” approach – which plainly doesn’t work.

It does seem crazy that with all the “traffic” on the internet why isn’t every online business crushing it! Everyday there is close to $7 billion exchanged with individuals purchasing services and items online – in every niche possible. For the majority of online businesses they feel like they are in the middle of the desert – not swimming in the limitless ocean of paying client traffic.

Why is that the case?

Why do some online entrepreneurs and business make it look so simple and appear to have a limitless supply of traffic? But many remain stuck and struggling?. Best Marketing Textbook

That is the Secret of Traffic in a sales funnel. That is why it is essential and so crucial to a service success, and why everyone in organisation must be investing in education around this topic.

Right now there are a big variety of possible traffic sources for your organisation on the Internet; Facebook, Instagram, SEO, YouTube etc etc. So using among these should be easy right? But that is not the case otherwise everyone would have split it.

Let’s say that you have actually discovered a traffic source and your company is doing excellent. What would happen if that source was closed down – or more likely Zuckerberg chooses he’s had enough of other’s making excessive money and increases the expense of advertising by x10. What would you do then?

That is why you need to comprehend traffic at an in-depth level. See once you understand it, how it works and where you can get it (from numerous sources), you eliminate the shackles. You are now in control of your organisation and totally free to take it anywhere you desire.

Who Is Russel Brunson Best Marketing Textbook

Russel is the cofounder of ClickFunnels and is understood for popularising the term “sales funnel”, at least in the online world. The principle of sales funnels has been around considering that there were sales individuals (permanently!), but that is the power of marketing a message– it becomes your own. And Russel has actually managed to do that.

Russel Brunson
Russell Brunson

Russel has composed several books which are amazing worth each on their own. I strongly suggest you include it to your todo list if you have not read them!

Russel built the ClickFunnels platform on the idea of making sales funnels basic. How can you take a complex job or idea and make it simple.

It is typically said that there is nothing brand-new – which the more things change, the more they stay the same. This is the case with a lot of Russell’s products.

You see much of what Russell sells are really ideas and concepts that another person created. Does this mean that he “took” the ideas – no I do not believe so, as he ALWAYS offers credit to where the concept came from.

Russell has actually stayed a trainee – which is absolutely the best method to be. In any discipline he has set his mind to, he has actually made sure he studies it in information, surrounds himself with amazing mentors, and ends up being a master of it. In doing so he will choose up essential ideas.

Russell is also an amazing story teller. He has an incredible capability to take concepts that may be difficult to grasp, and retell them in a basic, simple to comprehend way. This is a real present of Russell’s.

In Russell’s other books Expert Secrets and DotCom Secrets, he refers to the Soap Opera Sequence. This is a way to craft your email sequence to take the reader on a journey – moving them from where they are adhered to where you have an option for them.

The SOS series really originated from Andre Chaperon, who Russell does really provide the credit and point out. However his way of retelling what the SOS sequence is, and how you can utilize it, now has his name mainly related to it.

Russell is deep in the trenches as an internet online marketer. When he takes an idea and retells it – he does it from a place of understanding how it works in the genuine world.

What does this mean?

I believe it indicates that nearly anything Russell has a hand in producing is of the greatest worth. He takes the very best of the finest and replays it to us in such a way that we can understand and implement into our business.

Where Did Traffic Secrets Come From?

Traffic Secrets has a somewhat different background than most of Russell’s other products.  Best Marketing Textbook

John Reese Traffic Secrets Course
John Reese

The original Traffic Secrets was a product established by John Reese, the legendary online marketer who as soon as made $1 million dollars in 18 hours. When many of us hardly knew what the Internet even was, John was developing an online company back!

The product that John was offering to break that “4-minute mile” turning point was… Traffic Secrets!

John rapidly became popular, a minimum of in the reasonably little tight online marketing circle – as it was back then. And he became someone Russell admired, and followed closely.

The real remarkable part of the story is that several years later on Russell still saw the substantial worth in the traffic secrets course – and he handled to encourage John to offer it to him … for another cool $1 million dollars!

As Russel constantly does, he took something already selling, and turned it on it’s head. Instead of continuing to offer it as a stand alone item, it ended up being an upsell to his other items. He discovered a way to utilize it to develop a lot more worth in his sales funnels … in normal Russell style.

Now Russell is coming out with his Traffic Secrets book, which will be his own take on the original Traffic Secrets course – however with his own “Russell” spin and experience included.

In Russell’s own words:

“This book shows the simple process that we have used to get millions of people to come to out sites every month.”

There are a few copies already in the wild (some early release copies for top ClickFunnel’s affiliates), and the initial feedback has been incredible.

Russel Brunson’s Other Books

Traffic Secrets will finish the trilogy of Russell’s books;

Book # 1: DotCom Secrets
Book # 2: Expert Secrets
Book # 3: Traffic Secrets

DotCom Secrets was the first and broke down the Science behind a sales funnel. Professional Secrets then broke down the Art of a sale funnel and in specific how to tell your story. Traffic Secrets now delivers the final piece, which is how to add the Fuel, or traffic, to your sales funnel.

Russel has number of other ebooks which are normally available as part of a sales funnel in the ClickFunnels stack.

DotCom Secrets

DotCom Secrets was very first launched back in 2015.

DotCom Secrets Book

When lots of so called expert’s were attempting to keep whatever about online success a secret, the book was launched at a time. However in common Russell Brunson design, he published all the secrets readily available for anyone who put in the time to read and understand the book.

It consists of a detailed actionable blueprint for any who is new to internet marketing.

Some of the concepts covered consist of;

  • The Value Ladder; how to build increasing worth in your sales procedure to enhance your product sell price.
  • How to find your dream clients; how to turn prospective customers into dream, long term and repeat customers.
  • Your Attractive Character; How do you attract your ideal consumers so they wish to hear what you are promoting.
  • The popular Soap Opera Sequence; How to hook your possible clients and have them excitedly waiting on your next email!
  • The Science of a Sales Funnel; An understanding of the sales funnel, what it is, and how to develop and best use one.

This book has actually been called “life-changing” by a lot of people, including the likes of Steve Larson, who has gone on to produce his on multi-million dollar online company.

Expert Secrets

To me, Expert Secrets is a need to read book for any business owner – especially if you prepare to construct an online service. It shares the secrets around creating a regional following of fans who will end up being repeat buyers of your products.

Expert Secrets Book

Some of the core ideas covered include;

  • Creating your mass motion; Building on the idea f an appealing character, how do you begin to get your message out in the proper way to bring in individuals.
  • Creating belief; How to develop a belief in people that they can accomplish the result you are offering. Many people are just stuck, which is why they haven’t purchased yet – so this procedures gets them moving.
  • Hero’s Journey; The art of narrating, that both attracts, then engages the audience taking them on a journey. The destination of course is the point where they realise they definitely require the product you are promoting.
  • Selling with Authenticity; This is making certain that the worth your customer is getting is much greater than the amount they spend for it.

In numerous methods this book is a script for how Russell has found out to market and sell over lots of years online. It is the same procedure and tools he utilizes daily in his business to make it the substantial success that it is.  Best Marketing Textbook

Traffic Secret Course Review

While we are all awaiting the brand-new Traffic Secret’s Book to be launched, I though I ‘d give a fast run down on the existing Traffic Secret’s course. As I’ve pointed out the essential styles and subjects will be taken from this original course – so it’s a great location to start.

The initial John Reese Traffic Secrets course is extremely comprehensive – with 24 rather comprehensive modules! So let’s take a peek what is covered in each one.

Traffic Secrets Course

You require to bear in mind this is John’s course, so it’s John that is really the one providing the subjects.

Module 1 – The Foundation: This is the foundation of the course and introduces to fundamental ideas that will be developed on. These consist of domain names, branding and target markets. If your are a novice to online marketing this very first module is so crucial to begin that mild introduction to things like Facebook pixels and Google Analytics!

Module 2 – Market Discovery: This module teaches all you require to know about finding your target market, consisting of where they hang out, the keywords to discover them and the advertisement copy that they will react to. You likewise find out about the finest traffic sources so you do not lose time on dead-ends.

Module 3 – Copywriting Secrets: Copywriting is one of those skills that is quickly neglected. It’s one thing to get traffic to your company, however if your copy is bad, they will bounce back out once again – quicker than a seagull going after a chip!

Module 4 – Keyword Science: Now this is a really crucial topic, and one near my heart as I love using SEO as a key traffic source in my service. Do this part right and you have endless free traffic for many years. You will learn the basics of keyword research study, keyword targeting and recognizing keyword intent.

Module 5 – Email Marketing Tactics: An email list is your most valuable possession and traffic source, and you’ll need to discover how to grow it and also take care of it as it grows. This module teaches proven email marketing strategies and strategies that work. You’ll discover how to automate email campaigns and generate traffic from your email list to your website.

Module 6 – Borrowing Traffic: So how do you get other sites and influencers to share their traffic – and you do not spend for it until there is a sale! It’s called affiliate marketing – where you produce your own affiliate program around your products. If done right the process is simple. Start an affiliate program, recruit affiliates to promote for your service and await sales to roll in.

Module 7- Shopping Engines & Amazon: This module contains amazing tactics that you can use to create traffic through e-commerce. You will find out how you can utilize Amazon’s item advertising API to improve the reliability of your own e-commerce site.

Module 8 – Traffic Formulas: This is a really important module as it teaches you the basic theory behind all the other traffic techniques covered in the Traffic Secrets course. It covers the 3 core ways to grow an organisation including, lower your expense per visitor, boost traffic volume and raise your average spend per customer.

Module 9 – Buying Media & Sponsorships: Here you’ll find out exactly how to buy media Ads and sponsorships. John also shows you how to get your Ads encountering major news websites like CNN, Fox News, and ESPN. And, you’ll find out proven techniques for running all sorts of ads like banner advertisements, sponsorships, text ads and so on.

Module 10 – Google Adwords: This is the longest module in the course, offered the depth covered. It consists of over two lots individual lessons on how to leverage the Google Ads platform to drive traffic to your website.

Module 11 – Podcasts & Broadcasts: This is a traffic source that I believe is now neglected. Podcasts can and still do drive a massive amount of traffic to your site. This module shows you what you need to get started, including how you can contract out the entire thing!

Module 12 – Mobile App Marketing: Mobile apps are used by billions of people daily. Think of if you had an app individuals were utilizing, that might drive traffic to your organisation! You’ll discover how to get your mobile app made, use it to get more email customers and how to rank on top of the App Store.

Module 13 – Software & Widgets: This is like the previous module, however focused specifically on software and widgets across platforms. The key concept is to use it as a lead magnet to increase your email list and generate leads.

Module 14 – Facebook Ads: This is another long module, as there is a lot to know about Facebook advertisements. Advertising on the Facebook platform is tricky, and while this module does cover all the basics, if it is something you are eager to master, you will most likely require to continue your education with other devoted trainings.

Module 15 – Traffic Retargeting: How do you ‘jump’ back in front of a possible client, who visited your site without buying? That is what you are taught here – how you retarget people who have come to your website, however not yet made a purchase. This is a must if you are using paid marketing to get them there in the very first location!

Module 16 – International Opportunities: This module teaches you how to take your deal into international markets, including various languages. Frequently there are untapped markets just due to the fact t that they do not speak English. Translate your offer into their language and you have a huge traffic source.

Module 17 – Social Media Strategy: This is the backbone of a lot of online marketing. It has actually become the significant source of traffic and leads for many online entrepreneur. Here John walks you through the major social media platforms, their peculiarities, and how you can drive quality traffic and leads from each.

Module 18 – Traffic Recycling: This is a fascinating module as it teaches how you can turn your website visitors into lead magnets themselves to deliver other warm traffic. Particularly you discover strategies like leveraging Facebook likes and shares, and incorporating different social media accounts for cross promotion.

Module 19 – Google SEO: This is the module that drills into Search Engine Optimisation in more information – which is without a doubt my preferred technique! John covers the essential concepts such as on and off-page SEO. While some of the tools talked about are a little outdated, the strategies have truly stayed the same (which is why I like it – do it best and it will last years).

Module 20 – Building a Content Factory: Following up from module 19, John covers how you can develop quality content that will rank in the online search engine and supply value to your audience. You are likewise demonstrated how to contract out the writing component if this isn’t your thing.

Module 21 – Content Curation Methods: How do you lawfully leverage other individuals’s material? Well this module reveals you how, including concepts like, round-up posts and utilizing YouTube videos to drive traffic.

Module 22 – YouTube Marketing: Given YouTube is the second greatest search engine (behind Google), it stands to reason it needs to be such a high traffic source for any company. That and the fact that it is actually owned by Google indicates it is a platform that all company ought to be leveraging in some way for traffic.

Module 23 – Expansion & Scalability: Once you have actually mastered one source of traffic, it is extremely important to spread your danger throughout other traffic sources.

Module 24 – The Master Plan: Here we bring all of it together. With all that knowledge it would be very easy to become overwhelmed and sidetracked. {So a well laid-out a master strategy to assist you stay focused and organised is actually crucial.

Phew that is a lot! When you break it down across all the module, it really is amazing worth. Anybody of these modules would blow away the training programs popping up by “experts” who have actually only been around for a couple of months!  Best Marketing Textbook

How Much Does Traffic Secrets Cost?

Right now we are still waiting to find out the final pricing for the Traffic Secrets book. While it appears like it will be offered from book resellers (like Amazon), it will be at a premium offered the content.

However as normal it looks like Russel and the group will be launching the book online free, plus the cost of shipping. There are likewise rumours that there will be a box set of all 3 “secrets” books – which is some unique!

The original Traffic Secrets course itself is valued by Russell at $3,278, if you were to spend for the specific modules. Presently there is no other way to purchase the course, or the modules straight by itself.

Traffic Secrets Price

The Traffic Secrets Course is only offered as part of a package deal or an upsell from among the other ClickFunnel’s items.

Most likely the easiest and most cost effective way to access the Traffic Secrets course is as an upsell to the One Funnel Away obstacle. If you haven’t taken the difficulty yet, then what are you believing???!!! It is among the finest training programs for anyone trying to wrap their head around online marketing in general. Inspect out a review of the One Funnel Away Challenge here.

The Traffic Secrets course is normally offered for $297 as an upsell to the OFA difficulty. This actually is amazing value for what you get, and is an excellent compliment to the real OFA Challenge training.

Advantages and Disadvantages of the Traffic Secrets Course

Obviously there are pros, and cons, with the course that people have actually discovered.

What People Like About The Course?

Explore the entire world of traffic generation alternatives with one course.
Learn the length and breadth of traffic generation from a famous online marketer.
Get in-depth, actionable online marketing guidance from the course.
Well structured and follows a progressive learning pattern as you go.
The price you can access the course for deal big worth.

What People Don’t Like So Much?

Some info and tools gone over in the course are a bit out-dated and need to be revitalized. It is expected that will be repaired in Russell’s brand-new book.
The module on copywriting is a little light – provided how crucial this subject is.
You can’t purchase the Traffic Secrets course just. It is just readily available as an add-on or upsell from other ClickFunnel’s products.

Summary

Phew, sorry this post ended up so long!  Best Marketing Textbook

There is just so much to go through, from the original of the Traffic Secret course from John Reese, to the brand-new book from Russell Brunson.

Best Marketing Textbook - Traffic Secrets Book

Overall, the Traffic Secrets course might be the most extensive course on traffic generation and acquisition ever produced. This is why Russell saw value in buying it for $1 million dollars years after it was first launched.

While it’s not perfect it is one of the fastest ways to find out about the many different traffic sources offered on the internet. It is of massive value for any company owner or entrepreneur wanting to develop and increase their online traffic.

Based on Russell’s previous books, and his worth driven method, I can only assume that the new Traffic Secrets book will be fantastic.